Local business owners who operate a shop, restaurant, or service business in this internet centric environment have had to change their game in order to keep up with today’s consumers. That’s true because the internet has had a dramatic effect on how consumers try to find US local businesses, and how they decide whether or not to visit them.
Why Consumers Find US Local Businesses Differently Now
To understand why people look for US local businesses in a different manner than they used, we must first think back to the age before the internet came on the scene. Back then, local business owners only had to run an ad in the community newspaper or ensure their Yellow Pages ad was up to date. But then came the internet and everything changed.
But as more and more people began using the internet, it became painfully clear that local businesses were left out of the equation because it was just too difficult to find them online. For example, if someone were looking for a local plumber on one of the major search engines, they would most often see national plumbing supply stores and articles about how to do plumbing work yourself in the search engine results.
Then then came local business directories, and once again, everything changed for local business owners. Now consumers have a way to find US local businesses in an easy and efficient way.
Here are 5 Things You Need to Know about Local Business Directories
Just in case you thought you knew all you needed to about local business directories, here are 5 things that every local business owner should know about them.
- Some Local Business Directories can Hurt Your Rankings. While it’s true that quality local business directories can improve your search engine rankings by giving you credible citations, some of the poorer ones can actually hurt them. That’s because some local directories are nothing more than large databases that incorporate public data into their site. The problem is that this data is largely outdated and just plain wrong, and those incorrect citations will confuse the search engine spiders and lower your search engine rankings. If you find your US local business on one of these local business directories, be sure to correct the data so it doesn’t harm your business.
- Google relies on Local Business Directories to Determine Your Ranking. There is a lot of talk about how important it is to be listed on Googles local directory, and while that’s true, it’s also important to be found on other local business directories like FindUsLocal.com. That’s because Google’s algorithm is set up to look for those credible citations when determining search engine ranking positions. In other words, the more quality local business directories you’re listing on, the higher your search engine results will be.
- Not all Local Business Directories are Mobile Friendly. Studies show that when a website is mobile friendly, Google gives it about a 5 percent boost in the search engine rankings. That’s important to know because not all local business directories are mobile friendly. But if you create your local business listings on mobile friendly local business directories like FindUsLocal.com, it will automatically improve your search engine ranking results.
Isn’t it great to know that as a local business owner, you can use local business directories to positively impact your business? Whether you own a local restaurant, shop, or service business, listing it on a local business directory will positively impact your business—and bring more customers through the door. FindUsLocal.com is free to use for business owners, and it only takes a few minutes to boost your online advertising efforts by setting up your local business listing.