Local citations are one of the most important online advertising methods that local business directories can do in order to boost their sales. That’s because the more local citations a business has, the higher in the search engine rankings they’ll appear—and that means more people when see them when trying to find US local businesses like theirs.
But there is an art to creating local citations that will catch the attention of the major search engines, and we’ve put together a list of some of the things they look for when deciding how to rank a local business. Here are 6 things Google and other large search engines look for in local citations when deciding the ranking of your small business.
The Number of Local Citations Matters
Creating just one local citation on a quality local business directory like FindUsLocal.com is an amazing way to bring new customers through your door, but having just one won’t give you the search engine rankings boost you’re hoping for. In order to catch the attention of the search engine spiders, you’ll need to spread the local citations around the internet, and the best way to do that is to list your business on as many quality local business directories as you can. For instance, start by listing it on FindUsLocal and then choose about 10 more to create a local business listing on.
Be Consistent in the Details
When you create a local business listing, you’ll need to fill in a lot of details about your business such as it’s name, address, phone number and if you have a website, the URL. When the search engine spiders go looking for the local citations associated with your business, they will only mark the ones that have matching information as yours. For example, if you list your business name as Frank’s Automotive, Inc. on FindUsLocal, and Frank’s Automotive on Yelp, you won’t be credited with both citations. One of the biggest pieces of local business insight that marketers use is that if the information matches exactly, all of the citations will be credited towards your business.
Make Sure There are Plenty of Reviews
Another important aspect of using local business directories correctly is to ensure there is enough social proof to make your business listing credible in the eyes of consumers. These days, most people won’t visit a local store or restaurant without first reading a few positive reviews about it. That means you should only use local business directories that allow people to leave reviews for your business. And it’s not difficult to get them. Studies show that if you ask your customers, 7 out of 10 of them will leave a review for your local business.
Make Your Local Business Listing Interactive
One of the newest forms of online advertising for local business owners to market their business is to become interactive with their local community online. And in the recent past, that meant putting in tons of money and time to build a large social media following and then tweet or post every few hours. But FindUsLocal has changed all of that. The local business directory now offers a way for business owners to interact with their community by leaving comments on their local listing. For example, if you’re having a sale, you can leave a comment telling your local community about it, and they can respond by leaving a comment of their own. You can also use the comments section to announce when you’re hiring new employees or have an exciting new product coming.
Local business directories are the THE way to market your business in today’s internet obsessed world. If you want to bring more business into your store, start by listing your shop or eatery on local business directories like FindUsLocal.com. And then follow the above tips to ensure that the listing brings you as much business as possible.