Local business owners across the nation are rethinking about the way they market their local business because it’s become clear that the old school ways of marketing simply don’t work anymore. Not so long ago, all local business owners had to do was run an ad in their community newspaper, ask for referrals from their existing customers, or take out a display ad in the local phone book. But today’s consumers don’t use any of those things to find US local businesses. Instead, they use their laptops and smartphones to look online when they want to find local businesses.
But that’s a problem for many local business owners because they either don’t have a website, or they haven’t invested the thousands of dollars it takes to get their website listing high in the search engine rankings. And that’s why so many successful shop and restaurant owners are turning to local business directories for help.
Local Business Directories are the Number One Choice of Consumers
In the early days of the internet, people had to try and find US local businesses on the large search engines, but those results were often hidden on the later pages so they were never really seen. That’s because Google and Bing often give preference to national chains and online stores with big marketing budgets. But that doesn’t help those consumers trying to find US local businesses and that’s why they’ve turned to local business directories.
If you are still on the fence about whether or not you should create a local business listing on a quality local business directory like FindUsLocal.com, here are 4 things that just may change your mind.
Use it as a Spring Board
Even if you already have a website, you can use a local business directory listing to bring traffic in to your own website. That’s because on your local business listing, you’ll have the opportunity to list your website and consumers can click on the link to visit it. There, you can give them additional details about your business, or even steer them toward your online booking page or other actions you want them to take.
Appeal to Those in Your Community
One of the best reasons to claim your listing on a local business directory is that it will be seen by the people in your community. Think about it: only the people who want to find US local businesses in your area will use the local directory, and that makes it even more probable that they will find your business.
Get Those All Important Citations
The large search engines use search engine spiders to seek out information on local businesses, and when they find a citation, such as local business listing, they attribute them to that business. And when a local shop or restaurant accumulates enough of these citations, it boosts their ranking in the search engine rankings. And one of the most effective citations out there are local business directories.
Local Customers can Tell Others About Your Business
Finally, when your customers are happy with your business, they can go to your local business listing and leave an online review for others in your community to read. Recent studies have shown that today’s consumers like to read a few reviews before they decide whether or not to buy from it. And that’s just another reason to be found on local business directories—so the people in your community can tell others about their great experience with your shop or restaurant.
Local business directories are an important part of today’s marketing for local shops, and if you’re not already listing, it’s a great time to get started. Just head on over to FindUsLocal.com and see how easy it is to ensure that your local business is found.