If you run a small, local business, you’ve undoubtedly been affected by the recent change in consumer behavior when it comes to shopping. People are no longer restricted to making their purchases from their local shops, but now have online stores from the entire world to choose from. This has been impactful to a lot of local business owners, and as a result, more and more of them have created local business listings on smart local business directories like FindUsLocal.com.
But even if you’ve already created yours, it may no longer be effective unless you’ve taken the steps to update it and keep it active. If you created your local business listing more than 3 months ago, here are some steps you should take today to ensure that your local business listing is working hard to bring you new customers.
Check Your Details
When local business directories first came on the scene, people didn’t understand the subtle rules that you must follow in order to get the best results from them. For example, people entered their business’s details willy nilly, not following any specific order. But since then, internet experts have determine that how you list the details on your local business listing is key to how effective it is.
For example, when you created your business listing, did you enter your business name the exact same every time? Or did you include the word “Inc.” on some listings and leave it out on others? In addition to your business name, you’ll also need to make sure your business address, phone number, and website are listed in the same way on every local business directory.
Don’t forget that just because you didn’t claim your listing on a local business directory, that doesn’t mean they aren’t there. Many of these directories automatically include local businesses in their directories and if you find yours, you’ll need to go in and make sure all of the details are listed properly.
Check Your Reviews
One of the largest benefits from having a business listing on a quality local business directory like FindUsLocal is that you have a place for your customers to leave online reviews. Many recent studies have shown the importance of these reviews, and in fact, many of today’s consumers say they wouldn’t shop at a local store, restaurants, or service business unless they’ve read at least ten positive reviews. And another question on the survey shows the importance of keeping those reviews fresh—the majority of participants in the study say they ignore reviews that are older than three month.
That means if you haven’t consistently asked your customers to leave a review for your shop on your local business listings, it’s time to change tactics. That same study shows that 7 out of 10 people would be happy to leave an online review for your business if you would only ask them to. That’s why you see so many business owners asking for reviews as customers pay for their purchases. Shouldn’t you put that into practice now?
Get Active Online
Finally, today’s consumers expect local business owners to be a part of the conversation, and the best way to do that is to go online. But until recently, business owners had to spend a lot of time cultivating social media followers and then spend hours on each platform communicating with them. There has to be an easier and more time efficient way, doesn’t there?
Luckily, there is. FindUsLocal.com is currently the only local business directory that offers an interactive platform for local business owners. It’s called the comments section, and on it both business owners and consumes can interact with each other by leaving comments. For example, customers can leave comments to business owners thanking them for great service, or giving hints to other customers about how to best deal with the business. And business owners can personally thank customers, speak out about events in the local community, announce sales or new product offerings, or even let the community know when they’re hiring. It’s a great way for local business to open the lines of communication with the people in their community.
Just because you have a business listing on a local business directory, that doesn’t mean it’s doing all it can for your local business. Take the time to check that your local business listings are correct, ask your customers to leave online reviews on them, and then interact with your local community on the only local business directory that offers the feature: FindUsLocal.com.