When creating a marketing campaign for your local business, it’s important to remember that along with the offline things you do, you’ll also need to make sure potential customers can find your local business online—and that means you’ll have to do some online advertising for your local business. That’s because most of today’s consumers take to their smartphones, tablets, or laptops when trying to find US local businesses. But that has taken a lot of local business owners by surprise because in the not so recent past, online searches were always conducted for national chain businesses or information about a topic, but for local businesses? Not so much.
But all that changed when local business directories came on the scene. These useful business directories are designed to help consumers find US local restaurants, shops, and service businesses—and consumers are using them more and more every day.
Why Local Business Directories Replaced Large Search Engines for Local Search
It’s been a problem for years: when people try to find US local businesses or restaurants on a major search engine, they often become frustrated because the results they see are filled with website URLs for national chains, and a bunch of articles about the topic. For example, if they’re looking for local US flower shops, they may see some online flower shops and a lot of articles about flower growing or arranging. Not so helpful when trying to find US local flower shops.
But local business directories are different. They cater to the people trying to find US local businesses, and only show the results from the visitor’s area. In other words, local business directories are such a powerful marketing and advertising tool that they’re considered even better than social media for local business owners.
But What About Those Local Citations?
You may be wondering what in the world local business directories have to do with local citations, and here’s where it gets exciting. But before we tell you how local business listings can help with that, let’s define local citations.
- Local Citations: When a major search engine decides how to rank a local business, it sends out its search engine spiders to look for all mentions of that business. But just any mention won’t do, in fact a mention on a less than credible website may actually hurt your rankings. That’s why it’s so important to make sure your business is mentioned on credible websites and local business directories, like FindUsLocal.com. All of these mentions are called “citations” in the online advertising world.
How Local Business Directories Give You Effective Local Citations
Luckily, getting those local citations isn’t hard. The best way to do it is to find quality local business directories and create your local business listings on them. For example, FindUsLocal is a quality directory that will ensure a credible and effective citation for your local business.
In order to reap the benefits of this local directory, you simply have to log onto the site, and then claim your business listing. Then fill in the necessary details about your business, and you’ll have your first local citation.
Be sure to fill in the details exactly the same on every local business directory that you list your business on. That ensures that the search engine spiders will attribute each of them to your local business. Remember, the more credible local citations you have, the higher you will rank in the search engine listings.
Local business directories like FindUsLocal.com are a great way to get the local citations that you need to rank high in the search engine results. If you haven’t yet begun this important aspect of your online advertising campaign, what are you waiting for?