Category Archives: Facebook Advertising

How to Be Seen Online by Local Customers

Be-Seen-Block-360x270Do you run a local business? If so, you’ve probably experienced massive changes in the way you approach the marketing and advertising of it. In recent years, local business owners were able to rely on word of mouth advertising, newspaper ads, local phone books ads, and the occasional coupon in a mail out envelope program. But those tactics don’t work anymore, and those local business owners who still rely on them are seeing less and less sales because consumer behavior has changed dramatically.

How do Today’s Consumers Find US Local Businesses?

Do you run a local business? If so, you’ve probably experienced massive changes in the way you approach the marketing and advertising of it. In recent years, local business owners were able to rely on word of mouth advertising, newspaper ads, local phone books ads, and the occasional coupon in a mail out envelope program. But those tactics don’t work anymore, and those local business owners who still rely on them are seeing less and less sales because consumer behavior has changed dramatically.

How to Today’s Consumers Find US Local Businesses?

Think about the last time you used a phone book or thumbed through the local newspaper to find a local business. If you’re like most people, it’s been a very long time. Today’s consumers go online to find US local businesses, and if your business can’t be found there, you’re not getting all the sales you could.

But the problem most local business owners have is that they don’t have an online presence. That’s problematic because if your business can’t be found online, today’s tech savvy consumers won’t even know that it exists.

How Do You Get an Online Presence?

So, you need an online presence, but don’t have the time or money to design a company website. Don’t worry, because you can get an online presence for free—and get the attention of all those consumers who are trying to find US local businesses just like yours.

Local business directories have taken the country by storm because they provide a way for people to find US local businesses easily and efficiently. How do they work? Just like the large search engines, but instead of getting search engine results stuffed with articles about the topic and website addresses of large, national chains, people only see the results of local shops and restaurants in their own area. For example, if you search for a clothing store on a quality local business directory like FindUsLocal.com, you will only see local clothing stores listed in the results.

Creating Your Local Business Listing is Easy

Most things this fantastic cost a lot of money or are painstakingly difficult to set up. But when you create your local business listing on a credible local business directory like FindUsLocal.com, it won’t cost you a cent—and it only takes a few minutes.

Start by going to the local business directory and searching for your business by using the search bar on the site. Then claim it and fill in as many details as you can. Be sure to include the business name, business address, business phone number, and your company website if you have one, and be sure to list all of this information exactly the same way on every local business listings you create.

As the New Year begins, it’s important to give your local business every advantage that you can so 2018 will be a great year for it. In fact, your business won’t survive without local business listings. Start by creating your local business listing on a quality local business listing and then keeping it fresh and updated by asking customers to leave online reviews for it. Soon, you’ll begin reaping the benefits that come from being seen online by today’s consumers.

3 Ways to Ensure 2018 is a Great Year for Your Local Business

downloadThe calendar has changed and it’s official: it’s the start of a new year. 2017 brought with it many challenges and blessings for local business owners, but now that the page has turned, you should do everything you can do ensure that 2018 is a great year for your local business.

If you paid attention to the news about local business in the past year, you saw that at one point, the experts were predicting that local business was all but dead. It was dubbed the Retail Armageddon as we watched local store after local store shutter its doors. This happened all across the nation.

Then, at the last minute, local business sales began to skyrocket. In fact, the most recent studies show that consumers bought locally this holiday season more than they did since 2011.

How to Cash in on the Local Business Boom

If you run a local business and haven’t seen the boom in sales that your competitors have, it probably boils down to one thing: whether or not you have an online presence so today’s tech savvy consumers can find your local store or restaurant.

If you don’t already have one, here are four things you need to know before you set up your local business listing.

Having a Company Website isn’t Enough

In the past, local business owners simply created a company website and relied on it to bring in new business. That was fine a few years ago because when someone wanted to find US local businesses, especially a specific one, they looked online for the company website.

But consumer behavior has changed that tactic doesn’t work anymore.

Yes, you will get some customers that way, but most people nowadays use local business directories when they want to find US local businesses.

Local business directories are similar to the major search engines except they are designed to only give consumers local results. For example, if you search for a local store on a local business directory like FindUsLocal.com, you will only see local stores in the results. No articles about the topic, or national chains in the listings.

So, even if you already have a company website, you’ll need to create a local business listing on reputable local business directories like FindUsLocal.com. It should be a significant aspect to your local marketing and advertising plan.

Stagnant Local Business Listings Won’t Help Your Sales

Some people believe it’s enough to create a local business listing and then leave it alone. These people don’t understand how search engine rankings work, because if they did, they would know that it’s necessary to consistently add fresh content to local business listings in order to keep the attention of the search engine spiders.

How do you do that? Luckily, it’s not that difficult, and local business directories like FindUsLocal.com offer two great ways to do it.

  • Get reviews for your local business. Every time a customer leave a review for your business on your local business listing, the search engine spiders view it as fresh content, and that will help your search engine rankings. The more fresh content you have, the higher you will appear in the search engine rankings so ask your customers to leave a review every time you check them out.
  • Use the comments feature. Quality local business directories like FindUsLocal allow business owners to leave live comments on their local business listings. You can use this feature to announce sales, job openings, or just say hello to the community. And what’s even better is that consumers are able to leave comments on your local business listing too, making for a two-way communication tool that is interactive—and will provide fresh content to those hungry search engine spiders.

Make Your all of Your Local Business Listings Match

Finally, when you create your local business listings, it’s important that they all match, because if they don’t, it will confuse the search engine spiders and that could cause your rankings to decrease. For example, if your business name is ABC tables, Inc., you’ll need to determine if you want to include the “Inc.” in your business name, and whatever you decide will have to be done on every local business listing you create.

Local business directories play a key role in local business sales, and if you don’t already have yours set up, 2018 won’t be as good as it could be. Why not head over to FindUsLocal.com right now and create yours? It only takes a minute, and it could make the difference between a ho-hum year and a fantastic one!

 

Local Businesses can Finish the Year with a Bang. Here’s How.

bangIt’s been a roller coaster ride for local business owners this year, hasn’t it? The year started off not so good for local shops as the news of a retail Armageddon traveled quickly. There were reports of store closings across the nation, and most local business owners were clinging dearly to every customer who walked through the door. But then, as the year progressed and holiday shoppers came out, things took a turn. Suddenly, people were trying to find US local businesses to shop at instead of buying online like they’ve done in years past.

In fact, this holiday season was the best on record since 2011, and local retailers saw a boom this holiday season. Commenting on a recent news release that talked about the favorable shopping season, senior vice president of marketing insights at MasterCard Sarah Quinlan said, “Overall, this year was a big win for retail.”

How Did Your Local Store Do?

How about you? Did your local shop see the major increase in sales that other local businesses did? The recent statistics show that there was an 18.1 percent increase in sales this holiday season over last year, and only 10 or 11 percent of those sales went to online stores. That means local businesses did the majority of sales this year as consumers decided to get out in their own communities and shop locally.

If you didn’t see an increase in your sales, it could be because of one simple thing: not having an online presence.

Why Do I Need an Online Presence if I Operate a Local Shop?

It seems counter-intuitive that local consumers would look online to find US local businesses, but that’s exactly what they do. And they don’t look for them on websites like they did in year’s past. Instead, they look for them on local business directories. These directories are designed to give people local results, and consumers are flocking to them everything they want to find US local businesses, restaurants, or service businesses. They’re simple to use, and people can get the results they need in seconds.

How Do I Get Listed on a Local Business Directory?

If you run a local shop, eatery, or service business, chances are that you already have local business listings on local business directories, even if you didn’t create them yourself. But the problem is that many of those local listings were created by using public data that may or may not be accurate. And if a potential buyers gets a wrong address or phone number and tries to visit your store with it, it will only frustrate them and they’ll likely end up going to your competitor.

Luckily, the process of creating an accurate local business listing is easy. Simply log onto a quality local business directory like FindUsLocal.com and claim your business. Then fill in as many correct details as you can and the consumers who find your local business via the local business listing will have all the correct information so they can easily find your shop.

Isn’t it good to know that something as simple as a local business listing on a good local business directory will help local consumers find you? Remember, the holiday shopping season isn’t yet over. Experts predict that between now and the end of the year, local business owners will see another surge in sales. Don’t let your business be left out of the upcoming sales, but ensure that buyers can find you by securing your online presence now. Just go to FindUsLocal.com and create your free local business listing and soon you’ll wonder why you’ve never used local business directories as a local marketing and advertising tactic before!

What to Do If DON’T Want Holiday Shoppers in Your Store

151030_EM_GrinchShoppersAre you a local business owner who is considered a Grinch? Would you rather have a quiet holiday sales season and not ring up very many sales? Maybe you don’t want to bother with new customers or maybe you’d rather play games online that deal with the those pesky shoppers who want to give you money in exchange for your products or services. If this sounds like you, we’ve got great news. We’ve put together a list of the things you can do right now to ensure that NONE of those merry holiday shoppers will ever set foot in your door!

Use Old School Marketing Techniques

One of the best ways to ensure that no holiday shoppers find your store is to only use old school marketing techniques. Forget about the effective online advertising techniques that all of your competitors use and simply place an ad in the local phone book, or maybe run an ad or two in the community newspaper. Oh, and remember those blue mail out coupon envelopes that used to be so popular? Why don’t you pay hundreds of dollars to include your store coupon in one of those, too!

Ensure People Can’t Find You Online

Most of today’s consumers try to find US local businesses online with their smartphones, tablets and laptops, but if your local business isn’t listed in a local business directory, you’ll never have to worry about them finding your business. And just to make sure none of the pesky potential customers accidentally find your local store, go to every local business directory you can and delete all the references to your local shop or restaurant! Whatever you do, you won’t want to do any marketing of your local business!

Discourage Online Reviews

Even if you remove all local business listings from the local business directories, people may still find a way to leave online reviews for your business. That’s bad news if you want to avoid the holiday shoppers. In order to discourage people from leaving online reviews for your business, be sure to confuse the search engine spiders by listing your business by different names when you respond on the review sites. For example, if your shop name is Susie’s Tables and your located on Main Street, make sure some sites list you as that, while others list your business as Susie’s Tables, Inc. on Main St. You can have all kinds of fun confusing the search engine spiders—the very things that will give your business a prominent place in the rankings—and it will also ensure that holiday shoppers will never find your store!

The holiday shoppers are out in droves and according to the latest statistics, they’re all trying to find US local businesses to shop in. If you’re tired of taking in holiday cash and having to wait on countless shoppers, follow the above tips and you’ll ensure that you won’t have hardly any sales at all.

On the other hand, if you want to attract Christmas shoppers to your store, be sure to do just the opposite. List your store or eatery on a quality local business directory like FindUsLocal, make sure to list your business name, address, phone number, and website the exact same way every time, and encourage your customers to leave online reviews. Just think, rather than sitting alone in your store while all the shoppers spend their cash around you, you could be getting your piece of the holiday pie!

 

How to Ring in the Sales this Weekend with Local Business Listings

Men-And-Millennials-Enter-Holiday-Shopping-Season-With-A-PlanIt’s Friday, and the holiday shoppers have big plans to get out this weekend and buy all of the gifts they needs for their friends and families. In fact, recent reports show that sales for this holiday seasons have surpassed even the most optimistic reports. And to make things even better, many of those sales are happening in local businesses across the nation.

But what about you and your local business? Are you seeing a pie of the piece from this year’s holiday retail boom? If not, there are some specific steps you can take to bring in sales as early as this weekend to cash in on some of those holiday sales.

Step One: You Need to Create a Local Business Listing

While it’s true that more people are shopping in local stores and shops this year, they’re looking online to find US local businesses. That’s because consumers don’t use old school methods like the local phone book or coupon clipping to find local businesses anymore. They look online, and if they can’t find your business there, they will likely never visit it.

The remedy to this problem is to ensure that your business is listed online. Luckily, it’s free and easy to do.  That’s why your first step in this online advertising process is to go to a reputable local business directory like FindUsLocal.com and claim your business. Once you do that, you should fill in all the details like your business name, address, phone number, hours of operation, product offerings, and anything else consumers might be looking for. The local directory will automatically create a map with directions to your store, which is one of the key things consumers look for in local business listings.

It’s important to remember that when you create your local business listing, you should enter your details in the exact same way for every local business directory you list on. That’s because the search engine spiders will look for these listings when determining how high up in the search engine rankings to list your business, and the more local citations—or local business listings—that your business has, the higher in the rankings you’ll appear. But if the listings don’t match, the spiders won’t attribute them all to your business.

Step Two: Keep Your Local Listings Fresh

After you create your local business listings, you’ll need to keep them fresh so the search engine spiders will continue to pay attention to them. You see, once a local business listing goes stale, it stops being productive for you. And the way to keep it fresh is to add new content.

There are two ways to add new content to a local business listing when your business is listed on a local business directory like FindUsLocal.com. They are:

  • Get online reviews. When a customer leaves an online review for your business, it is considered fresh content by the search engine spiders. That’s why you will need to continually ask your customers to leave online reviews for your business. But don’t worry, it’s not hard to get them to leave reviews for your business. A recent survey shows that 7 out of 10 people will leave a review for your business if you ask them to.
  • Engage with buyers. It’s possible to leave live comments on your local business listing, but only if you create it on FindUsLocal. This innovative local business directory created a unique feature that allows both business owners and consumers to leave comments about a business that automatically appear in a live feed on the homepage for that city or town. In other words, if you leave a comment about a flash sale you’re having, everyone who logs onto FindUsLocal.com from your city or town will see the announcement. But FindUsLocal is the only local business directory that offers this helpful feature so if you want to make use of it—and you should—be sure to create your local business listing that directory.

It’s the holiday season and consumers are spending a lot of money this year. Are you seeing your share of the holiday cash? If not, you should head over to a local business directory like FindUsLocal and create your local business now. If you do it right now, you just might see some new customers walking through your door this weekend!

Why Your Business Must Be Listed on a Local Business Directory

Online-Free-AdvertisingTRANSIn case you haven’t noticed, there has been a huge shift in the way today’s consumers find US local businesses. That’s because most everyone goes online when they want to find anyone these days, and that includes local shops and restaurants. Don’t believe us? Just try to remember the last time you searched for local business using a phone book or thumbing through the local newspaper. If you’re having a hard time pinpointing the last time you did that, you’re in great company. People simply don’t use those old school methods anymore, and as a local business owner, you have to make sure your business can be found online.

Why Do Buyers Look Online to Find US Local Businesses?

Today’s shoppers don’t have a lot of time, and when they want to find US local businesses, they want to do it in the fastest and easiest way. And today, that means looking online. But only a few years ago, that meant going to one of the large search engines like Google or Bing and entering the type of business they were looking for, plus the city or town name. For example, if they were looking for a Bakery in Los Angeles, they would type in “Los Angeles bakery.” This produced results a little better than a general search, but there would still be a lot of irrelevant results in the search engine listings. People tired of this quickly because they didn’t want to have to drudge through countless results to find the local businesses they wanted.

Enter Local Business Directories

To solve this problem, local business directories were created. These directories are specifically designed to show consumers only the local shops, restaurants, and service businesses in their own area. In other words, they are search engines that only show local results. For example, if someone were looking for that Los Angeles bakery on a local business directory, they would simply need to type “bakery” into the search bar and they would see a list of all the bakeries in their town or city. Can you see why most local shoppers insist on using local business directories when trying to find US local businesses?

How to Ensure Your Business Can Be Found on a Local Business Directory

If you want those online shoppers to find your local business and visit it, you need to get it listed on local business directories. Here are the steps you need to take to get your business listed.

  • Identify the most credible local business directories. Some of them are obvious like Google and Biing, but don’t discount the smaller local business directories. For example, FindUsLocal.com is an up and coming local business directory that has a huge following. That’s because it goes a step beyond most directories by offering visitors a lot of extra features and bonuses. That’s why so many local business owners make sure their business can be seen on this innovative local business directory.
  • Create your local business listing. Once you’ve identified the local business directory you want your business to be seen on, you’ll need to claim your business and create a local business listing. This listing is what consumers will see when they search for your type of business. For example if you owned a bakery business in Los Angeles, and a shopper visited FindUsLocal to find one, they would see your business in the listings after they typed in the search term. Be sure to include as many details as you can when creating your local business listing. Remember, the more information consumers have, the more comfortable they’ll feel visiting your shop.
  • Be active with your listing. Don’t’ just create your local business listing and forget about it, but instead keep it fresh by asking your customers to leave online reviews for your business and by using the unique comments feature you’ll only find on FindUsLocal. This feature allows you to use your local business to announce sales, new product arrivals or even employment opportunities.

If you want to run a successful local business these days, your shop or restaurant has to have an online presence for online advertising. And the best way to accomplish that is to create a local business listing on a credible local business directory like FindUsLocal.com. If you haven’t already created yours, what are you waiting for?

Lagging Holiday Sales? Here’s How Local Business Owners Can Increase Sales Now!

holiday-salesIt’s a busy time of the year for most local business owners, but some of them just aren’t seeing the holiday shoppers they’d hoped for. And that’s a shame, because the economy is doing great, and recent surveys show that consumers are planning to spend big this year. So what’s keeping some local business owners from seeing the type of results others are?

If You’re Business Can’t Be Found Online, You Won’t See Success

Those local business owners who are doing a robust business all have one thing in common—their business can easily be found online. You see, today’s consumers don’t use the old school methods that many local business owners still rely on. They don’t use the Yellow pages anymore, nor do they look in the community newspaper or clip coupons from those old blue mailings full of local deals. Instead, they use their smartphones, tablets, and laptops to try and find US local businesses in their community.

Can they find your local business?

How to Make Sure Today’s Holiday Shoppers can Find Your Business

Until recently, local business owners had to pay someone to design and build an expensive website in order for shoppers to find them. But with the advent of local business directories, that’s just not necessary any more.

Today’s consumers don’t have a lot of time, and most of them use the internet to quickly find the name, location, and hours of operation when trying to find US local businesses. They don’t have a lot of time to look over a complicated website or dig deep just to find the information they’re looking for.

Instead, they turn to local business directories like FindUsLocal.com. These local directories are designed to give consumers quick results in an easy and efficient manner. In fact, they’re so easy to use that many people now use them instead of the large search engines like Google or Bing.

Here’s how quality local business directories make it easy for people to find US local businesses.

  • They use SEO location technology.In case you haven’t heard, it’s no longer necessary for people to enter their location when using some local directories. That’s because they use GEO location technology to automatically read people’s location. This allows them to not only create a custom homepage based on their city or town, but also guarantees that they’ll only see search results from their local area.
  • They narrow down the search results.When trying to find US local businesses on a major search engine, you’ll oftentimes also see some website addresses for large, national chains, along with a lot of articles about the topic. But when using a local business directory, you’ll only see the local results you ask for. That’s why so many of your customers are using these handy and efficient local directories.
  • They offer other things too.Because people are so busy today, a local directory that offers multiple features will be visited time and time again by consumers. For example, FindUsLocal.com offers the local news, upcoming event listings, such as theatre events, concerts, and sporting events, and then offers them a way to get tickets with a click of a button. It also offers some humorous and inspirational features that entertain them.
  • People can read reviews on local business directories. Finally, most people won’t visit a local shop or restaurant unless they’ve first read some positive reviews about it, but that can be tricky unless a business has a local business listing. Luckily, local business directories like FindUsLocal.com offer free local listings—all you have to do is claim yours and then fill in the necessary details. Be sure to enter the information exactly the same way for every local business listing you create—otherwise they won’t all be credited to your business and you won’t get the results you want. Remember, the more local citations you have, the higher in the search engine rankings you’ll appear. Be sure to get at least 10 online reviews so you don’t miss out on all the benefits.

The holiday shoppers are out there, and they’re looking for a local business just like yours. Can they find you on a local business directory like FindUsLocal.com? If not, why not take 10 minutes and create your local business listing right now?

3 Things to Do Now to Bring in More Holiday Traffic

images (2)Do you run a local store? If so, you’ve probably dreamt about the upcoming holiday sales all year long. After all, many local store and restaurant owners rely on those holiday sales to balance out the rest of the year. But not all local businesses will have a Merry Christmas this year as far as ringing in the sales because many of them haven’t yet changed the way they market their local store—and that will only lead to sluggish sales.

If you own a local business and want to see the most sales as you can this year, there are some tactics you can take to ensure that your year end sales are record breaking.

First, Make Sure Holiday Shoppers can Find Your Business Online

I know, you’re a local store, but the truth is even the mom and pop stores on Main Street have to have an online presence in order to get the attention of today’s shoppers. That’s because when people want to buy, they go online to find US local businesses, even if those stores are located around the block from their house. For example, if someone were looking for a culinary shop in New York, they would turn to their smartphone, tablet or laptop and type “culinary store New York City” into the search engine. Some of the results they see would be articles about culinary cooking, and there would be a lot of links to online, national culinary stores. But mixed in with those results would be a few local results. How did those few local culinary shops make it in the big search engine results? They took steps to make sure the search engine spiders noticed them and the way they did that was to create local business listings on credit local business directories like FindUsLocal.com.

To create your local business listing, simply log onto a local business directory and claim your listing. Enter the details about your business such as the business name, address, phone number, and website address. Be sure to enter the details the exact same way every time, otherwise it could confuse the search engine spiders and the local listings won’t be credited to your shop or restaurant.

Create as many local business listings as you can, but only on reputable business directories. Each of these listings will serve as a citation, and the more local citations you have, the better your chances of ending up in the major search engine results.

Next, Ask Your Customers to Leave Online Reviews

Online reviews are the new currency in online advertising, and the more you have, the more new customers you will have walking through your door. But many local business owners don’t know how to ask customers to leave reviews for their business. Luckily, it’s pretty easy. In fact, recent surveys show that 7 out of 10 people will leave an online review for your local business if you ask them to. That’s why so many stores ask customers to leave a review at the checkout counter. Is that a tactic you can use to online reviews on your local business listing?

Finally, Have Fun and Interact With Your Customers

The last step of the process is to use your local business listing as a way to interact with the people in your community, but there is only one local business directory that offers this unique form of communication. When you create your listing on FindUsLocal, you’ll be able to leave comments on your listing. You can talk about upcoming sales or events, job openings, or let the community know about local fundraisers you’re involved with. The possibilities are endless and the feature opens up an avenue of communication with the community you serve.

But the fun doesn’t stop there. The site also allows consumers to leave comments on your local business listing, so the communication is truly a two-way street.

The year is quickly coming to a close, and if you want to make the most of the holiday sales, you’ve got to act quickly. The 3 steps outlined above can all be implemented today, and the results you’ll likely reap from your actions will be well worth it. What do you think? Should you go to FindUsLocal.com and take the first step right now by creating your very own local business listing?

4 Things Search Engines Look for in Local Business Citations

Business_0Local citations are one of the most important online advertising methods that local business directories can do in order to boost their sales. That’s because the more local citations a business has, the higher in the search engine rankings they’ll appear—and that means more people when see them when trying to find US local businesses like theirs.

But there is an art to creating local citations that will catch the attention of the major search engines, and we’ve put together a list of some of the things they look for when deciding how to rank a local business. Here are 6 things Google and other large search engines look for in local citations when deciding the ranking of your small business.

The Number of Local Citations Matters

Creating just one local citation on a quality local business directory like FindUsLocal.com is an amazing way to bring new customers through your door, but having just one won’t give you the search engine rankings boost you’re hoping for. In order to catch the attention of the search engine spiders, you’ll need to spread the local citations around the internet, and the best way to do that is to list your business on as many quality local business directories as you can. For instance, start by listing it on FindUsLocal and then choose about 10 more to create a local business listing on.

Be Consistent in the Details

When you create a local business listing, you’ll need to fill in a lot of details about your business such as it’s name, address, phone number and if you have a website, the URL. When the search engine spiders go looking for the local citations associated with your business, they will only mark the ones that have matching information as yours. For example, if you list your business name as Frank’s Automotive, Inc. on FindUsLocal, and Frank’s Automotive on Yelp, you won’t be credited with both citations. One of the biggest pieces of local business insight that marketers use is that if the information matches exactly, all of the citations will be credited towards your business.

Make Sure There are Plenty of Reviews

Another important aspect of using local business directories correctly is to ensure there is enough social proof to make your business listing credible in the eyes of consumers. These days, most people won’t visit a local store or restaurant without first reading a few positive reviews about it. That means you should only use local business directories that allow people to leave reviews for your business. And it’s not difficult to get them. Studies show that if you ask your customers, 7 out of 10 of them will leave a review for your local business.

Make Your Local Business Listing Interactive

One of the newest forms of online advertising for local business owners to market their business is to become interactive with their local community online. And in the recent past, that meant putting in tons of money and time to build a large social media following and then tweet or post every few hours. But FindUsLocal has changed all of that. The local business directory now offers a way for business owners to interact with their community by leaving comments on their local listing. For example, if you’re having a sale, you can leave a comment telling your local community about it, and they can respond by leaving a comment of their own. You can also use the comments section to announce when you’re hiring new employees or have an exciting new product coming.

Local business directories are the THE way to market your business in today’s internet obsessed world. If you want to bring more business into your store, start by listing your shop or eatery on local business directories like FindUsLocal.com. And then follow the above tips to ensure that the listing brings you as much business as possible.

Why Local Citations are So Important for Local Business

building-local-citations-1-320x369As a local business owner, you have a lot to worry about when it comes to marketing your business. You need to ensure that your graphics are right, you’re known around town or the city as a place people want to do business with, and that your employees treat your customers right. But there’s one aspect of local business marketing and advertising that many people forget about: getting and maintaining an online presence. But many small business owners can’t afford to create and then run an expensive website, so instead they take advantage of local business listing.

What are Local Business Listings?

By now, you’ve probably heard of local business directories because they’re taking the internet by storm. These handy directories make it easy for consumers to find US local businesses, and they’re using them instead of the major search engines. And as a local business owner, you are able to claim your business on these directories and then create a local business listing. This listing will help those consumers who look online for local businesses find yours. This is called a citation, and credible citations are what makes the large search engines list your business higher in the search engine rankings.

How Do I Get Local Citations for My Business?

Now that you understand how important local citations are for your business, let’s talk about how to get them. First, you’ll need to log onto a quality local business directory like FindUsLocal.com. Be wary of the local directories that are nothing more than databases that contain incorrect and out of date listings because they could actually hurt your search engine rankings. Instead, look for one like the one we mentioned above because it’s credible in the eyes of the major search engines.

Once you’ve found the local business directory, type your business name into the search engine and see if it shows up in the results. If it does, you’ll need to claim it and begin filling in the correct details, such as your business name, address, phone number, and website. Keep in mind that it’s important that you fill in the details exactly the same on every local business directory you list your business in. If one letter or number is off, the search engines won’t know that the listings belong to the same business, and you won’t reap the marketing benefits from all of your citations.

But if you do it right, local business directory citations will help boost your sales.

How Do I Ensure My Local Citations Will Benefit My Business?

If local citations are so important, how can you determine whether or not the search engines will view them favorably and attribute them to your business in a way that boosts your search engine rankings. Here are the key factors you need to be aware of when creating your local citations on local business directories.

  • The number of citations is important. The more local citations you have the better because it gives credibility to your local business. But be sure to only create your local business listings on quality local business directories that will help—and not hurt—your rankings. For example, FindUsLocal.com is a fantastic local business directory that is considered reputable by all the search engines and listing your business there can only help with your rankings.
  • The quality of your information is important. When consumers try to find US local businesses online, they are typically looking for specific information. For instance, they want to know your address, hours of operation, what kind of products you carry, and other details that will help them decide whether or not to visit your store. Be sure to fill in all the details on your local business listing because the search engines will give them more credibility.
  • The consistency of your information is key. Some business owners haphazardly fill in the details for their local business listings, but that can hurt your rankings. You’ll need to use the exact same name, address, phone number, and website address for every local business listing your create—otherwise you may do your rankings more harm than good. The search engine spiders aren’t human, and only collect the data you enter, so if your business name isn’t exactly the same in each listing, it count it as a citation for your business.
  • The Social Proof is just as important. Finally, you need some social proof to prove to the search engines that yours if a business that consumers love. You can ask your customers to leave reviews talking about the things they like about your business, or on some local business directories like FindUsLocal.com, leave comments about the sales, promotions, and new product releases you have.

Local business directories are a great way to get the local citations you need to reach the best spot in the local search results. Just be sure to follow the above tips and soon those internet customers will find their way to your store.