Category Archives: Facebook Advertising

Why Local Business Directory Citations Will Help Boost Your Sales

seo-local-citationsWhen creating a marketing campaign for your local business, it’s important to remember that along with the offline things you do, you’ll also need to make sure potential customers can find your local business online—and that means you’ll have to do some online advertising for your local business. That’s because most of today’s consumers take to their smartphones, tablets, or laptops when trying to find US local businesses. But that has taken a lot of local business owners by surprise because in the not so recent past, online searches were always conducted for national chain businesses or information about a topic, but for local businesses? Not so much.

But all that changed when local business directories came on the scene. These useful business directories are designed to help consumers find US local restaurants, shops, and service businesses—and consumers are using them more and more every day.

Why Local Business Directories Replaced Large Search Engines for Local Search

It’s been a problem for years: when people try to find US local businesses or restaurants on a major search engine, they often become frustrated because the results they see are filled with website URLs for national chains, and a bunch of articles about the topic. For example, if they’re looking for local US flower shops, they may see some online flower shops and a  lot of articles about flower growing or arranging. Not so helpful when trying to find US local flower shops.

But local business directories are different. They cater to the people trying to find US local businesses, and only show the results from the visitor’s area. In other words, local business directories are such a powerful marketing and advertising tool that they’re considered even better than social media for local business owners.

But What About Those Local Citations?

You may be wondering what in the world local business directories have to do with local citations, and here’s where it gets exciting. But before we tell you how local business listings can help with that, let’s define local citations.

  • Local Citations: When a major search engine decides how to rank a local business, it sends out its search engine spiders to look for all mentions of that business. But just any mention won’t do, in fact a mention on a less than credible website may actually hurt your rankings. That’s why it’s so important to make sure your business is mentioned on credible websites and local business directories, like FindUsLocal.com. All of these mentions are called “citations” in the online advertising world.

How Local Business Directories Give You Effective Local Citations

Luckily, getting those local citations isn’t hard. The best way to do it is to find quality local business directories and create your local business listings on them. For example, FindUsLocal is a quality directory that will ensure a credible and effective citation for your local business.

In order to reap the benefits of this local directory, you simply have to log onto the site, and then claim your business listing. Then fill in the necessary details about your business, and you’ll have your first local citation.

Be sure to fill in the details exactly the same on every local business directory that you list your business on. That ensures that the search engine spiders will attribute each of them to your local business. Remember, the more credible local citations you have, the higher you will rank in the search engine listings.

Local business directories like FindUsLocal.com are a great way to get the local citations that you need to rank high in the search engine results. If you haven’t yet begun this important aspect of your online advertising campaign, what are you waiting for?

Why Reviews are Important for Your Local Business—and How to Get Them

online-reviews-for-local-businessesIf you’re a local business owner, you understand all too well how important word of mouth is for business. These days, people don’t like to do business with shops, restaurants, or service businesses without first checking out the social proof from other people who have spent time in the business. For example, before someone finds US local restaurants to visit, they will first read the reviews that others in the community have left for it. The same is true for service businesses of all types, including hair salons, plumbers, accountants, doctors, and every other type of business where the owners perform a service for customers. And retail stores are no exception—most people want to make sure the shop carries great products and has good customer service before stepping foot in the door.

And where do people get all of this information? By reading local reviews left by other people who have visited the business on local business directories.

What’s the Big Deal About Local Reviews?

At first glance, it’s easy to overlook the benefits of online reviews because many retail business owners don’t yet understand the huge role they play in consumer decisions. Just to emphasize the role online reviews play in a customer’s decision to visit a store, here are some startling statistics you should know.

  • The majority of people—84 percent to be exact—place more trust in online reviews than they do a recommendation from a friend or family member. Just think about that. It’s a huge revelation, and that fact alone should make you want to get as many positive online reviews as you can.
  • Two-thirds of those people surveyed say that when they read positive reviews about a local business, it makes them trust that business. This means people take what others have to say about a local business seriously.
  • When your local business listing includes enough positive reviews, Google will sit up and take notice. The search engine spiders like to showcase local businesses with positive reviews, and they reward them by giving them higher search engine rankings. On the other hand, if your local business listing has a lot of negative reviews, the large search engines may not rank your local listing at all—or put you on pages so far back that no one will see it.
  • Almost all of the people surveyed, 90 percent, say that they want to read at least 10 local reviews before making a decision about whether or not to visit a shop or restaurant. That means you’ll need to be proactive in asking customers to leave them on your local business directory listing.
  • A shocking 87 percent of the people asked say that they would not consider doing business with a shop or restaurant that has negative reviews on their local business listings. If you have some negative reviews, you’ll need to do some juggling to ensure that the good reviews outweigh the bad. Better yet, strive to have the business insight to be so good and customer oriented that no one ever leaves a bad review for your business.
  • At this point, you may be panicking because you can’t figure out how you will ever get enough online reviews to make a difference, but the good news is that it’s easier than you think. In fact, in the same study we talked about earlier, 7 out of 10 customers say that if a local business owner asked them to leave an online review, they would do it. That means if you make it a habit to consistently ask your customers to go to your local business listing and leave an online review, they will. So if you ask every customer at the checkout counter to leave a review for your business, you’ll soon have enough good reviews to drive new business to your store.

As you can see, online reviews are an integral part of your local business, but you will have to work hard to get them. Luckily, there are steps you can take to add them quickly to your local business listing on your local business directory. If you don’t already have one in place, head on over to FindUsLocal.com, one of the best local business directories on the web.

How to Pull Out-of-Towners to Your Local Business

shoppers_2101364bAs a local business owner, you probably focus all of your advertising and marketing efforts on the people in your local community. That’s because you might not have a website where you sell your products or services online, and instead you rely on foot traffic walking through your door. But if you only focus on local buyers, you may be making a mistake. The truth is, people travel all the time and when people are away from home, they’ll still need to purchase clothing, food, gift items, some services, jewelry, and many, many other products.

How to Catch the Attention of Out of Town Buyers

When someone is traveling in an area they aren’t familiar with, they turn to the internet to find US local businesses and eateries. Think about it, they don’t know the area, and the only way they can determine which stores and restaurants are worth visiting is to look online and read the reviews of people in that area. In addition, they need to be able to find the details of stores and eateries, such as local phone numbers, business addresses, and maps with directions to the local shop.

But this can be a problem for many local business owners because even if they can afford the expense of designing and running a website for their business, they likely don’t have the cash flow or knowledge to conduct effective online advertising campaigns so that out of town visitors can find them. And that brings us to our next point.

Local Business Directories Help Your Business be Seen

What if I told you that there was a way to put your business in front of those out of town buyers without having to spend thousands of dollars on online advertising? Luckily for you, it’s possible with local business directories. These local directories are free to use and they are where most people go to find US local businesses.

But you can’t list your business in just any old local business directory—you need to choose one that gives consumers a reason to bookmark it as their local business directory of choice. People don’t like database type local directories because frankly, most of the local business listings on sites like those are out of date. Instead, people look to quality local business directories like FindUsLocal.com. This innovative local directory offers a wide variety of features and benefits for people in addition to making it easy for them to find US local businesses.

Make Your Business a Must See Attraction

Finally, when trying to appeal to out of towners, you want them to be excited about visiting your store or restaurant, and the best way to do that is to build some online excitement about it. Luckily, FindUsLocal.com gives you a free method to do just that. It’s called the comments section, and with it, you can announce the exciting happenings in your local business. For example, you can let people know when you’re having a sale or a special discount on your most popular products. You can also let the community—and those out of town buyers—know when you receive new products or have a special service to offer. By building this kind of online hype, you will attract the attention of people visiting your area and they will put your store or restaurant on their list of things to do before they leave.

Local business is great, but in order to be a successful business owner, you should also think about how to draw in the visitors that come to your area. And just by following the tips listed above—being seen online by creating a local business listing on a quality local business directory, and using that directory to create some hype around your business—your store, service business or restaurant will quickly be found on out of towners “Must do” lists. What are you waiting for? Head on over to FindUsLocal now to create and optimize your local business listing!

3 Ways to Make Your Local Business Listings Shine

let_your_light_shine_by_kevron2001-d6z3r1tIf you run a local shop, service business or restaurant, you understand just how times have changed in terms of marketing your business and attracting the attention of new customers. After all, unlike online businesses, most of your sales come from the people who live in your community.

But even those people use the internet to find US local businesses, something too many local business owners just don’t understand. That’s why having your business listed on a local business directory is key to success in this internet consumed world.

But just creating a local business listing isn’t enough anymore. These days, you’ll need to pay strict attention to how you create it, and then take a few steps to ensure that it works to draw new people to your store. Here are four ways you can make your local business listings shine.

Choose the Right Local Business Directory

There are a lot of local business directories online, but not all of them will help you bring new customers through the door. In fact, if you choose the wrong one, it could actually hurt your chances of being seen by the search engines. The key here is to choose a quality local business directory like FindUsLocal.com. These types of directories spend a lot of advertising money to ensure that the local businesses listed on it are seen in the search engines. What’s more, the local directory makes it fun for visitors to use it by including a lot of additional features that keep them coming back again and again. For example, they list all of the upcoming concerts, plays, and sporting events, and then include links so visitors can buy tickets with the click of a mouse. Details like these not only keep people coming back to the site, but ensure that your local business has a much better chance of being seen every time they do.

Create Your Local Business Listing the Right Way

Many people think they can simply type in a few details to create a local business listing and they will have a powerful way to attract new business, but unfortunately, that’s just not true. In order to be successful with your listing, you need to pay attention to the details about how you set it up. And one of the most important details is how you list your business name, telephone number, address, and website address.

You see, the search engine spiders that classify all the citations of your local business and use them to determine how far up in the rankings you’ll be seen are looking for citations that match. (A citation is a mention of your local business on a reputable website.) Good quality local citations can boost your business because it will cause your local business listing to be seen higher up in the search engine results.

When you’re ready to create your local business listing, you must first determine which business name, address, phone number, and website you’ll use in them. For example, if your business name is GC Roofing, Inc., you will need to determine whether or not to use the “Inc.” in your local business listings, or simply list your business as GC Roofing. This small detail can make the difference in whether your local business listings help boost your sales or not.

And it’s not only your business name that you need to pay attention to. You’ll also have to ensure that your business address, phone number, and website—if you have one—are all listing in the exact same way.

Local Business Listings Must be Kept Current

Finally, in order for your business to benefit from you local business listings, you must work to keep them fresh and current. One of the key points to a successful online advertising campaign is that it must be consistently updated in order for the search engine spiders to recognize and reward it, and that’s no different with a local business listing.

But how can you keep your local listing current when you’re not in charge of the site? By using comments and reviews. You see, every time someone leave a review for your business on the local business directory, the search engine spiders view it as fresh content, and that will up your rankings. The same is true every time you or a customer leaves a comment associated with your local business listing. (It’s important to note that FindUsLocal.com is the only local business directory that allows business owners and visitors to leave comments about a business.)

In other words, you can’t just set it up and forget about it. In order to maximize the benefits of your local business listing, you need to treat it like any other marketing effort and work to keep it fresh and updated.

Local business listings are one of the best ways to get your local business in front of in consumers, but in order to be successful, you have to go about it the right way. Just follow the 3 steps above, and be sure to list on a quality local business directory such as FindUsLocal.com.

Local SEO Tips for Local Business Directories for 2018

121856-1OpP0Q1395155684Today, with over 80 percent of consumers using online search engines to find local businesses, laser-sharp Search Engine Optimization (SEO) is critical even if your business is already on local business directories. It’s a marketing advantage because eventually you can rely almost completely on local SEO and taper your advertising. Studies show that advertising tends to turn off consumers, while SEO attracts because it isn’t a hard sell.

Local SEO is not an instant marketing miracle. It will take time and a lot of hard work, study and intuition to make it work. But when the results start showing, it won’t be a promise of better sales – it will be better sales, brand awareness and global recognition.

Local business directories and listings, partnered with local SEO, is actually the almost perfect combination in marketing a business. SEO is tough. The competition is fierce. Being on local directories and listings will boost your online presence and aid in helping your business rank higher on search engines.

Here are local SEO tips that will help you now and in 2018 to complement your business so consumers or corporate buyers will be able to find your business more easily.

Be Aggressive in Getting Local Reviews

People will organically trust the locals. Want to go to the best restaurants, hotels, resorts, malls and shops where you can get the best deals? You and millions of others know that the best information (even over and above review websites) is the kind you can get from locals.

Use this treasure trove to help others find US local businesses – specifically, your business – with reviews. In fact, one of the top queries today in search engines is, “Who has the most stars in [industry/business]?” Just imagine if the answer to this query is your business! Search engine algorithms will only list those with at least 4-star reviews, which should whittle down the list to a few dozen. You see, consumers don’t just want the best – they want the best in the most convenient way possible. They’re not interested in interviewing employees about their products. Often, this takes too much time and effort. Last year, over 84% of thousands of online users said they trust reviews just as much as personal recommendations.

If your business is in local business listings like finduslocal.com, you have just about all bases covered!

Check for Negative Ranking Factors

You’ve done the work and nothing’s happening. Possible reasons are negative ranking factors like inaccurate details, malware or negative reviews. According to SEO experts, there are over 25 negative ranking factors that can seem like your business is invisible in local business directories.

A few of the more critical ones include:

  • Using generic information to describe your business. If a ton of competitors are doing the same, you will all blend into one big blob. To stand out, you need to emphasize your competitive edge.
  • Lack of accreditation or recognition from a reputable organization like the BBB.
  • Broken links in description content.
  • Negative reviews outnumbering positive reviews.
  • Poorly performing local business directories in which you are listed.

Picking the Right Pros to Help You with Your SEO

SEO has become so mainstream among business owners and Internet users that it’s easy to fall for the hype of the SEO pretenders. These are the so-called experts who merely mouth promises and guarantees, but have no clue how to customize an SEO strategy, let alone a localized version.

According to the real SEO experts, there are clues that will give away the imposters. Here are a few of them:

  • They have problems customizing their SEO planning and have a plan that applies to all businesses.
  • Overconfidence and unwillingness to explore all possibilities.
  • They promise the moon, stars and the sun, but can’t show proof of previous work attributed to them.
  • Simply repeating what you can read and learn online.
  • They cannot explain SEO terms in a way that you can understand. If an SEO expert can’t communicate, there’s a problem!

Use Local Link Building as a Power Tool

Local link building is unique because the common factor is not whether you are linked to your local competitors, but rather, to other local businesses – regardless of whether they are related to your industry or not.

However, focus on charitable organizations, local community events and local portals, and consider sponsoring local businesses. When selecting these groups, consider their current ranking in search engines. Ideally, they should be at the top of a local search; otherwise, they may be harder to work with based on the lack of traffic. Also factor in the kind of local business listings they are on because they may already be promoting your competitor’s products.

Another option to use when link building is the use of guest bloggers with a tremendous following. Choose a blogger whose content is relevant to your business and either get the blogger to allow you to post a link on his site or post an article from him on your site.

Local SEO in 2018 is going to be a lot of fun – tougher, yes, but challenging as more businesses are turning to SEO to build their online presence.

3 Reasons Why Local Business Will Always Reign Supreme

kbux_local_business_directory_quartzsite_2.pngWe live in the age of variable pricing where pricing depends on the season and the time of the year. It’s not a modern concept and has been around for decades but it is much more pronounced now because of technology. For instance, holiday décor is very cheap around the summer months but starts to get more expensive by October. Prices for the same products on websites like Amazon will be different depending on the supplier you choose to do business with, and special times of year will allow you to offer amazing discounts to your customers if you plan your merchandising well.  As a business owner, you probably know about the marketing strategy known as the Boomerang Commerce, which is based on the hope that you will be able to get away with selling your goods or services at a higher price – and oftentimes, it works.

Buyer’s Stockholm Syndrome

Buyer’s Stockholm Syndrome is the first reason why your business can reign supreme. Smart consumers who want to find US local businesses know that it’s best to go check out the item or service before paying if they want to avoid remorse. This syndrome is what consumers feel after they receive their item from an online shopping spree and discover defects, but then they convince themselves that they still got a good deal. Medically speaking, it’s called cognitive bias and no one is exempt from it except those who use local business directories to get the physical addresses and make the effort to visit the store.

In 2015, a study was done with online shoppers and more than 50 percent of them felt buyer’s remorse. How did they get roped in? With the data trail online shoppers leave behind, it becomes easy for online retailers and data scientists to analyze and create a strategy to tempt consumers back to buy that item they spent more than a few seconds staring at. Some of the strategies web business owners can use include “list price vs discounted price,” and “two for the price of one.”

As a business with a physical store listed in local business directories, you have a clear advantage though. You can invite online users to drop by and personally inspect the products. You can guarantee satisfaction. Keep in mind that as a business with both an online presence and a physical store, you can offer the best of both worlds to your customers from hard copy or online coupons to freebies and giveaways.

Local Business Shopping Offers Privacy

The second reason is obvious – privacy issues. Every time consumers log into the internet, they reveal something of themselves. One way to protect footprints is to avoid randomly signing up with just any website. You can help your market by providing a website that is transparent in its information and purpose, easy to navigate, and offer more background and security protocol policies so that consumers feel confident about providing their personal and financial details. Better yet, if you use a website like finduslocal.com which is one of the highly respected online business directories that have secure and vetted listings. The local business directory doesn’t allow just any business to be on their online business listings without being verified and checked first. They do this as part of their service to protect the interests of the people who use their directories.

Local Business Shopping Helps Consumers Stay Organized

Organization is the third reason many people will want to buy from your local store.. Did you know that most adults around the world do not have adequate organizational skills for personal tasks. For instance, did you know the regular employee who works a day job, six days a week spends up to 1.5 hours a day looking for things? Other interesting results include:

  • 23% of American adults are late in paying their monthly bills – not because they have budget issues but because they lost the bills of statement
  • Those who procrastinate end up buying the more expensive items especially if they shop online because they are under time pressure with delivery schedules
  • People who are easily distracted when researching online take more than twice as long to finish the job compared to those who use online business listings and visit physical stores.

The set-up of a physical store with online business listings and an active marketing strategy will cover all bases: it helps people who have time to shop around and talk, people who are rushing, and people who want to make sure they have the best deal. Be that kind of business that cares about helping and providing excellent service, security, and convenience to its market.

These three reasons are why brick and mortar shops are making a come-back and why other services remain relevant and popular. Studies show that local business is what sustains a community and acts as a pillar among the locals, provided they stay competitive and offer the kind of neighborhood service that’s friendlier, kinder, and more respectful.

Finally, local shops will always be around because they make like simpler for so many people. For many consumers, being faced with so many choices leaves them dizzy and unsure about their decisions, but having a local shop to go to removes the confusion and gives them peace of mind.

3 Surefire Ways To Draw In Millennial Customers

AAEAAQAAAAAAAAzqAAAAJDBiY2RmNGU1LWYwZmUtNDI4My04MDE5LWZjODVhYzBmNjc2MgBased on most recent surveys, about 82% of Millennials shop online with the belief that they will be able to tag better deals on the Internet. However, this 2017, there has been a shift in attitude – 92% of Millennials plan to shop in physical stores for the holidays using local business listings posted online as  their data source! There is an evolution that is taking place and it’s going to revive the traditional holiday spirit with a twist. Shoppers plan to do both online and in-store shopping which will benefit businesses with both physical store and online presence. This suggests that when shoppers find and visit your store to get the item they saw online, chances are high that they will make additional purchases – depending on the skills of your merchandisers and salespeople.

Expanding your market to attract Millennials does not have to entail trying to match the marketing budget of the giants in the retail industry. There’s a smarter way to approach this challenge.

First, adapt to the generational gaps. The demographics of US shoppers are composed of Baby Boomers (53+ years old), Gen X (aged 38 to 52), Millennials (aged 22 to 37), and Gen Z (under 21). Each generation has its own specific interests, particularities, and preferences. For instance, if you want to reach out to Gen Z, you should focus on two marketing approaches: social media and personalized emails. For Millennials, more than social media, they lean towards loyalty, quality, and personalization. As for Gen X, it’s more about convenience and for Baby Boomers, they want it all – discount, quality, convenience, and variety but don’t exactly give much importance to social media.

All generations have one thing in common: generally speaking, they are all receptive to using the Internet which is where FindUsLocal.com comes in.

The Incomparable Value of Local Business Directories & Local Business Listings

As the world has become a global village, many international buyers will want to find US local businesses especially with local customers fast becoming dissatisfied with existing products in their respective countries. Tourists and foreign guests who have no personal connections are rarely satisfied with getting tips from hotel concierges since many have their personal hidden agendas. Instead, they scour the Internet for deals, choices, and opportunities. This is where aggressive online USA listings will locate and contact you.

Locals also shop in the same manner and business listings will add value and increase online visibility to your business without straining your budget. In effect, you get to sweep a large margin of your target market with one website using local marketing advertising.

Second, offer enticing trade-offs. One way to attract Millennial shoppers is to offer tempting deals. However, to gain access to your deals, there has to be a trade-off: you get to choose. Ask for:

  1. Their email address
  2. Sign up and subscribe
  3. Location

With a choice of these three options that are Millennial-friendly, research shows that over 50% of Millennial shoppers will agree to giving you something.  Have you heard of location or geomarketing?

This is a marketing technique that targets mobile phone users. According to PEW studies, by the end of 2017, majority of Americans will own a smartphone and be using it at least three hours a day from an average of 7 minutes a day in 2011. Millennials already can’t live without their gadgets. In fact, for many, they would rather lose their wallet than their gadgets.

Of that three hours daily on mobile gadgets, users are spending at least 20 minutes on networking, and the rest of the time on work, apps and browsing the Internet and checking new local business listings. By tapping the potential of location marketing, you can target people who are near your physical store to drop by for a few minutes to check out the deals you have to offer!

Third, understand the Millennial shopper mindset. About 66% of Millennials don’t shop for essentials if they can avoid it. Many would rather spend excess cash on concert tickets, nice dinners, and tech devices – as these have become their status symbol instead of clothing and accessories.  Nonetheless, considering that by 2036 the population of Millennials will peak at over 81 million with an expected spending of $1.4 trillion. Thus, even if clothing and accessories are not priority, they will still bring in tons in sales and revenues.

Some of the top recommendations on how to market to the Millennial mindset include:

  • Market events, not products
  • Promote a cause over a new product launch
  • Share a social human interest photo or story instead of posting marketing hype
  • Add attractions related to health, fitness, wellness, adventure, new experiences to draw in a Millennial crowd

And if you plan on using local business directories or local business listings, be creative! Don’t settle for a text only publication, a website with business listings that is not  marketing aggressively, or a company that relies solely on traditional media.

 

The 5 Most Important Features in a Quality Local Business Directory

The bestOnline business directories are now more important than ever because the world gets a substantial portion of its information online. We are just beginning a new information revolution where individuals everywhere are using their smartphones, tablets, and desktops to get all kinds of information, and this includes getting local business listings.

But these days, no one has the time to find a phone book and thumb through all the sections to look up a business listing. Chances are, because today’s local business owners don’t advertise in the phone book anymore, the people won’t be able to find local businesses that they want. And because there are so many versions of the “yellow pages” in every city, people don’t know which one to choose—and no one wants to flip through multiple phone books just to find US local business phone numbers.

Local Business Listings to the Rescue

However, when looking up local business listings on the internet, it seems rather obvious that the online local business directories are far easier to navigate than the old school paper directories that the previous generations once used. This creates many new ways for local business owners to boost your sales in ways that used to be impossible.

In order to do this, you need to be aware of the most important pieces of information that your customers seek, so you can create the most effective local marketing and advertising strategies relevant to your business. That’s why we want to talk about the five most important things that people are looking for when searching business directories.

The Name of Your Business

This one seems like a no-brainer, but quite often people overlook this important detail because it is so obvious. If nobody knows your name, then how are they going to know you even exist? This is why it is so important to have your company’s name clearly displayed in local business listings, so customers can discover you and begin to understand your brand.

The Location of Your Business

This is probably the single most important piece of information for people trying to find US local businesses. In other words, if someone doesn’t know where your local business is located, they won’t be able to find your business. You should also remember that if your place of business is hard to find, you should include some directions that will help them get to the store. You should always make everything as easy as possible so that more people will be able to do business with you. The last thing you want is for someone to have problems finding your place of business.

Your Business Hours

Are you open at six in the morning? Are you open at night? Only on weekends? This crucial data is vital to the consumers trying to find US local businesses, and you should include it in your local business listing so people can plan to visit your local business during your operating hours. This another just another way you can optimize your listings in local business directories.

Your Contact Information

Today’s consumers want to be able to get in touch with you. Many times they want information about detailed minutia, and sometimes, they just want to talk to you so they can get a better idea about what you and your employees are like. Whatever the reason may be, people need to communicate with a live person (or at least a recording) before taking the plunge and actually going to your location.

Local business directories provide a way for you to present this information in a way that is convenient and easy to find for consumers.

Reviews for Your Local Business

Online reviews about the goods or services that local businesses offer are all the rage on the internet right now. These honest reviews will often determine whether or not someone will choose your business over your competition. This is why it’s so important that local business owners provide a place where satisfied customers to leave them. When your business is listed on a local business directory, you’ll provide that place for your customers to leave these all-important reviews.

So after all is said and done, your business needs to be listed on a quality local business directory like FindUsLocal.com so you can make as many connections as possible and grow your customer base. By being listed in the proper business directories, you can be certain that you will reach a large amount of people who are looking for the goods or services that you have to offer.

 

So make sure that all these details are easy for people to find, and you will greatly increase the odds of your business continuing to grow and thrive in your community.

 

How to Make Your Local Business Listing Stand Out from the Crowd

Local-Directory-Listings-in-NYYou probably know by now just how important it is to claim your business listings on quality local business directories so new customers can find your store. But what you may not realize is that there is an art to creating a business listing, and if you don’t do it right, you may not see the results you’d hoped for. If you’re going to take the time to create your listing, don’t you want to get all the new business that you can from it? That’s why we’ve created this guide—to help you not only create your local business listing, but to show you how to optimize it so that you get all you can from it.

But before we show you how to optimize your local business listings, let’s talk about why you should create them in the first place.

Why You Need a Local Business Listing

In a culture where everyone goes online to find US local businesses, it only makes sense to do all you can to ensure that they find your business when they look for one like yours. But in the past, that wasn’t easy because the large search engines like Google and Bing don’t make it easy to find local businesses. Instead, the results people find on those search engines often include national chains or even articles and blogs written about the topic.

These days, if you want to find US local businesses, you’ve got to turn to local business directories. These local directories make it easy for consumers to find businesses like yours because it’s all they do—show people the local businesses in their area.

And the foundation of these directories are the local business listings that are created by business owners. And that’s what we’re talking about in this article.

What are Local Business Listings?

A local business listing is like a modern day phone book ad—only better. These listings include the name, address, phone number, and other relevant information about the business, and consumers use them to decide whether or to visit a store or restaurant. And luckily, setting them up is easy. Simply go to a quality local business directory like FindUsLocal.com and claim your business, then fill in all the details you can. As soon as you do it, your business will be listed on the directory and local consumers will be able to find you.

But there’s one more element to the local advertising and marketing equation—in order to see success with your local business listing, you need to optimize it. And that’ what we’ll talk about next—5 ways to optimize your local business listings.

Pick the Right Directory

There are a lot of local business directories out there, but you don’t want your business listed on some of them. For example, so local directories are only a database of local businesses, and most of the information is incorrect on them. This can hurt your search engine rankings, so if you come across a local business directory like that, you should shy away from it. Instead, look for one that caters to consumers so they’ll be more likely to use it. For example, one of the best local business directories is FindUsLocal.com. This directory caters to consumers so much that many of them start their day by logging on. It offers all of the local news, announcements about upcoming sporting events, concerts, and plays in their area—along with links to make it easy for them to buy tickets-and they even offer a funny name of the day feature and inspirational thoughts to start off each day. When you’re business is listed on a quality directory like that, you’ll get a lot more eyes on your business—and that means a lot more people walking through your door.

Think About the Details

Studies show that the more details a local business listing has, the more consumers will trust it. And as you know, when a consumer trusts a business, they are more likely to buy from it. That’s why your local listing should include every detail possible. For example, aside from the obvious—your business name, address, and telephone number—be sure to include other details such as your hours of operation, which products you carry, a website URL if you have one, photos, and directions to your business.

Create Your Local Business Listings the Right Way

Some people create their business listings and wonder why they never see any real results from them. The answer is simple—they must be done correctly or the search engine spiders will pass them by and never attribute them to your business. What do I mean? Here’s how it works.

In order to determine the search engine ranking of a local business, the large search engines like Google and Bing deploy search engine spiders that crawl the web looking for citations. A citation is a mention of a business on a reputable site. The more citations they find for a business, the higher up in the search engine rankings they will list them. That’s why it’s so important to list your business on as many quality local business directories as possible. But don’t gloss over the key word: quality. If you list your business on some of the database type directories we mentioned earlier, that could actually hurt your ranking because those directories aren’t considered reputable by the search engines.

Pay Attention to the Details

When you create your local business listing, you’ll need to ensure that you list your business the exact same way every time. If you don’t those search engine spiders we talked about earlier will pass by the citations and not attribute them to your business. For example, if you list your business as Cupcakes, Inc. on some local business directories and Cupcakes on others, half of your citations won’t be credited to your business, and that will affect your search engine rankings. And that doesn’t only matter with your business name. Your street name, phone number, and website address must also match. That means if you use the area code on some listings, you must use it on all of them. And if you address is Main Street, don’t list your business as Main ST on some listings.

Use Your Local Business Listing to Get Reviews

Finally, once you have created your perfect local business listing, you’ll need to drive your customers there to leave online reviews for your business. These reviews are so important to today’s consumers that many won’t even consider visiting a local shop, restaurant, or service business without first reading a few of them. And the good news is that it’s not difficult to convince your customers to leave reviews for your business. In one recent study, those asked said that they would happily leave a review for a local business if they were asked. That’s why you see so many local shops asking customers to leave a review for their business at the checkout line. Should you implement this policy in your store?

Have You Created Your Local Business Listings?

If you haven’t yet taken this important step, you should drop everything and visit FindUsLocal.com today to begin the process. Remember, you only want to list your business on quality local directories, and then follow the steps listed above to optimize them so you’ll get the best results.

3 Ways to Increase Your Local Business Sales Today

How-to-Increase-Sales-and-Audience-Using-Targeted-Local-Sales-AdsAre you tired of waiting for customers to walk in the door of your local business? Have you tried all of the tried and true marketing and advertising methods that used to work, only to find that they just don’t bring in new business like they used to? Maybe you operate a local business that’s been in the family for years, and don’t understand what you’re doing wrong. Your sales are down and you fear that all the years of hard work have been for nothing.

If this sounds like you, we’ve got some great news. Yes, it’s true that the old advertising and marketing methods don’t work anymore, but it’s not because they’re bad methods, it’s because consumer behavior has changed so drastically over the past few years and they don’t turn to the local phone book or community newspaper anymore. Instead, they look online when they want to find US local businesses.

What does that mean for your local shop or restaurant? It means that if you want to succeed in today’s internet obsessed culture, you’ve got to be seen online. Knowing that, it only makes sense that most of your marketing and advertising dollars are spent online. But here’s the crazy thing, the most effective way to get your local business seen online is free.

How to Get Free Online Advertising

In a world where the best things typically cost a lot of money, isn’t it good to know that you can effective online advertising for free? Here are 3 ways that you can not only get an online presence so your business can be found, but also bring in new customers so your store or eatery will thrive.

Find a Good Local Business Directory

You’ve probably heard of the importance of claiming your local business listing on a local directory, but what you may not have heard is that it matters which one you choose. For example, some local business directories are simply data bases filled with often incorrect information about businesses across the nation. While the concept works in theory, these data bases actually can hurt your search engine rankings unless you correct them.

Instead of using one of these cookie cutter directories, look for local business directories that give consumers a reason to use them—that way your business is more likely to be seen because you’ll have that all-important online visibility. For example, FindUsLocal.com is a business directory that go to great lengths to give consumers what they want so that the business owners who create their local business listing there will benefit from it.

Drive Your Customers to Your Local Business Listing

Once you’ve created your local business listing, you’ll need to drive your customers to the directory in order to leave reviews for your business. This is important for two reasons. First, when you have online reviews, it gives your business credibility in the eyes of consumers—and that makes them more likely to visit your store. And most studies show that many people won’t even consider visiting a local shop unless they’ve read some good reviews about it. Secondly, every time someone leaves an online review for your business, that pings the large search engines, such as Google and Bing, that your local business listing is active. And active listings always get more attention from the search engines than stales one.

Use the Local Business Directory to Communicate with Local Consumers

Finally, in order to keep your business fresh and current, you can use the Comments on local business directories like FindUsLocal. The feature allows you communicate the latest news to local consumers—and the best thing about it? It’s free and easy to use. Simply log onto your local business listing and scroll down until you see the option to leave a comment, and then use it to tell your community about a current sale, a job opening, or a new product that’s just arrived.

Local business directories are one of the best ways to build a quick online presence, and amazingly, you can use them for free. Get started by visiting FindUsLocal.com and filling out your business details. Then follow the above listed steps and soon you’ll have new customers walking through your doors!