Category Archives: Website Backlinks

Hidden Minefields to Avoid with Online Business Directories

IFALKLAND ISLANDS SPECIAL-PICTURE BY MARK RICHARDSn 2012, online web directories were de-indexed and this was a major blow to online listings for small directory websites that failed to follow the strict user experience requirement of Google. Web directories that were properly managed survived and flourished. Businesses that signed up with online business directories were richly rewarded and this continues on up to today.

One fact is certain: online business directories is a passive lead albeit some industries perform better than others because they are consumer goods or cater to a wider market. The beauty of online listing is that you work on it once making sure that it is a professional job – and you won’t have to worry about it until the next revamp. It’s just like a card game of Bridge which also uses passive leads. In this game, passive leads is defined as a move with little or minimal risk while in lead generation, passive refers similarly to leads generated from a marketing strategy that you don’t have to work on daily but is capable of producing positive results for years.

Belonging to an Online Database

Truly, there is strength in numbers. If you sign up with an online business directory like finduslocal.com you become part of a huge database that will help guarantee against short memories. Science will tell you that even people from your community will forget about your business (whether you’ve been in business for a month or ten years) if your brand is no longer visible or audible somewhere. This is why many mom and pop shops close down – lack of visibility and with the busy-ness of customers, they no longer have time to meander around aimlessly and chance upon your business by accident. You have to be easy to be found.

An online business directory is also beneficial for new customers who use their mobile phone and the Internet to search for places to go, stores to shop in, and suppliers to provide them with their needs. With mobile search, the power lies in online databases.

There are other reasons to put your business in relevant online business listings such as:

  1. Links from online directories are very effective. They will be like gold to your business because you can play around with them in your listings until you find the placement with the highest lead generation – and run with it!
  2. It’s part of brand imaging and will negate negative reviews and mentions.
  3. Being visible in a major database will tell everyone including your competitors that you’re here to stay and fight for your share of the market.

Fight for your Business

There’s another very important reason you should seriously consider being listed in a find US business directory: you will be able to protect your business’ reputation. Without an online presence, customers searching for your product will settle for the next best thing – which in all probability is your closest competitor! And there’s no telling what stories will be bandied about because no one can find you on the Internet. “Oh, they’ve closed down.” Or “They’re stuck in the past and will probably close down soon.” These are common comments heard about businesses that choose to stay offline completely and majority of them eventually close down.

Online business directories is almost like free advertising because your brand is visible 24/7 and will help optimize your business with search engines to improve online and foot traffic. In fact, history will show that it is possible to run a business successfully with online marketing alone provided Internet users can find you easily online.

Why Your Choice of Online Business Directory is Critical to Success

If you choose an online business listing website that can guarantee protection of your data, you will not fall victim to scams like business identity theft. Business identity theft can happen when an unscrupulous business person steals your listings and changes the address and contact details. This has happened several times to businesses across the globe who report a sudden drop in sales and inquiries.

A dependable, security-conscious listing website will always conduct risk management processes and be on the ball about security features to protect data and privacy. Thus, when selecting the website, do make it a point to ask questions and not stop until you are satisfied with the offer.

After Being Listed

A major minefield with online listings is failure to track activities. Find out how new customers discover your business. Analyze whether your content on the listing is drawing in traffic or has become too boring to be noticed. There are different ways to track your data using feedback, software, or apps. They key is to stay updated on the latest technology related to database listings.

This move will also prevent you from making the same mistake twice or attracting the wrong kind customers.

Local Business Directory Reviews: How to Get and Use Them to Your Benefit

customer-reviews-2By now, you’ve probably read about all the benefits of creating a local business listing on one of the popular local business directories. These directories have taken the internet by storm as more and more consumers flock to them to find US local businesses. The reason they’ve become so popular in the past few years is because people got tired of looking for local businesses on the large search engines because frankly, they’re designed to give people national results.

So local business directories were born and savvy local business owners have had to rethink they way they bring in new business by using them.

Online Reviews are an Important Aspect of Local Business Listings

After you’ve created your local business listing on a directory like FindUsLocal.com, it’s time to put it to work for your local shop, service business, or restaurant. And one of the smartest ways to do that is to ensure you have at least ten online reviews for your business.

Today’s consumers demand social proof when looking for local businesses and online reviews are important to them. In fact, one recent study shows that people trust online reviews just as much as they do a personal recommendation from a friend or family member.

But many local business owners have questions about how to get online reviews—and then how to use them to attract new business. So we’ve put together this brief guide to help you with this important aspect of your local business marketing.

How to Get Online Reviews

Many local business owners become overwhelmed when they realize just how important online reviews are because they think they’re so difficult to get. But the truth is, another recent study shows that a full 74 percent of those people surveyed say they are open to leaving online reviews if they’re asked. In other words, if you make it a practice to ask your customers to leave a review for your business on the local business directory, they will do it. It’s just a matter of incorporating the practice into your everyday business.

Respond to Online Reviews

Whether you get raving reviews or ones that are a little less enthusiastic, it’s important for your customers to know that they’ve been listened to. By leaving a simple thank you when someone leaves you a great review, or opening an honest dialogue with those who leave less than favorable ones, you can open up the lines of communication with your customers. And quality local business directories like FindUsLocal.com make it easy with their new comments section. This allows you to leave comments directed toward your customers and community.

When You Get a Bad Review

Bad reviews happen, but the way you respond them will make all the difference in how they affect your local business. Don’t become defensive or arrogant in your response, but instead, listen to what the customer is saying and think about how you can improve your business so another customer won’t have the same experience. Thank the reviewer for their honest opinion, and then tell them how their review helped you implement some changes in the business. Other people will see your response and know that you are a local business owner who cares about the experiences of your customers.

Local business directories are changing the way local businesses operate and local reviews are an important part of that. Follow the above tips and learn how to use online reviews in your local business listings. Pretty soon, you’ll have a line out the door of people who found your business and were convinced to come because of all the great online reviews.

6 More Safety Precautions When Using Utility Knives for Your Local Project

251215403369_1Yesterday we talked about the importance of using some safety measures when working with a utility knife. We spoke about the thousands of injuries that occur every year in the United States because of improper use of the tools. And while I gave you some tips about how to stay safe when using the knives, there are some additional tips I’d like to give you.

After all, if you’re going to use this handy tool, you’ll need all the information you can get in order to prevent injuries. So, here are five more safety tips that you should use whenever working with a box cutter.

Inspect Your Knife

Injuries and accidents can occur if you begin using your utility knife without first inspecting it. Look to ensure that the blade is properly positioned before cutting and that the handle is intact and strong. In addition, make sure the blade isn’t dull, and if it is, read the manufacturer’s instructions and then carefully replace it with a new one before you begin to cut.

Wear Protective Gear

The average utility knife looks harmless enough, but the truth is that unless you use it properly, you could be seriously injured. The two areas that are most at risk when using this tool are your eyes and your hands. Your hands are at risk because they are close to the blade, and if it slips or breaks off, it could easily cut your fingers or hands. Prevent this by wearing level 3 cut resistant gloves whenever you’re using the knife. If you’re doing a big job, or just want extra protection, consider also wearing cut resistant sleeves.

In addition to protecting your hands, your eyes need protection as well. If a blade snaps off and flies through the air, it has the potential of hitting your eyes, which could lead to a serious, life-changing injury. Protect your eyes by wearing quality safety glasses whenever you use a box cutter.

Handle With Care

It can be all too easy to get comfortable with your utility knife and forget just how sharp it is. For instance, if you’re working with a partner, be sure to remember to hand them the knife with the handle facing them. If you hand over a knife with the blade first, you could inadvertently cut your co-worker.

Properly Dispose of Blades

Finally, it’s important that you dispose of your blades properly so an accident doesn’t occur. You should use puncture resistant containers to throw away your old blades, no matter how dull they are. Just imagine if you simply threw them in the trash, and someone picked up the bag to throw it out and got cut with a protruding blade. Instead, make sure you put them in a puncture resistant container to prevent anyone from getting injured.

There you have it—a complete list of safety measures you can take to ensure that no accidents occur when you’re using your utility knife. Follow them and you’ll never have to worry about risking an injury. Just be sure to the best quality utility knife you can afford to ensure that you’re working with a knife that is reliable and safe.

How to Get .GOV Backlinks for Your Website and Why It Matters

 

If that’s all a little confusing, take a deep breath. The biggest take-away from that little lesson is that .gov backlinks are very, very good for your position on the search engine results pages.

 

Essentially, the Google engineers figure that if your content is so factual and informative that a government entity will link to it, it must be really good. The more relevant the .gov backlinks are to the content on your page, the better the ranking, but simply even being linked to a government website can lift your web pages from second page to high first page status.

 

Of course, it’s not easy to get those .gov backlinks. There are a few things you can do to increase the chances of getting incoming links from .gov websites.

 

Check the Tourism Pages

 

Many local and state governments have a section of their website for tourists and newcomers. If your business is a hospitality business, restaurant or a business that provides services for visitors and newcomers to your city, thereís a good chance you can get a link from the tourism pages to your website. If your town doesn’t have a page for visitors, contact the person who manages the town website and suggest that they include one. Itís a good way to score .gov backlinks to your business.

 

Provide Useful Information

 

Another way to score .gov backlinks, particularly local .gov backlinks, is to provide information and content thatís useful. If you’re a locksmith, for example, you could offer to write a page of security tips for your local police department.

 

A cleaning service might contact the local arm of the environmental protection services and offer to write a list of green cleaning products and tips in return for a link to your business website. Of course, there’s an element of luck in scoring .gov backlinks unless you’re proactive about it.

 

One surefire way to get incoming .gov backlinks is to purchase a package of backlinks from .gov pages from a professional link building service like Backlinks Unlimited. The boost you’ll get in SERP position will make it more than worth the cost.

 

 

 

Should You Purchase Link Building Services for Your Business Web Page?

 

Incoming Links Have Increased in Importance

 

Boosting your website to the top of the SERP’s takes a lot of effort, and itís getting more difficult all the time. Recent changes to Googleís algorithm have demoted the importance of keywords and promoted the importance of incoming backlinks. The right link building services can propel your website to the top of the search results, increasing both your website traffic and your business traffic.

 

All Links Are Not Created Equal

 

Google and other search engines have gotten far better at deducing the quality of your incoming backlinks. Itís no longer good enough to build a high volume of links to your website. High quality link building services take this into account when creating a link building campaign for your website and aim to create links that come from high quality websites and carry a lot of authority. Google has a number of ways to assign authority to web pages. One of those best known to webmasters is Googleís PageRank algorithm that assigns a number to a web page based on how authoritative it appears to be to the search engine.

 

Relevance Is Vital

 

Lots of links from high quality websites are still only part of the picture. The final piece of the link building services puzzle is relevance. The more relevant the links from other websites are to your content, the more weight theyíll be given by the search engines. Relevance comes in many forms. The links can be from blogs and websites that are about the same subjects as your website, from forums that discuss the types of products sold on your website or even from tourism websites.

 

Building a backlinks profile with that kind of relevance, authority and scope takes a lot of time and effort. If you donít have the time to put into a massive campaign to build backlinks, your best option may be to contract with a company like Backlinks Unlimited to provide the essential high-quality link building services you need.

 

 

 

 

Angela Backlinks – What They Are and How They’ll Boost Your Website Performance

 

Why Angela Backlinks Work

 

Google loves discussion forums at least, some of them. Some of the most highly regarded websites on the Internet sponsor discussion forums for members. Those forums typically vet members, moderate posts and have a lot of high quality, informative content that can’t be found anywhere else. As an example, some of the best sources of information about coffee makers and espresso makers are discussion forums where coffee aficionados exchange reviews, information and tips on making great coffee.

 

Because of that, Google accords a high degree of authority to discussion forums that have high traffic and a high degree of reliability. If you run a coffee shop, you’d use the Angela backlinks strategy to create links from several of those high quality discussion forums with PageRank between 6 and 10 to pages on your website and reap the benefits of those authoritative incoming links.

 

Angela Backlinks Aren’t As Easy As They Look

 

If they were, everyone would be using them effectively and many website owners arenít using them at all, or are using them ineffectively. For the Angela backlinks strategy to work well, you need to put in time and work.

The Google engineers know that there’s a high potential for abuse on discussion forums that allow outgoing links, so they’ve figured controls into the link rating algorithm to discount incoming links from brand new users or users that add very little to the discussion. In order for those forum backlinks to do you any good at all, you need to take the time to search relevant discussion forums, create profiles on as many of them as possible, contribute substantively to the ongoing discussions and wait for your profile to age a week or more, depending on various factors. That’s a lot of work and time that you could be spending more profitably growing your business.

 

The Easy Way to Get High Quality Angela Backlinks

 

The shortcut way to get high quality Angela backlinks to your website is to hire a link building company like Backlinks Unlimited that specializes in the technique. For a reasonable cost, you can purchase packages of Angela backlinks to boost the visibility and effectiveness of your website.

 

Premium Link Building Services for Your Website

 

Boosting your website to the top of the SERPs takes a lot of effort, and it’s getting more difficult all the time. Recent changes to Google’s algorithm have demoted the importance of keywords and promoted the importance of incoming backlinks. The right link building services can propel your website to the top of the search results, increasing both your website traffic and your business traffic.

 

All Links Are Not Created Equal

 

Google and other search engines have gotten far better at deducing the quality of your incoming backlinks. Itís no longer good enough to build a high volume of links to your website. High quality link building services take this into account when creating a link building campaign for your website and aim to create links that come from high quality websites and carry a lot of authority. Google has a number of ways to assign authority to web pages. One of those best known to webmasters is Google’s PageRank algorithm that assigns a number to a web page based on how authoritative it appears to be to the search engine.

 

Relevance Is Vital

 

Lots of links from high quality websites are still only part of the picture. The final piece of the link building services puzzle is relevance. The more relevant the links from other websites are to your content, the more weight theyíll be given by the search engines. Relevance comes in many forms. The links can be from blogs and websites that are about the same subjects as your website, from forums that discuss the types of products sold on your website or even from tourism websites.

 

Building a backlinks profile with that kind of relevance, authority and scope takes a lot of time and effort. If you donít have the time to put into a massive campaign to build backlinks, your best option may be to contract with a company like Backlinks Unlimited to provide the essential high-quality link building services you need.

 

 

Boost Your Web Profile with High Quality .EDU Backlinks

 

The Importance of .EDU Backlinks

 

The .edu extension is reserved exclusively for official educational institutions, including local schools, high schools, universities and colleges around the country.  When you get .edu backlinks, you’re signaling to Google that your information is factual and important enough for colleges to link to it. That suggests a high degree of reliability and value, two things that Google tries very hard to deliver to its users. While no one is sure of the exact numbers, itís an accepted fact that .edu backlinks confer significantly more authority to your page than websites that are put up and maintained by individuals and businesses.

 

Getting .EDU Backlinks

 

As one would expect, it’s not easy to build up a core of valuable incoming links like .edu backlinks. Most often, these educational websites link out to well-known publications, government websites and other high-authority websites. There are exceptions, however. Departments within a university might link to information thatís valuable to students, for instance, or the student life department might link to local businesses for the convenience of students. Generally, in order to pick up .edu links, though, you have to already have a high-ranking, well-regarded website.

 

The Easy Way to Get .EDU Backlinks

 

There is another way to get high quality .edu backlinks you can buy them through a company like Backlinks Unlimited that provides link building services with high quality backlinks. If you choose to set up a link building campaign using purchased .edu backlinks, be sure to check your incoming links regularly to make sure that they’re high quality and relevant to your website to get the best boost from your investment.