Do you run a local store? If so, you’ve probably dreamt about the upcoming holiday sales all year long. After all, many local store and restaurant owners rely on those holiday sales to balance out the rest of the year. But not all local businesses will have a Merry Christmas this year as far as ringing in the sales because many of them haven’t yet changed the way they market their local store—and that will only lead to sluggish sales.
If you own a local business and want to see the most sales as you can this year, there are some tactics you can take to ensure that your year end sales are record breaking.
First, Make Sure Holiday Shoppers can Find Your Business Online
I know, you’re a local store, but the truth is even the mom and pop stores on Main Street have to have an online presence in order to get the attention of today’s shoppers. That’s because when people want to buy, they go online to find US local businesses, even if those stores are located around the block from their house. For example, if someone were looking for a culinary shop in New York, they would turn to their smartphone, tablet or laptop and type “culinary store New York City” into the search engine. Some of the results they see would be articles about culinary cooking, and there would be a lot of links to online, national culinary stores. But mixed in with those results would be a few local results. How did those few local culinary shops make it in the big search engine results? They took steps to make sure the search engine spiders noticed them and the way they did that was to create local business listings on credit local business directories like FindUsLocal.com.
To create your local business listing, simply log onto a local business directory and claim your listing. Enter the details about your business such as the business name, address, phone number, and website address. Be sure to enter the details the exact same way every time, otherwise it could confuse the search engine spiders and the local listings won’t be credited to your shop or restaurant.
Create as many local business listings as you can, but only on reputable business directories. Each of these listings will serve as a citation, and the more local citations you have, the better your chances of ending up in the major search engine results.
Next, Ask Your Customers to Leave Online Reviews
Online reviews are the new currency in online advertising, and the more you have, the more new customers you will have walking through your door. But many local business owners don’t know how to ask customers to leave reviews for their business. Luckily, it’s pretty easy. In fact, recent surveys show that 7 out of 10 people will leave an online review for your local business if you ask them to. That’s why so many stores ask customers to leave a review at the checkout counter. Is that a tactic you can use to online reviews on your local business listing?
Finally, Have Fun and Interact With Your Customers
The last step of the process is to use your local business listing as a way to interact with the people in your community, but there is only one local business directory that offers this unique form of communication. When you create your listing on FindUsLocal, you’ll be able to leave comments on your listing. You can talk about upcoming sales or events, job openings, or let the community know about local fundraisers you’re involved with. The possibilities are endless and the feature opens up an avenue of communication with the community you serve.
But the fun doesn’t stop there. The site also allows consumers to leave comments on your local business listing, so the communication is truly a two-way street.
The year is quickly coming to a close, and if you want to make the most of the holiday sales, you’ve got to act quickly. The 3 steps outlined above can all be implemented today, and the results you’ll likely reap from your actions will be well worth it. What do you think? Should you go to FindUsLocal.com and take the first step right now by creating your very own local business listing?