How to Be Seen Online by Local Customers

Be-Seen-Block-360x270Do you run a local business? If so, you’ve probably experienced massive changes in the way you approach the marketing and advertising of it. In recent years, local business owners were able to rely on word of mouth advertising, newspaper ads, local phone books ads, and the occasional coupon in a mail out envelope program. But those tactics don’t work anymore, and those local business owners who still rely on them are seeing less and less sales because consumer behavior has changed dramatically.

How do Today’s Consumers Find US Local Businesses?

Do you run a local business? If so, you’ve probably experienced massive changes in the way you approach the marketing and advertising of it. In recent years, local business owners were able to rely on word of mouth advertising, newspaper ads, local phone books ads, and the occasional coupon in a mail out envelope program. But those tactics don’t work anymore, and those local business owners who still rely on them are seeing less and less sales because consumer behavior has changed dramatically.

How to Today’s Consumers Find US Local Businesses?

Think about the last time you used a phone book or thumbed through the local newspaper to find a local business. If you’re like most people, it’s been a very long time. Today’s consumers go online to find US local businesses, and if your business can’t be found there, you’re not getting all the sales you could.

But the problem most local business owners have is that they don’t have an online presence. That’s problematic because if your business can’t be found online, today’s tech savvy consumers won’t even know that it exists.

How Do You Get an Online Presence?

So, you need an online presence, but don’t have the time or money to design a company website. Don’t worry, because you can get an online presence for free—and get the attention of all those consumers who are trying to find US local businesses just like yours.

Local business directories have taken the country by storm because they provide a way for people to find US local businesses easily and efficiently. How do they work? Just like the large search engines, but instead of getting search engine results stuffed with articles about the topic and website addresses of large, national chains, people only see the results of local shops and restaurants in their own area. For example, if you search for a clothing store on a quality local business directory like FindUsLocal.com, you will only see local clothing stores listed in the results.

Creating Your Local Business Listing is Easy

Most things this fantastic cost a lot of money or are painstakingly difficult to set up. But when you create your local business listing on a credible local business directory like FindUsLocal.com, it won’t cost you a cent—and it only takes a few minutes.

Start by going to the local business directory and searching for your business by using the search bar on the site. Then claim it and fill in as many details as you can. Be sure to include the business name, business address, business phone number, and your company website if you have one, and be sure to list all of this information exactly the same way on every local business listings you create.

As the New Year begins, it’s important to give your local business every advantage that you can so 2018 will be a great year for it. In fact, your business won’t survive without local business listings. Start by creating your local business listing on a quality local business listing and then keeping it fresh and updated by asking customers to leave online reviews for it. Soon, you’ll begin reaping the benefits that come from being seen online by today’s consumers.

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