Maybe you’ve already heard about how important it is to create a local business listing on one of the top local business directories in the country. After all, today’s consumers look online when they want to find US local businesses, and they don’t like to use the large search engines for the task because the results are just…well, not exactly relevant. Don’t believe me? Just trying to find US local post office will give you results from all over the country. And trying to find US local businesses in your town or city will likely drive you crazy because you’ll get national chains and articles about the topic in the search engine results.
So what’s the answer? Local business directories.
What are Local Business Directories?
Local business directories are an effective alternative to the large search engines because they were designed for a different purpose. While the larger search engines were created to give people global results, local business directories were designed to give people only the results from their immediate area. For example, if someone were to look for a local coffee shop in San Diego, California on a large search engine, they would likely see online coffee suppliers, articles about coffee brewing, and websites that sell coffee supplies in the results. That can be frustrating for people who only want to find US local coffee shops.
But online local business directories are different. If that same person were to type coffee shop into a local business directory, they would only see the local coffee shops in their city or town.
Now that you understand why consumers are flocking to local business directories when they want to find US local businesses, let’s talk about how to choose the right one to list your business on. Remember, not all local directories are the same and you’ll need to look for one that offers consumers everything they want in a business directory. Our recommendation is FindUsLocal.com. This local business directory offers a slew of benefits you just can’t find on other local directories. Here are 4 reasons why you should consider creating your local business listing on it.
- GEO Location Technology. While some local business directories require their visitors to input their personal information before they show them local results, FindUsLocal makes things much easier. They use GEO location technology, which means that every time a visitor logs onto the site, their location is read and a customized home page is created for them. For instance, if someone were to log onto the site from Santa Barbara, California, they would only see the results from that city.
- Local Online Reviews. Recent studies show that consumers want to read online reviews before deciding whether or not to visit the shop or restaurant. But unless a local business has an online presence, consumers won’t have anyplace to leave those reviews—unless they have a local business listing on a local business directory like FindUsLocal.com.
- Local News and Other Benefits. Not all local business directories offer consumers other features like access to local news, links to tickets for local sporting events, plays, and concerts, inspirational quotes and funny name of the day snippets to inspire people or make them laugh first thing in the morning. And the list goes on and on. In other words, local business directories like FindUsLocal.com gives consumers a lot reasons to log onto the site time and time again—and that’s where they’ll find your local business listing.
- Customer Interaction. Finally, FindUsLocal.com is the only local business directory that allows both consumers and local business owners to leave comments about a business. This feature is not only unique, but it is a great way to open up the lines of communication between business owners and their customers. Customers can leave compliments or suggestions for the business, and business owners can give out information on sales, new product arrivals, or even job postings. In other words, the ability for consumers and business owners to leave comments on local business listings opens a while new world for customer interaction.
Local business directories are one of the most important aspects of a successful local marketing plan, but choosing the right directory is key. Pay attention to the above tips and if they sound logical to you, be sure to stop by FindUsLocal.com and find out why we think it’s the best local directory out there.