While having a local business listing is one of the best things you can do for your local business—especially now that all of the holiday shoppers are out and about—it’s not enough to just haphazardly create one and then expect it to bring in tons of new business.
Just like any other effective marketing and advertising effort, you’ll have to go about the process methodically and have the right information to make sure it works for your business.
But how do you do that? After all, not everyone knows how to set up a local business listing in a local business directory. We’ve thought of that and that’s why we’ve put together the primer below. It will show you not only how to create a local business listing, but also how to get the most out of it.
Step One: Choose the Right Local Business Directory
Not all local business directories are the same, and as in most things in life, some are better than others. For example, some of them are simply databases compiled by combing through the public records and using that information and providing it to the public. The problem with that is that the public records are oftentimes wrong, and so these databases frustrate consumers by giving them bad information, or they feed the search engine spiders the bad information, and that ends up hurting the search engine rankings of the local businesses listed there.
A better option is to list your business on a local business directory that is geared towards making the lives of its users easier and more efficient. For example, FindUsLocal.com is a local business directory that caters to consumers so that they visit it time and time again. And the more often they visit a local business directory that your store is listed on, the better chances you’ll have of being seen.
Step Two: Set up Your Local Business Listing
Once you’ve identified the right local business directory, it’s time to create a local business listing for your business. These local listings have taken the place of the old school phone books like the Yellow Pages, and it’s where people go to find US local businesses with their tablets, smartphones, or laptops these days. Think about it, when is the last time you looked in the Yellow Pages for in the community newspaper when you wanted to find US local businesses. That long, huh?
In order to set up your local business listing, you’ll need to first decide exactly how to list your business, because if you don’t it the exact way on every local business directory you list it on, you won’t see the results you want. That’s because varied listings only confuse the search engine spiders and that will hurt your ranking. So sit down right now and determine how you will list your business name, phone number, address, and website if you have one. Be sure to include stray words like “Inc.” or “Street” on all your listings if you include them on any.
Step Three: Keep Your Local Business Fresh
Now that you’ve created your local business listing, you’ll need to keep it active in order to stay at the top of the search engine rankings. There are two ways you can keep your local business fresh and we’ll talk about them both now.
- Ask for reviews. Did you know that every time content is added to a local business listing, it attracts the attention of the search engine spiders and they reward it by giving it a higher position in the search engine rankings? It’s true, and one of the best ways to add content to your local listing is to ask customers to leave online reviews on it. Each time someone leaves a review, it’s seen as fresh content, and so the more reviews you have—and get them consistently—the more attention the spiders will pay to your local business listing.
- Leave comments on it. When you create your local business listing on quality local business directories like FindUsLocal.com, you’ll have the ability to leave comments on it so the people in your local community can find out what’s going on in your shop or restaurant. For example, if you run a local restaurant, you can announce the lunch specials, and if you run a local shop, you can let the community know when you’re having a flash sale or hiring new staff. What’s even better is that the people in your community can also leave comments on your local business listing. They can talk about the things they like about your business, or simply send you a message that others in the community can see. And the best part about this feature? It’s absolutely free to use when you have a local business listing on FindUsLocal.com.
Local business directories are the place to be seen online for local businesses, and if you don’t have one yet, you’re at risk of losing some serious business. Rush over to FindUsLocal.com and learn how easy it is to create yours so you can be found online by the shoppers looking for a business just like yours.