In 2012, online web directories were de-indexed and this was a major blow to online listings for small directory websites that failed to follow the strict user experience requirement of Google. Web directories that were properly managed survived and flourished. Businesses that signed up with online business directories were richly rewarded and this continues on up to today.
One fact is certain: online business directories is a passive lead albeit some industries perform better than others because they are consumer goods or cater to a wider market. The beauty of online listing is that you work on it once making sure that it is a professional job – and you won’t have to worry about it until the next revamp. It’s just like a card game of Bridge which also uses passive leads. In this game, passive leads is defined as a move with little or minimal risk while in lead generation, passive refers similarly to leads generated from a marketing strategy that you don’t have to work on daily but is capable of producing positive results for years.
Belonging to an Online Database
Truly, there is strength in numbers. If you sign up with an online business directory like finduslocal.com you become part of a huge database that will help guarantee against short memories. Science will tell you that even people from your community will forget about your business (whether you’ve been in business for a month or ten years) if your brand is no longer visible or audible somewhere. This is why many mom and pop shops close down – lack of visibility and with the busy-ness of customers, they no longer have time to meander around aimlessly and chance upon your business by accident. You have to be easy to be found.
An online business directory is also beneficial for new customers who use their mobile phone and the Internet to search for places to go, stores to shop in, and suppliers to provide them with their needs. With mobile search, the power lies in online databases.
There are other reasons to put your business in relevant online business listings such as:
- Links from online directories are very effective. They will be like gold to your business because you can play around with them in your listings until you find the placement with the highest lead generation – and run with it!
- It’s part of brand imaging and will negate negative reviews and mentions.
- Being visible in a major database will tell everyone including your competitors that you’re here to stay and fight for your share of the market.
Fight for your Business
There’s another very important reason you should seriously consider being listed in a find US business directory: you will be able to protect your business’ reputation. Without an online presence, customers searching for your product will settle for the next best thing – which in all probability is your closest competitor! And there’s no telling what stories will be bandied about because no one can find you on the Internet. “Oh, they’ve closed down.” Or “They’re stuck in the past and will probably close down soon.” These are common comments heard about businesses that choose to stay offline completely and majority of them eventually close down.
Online business directories is almost like free advertising because your brand is visible 24/7 and will help optimize your business with search engines to improve online and foot traffic. In fact, history will show that it is possible to run a business successfully with online marketing alone provided Internet users can find you easily online.
Why Your Choice of Online Business Directory is Critical to Success
If you choose an online business listing website that can guarantee protection of your data, you will not fall victim to scams like business identity theft. Business identity theft can happen when an unscrupulous business person steals your listings and changes the address and contact details. This has happened several times to businesses across the globe who report a sudden drop in sales and inquiries.
A dependable, security-conscious listing website will always conduct risk management processes and be on the ball about security features to protect data and privacy. Thus, when selecting the website, do make it a point to ask questions and not stop until you are satisfied with the offer.
After Being Listed
A major minefield with online listings is failure to track activities. Find out how new customers discover your business. Analyze whether your content on the listing is drawing in traffic or has become too boring to be noticed. There are different ways to track your data using feedback, software, or apps. They key is to stay updated on the latest technology related to database listings.
This move will also prevent you from making the same mistake twice or attracting the wrong kind customers.