Do you run a small or medium business and want to know how to get your business name in front of more people? Well, American Express agrees with us on how to best do that. They say, and we agree, that small and medium businesses should focus on hyperlocal marketing, including making use of online local business directories. That’s because it’s easy for a small business to get lost in the massive search engine results, but in the smaller, local business directories, it’s easy for a small business to get noticed. Think about it—if you were looking for a local business and you had a choice of wading through results from all over the country, or simply going to a local directory to find the business you needed, which would you prefer? If you said the local directory, you’re in line with what the rest of the country is thinking. That’s the direction many people are leaning because it’s easier to find what they need, without the hassle of having to filter through dozens of results that simply are not relevant to their search.
When Did the Local Search Trend Begin?
The trend toward hyperlocal online marketing began a few years ago and continues to gain momentum as technology evolves to deliver geographically targeted search results to general search queries. In fact, a recent article about online marketing strategies says that Google and other major search engines use geographic signals to deliver targeted local results to search engine queries. Small and medium business owners should list their businesses with local business directories as part of an overall marketing strategy to rank higher on search engine pages. That’s because the major search engines now include links from local business directories in their ranking signals for search results. In simple terms, when a small business is listed in a town or neighborhood business directory, Google and Bing are more likely to recognize it as a nearby business when someone searches for a product or service either on a desktop or on a mobile device. This simple act of registering on a local business directory will allow your business to rank higher on the listing page of the search engine results.
Our online business directory website, FindUsLocal.com, understands that a directory listing carries far more benefits than a higher ranking in search engine results. What’s more, business owners who claim their profiles on local business directories also reap the benefit of controlling the information that reaches potential customers. For instance, if the phone number in your listing is wrong, it could cause a customer to take their business to a competitor when they can’t reach you. A recent survey found that more than half of all business listings in online business directories provide erroneous information, such as outdated telephone numbers or business hours. Those errors can lead to lost business and lost revenue. Correcting them ensures that potential customers find the right information, not only on the directory website, but also in other online searches.
Our FindUsLocal.com directory uses geolocation services to deliver local content to users no matter where they happen to be. For example, if a visitor comes to our site from Portland, Oregon, they will automatically be shown the relevant news from their area, the local weather, social media posts that originate from the area, and information from local businesses displayed prominently on our front page. Our unique content delivery model encourages engagement between the local business community and potential customers by delivering relevant local news on one page alongside a traditional online business directory. Interested business owners can learn more about the benefits of hyperlocal marketing on our company’s website.
Give your Business the Best Chance of Success
If you own a business and need to attract consumers in your area, you owe to yourself to check out our directory. Don’t stay buried in the big search engines results any longer, but take control of how people find your business by signing up on our site. After all, when American Express acknowledges a new trend for small business owners, it’s probably a good idea to pay attention. And our service is free, unless you opt for an upgrade. Simply claim your profile on our site, and then sit back and watch the local customers in your area begin to bring their business to your location. It just can’t get any easier than that.