The “green” crowd is getting bigger and bigger all the time as consumers are alerted to the growing concerns about our environment. These days, the subject is taught in schools, colleges, and the news widely reports on it. So it’s no wonder that so many consumers have begun to do all they can to help reduce their own environmental impact. And those local businesses that speak to these consumers will see an increase in not only their foot traffic, but their sales.
If you own a local business, here are three ways you can attract the “green” crowd to your store—and cash in as these consumers support your business.
Get Involved in Local Environmental Events
Every community sponsors events that are meant to protect the environment. Whether it’s a trash pickup day, a save the turtle day, or a day set aside to repair the local park, you should consider not only sponsoring it, but also participating yourself in the event. This way, you’ll meet community minded consumers and make those important connections. When people from the “green” movement see you as an active member, they’ll naturally want to support your business.
Offer Incentives for Reusable Shopping Bags
Any green minded consumer already carries reusable shopping bags, and many of those people like to frequent stores that offer incentives for those who use them. For example, some grocery stores offer anywhere from .05 to .10 cent per bag used. But there’s nothing that prohibits other types of stores from offering the same incentive. Why not make a policy in your store that gives consumers a small incentive every time they use a bag in your store? The plan could even work for restaurants if it offered an incentive to customers who brought their own take out bags.
Make Your Position Known in Your Advertising
Finally, green consumers look for businesses that they know hold the same beliefs and concerns that they do, which is why it’s important for you to get across that message in your advertising efforts. For example, if you sell recycled products or have “greened” your shop, make it public so your audience can find you.
Local green consumers probably make up a large part of your community, and if you want to draw them into your store, you’ll need to take a few steps to get their attention. Start with the three suggestions above and see whether or not your business increases.