Tag Archives: green

How to Draw Green Customers to Your Local Business

CountyBringYourOwnBagLogo_1The “green” crowd is getting bigger and bigger all the time as consumers are alerted to the growing concerns about our environment. These days, the subject is taught in schools, colleges, and the news widely reports on it. So it’s no wonder that so many consumers have begun to do all they can to help reduce their own environmental impact. And those local businesses that speak to these consumers will see an increase in not only their foot traffic, but their sales.

If you own a local business, here are three ways you can attract the “green” crowd to your store—and cash in as these consumers support your business.

Get Involved in Local Environmental Events

Every community sponsors events that are meant to protect the environment. Whether it’s a trash pickup day, a save the turtle day, or a day set aside to repair the local park, you should consider not only sponsoring it, but also participating yourself in the event. This way, you’ll meet community minded consumers and make those important connections. When people from the “green” movement see you as an active member, they’ll naturally want to support your business.

Offer Incentives for Reusable Shopping Bags

Any green minded consumer already carries reusable shopping bags, and many of those people like to frequent stores that offer incentives for those who use them. For example, some grocery stores offer anywhere from .05 to .10 cent per bag used. But there’s nothing that prohibits other types of stores from offering the same incentive. Why not make a policy in your store that gives consumers a small incentive every time they use a bag in your store? The plan could even work for restaurants if it offered an incentive to customers who brought their own take out bags.

Make Your Position Known in Your Advertising

Finally, green consumers look for businesses that they know hold the same beliefs and concerns that they do, which is why it’s important for you to get across that message in your advertising efforts. For example, if you sell recycled products or have “greened” your shop, make it public so your audience can find you.

Local green consumers probably make up a large part of your community, and if you want to draw them into your store, you’ll need to take a few steps to get their attention. Start with the three suggestions above and see whether or not your business increases.

Five Ways a Local Business Directory Helps You Save the World – Number 3 Is HUGE!

I’d love to save the world, but I don’t know what to do… – Ten Years After

If you’d love to save the world, the sustainability and green living movement has one word for you – local. Whether your favorite issue is the economy, healthy living, saving the environment or global warming, doing business locally offers one very important way that anyone can make an impact. When you use an online local business directory to find local merchants and vendors, you are actually helping to save the world. Here are five ways that shopping local can help you make a difference in the world around you.

Reduce Carbon Emissions

Every extra mile that your groceries and goods travel adds extra carbon emissions into the atmosphere. When you buy from local grocers – especially those that source produce, meat and dairy locally – you reduce your carbon footprint and cut down a little bit on the emissions and pollution in the air.

Support Local Businesses

When you buy from local businesses, you’re putting money back into your community. That money improves your local economy and supports your friends and neighbors. You’re putting money into the tills of local stores, who may then be able to hire a few more people, who will then have money to spend in the local economy – it’s one big, beautiful snowball.

Find Alternatives To Big Box Stores and Chain Restaurants

Big box stores may offer low prices, but so very many of their business policies are toxic to the environment and the economy. When you look for groceries, restaurants and services on major search engines, the top listings will be for the big corporations because they have the money to pay for those top spots. That’s not true on local business directories, which are havens where small business owners don’t have to compete with the big boys to get noticed.

Save Paper

Online business directories don’t use paper. No trees are harmed in their production. It’s becoming more and more common for businesses to avoid paying for listings in paper directories and phone books.

Improve Your Health

Locally grown foods are more likely to be grown with a minimum of pesticides and other harmful chemicals. They’re picked at the peak of freshness and don’t need artificial preservatives to keep them looking and tasting their best – even better, you’ll find local farms, farmers’ markets and farm stands that sell directly to the public listing their businesses and products on local business directories like FindUsLocal.com.

Buying and doing business locally is one of the best ways to support your community and make the world a better place to live. Using an online local business directory makes it easier for you to find the local companies that are doing business in ways that work for you.