As a local business owner, you probably focus all of your advertising and marketing efforts on the people in your local community. That’s because you might not have a website where you sell your products or services online, and instead you rely on foot traffic walking through your door. But if you only focus on local buyers, you may be making a mistake. The truth is, people travel all the time and when people are away from home, they’ll still need to purchase clothing, food, gift items, some services, jewelry, and many, many other products.
How to Catch the Attention of Out of Town Buyers
When someone is traveling in an area they aren’t familiar with, they turn to the internet to find US local businesses and eateries. Think about it, they don’t know the area, and the only way they can determine which stores and restaurants are worth visiting is to look online and read the reviews of people in that area. In addition, they need to be able to find the details of stores and eateries, such as local phone numbers, business addresses, and maps with directions to the local shop.
But this can be a problem for many local business owners because even if they can afford the expense of designing and running a website for their business, they likely don’t have the cash flow or knowledge to conduct effective online advertising campaigns so that out of town visitors can find them. And that brings us to our next point.
Local Business Directories Help Your Business be Seen
What if I told you that there was a way to put your business in front of those out of town buyers without having to spend thousands of dollars on online advertising? Luckily for you, it’s possible with local business directories. These local directories are free to use and they are where most people go to find US local businesses.
But you can’t list your business in just any old local business directory—you need to choose one that gives consumers a reason to bookmark it as their local business directory of choice. People don’t like database type local directories because frankly, most of the local business listings on sites like those are out of date. Instead, people look to quality local business directories like FindUsLocal.com. This innovative local directory offers a wide variety of features and benefits for people in addition to making it easy for them to find US local businesses.
Make Your Business a Must See Attraction
Finally, when trying to appeal to out of towners, you want them to be excited about visiting your store or restaurant, and the best way to do that is to build some online excitement about it. Luckily, FindUsLocal.com gives you a free method to do just that. It’s called the comments section, and with it, you can announce the exciting happenings in your local business. For example, you can let people know when you’re having a sale or a special discount on your most popular products. You can also let the community—and those out of town buyers—know when you receive new products or have a special service to offer. By building this kind of online hype, you will attract the attention of people visiting your area and they will put your store or restaurant on their list of things to do before they leave.
Local business is great, but in order to be a successful business owner, you should also think about how to draw in the visitors that come to your area. And just by following the tips listed above—being seen online by creating a local business listing on a quality local business directory, and using that directory to create some hype around your business—your store, service business or restaurant will quickly be found on out of towners “Must do” lists. What are you waiting for? Head on over to FindUsLocal now to create and optimize your local business listing!