Tag Archives: local advertising

How to Pull Out-of-Towners to Your Local Business

shoppers_2101364bAs a local business owner, you probably focus all of your advertising and marketing efforts on the people in your local community. That’s because you might not have a website where you sell your products or services online, and instead you rely on foot traffic walking through your door. But if you only focus on local buyers, you may be making a mistake. The truth is, people travel all the time and when people are away from home, they’ll still need to purchase clothing, food, gift items, some services, jewelry, and many, many other products.

How to Catch the Attention of Out of Town Buyers

When someone is traveling in an area they aren’t familiar with, they turn to the internet to find US local businesses and eateries. Think about it, they don’t know the area, and the only way they can determine which stores and restaurants are worth visiting is to look online and read the reviews of people in that area. In addition, they need to be able to find the details of stores and eateries, such as local phone numbers, business addresses, and maps with directions to the local shop.

But this can be a problem for many local business owners because even if they can afford the expense of designing and running a website for their business, they likely don’t have the cash flow or knowledge to conduct effective online advertising campaigns so that out of town visitors can find them. And that brings us to our next point.

Local Business Directories Help Your Business be Seen

What if I told you that there was a way to put your business in front of those out of town buyers without having to spend thousands of dollars on online advertising? Luckily for you, it’s possible with local business directories. These local directories are free to use and they are where most people go to find US local businesses.

But you can’t list your business in just any old local business directory—you need to choose one that gives consumers a reason to bookmark it as their local business directory of choice. People don’t like database type local directories because frankly, most of the local business listings on sites like those are out of date. Instead, people look to quality local business directories like FindUsLocal.com. This innovative local directory offers a wide variety of features and benefits for people in addition to making it easy for them to find US local businesses.

Make Your Business a Must See Attraction

Finally, when trying to appeal to out of towners, you want them to be excited about visiting your store or restaurant, and the best way to do that is to build some online excitement about it. Luckily, FindUsLocal.com gives you a free method to do just that. It’s called the comments section, and with it, you can announce the exciting happenings in your local business. For example, you can let people know when you’re having a sale or a special discount on your most popular products. You can also let the community—and those out of town buyers—know when you receive new products or have a special service to offer. By building this kind of online hype, you will attract the attention of people visiting your area and they will put your store or restaurant on their list of things to do before they leave.

Local business is great, but in order to be a successful business owner, you should also think about how to draw in the visitors that come to your area. And just by following the tips listed above—being seen online by creating a local business listing on a quality local business directory, and using that directory to create some hype around your business—your store, service business or restaurant will quickly be found on out of towners “Must do” lists. What are you waiting for? Head on over to FindUsLocal now to create and optimize your local business listing!

FindUsLocal Announces Six Reasons to Shop Local for the Holidays

Shopping local is the rallying call for socially conscious shoppers this holiday season. From American Express, which touts its Small Business Saturday as the antidote for corporate Christmas, to the local craft bazaar, big and small voices are putting out the call for consumers to spend their dollars with local merchants during the holiday season. FindUsLocal, a major online local business directory, supports the shop local movement for a number of very important reasons.

According to Local First, for every $100 spent at independent, locally owned businesses, $68 stays in the community. When consumers spend that same $100 at big chain stores and merchants, only $43 recirculates in the community. By shopping locally, consumers contribute to a stronger, wealthier community.

A study conducted in Michigan reported that if local residents spent just 10% more in local businesses, the area would see $140 million in new economic activity, 1,600 new jobs and $50 million in new wages.

Local food and produce are fresher than goods shipped from other states and countries. For consumers who prioritize organic, wholesome, natural foods, shopping local provides an opportunity to connect with local bakers, farms, cheesemakers, breweries, dairies and other food providers. Because food doesn’t have to travel, there is less need for preservatives and more chance for enjoying truly fresh food.

Along the same lines, local restaurants are far more likely to source their ingredients and foods from local farmers and providers. Not only is the food fresher, but there’s a better chance of enjoying creative cooking based on hometown specialties.

For consumers who are concerned about their global footprint and sustainability, local shopping offers the added bonus of reducing their carbon footprint exponentially. Locally produced goods don’t have to be shipped by rail, long-range haulers or ship. In fact, many socially-conscious local merchants are turning to sustainable fuel vehicles or delivering goods locally by bicycle.

Finally, shopping locally builds community. Every visit to an independent local store or business is a networking opportunity and a chance to connect with neighbors. These relationships, built through commerce and good will, are the very fabric of community and holiday spirit. Local merchants are the backbone of the community, offering support in the form of donations and volunteer time. Community support helps keep them in business and builds stronger ties for everyone.

FindUsLocal is an online business directory that helps consumers connect with locally owned businesses. The rapidly growing website offers an alternative to impersonal searches for services and goods on the major search engines, and provides additional services to businesses and consumers throughout the country.