The internet has been a great sales boost for business owners all over the world. In fact, a small ecommerce business located in an obscure part of the country—or the world for that matter—now has the tools and abilities to reach the same amount of customers as any large business.
But what about local business owners who only want to reach the local customers in their area? In the past, it was easy. All business owners had to do was list their business in the yellow pages, and when customers wanted a service or product like theirs, they could easily find what they were looking for by picking up the yellow pages and looking through the ads.
But those days are gone. These days, the yellow pages more often serve as door stops, compost matter, or are simply thrown into the trash as soon as it shows up at someone’s door.
What are local business owners to do? How can they be found by the very customers who need their products and services?
Our New Educational Campaign
Here at FindUsLocal, we are on a mission to educate local business owners about their options. Because the truth is, if you do nothing and hope that somehow local customers will find their way to your business, you’ll probably find yourself in serious trouble. In fact, many local businesses have closed down for that very reason. Times have changed, and the things that used to work for local business owners simply don’t work anymore.
That’s why we’ve begun a new campaign. We want to put the right tools into the hands of local business owners across the nation so they’ll have what they need to attract local customers. This is the first in a series of articles that will describe today’s premier marketing methods that will get potential customers in the doors to local businesses.
The New Yellow Pages
Since you can’t count on the Yellow Pages any more to bring in customers, where you do turn? After all, the internet is for those businesses that sell across state lines or to the world, right?
You see, more and more people are turning online to look for businesses these days, even if they want to find a business in their local area. But the traditional digital tactics that nationwide stores use to attract those customers won’t work for local businesses. That’s because those larger companies have a lot more advertising dollars to spend and can purchase the keywords they need to get attention. So for some time, the traditional wisdom was that local business owners simply need to add their city name to the keyword, and that would allow customers to find them. But a recent study shows that simply using your city plus a keyword isn’t effective like it used to be—in fact, it can do harm than good in your search engine rankings.
So what can you do?
List your business in a local business directory, that’s what.
What is a Local Business Directory?
Local business directories are to local businesses what Google is to nationwide businesses. It’s a one-stop place where people can go to view the news, upcoming events, weather, and even tweets and Facebook postings in their local area. And in addition to getting the latest on all things local, visitors will be able to see the local businesses that advertise their products or services to local customers.
But what happens if you don’t want to advertise on a local business directory? That’s no problem because our local business directory also allows visitors to search the directory. For example, if they are looking for a local Italian restaurant, they would simply type the search terms into the search bar, and all the restaurants who have listed their business on our site will appear.
Obviously, this can play a huge role in a local businesses success or failure. If people can find your business, they’ll be more likely to shop there.
Is it Really That Easy?
Yes, and that’s exactly what the purpose of our new initiative is. We want local business owners to understand that they do have options. And listing your business in our local directory doesn’t have to cost a lot of money. In fact, we have an option that allows you to list your business for free.
Stay tuned, because in the next few weeks, we’ll continue this series and talk about all the reasons why it’s so important that you list your local business on a directory as soon as you can.