Tag Archives: local business directory

Local Businesses can Finish the Year with a Bang. Here’s How.

bangIt’s been a roller coaster ride for local business owners this year, hasn’t it? The year started off not so good for local shops as the news of a retail Armageddon traveled quickly. There were reports of store closings across the nation, and most local business owners were clinging dearly to every customer who walked through the door. But then, as the year progressed and holiday shoppers came out, things took a turn. Suddenly, people were trying to find US local businesses to shop at instead of buying online like they’ve done in years past.

In fact, this holiday season was the best on record since 2011, and local retailers saw a boom this holiday season. Commenting on a recent news release that talked about the favorable shopping season, senior vice president of marketing insights at MasterCard Sarah Quinlan said, “Overall, this year was a big win for retail.”

How Did Your Local Store Do?

How about you? Did your local shop see the major increase in sales that other local businesses did? The recent statistics show that there was an 18.1 percent increase in sales this holiday season over last year, and only 10 or 11 percent of those sales went to online stores. That means local businesses did the majority of sales this year as consumers decided to get out in their own communities and shop locally.

If you didn’t see an increase in your sales, it could be because of one simple thing: not having an online presence.

Why Do I Need an Online Presence if I Operate a Local Shop?

It seems counter-intuitive that local consumers would look online to find US local businesses, but that’s exactly what they do. And they don’t look for them on websites like they did in year’s past. Instead, they look for them on local business directories. These directories are designed to give people local results, and consumers are flocking to them everything they want to find US local businesses, restaurants, or service businesses. They’re simple to use, and people can get the results they need in seconds.

How Do I Get Listed on a Local Business Directory?

If you run a local shop, eatery, or service business, chances are that you already have local business listings on local business directories, even if you didn’t create them yourself. But the problem is that many of those local listings were created by using public data that may or may not be accurate. And if a potential buyers gets a wrong address or phone number and tries to visit your store with it, it will only frustrate them and they’ll likely end up going to your competitor.

Luckily, the process of creating an accurate local business listing is easy. Simply log onto a quality local business directory like FindUsLocal.com and claim your business. Then fill in as many correct details as you can and the consumers who find your local business via the local business listing will have all the correct information so they can easily find your shop.

Isn’t it good to know that something as simple as a local business listing on a good local business directory will help local consumers find you? Remember, the holiday shopping season isn’t yet over. Experts predict that between now and the end of the year, local business owners will see another surge in sales. Don’t let your business be left out of the upcoming sales, but ensure that buyers can find you by securing your online presence now. Just go to FindUsLocal.com and create your free local business listing and soon you’ll wonder why you’ve never used local business directories as a local marketing and advertising tactic before!

Only 5 Days Til Christmas: Are Holiday Shoppers Finding Your Local Store?

shoppers_2101364bThe Christmas countdown has begun, and as of today, there are only 5 shopping days left until the holiday. That means shoppers will be out in the streets looking for those last minute gifts and they will find US local stores to do it. Despite the fact that a large percent of people shop online for Christmas, there is no time left to get those gifts online because of shipping restraints. What about you? Have you seen your fair share of holiday shoppers this year? If not, it’s not too late to take some steps to get those last minute shoppers—and their holiday cash—into your local store.

How to Draw in Last Minute Christmas Shoppers to Your Store

Just because local shoppers are out there, that doesn’t mean they’ll come to your store. The truth is, today’s consumers look online to find US local businesses, and that’s true even if that local business is located just around the corner from their house. They use their smartphones, tablets, and laptops to find the local businesses they want to spend their holiday cash in.

And most of those shoppers look in local business directories to find local businesses. That means if you want your local business to be found, consumers will have to be able to go to your local business listing, which should be found on a local business directory.

What are Local Business Directories?

Not too long ago, people tried to find US local businesses on the major search engines when looking online, but they quickly became frustrated because the large search engines aren’t very good at showing local results. Along with those results, people would see website address for large, national chain stores and even articles and blog posts about the topic related to their search.

And so local business directories were invented. These directories allow people to find US local businesses with the press of a button. They simply enter their search term into the local directory—just like they do in a major search engine—but with local business directories, the only results that pop up are for local businesses in their area.

Can you see why creating your local business listing in a qualified local business directory is so important? All those last minute holiday shoppers will be searching them to find where to spend their dollars, and if your business isn’t listed on them, they’ll visit your competitor’s store instead.

How to Create Your Local Business Listing

Now that you understand the importance of being found on a local business directory, let’s talk about how to do it. Start by logging onto a good one like FindUsLocal.com. This local business directory is one of the most innovative local business directories online because it not only shows consumers local results, but it offers them a plethora of other features as well. It allows people to leave online reviews, leave live comments about the business, view a live stream of local news and upcoming events, and even get a laugh with the funny name of the day feature it’s so well known for.

Once you’ve logged on and found your business name, claim it so you can make the necessary changes to it. The key to creating an effective local business listing is to include all the details about your business that you can. Be sure to stay consistent with your business name, address, phone number and website on every local business directory you list on, otherwise you could do your business more harm than good. These are called NAP+W’s and they are a crucial part of online marketing for your local business.

You Only Have 5 Days Left—Be Proactive and Create Your Local Business Listing Today!

Just because there are only a few days left to shop for Christmas, that doesn’t mean you can’t end the year with great sales numbers. There will be a lot of cash spend in the next few days, and you should do all you can to ensure a good portion of it comes into your business. Start by logging onto a quality local business directory like FindUsLocal.com and then creating your local business listing. But you’d better hurry because those holiday shoppers are almost finished buying their gifts!

 

How Local Business Owners Can Up Their Game with Local Business Directories

imagesIf you read the news over the past year, you would have thought that most local businesses were going to have to shut their doors. This year of the retail store closings epidemic was dubbed as Retail Armageddon because so many national chain local stores—along with mom and pop businesses across the nation—saw hard times as more and more people looked online for their shopping needs.

Boy, have things changed just in the past few months.

As the year closes, it seems that local businesses have once again captured the imagination of shoppers everywhere, even the Millennials who are notoriously known for shopping online, are spending their holiday cash in local businesses.

What about your business? Are you seeing the uptick in sales that so many are? And since it’s the holiday shopping season, local retailers are doing gangbusters all over the nation.

If you’re not yet cashing in on the local shopping movement by doing some smart online advertising, here are some ways to get your local business noticed by holiday shoppers now.

Make Sure They can Find You

When today’s shoppers want to find US local businesses, they don’t look in the phone book or scour local newspapers for coupons to clip. Instead, they look online. And nine times out of ten, they look for local businesses in local business directories. These local directories are designed specifically for the local shopper in mind and make it easy for them to quickly and efficiently get the information they need.

For example, if a consumer was looking for a clothing store in Los Angeles, California, they would type those words into the search bar on a local business directory like FindUsLocal, and they would be presented with a long list of clothing stores in their area. They could then go to each local business listing and read details about the business such as their store hours, phone number, and even get directions to the store. Local business directories make it so easy for consumers to find US local businesses that they are the only technique that most people use.

Make Sure They can Trust You

After consumers find your local business listing, they’ll need to see some social proof that tells them your local business is trustworthy. And these days, online reviews are the social currency most of them look for. Studies show that shoppers need at least 10 positive online reviews to trust a business, and the good news is that after they read them, a large percentage of them will visit your store. The reviews aren’t difficult to get either. Just ask your customers to leave them on your local business listing and 7 out of 10 of them will do it.

Make Sure They can Reach You

Finally, today’s shoppers expect to interact with the local shops they do business with, so you’ve got to give them a platform to do so. FindUsLocal.com offers a one of a kind communication tool that allows both business owners and consumers to leave comments about a local business listing. As a business owner, you can use this unique feature to announce sales and discounts, new product offerings, flash sales, job openings, or talk about volunteer work you’re doing in the community. The people in your town or city can use them to tell others about the wonderful experience they had in your shop or restaurant, or talk about their great finds in your store. It’s a great way to interact with your community—something all local business owners need to do more of.

If you’re ready to up your game as a local business owner, be sure to follow the above steps. Start by going to FindUsLocal.com and creating your own local business listing. After that, promote it, get those all-important reviews, and use it to interact with your community.

 

Lagging Holiday Sales? Here’s How Local Business Owners Can Increase Sales Now!

holiday-salesIt’s a busy time of the year for most local business owners, but some of them just aren’t seeing the holiday shoppers they’d hoped for. And that’s a shame, because the economy is doing great, and recent surveys show that consumers are planning to spend big this year. So what’s keeping some local business owners from seeing the type of results others are?

If You’re Business Can’t Be Found Online, You Won’t See Success

Those local business owners who are doing a robust business all have one thing in common—their business can easily be found online. You see, today’s consumers don’t use the old school methods that many local business owners still rely on. They don’t use the Yellow pages anymore, nor do they look in the community newspaper or clip coupons from those old blue mailings full of local deals. Instead, they use their smartphones, tablets, and laptops to try and find US local businesses in their community.

Can they find your local business?

How to Make Sure Today’s Holiday Shoppers can Find Your Business

Until recently, local business owners had to pay someone to design and build an expensive website in order for shoppers to find them. But with the advent of local business directories, that’s just not necessary any more.

Today’s consumers don’t have a lot of time, and most of them use the internet to quickly find the name, location, and hours of operation when trying to find US local businesses. They don’t have a lot of time to look over a complicated website or dig deep just to find the information they’re looking for.

Instead, they turn to local business directories like FindUsLocal.com. These local directories are designed to give consumers quick results in an easy and efficient manner. In fact, they’re so easy to use that many people now use them instead of the large search engines like Google or Bing.

Here’s how quality local business directories make it easy for people to find US local businesses.

  • They use SEO location technology.In case you haven’t heard, it’s no longer necessary for people to enter their location when using some local directories. That’s because they use GEO location technology to automatically read people’s location. This allows them to not only create a custom homepage based on their city or town, but also guarantees that they’ll only see search results from their local area.
  • They narrow down the search results.When trying to find US local businesses on a major search engine, you’ll oftentimes also see some website addresses for large, national chains, along with a lot of articles about the topic. But when using a local business directory, you’ll only see the local results you ask for. That’s why so many of your customers are using these handy and efficient local directories.
  • They offer other things too.Because people are so busy today, a local directory that offers multiple features will be visited time and time again by consumers. For example, FindUsLocal.com offers the local news, upcoming event listings, such as theatre events, concerts, and sporting events, and then offers them a way to get tickets with a click of a button. It also offers some humorous and inspirational features that entertain them.
  • People can read reviews on local business directories. Finally, most people won’t visit a local shop or restaurant unless they’ve first read some positive reviews about it, but that can be tricky unless a business has a local business listing. Luckily, local business directories like FindUsLocal.com offer free local listings—all you have to do is claim yours and then fill in the necessary details. Be sure to enter the information exactly the same way for every local business listing you create—otherwise they won’t all be credited to your business and you won’t get the results you want. Remember, the more local citations you have, the higher in the search engine rankings you’ll appear. Be sure to get at least 10 online reviews so you don’t miss out on all the benefits.

The holiday shoppers are out there, and they’re looking for a local business just like yours. Can they find you on a local business directory like FindUsLocal.com? If not, why not take 10 minutes and create your local business listing right now?

3 Ways to Use Customer Interaction to Drive Business to Your Local Shop

abc-of-driving-traffic-to-your-website1 (1)It’s the holiday season, and local business owners all over the country are doing what they can to drive as many customers into their stores as possible. After all, the more people who walk through your store, the more business you’ll do—and that makes for a very Merry Christmas.

But, unlike days in the past, you can’t just expect all those customers to find your store unless you put it in front of their eyes. And in today’s internet obsessed culture that means one thing: they need to be able to find your local store online.

What’s Wrong With the Old Way of Advertising?

That’s a question many local shop owners are asking, but they all eventually come to realize that things have changed, and the only way to make it in today’s culture is be seen online. But even that isn’t enough nowadays. Today’s consumers expect more from local business owners, and one thing they’ve come to expect is to interact with the local businesses they visit. In other words, you need to change the way you market your local business.

Social Media is So Yesterday

Most people still think of social media when it comes to customer interaction, but that’s fallen out of favor with a lot of local business owners. That’s because it takes a lot of time, patience, and money to build a loyal social media following, and that means taking away resources from your business. That’s why smart local business owners have turned to another form of online advertising and marketing: local business directories.

Local business directories are just like the major search engines, expect instead of having to dig through the results to find what they’re looking for, people only get the results they want to see. For example, if someone were looking for a garden shop on a large search engine, they would likely find articles about gardening, online garden stores, and if they’re lucky, a few websites to local garden stores in their area. But if they used a local business directory like FindUsLocal.com to look for their garden store, they would only see the garden stores in their town or city in the results. It’s no wonder consumers are flocking to local business directories to find US local businesses.

So, now that you understand how important it is to be found online, especially in a credible local business directory, let’s talk about the 3 things you can do right now to engage with the people in your local community.

Ask them for Reviews

The studies are in, and they show that most people today won’t visit a local business until they’ve read a few positive online reviews about it. And luckily, getting people to review your business isn’t all that difficult. The key is to ask—7 out of 10 people say they will review a business if asked. That means you should make it a habit to ask every customer to leave an online review when they’re checking out. And if you have employees, be sure to train them to do the same.

Leave Comments on Your Local Business Listing

When you’re a part of a quality local business directory like FindUsLocal.com, you’ll have the option of leaving comments for the people in your community. You can announce when a new product comes in, when you have a job opening, or when you’re having a sale or a special discount. As a local business owner, you should strive to leave at least 1 comment a day.

Encourage Customers to Leave Comments on Your Local Business Listing

You’re not the only one who is able to leave comments on your local business listing—your customers can too. They can talk about the great products they found at your store, give hints to other shoppers about what to order from the menu, or compliment you directly on your service or skills. And the great about these and all of your comments is that they are tied directly into a live steam so anyone logging onto FindUsLocal.com from the area will see them. Now that’s a great way to interact with your community!

Interaction is the new normal for online advertising, especially for local business owners. If you haven’t yet begun to interact with your customers, create your local business listing on a great local business directory like FindUsLocal.com and get started today. It can only help ring in those new sales during the holiday season.

 

How Local Business Directories are Changing the Way Retailers Market Their Stores

download (7)Have you looked through a local newspaper lately? What about your mailbox? When is the last time you received an envelope filled with coupons and discounts from local businesses? And you probably still receive a copy of the local phone book once a year, but really, when is the last time you used to find US local businesses in your area? If you’re like most Americans, you haven’t used any of these tactics to find local business in a few years, and guess what? Neither have your customers.

The New Way to Find US Local Businesses

There is a new kid in town when it comes to marketing and advertising a local business and that is local business directories. These local directories are quickly becoming the go-to way to find a local shop or restaurant because today’s consumers now look online when they want to find local businesses.

And in recent years, they would look to the major search engines such as Google or Bing, but these days, they turn to local business directories.

What are Local Business Directories?

Imagine a search engine that would give you the results you wanted without all of the extra things you didn’t. For example, if you wanted to look for a local florist, you would only see local florists in the search engine results instead of a bunch of articles about how to arrange or grow flowers, and some URLs to some national florist chains. That’s exactly what local business directories do. If you go to a quality local business directory like FindUsLocal.com and type in “florist,” you will see all of the florists in your local area.

How Do They Do That?

It sounds too good to be true doesn’t it? After all, how does a local business directory know what your local area is so it can show you all the local results? It’s called GEO location technology, but you should know that not all local business directories use it. But those that do, like FindUsLocal, automatically match the results its visitors see with their area by reading their location when  they log onto the site. For example, if you were to log on from San Antonio, Texas, FindUsLocal would only show florists located in that city in the search results.

What Else Do Local Business Directories Offer?

The fact that consumers can find US local businesses that easy is a major advantage, but some local business directories like FiindUsLocal.com go even further to make consumers happy. For example, this local directory offers a plethora of features that keeps people coming back to its site over and over again—which means the businesses that are listed there will be seen more often. Here are just some of the features the local directory offers:

  • Local news. Some people want to skip the national news and find out what’s going on in their local community. FindUsLocal.com includes a local news feed on the home page for all of its visitors.
  • Local events. When is the last time you tried to find out which concert, sporting event, or play was coming to your area? You probably had to call multiple venues or search several sites online. FindUsLocal offers a live feed that shows all of the local upcoming events in visitor’s area—and then offers a handy link that takes them directory to the site selling the tickets. You won’t find that on any other local business directory.
  • Local community. One of the best things about running a local business is the way you get to interact with your community, but these days, all of that interaction occurs online. Until recently, that meant you had to build a large social media following and then post several times a day in order to keep people interested. But the creators of FindUsLocal.com changed things when they began to allow both consumers and local business owners the opportunity to leave live comments on local business listings. That means consumers can share their experience with others about their experience with your business, and you can leave comments about upcoming sales, job openings, or announce when you have a new product offering. This two-communication is key to local business marketing, and it’s free to use when you create a local business listing on FindUsLocal.com.

Local business directories have changed the way you should be marketing your business to bring more customers into your store. If you haven’t yet taken advantage of this free and effective marketing took, what you waiting for?

Why Local Citations are So Important for Local Business

building-local-citations-1-320x369As a local business owner, you have a lot to worry about when it comes to marketing your business. You need to ensure that your graphics are right, you’re known around town or the city as a place people want to do business with, and that your employees treat your customers right. But there’s one aspect of local business marketing and advertising that many people forget about: getting and maintaining an online presence. But many small business owners can’t afford to create and then run an expensive website, so instead they take advantage of local business listing.

What are Local Business Listings?

By now, you’ve probably heard of local business directories because they’re taking the internet by storm. These handy directories make it easy for consumers to find US local businesses, and they’re using them instead of the major search engines. And as a local business owner, you are able to claim your business on these directories and then create a local business listing. This listing will help those consumers who look online for local businesses find yours. This is called a citation, and credible citations are what makes the large search engines list your business higher in the search engine rankings.

How Do I Get Local Citations for My Business?

Now that you understand how important local citations are for your business, let’s talk about how to get them. First, you’ll need to log onto a quality local business directory like FindUsLocal.com. Be wary of the local directories that are nothing more than databases that contain incorrect and out of date listings because they could actually hurt your search engine rankings. Instead, look for one like the one we mentioned above because it’s credible in the eyes of the major search engines.

Once you’ve found the local business directory, type your business name into the search engine and see if it shows up in the results. If it does, you’ll need to claim it and begin filling in the correct details, such as your business name, address, phone number, and website. Keep in mind that it’s important that you fill in the details exactly the same on every local business directory you list your business in. If one letter or number is off, the search engines won’t know that the listings belong to the same business, and you won’t reap the marketing benefits from all of your citations.

But if you do it right, local business directory citations will help boost your sales.

How Do I Ensure My Local Citations Will Benefit My Business?

If local citations are so important, how can you determine whether or not the search engines will view them favorably and attribute them to your business in a way that boosts your search engine rankings. Here are the key factors you need to be aware of when creating your local citations on local business directories.

  • The number of citations is important. The more local citations you have the better because it gives credibility to your local business. But be sure to only create your local business listings on quality local business directories that will help—and not hurt—your rankings. For example, FindUsLocal.com is a fantastic local business directory that is considered reputable by all the search engines and listing your business there can only help with your rankings.
  • The quality of your information is important. When consumers try to find US local businesses online, they are typically looking for specific information. For instance, they want to know your address, hours of operation, what kind of products you carry, and other details that will help them decide whether or not to visit your store. Be sure to fill in all the details on your local business listing because the search engines will give them more credibility.
  • The consistency of your information is key. Some business owners haphazardly fill in the details for their local business listings, but that can hurt your rankings. You’ll need to use the exact same name, address, phone number, and website address for every local business listing your create—otherwise you may do your rankings more harm than good. The search engine spiders aren’t human, and only collect the data you enter, so if your business name isn’t exactly the same in each listing, it count it as a citation for your business.
  • The Social Proof is just as important. Finally, you need some social proof to prove to the search engines that yours if a business that consumers love. You can ask your customers to leave reviews talking about the things they like about your business, or on some local business directories like FindUsLocal.com, leave comments about the sales, promotions, and new product releases you have.

Local business directories are a great way to get the local citations you need to reach the best spot in the local search results. Just be sure to follow the above tips and soon those internet customers will find their way to your store.

 

How to Bring Online Visitors to Your Store

people-walking-out-door-pan_12120It’s one thing to have an online presence so consumers can find your local business, but it’s another thing altogether to get those people into your local store or restaurant. After all, the heart of a local business is interacting with and selling to the people in your local community. But the act of getting those online fans into a retail store is a missing link in many local store owner’s advertising arsenal.

If you own a local shop, service business, or restaurant, you need to understand how to turn online visitors into paying customers. Here are five tips you can begin using today to get more customers in your door.

Create a Local Business Listing—but Not on Just any Local Business Directory

It’s a simple fact: in order to be found online, you must have an online presence. And these days, most business owners agree that the best way to do that is to create a local business in a quality local business directory. And be sure to pay attention to the word “quality.”

You see, there a lot of local business directories out there because most people today use them to find US local businesses in their area. But not all local directories are helpful to local business owners. Some of them are simply data bases, and those types of local business directories aren’t popular with consumers. Instead, they like to visit innovate directories like FindUsLocal.com because they offer a lot more than just local listings. For example, the directory offers local news, links to local concerts, plays, and sporting events, and inspirational quotes just for fun. In other words, if you want the best results, you will need to create your local business listing on a local directory that is popular with online visitors.

After You Choose the Local Business Directory, Create Your Online Listing

Now that you’ve found the perfect local business directory, it’s time to get busy and create a local business listing that will catch the attention of online visitors. To do so, be sure to include all of the obvious details such as your business name, phone number, address, and website address if you have one. It’s important to ensure that these details are exactly the same on every local business directory you’re listing in, otherwise the search engine spiders won’t recognize them as yours and all your hard work will be for nothing.

Now that You Have Your Local Business Listing, Make it Appealing to Visitors

It’s not enough to create a local business listing and move on. You’ve got to give the online visitors a reason to want to visit your business, and one of the best ways to do that is to have plenty of online reviews for them to read.

Recent studies show that people rely on online reviews to decide whether or not to visit a local business. But if your local business listing doesn’t have sufficient reviews, it might get ignored by people while they go looking for a business that does. In fact, almost two-thirds of the people surveyed say that they won’t even consider visiting a local store or restaurant without first reading a few positive reviews about it.

And don’t worry if you don’t have enough online reviews because that same study shows that 7 out of 10 of your customers will gladly leave a review for your business if you will only ask them to.

Use Your Local Business Listing to Communicate with Online Visitors

Once you’ve set up your local business listing and ensure that the details are right and you have plenty of good online reviews, it’s time to take it one step further. Consumers these day want interaction with the local companies they buy from, and most people assume they have to build large social media platforms in order to accomplish this. But luckily for busy business owners, that’s just not the case. Quality local business directories like FindUsLocal.com have a feature that allow business owners to publicly communicate with the people in their community via a “comments” section. With it, you can announce new product arrivals, sales, and even let people know when you have a job position open. And the great thing? The people in your community can communicate with you too because the feature offers a two way street, allowing both business owners and visitors the opportunity to leave live comments on the local business directory.

When people see your local business online, it’s great, but the real goal is to bring those people into your business so they can make in store purchases from you. And a local business directory like FindUsLocal.com offers a unique way to do just that. Have you set up your local business listing yet? If not, hop on over to Find Us Local and set it up right now. It only takes a few minutes!

 

Why Local Business Directories are Better Than Social Media

finduslocal-logo-sept2014The facts are in: today’s consumers don’t want a one-way street with the local shops, service businesses, and restaurants any more. In fact, in order to be a success in today’s culture, local business owners need to reach out to the people in their community and interact with them. But many don’t, and the number one reason for it is that it takes a lot of time, money, and knowledge to successfully build an effective social media platform—and then operate it in a way that brings in new business. In fact, many large businesses hire social media experts and pay them huge salaries to get the job done for them.

So where does that leave the local mom and pop store that doesn’t have the specialized knowledge or large budget to hire someone to do it for them?

Unfortunately, in many cases it leaves them out in the cold. In recent business news, studies show that more than two-thirds of consumers use the internet to find US local businesses when they want to shop, and if a local business can’t be found there, chances are they are missing out on a lot of business.

Local Business Directories are the Answer

If you don’t have the time or budget to create a huge social media following and then use it to market your local business, don’t worry because you have options. And the most effective option is to use local business directories like FindUsLocal.com. This directory allows you to interact with local consumers in a unique and exclusive way.

It’s called the Comments Section, and here’s how it can allow you to interact with the people in your community.

How to Use Comments on Local Business Directories

After you create your local business listing on FindUsLocal, scroll down to the bottom of the page where you find an option to leave a comment for your business. This option is given to both business owners and consumers alike. This is revolutionary in that FindUsLocal is the only local business directory that offers this feature to business owners and consumers.

Once there, you simply follow a few basic steps and then can leave a comment about your business. You can use it to announce an upcoming sale, a flash sale, let people know about a new product or line that you’re carrying, or even publicize a job opening. On the other hand, consumers can use the comments to write favorable remarks about your business, give tips to other people in the community about shopping in your store, or communicate with you personally.

Once a comment is left, it is instantly seen on the live feed on the home page. That means anyone who is trying to find US local businesses in your area on FindUsLocal will see the comments. This innovative feature opens up a two way communication between business owners and the people they serve in the community, and that’s exactly what today’s shoppers require from the local businesses they visit.

Can you see why this method is so much better than a costly social media campaign? This is by far the best way to get free local business marketing for your shop, restaurant, or service business.

Create a Local Business Listing to Gain Free Access to this Valuable Resource

You would think that a service like this would cost hundreds of dollars per month because of its potential to bring in new business, but the fact is that FindUsLocal.com is offering it at no cost to the business owners who create a local business listing on their local business directory. Why? Because the local directory understands that in order to run a successful directory—one that best serves business owners and consumers—it has to up the game and offer a directory that keeps consumers coming back time and time again. And the Comments Section on the site does exactly that.

So if you’re looking to create a local business listing, why wouldn’t you choose a local directory like FindUsLocal to do it on? It’s the only local business directory innovative enough to offer this feature and it does it at no cost to you.

How to Pull Out-of-Towners to Your Local Business

shoppers_2101364bAs a local business owner, you probably focus all of your advertising and marketing efforts on the people in your local community. That’s because you might not have a website where you sell your products or services online, and instead you rely on foot traffic walking through your door. But if you only focus on local buyers, you may be making a mistake. The truth is, people travel all the time and when people are away from home, they’ll still need to purchase clothing, food, gift items, some services, jewelry, and many, many other products.

How to Catch the Attention of Out of Town Buyers

When someone is traveling in an area they aren’t familiar with, they turn to the internet to find US local businesses and eateries. Think about it, they don’t know the area, and the only way they can determine which stores and restaurants are worth visiting is to look online and read the reviews of people in that area. In addition, they need to be able to find the details of stores and eateries, such as local phone numbers, business addresses, and maps with directions to the local shop.

But this can be a problem for many local business owners because even if they can afford the expense of designing and running a website for their business, they likely don’t have the cash flow or knowledge to conduct effective online advertising campaigns so that out of town visitors can find them. And that brings us to our next point.

Local Business Directories Help Your Business be Seen

What if I told you that there was a way to put your business in front of those out of town buyers without having to spend thousands of dollars on online advertising? Luckily for you, it’s possible with local business directories. These local directories are free to use and they are where most people go to find US local businesses.

But you can’t list your business in just any old local business directory—you need to choose one that gives consumers a reason to bookmark it as their local business directory of choice. People don’t like database type local directories because frankly, most of the local business listings on sites like those are out of date. Instead, people look to quality local business directories like FindUsLocal.com. This innovative local directory offers a wide variety of features and benefits for people in addition to making it easy for them to find US local businesses.

Make Your Business a Must See Attraction

Finally, when trying to appeal to out of towners, you want them to be excited about visiting your store or restaurant, and the best way to do that is to build some online excitement about it. Luckily, FindUsLocal.com gives you a free method to do just that. It’s called the comments section, and with it, you can announce the exciting happenings in your local business. For example, you can let people know when you’re having a sale or a special discount on your most popular products. You can also let the community—and those out of town buyers—know when you receive new products or have a special service to offer. By building this kind of online hype, you will attract the attention of people visiting your area and they will put your store or restaurant on their list of things to do before they leave.

Local business is great, but in order to be a successful business owner, you should also think about how to draw in the visitors that come to your area. And just by following the tips listed above—being seen online by creating a local business listing on a quality local business directory, and using that directory to create some hype around your business—your store, service business or restaurant will quickly be found on out of towners “Must do” lists. What are you waiting for? Head on over to FindUsLocal now to create and optimize your local business listing!