Tag Archives: local business listing

4 Practical and Easy Techniques to Make Your Local Business Directory Listing More Engaging for Customers

AAEAAQAAAAAAAAgUAAAAJDExNmRhN2I4LWU2NDItNDU1YS05Yzk0LWQ1MDAxMjE0ZDg3ZgMarketing a local business online isn’t as complicated as most business owners believe. In fact, contrary to what many so-called local SEO gurus want you to believe, most of the “rules” for bringing in customers using the Internet are pretty common sense. If that’s the case, why do so many people think it’s so complicated that businesses have to pay experts to do things like create local business directory listings and manage their online presence?

If you own a local business with a website, chances are you’ve been spammed with promises to get your business listed in “hundreds of local business directories” and help you “manage your business profiles” online. In many cases, those companies use strategies that aren’t particularly helpful – and may actually hurt your business’ online reputation. Paying someone to make sure your business is included in hundreds of business directories won’t necessarily hurt your business – but it probably won’t help much. Google tech executives have indicated that LOTS of listings on random business directories aren’t as effective as a handful of well-crafted listings on well-managed local business directories like FindUsLocal.com.

In other words, the key to good local SEO is quality over quantity. In addition, the best practices for creating a good local business directory listing look surprisingly like the best practices for good customer engagement. These six tips for creating a high quality local business directory listing – and using it effectively – are practical and easy to do.

Double Check Your Listing for Accuracy

You don’t have to be a top-notch copy writer to make your business look good in a business listing, but you do have to be accurate. Double check your listing to make sure that your contact information is correct, and that there are no misspellings or typos. No one expects you to write like an English major, but they do expect you to know how to spell the name of your own business. Spelling mistakes and typos make your business look sloppy and unprofessional – and a typo in your telephone number makes it far more difficult for your potential customers to contact you.

Add Photos If You Can

Dating website owners famously tell their registered users that “profiles with pictures get more clicks.” The same is true for businesses that add photos to their local business directory listings. A picture may not be worth a thousand words, but good pictures will definitely attract the attention of potential customers. Tailor the photos you choose to the type of business you run. Use your business logo to help cement your brand image and help your customers find your business quickly and easily among all the listings. Add photos of the outside of your building, especially if it’s a locally recognizable venue. Restaurants might feature photos of their best-selling menu items. Shops could include interior photos showing product displays. Professionals such as lawyers, accountants and real estate agents – businesses that rely on client trust – could include a head shot, or an “action shot” of the business owner doing what they do best.

Provide Customer Reviews and Testimonials

Business reviews and testimonials are marketing gold. Satisfied customers are still the very best advertising for any business, and that’s truer than ever these days. These days, potential customers typically check online reviews before they buy just about anything. Local business directory sites like FindUsLocal.com often give business owners a place in their listing pages to show off testimonials and business reviews, so take full advantage of it. It’s no different than framing that great newspaper article about your place and hanging it on your wall.

Speaking of online reviews, do claim your business listing at major review sites for your industry and encourage your customers to post reviews on them. Use those reviews to gauge what your business is doing well and where it might be missing the mark. Just as importantly, take advantage of the opportunity to engage with your customers. Thank them for positive reviews, tell them how nice it was to serve them, and if you find a negative review, ask the customer to contact you so you can address their concerns.

Write a Good Business Description

The business description you write will often appear as the snippet of information that’s included in search results, so make it a good one. Keep the length in mind – in most cases, you’ll only have a short sentence or two to convince people you’re the best choice for their needs. Think of it as your elevator pitch, or your Unique Selling Proposition – short, sweet, and to the point.

A good local business directory listing does double duty when it comes to raising your business profile online. When you take the time to craft an engaging business listing, your business will benefit both from being more visible on that particular local business directory – it will also be far more likely to show up and attract attention when people search for your business on Google or other search engines.

Local Business Directory: How to Get the Most Out of Your Local Online Business Listing

kbux_local_business_directory_quartzsite_2.pngNot so long ago, when you needed a plumber or a hairdresser or a great place for chicken cacciatore, you asked your friends for a recommendation. If that didn’t work, you picked up the phone book and checked the Yellow Pages, or you checked the classifieds and the ads in the local newspaper. If you were lucky, you might even find a coupon that you could cut out and bring in to get a discount on the “best cacciatore in the city.”

Times have changed. Many homes don’t even have a phone book – or even a home telephone. Newspaper subscriptions – especially for local newspapers – are at an all-time low, and your friends? They’re leaving their recommendations for their favorite just-about-anything on review sites, Facebook and their favorite local business directory. If your business doesn’t have a vibrant and active online presence these days, you’re missing out on the best customer referral strategies ever created.

But before you jump in and start marketing your business online – or if you’ve tried to do that with little success, there’s a few things you should know.

All Online Local Marketing Methods Are Not Created Equal

Many business owners start from the premise of creating their own website. It’s a good start, but as many learned, simply creating a website for your business isn’t enough. This was especially true in the earliest days when small local businesses were competing head-to-head with national corporations that had money to burn on advertising and gaming Google. If your customers searched for “pizza delivery,” for example, Google would point them to the ubiquitous national pizza chains. If the little brick oven pizzeria on the corner showed up at all, it would be on the second or third page of the search engine listings, where most local customers would never find them.

To be fair, Google, and by extension other major search engines, have come a long way in helping people find businesses that are geographically close to them. That’s only half the battle, though. If one of those national chains has a franchise in your area – and odds are that they do – their listings will still come up ahead of yours unless you do a bit of work to make sure your business gets found.

The Beauty of a Local Business Directory

Enter the local business directory. Local business directories are designed to highlight small businesses operating in a particular city or town. Some are little more than a database of businesses with basic information, sorted by type of business. Others, like FindUsLocal.com, are far more elaborate and offer more value for the time you invest in claiming and refining your listing, such as reviews, news and community connections. There’s more to your business listing than just the on-site benefits, though.

When you make sure your business is listed in as many local small business directories as possible, you’re really leveraging a lot more than just the power of the business directory.

Five Benefits of Using an Online Local Business Directory as Part of Your Marketing Strategy

  1. You’ll be putting your business in front of the people who are most likely to patronize your business. If you’re making pizzas, you’ll find most of your customers within 5 miles of your business location. It only makes sense to use geographical targeting to get your name out to those folks.
  2. You can use your local business listing to funnel traffic to your business website and social media pages, where folks can learn more about your services or make purchases.
  3. Every business listing in a local business directory serves as a “citation” – a signal that helps search engines like Google figure out where your store is located. That way, even people who use Google to find great local businesses will be more likely to find your business.
  4. A good local business directory can serve as a central location where folks in your neighborhood can read the reviews from many different online review sites in one place.
  5. Being listed in a business directory that allows nearby neighbors to search by service or industry is like having a dedicated niche on a community bulletin board.

A Basic Local Business Directory Strategy

The best online promotion strategy for local businesses includes making sure you claim your business profile on as many local directories as you can find – but that doesn’t mean you should put the same amount of effort into each listing. This section is about taking the simplest, most basic steps to elevate your online business profile using local business directories. In the next section, you’ll find more advanced, specialized strategies that you should use on business directories that offer you more options.

  1. Search for your business name and city on Google or another search engine. You’ll see your business listed on many websites you’ve never heard of. Most of these are online business directories that compile basic listings from public resources.
  2. Visit your listing on each business directory. There will be a link asking if this is your business or inviting you to claim your listing. It’s always to your benefit to do that.
  3. Check that the information listed is correct and complete.
  4. If there are errors or missing information, correct or supply it. The more citations Google finds with the same information, the more credibility they’ll give your business when people do searches. The more credibility Google gives you, the more likely it is that your business will come up high in the search engine listings when people search for your services.
  5. Visit the home page of the local business directory to evaluate the quality of each. Make sure that you have geolocation services turned on in your browser so you’ll see exactly what others in your area see when they visit the site. (Hint: websites that use geo-location services will usually ask if you want to share your location with the website. Clicking “yes” will show you information that’s most relevant to your city, town or neighborhood.)

Leverage Your Local Listing with the Best Local Business Directory

Once you’ve narrowed down your target business directories to one or two, you can work on a more targeted local online visibility strategy for your business. These tips and hints will help you make the most of your local directory listings.

  • You’ll get the best results from local business directories that offer up-to-date features. FindUsLocal.com, for example, uses geo-location services to show you information that’s targeted for your immediate area. This is a huge benefit for your customers who don’t have to wade through listings of businesses that our outside their service area – and that makes it easier for them to find you.
  • Does the front page of the business directory you’re looking at offer news and other features that draw people to the site? While most local business directories keep their focus on letting people search for businesses, the most popular ones serve up features that bring visitors back to the site again and again. With community newspapers going out of business or focusing on national and international news, these local directory sites take up the slack by showing news stories that are most relevant to the town in which you’re located. The more often they visit, the more likely they are to see your local listing. If you choose to pay for a premium listing (usually at very reasonable rates), they’ll see your listing featured over and over again.
  • Any small local news site will tell you that event listings and calendars are among their most popular features. Some directories, like Find Us Local, prominently feature upcoming events on their auto-personalized front page. They include concerts, sports events, theater and other events happening soon, and even provide links to ticket-buying services for the convenience of their site users.
  • A business directory that allows people to leave reviews offers even more value for your business. People like to shop and dine at businesses that their friends like. Good reviews will bring more people to your business than any amount of advertising. While you’re at it, make sure the local directory site allows you to comment on any reviews left by customers. Those reviews offer you a chance to thank customers for patronizing your business and reach out to those whose experiences were less positive. People will actually have more faith in a business that responds publicly to a review with negative points than in those with only stellar reviews.

 

Pulling It All Together – Three Take-Away Points on Using a Local Business Directory Strategy

  1. Find and standardize your business listing on as many online local business directories as possible. They only take a few minutes each if you stick to the most important information: business name, address, hours and contact information.
  2. Wherever possible, make sure your website address – including your Facebook page or Twitter account if you use them for promoting your business – are listed and accurate.
  3. When you find a local business directory like Find Us Local, take advantage of everything they offer to boost your business profile among the people most likely to patronize you. Because Find Us Local goes out of its way to keep local readers coming back for more, they provide your business with the best opportunity to be seen by the customers that are most important to your business.

How to Get the Best Results from Your Local Business Listing

advantage-of-local-search-resultsBy now, you’ve heard about the importance of creating a local business listing on local business directories like FindUsLocal.com. Today’s consumers don’t want to have to wade through all of the unhelpful results they see on the large search engines. For example, if they were looking for a local bakery, and typed those words into the search engine bar, they may see online bakeries, recipes for baked goods, and even schools where someone can take baking classes. Not exactly helpful is it?

But when they conduct their search on a local business directory, they will only see a list of the local bakeries in their area. Then they are free to check out the hours of operation, reviews, and comments left by the business owner and all the other details that would help them decide whether or not to visit it.

But if you’re serious about attracting new business by listing your shop or restaurant on a local business directory, there are some things you know, because if you don’t set up your local business the right way, it could actually hurt your search engine results. That’s because the search engine spider travel the web looking for all references to your business, and if there are conflicting signals, your results won’t be attributed to your business, and in the long run, that will hurt your search engine rankings.

So, how do you best set up your local business listing on local business directories like FindUsLocal.com? By paying attention to the following important details.

Your Local Business Name

Unless you know how the search engine spiders work, you might be tempted to think your local business is just your name. After all, how complicated does it have to be, right? But let’s take a look at it from the search engine spider’s point of view. These spiders crawl the web looking for any and all references to your business, and the amount of references you have determines how high up in the rankings the search engine will show your store or restaurant. So, imagine that your local business was named ABC Flowers on Main, Inc. On some local business directories, you listed your business as ABC Flowers, on others you input it as ABC Flowers on Main, and still on others you listed it as ABC Flowers on Main, Inc.

If you were a search engine spider, how would you know which of these local business listings to attribute to a business? Would you think they were all the same local business or different shops with slightly different names?

As you can see, it’s your job to make things easier for the search engine spiders to every single local business listing you create is attributed to your shop or restaurant.

Your Local Business Address

Take that same philosophy and apply it to your local business address. For example, if you were listing ABC Flowers on Main and your street address was 123 Main Street, you could list it as 123 Main, 123 Main Street, or 123 Main St. Just as you do with your business name, be sure your address is exactly the same on every single local business listing you create.

Your Local Phone Number

When you enter your business phone number into your local business listing, you’ll need to decide whether or not to include your area code. For instance, if your phone number is (123) 123-1234, you can either enter it that way or as 123-1234. Because not all of your potential customers will be from your local area (Out of town visitors may look up your store to visit when they’re in the area), we recommend including your area code on the local business directory listing.

Your Website Address

If you’re one of the few local business owners to have a website address, you’ll need to take the same approach when creating your local business listing. Some business owners give the entire URL including the http:// at the beginning of the website address, while others prefer to leave it off. The choice is yours, but be sure that you do it the same way every time you create a local business listing.

Local business directories are one of the most important ways to get the word out about your local business, but only if you follow the above suggestions closely. If you don’t and your local business listings don’t match, you won’t see the spectacular results that so many local business owners enjoy after creating their own local listings.

Local Business Directories: A Primer for Local Business Owners

imagesOwning a local business these days is a lot different than it was a mere ten years ago. Back then, as long as you had a good ad in the local phone book, ran a few ads in the community newspaper, and sent out mailings to attract new business with coupons you were golden. It’s been that way for decades, but then the internet came along and changed everything. And those local business owners who haven’t kept up with the times are feeling the pain when it comes to sales.

In fact, the number of local store closings this year alone is more than they were in the Great Recession. And analysts aren’t optimistic about the future of local businesses because online retailers like Amazon continue to expand, leaving local business owners in the dark.

But there is a group of local business owners who have changed with the times and their stores are thriving. Let’s talk about what they’ve done to gain that momentum and keep the customers coming to their shops.

Successful Local Shops Can Be Seen Online

When is the last time you heard of someone opening the phone book to find US local businesses? Or how long has it been since you’ve received a little blue envelope full of coupons to the local shops and restaurants in your area? These advertising methods of yesterday are all but nonexistent and have been replaced with online advertising. But that can be a problem for local businesses that have no online presence.

You see, when today’s consumers want to find US local restaurants or shops, they look online for the information, and if your shop can’t be found there, you’ll miss out on all that business. Until recently, people used the major search engines to find US local businesses, but it quickly became too much of a hassle to sift through all the irrelevant results like articles and websites of national chains or online stores. And that’s why local business directories were invented.

Local business directories act just like the large search engines except they only give consumers the exact results they’re looking for. For example, if someone were looking for a computer shop in San Francisco, California on a major search engine, they would see all kinds of articles about computers and the link to big box stores or online computer shops, but it would be difficult for them to find US local computer shops. On the other hand, if they were to conduct the same search on a local business directory, they would only see computer shops located in the San Francisco area in the results.

Do you see why consumers are using local business directories more and more?

Can Your Business be Found on a Local Business Directory?

And here is where the rubber meets the road. Since consumers across the nation are turning to local business directories to find US local businesses, it’s imperative that your business be found there. If it’s not, those potential customers will find your competitors and buy from them instead. Luckily, it’s easy to claim our local business listing—just log onto FindUsLocal.com, search for your business, and then claim the listing. But there are some tricks you should know before doing so to ensure that your local listing stands out and gets the attention of the people who are looking for a local business just like yours. Here are the best ways to ensure that happens.

Don’t Just Choose Any Local Business Directory

Not all local business directories are the same, and in you should take the time to find the one that will give you the best results. After all, if you’re going to take the time to create your local business listing, doesn’t it make sense to put it on a local directory that has enough traffic? FindUsLocal.com is one of the best directories out there, and here are a few reasons why.

  • It’s Convenient. Some local business directories make it difficult for consumers to find US local businesses because they have to jump through so many hoops to see the results. But FindUsLocal.com uses cutting edge technology to automatically match the results visitors see with their location. In other words, when they log onto the local business directory, they will see a customized home page that is built around their immediate location. And when they search, they will only see the local results from that area.
  • Local News. Local news can be hard to come by these days because so much attention is focused on national and global news, but local business directories like FindUsLocal.com make it easy. On visitor’s home page, they will see all the local news from their area in a running steam.
  • Local Events. Instead of having to call the local civic centers, auditoriums and sports stadiums, visitors can simply browse through all of the upcoming local events on the FindUsLocal home page. It showcases all of the upcoming concerts, plays and sporting events, and just to make things easier for visitors, it also includes links so they can purchase tickets to the events easier.
  • Online Reviews. Most experts agree that local businesses can’t thrive unless they have some good online reviews from the locals in their city or town. But that can be a problem for many local shops because they don’t have an online place for customers to leave those reviews. But when you claim your local business listing on FindUsLocal.com, you’ll have one. There, customers can leave reviews for your business so that others from your community can read them before making a purchasing decision.
  • A Daily Dose of Inspiration or Humor. As an added benefit, FindUsLocal.com offers an inspirational quote and a humorous feature called the Name of the Day for people who like to have a little something extra to start off their day. These features will make them think, laugh, or just tuck away a little piece of knowledge to use another day.
  • Interaction. Finally, today’s consumers demand interaction from the local businesses they buy from, but that can be a challenge for local shop owners who don’t have thriving social media accounts. But FindUsLocal.com offers a way around that in its comments section. It allows both business owners and consumers to leave comments and that can easily turn into a two-way conversation about your business. For example, you can use the feature to announce a sale or a new products and consumers can ask questions about or tell others about the great deal they got. Keep in that FindUsLocal is the only local business directory to offer this amazing feature.

Pay Attention to the Details

Now that you know why FindUsLocal.com is the best local business directory for you, let’s talk about how to create your local listing. It’s important that you enter your NAP+W’s the same on every local directory that you list on because if you don’t, it could hurt you in the search engine results.

NAP+W’s stand for name, address, phone number, and website address, and while this may sound simple, there are some things you need to know.

For example, if the name of your store is Cups, Inc., you must decide whether or not to include the “Ink” in your business name, and then do it the same way on every local business directory you list on. The same is true for your business address. If it ends in Street, Drive, Parkway or any other clarifying word, you’ll need to determine whether or not to include it in the local business listings.

Have You Created Your Local Business Listing Yet?

If you haven’t already created your listing on a quality local business directory like FindUsLocal.com, what are you waiting for? There are thousands of local consumers looking for businesses like yours every day, and until they can find you online, you’re missing out on all of that business!

How to Choose the Best Online Business Directory

The bestMaybe you’ve already heard about how important it is to create a local business listing on one of the top local business directories in the country. After all, today’s consumers look online when they want to find US local businesses, and they don’t like to use the large search engines for the task because the results are just…well, not exactly relevant. Don’t believe me? Just trying to find US local post office will give you results from all over the country. And trying to find US local businesses in your town or city will likely drive you crazy because you’ll get national chains and articles about the topic in the search engine results.

So what’s the answer? Local business directories.

What are Local Business Directories?

Local business directories are an effective alternative to the large search engines because they were designed for a different purpose. While the larger search engines were created to give people global results, local business directories were designed to give people only the results from their immediate area. For example, if someone were to look for a local coffee shop in San Diego, California on a large search engine, they would likely see online coffee suppliers, articles about coffee brewing, and websites that sell coffee supplies in the results. That can be frustrating for people who only want to find US local coffee shops.

But online local business directories are different. If that same person were to type coffee shop into a local business directory, they would only see the local coffee shops in their city or town.

Now that you understand why consumers are flocking to local business directories when they want to find US local businesses, let’s talk about how to choose the right one to list your business on. Remember, not all local directories are the same and you’ll need to look for one that offers consumers everything they want in a business directory. Our recommendation is FindUsLocal.com. This local business directory offers a slew of benefits you just can’t find on other local directories. Here are 4 reasons why you should consider creating your local business listing on it.

  • GEO Location Technology. While some local business directories require their visitors to input their personal information before they show them local results, FindUsLocal makes things much easier. They use GEO location technology, which means that every time a visitor logs onto the site, their location is read and a customized home page is created for them. For instance, if someone were to log onto the site from Santa Barbara, California, they would only see the results from that city.
  • Local Online Reviews. Recent studies show that consumers want to read online reviews before deciding whether or not to visit the shop or restaurant. But unless a local business has an online presence, consumers won’t have anyplace to leave those reviews—unless they have a local business listing on a local business directory like FindUsLocal.com.
  • Local News and Other Benefits. Not all local business directories offer consumers other features like access to local news, links to tickets for local sporting events, plays, and concerts, inspirational quotes and funny name of the day snippets to inspire people or make them laugh first thing in the morning. And the list goes on and on. In other words, local business directories like FindUsLocal.com gives consumers a lot reasons to log onto the site time and time again—and that’s where they’ll find your local business listing.
  • Customer Interaction. Finally, FindUsLocal.com is the only local business directory that allows both consumers and local business owners to leave comments about a business. This feature is not only unique, but it is a great way to open up the lines of communication between business owners and their customers. Customers can leave compliments or suggestions for the business, and business owners can give out information on sales, new product arrivals, or even job postings. In other words, the ability for consumers and business owners to leave comments on local business listings opens a while new world for customer interaction.

Local business directories are one of the most important aspects of a successful local marketing plan, but choosing the right directory is key. Pay attention to the above tips and if they sound logical to you, be sure to stop by FindUsLocal.com and find out why we think it’s the best local directory out there.

 

Why Local Business Owners Need to Think Differently to Attract New Customers

AAEAAQAAAAAAAANvAAAAJDI4ODBmNDQzLWEyZDMtNGUwOS05MDc3LTExYmIzNzIzMTAxYQWith all the talk about the retail store closings that are hitting local communities across the nation, it’s easy to become discouraged. But not everyone agrees that all is lost when it comes to local business. For instance, Joseph Hancock, a professor at the Drexel University Westphal Collage of Media Art and Design says he doesn’t believe retail is dead. But he does believe that local shop owners need to think differently. “Retailers really need to think outside the box on how they want to appeal to customers,” he says.

And the main way to do that? With local business directories like FindUsLocal.

What are Local Business Directories and How can They Bring in New Business?

Times have changed and local retailers need to take a hard look at how they reach out to new customers. In the past, it was enough to place an ad in the local newspaper or pay for an expensive phone book ad. But today’s consumers don’t look in either of those places when they want to find USA businesses. Instead, they look online.

But until recently, that’s been a problem for many local business owners because they don’t have a website or any other place where today’s internet savvy customers can find them. Let’s face, people today look to their cell phones or laptops when they want to find USA local businesses. But if a local business owner doesn’t have a website, how will they bring in the business? Local business directories, that’s how.

A local business directory is like a special search engine that people use when they want to find US local businesses. They simply type a keyword into the local directory’s search bar and they will see the results from their local area. For instance, if someone were looking for a coffee shop in Seattle, they would type “coffee shop” into the FindUsLocal search engine and they would see a list of every coffee shop in the city. The ease of use is why so many people have turned to local business directories when they want to find USA local businesses.

4 Additional Reasons People Love Local Business Directories

If the fact that local business directories are where people go when trying to find US local businesses, we’ve put together this brief list of other benefits people get from using them. Here are 4 additional reasons why your customers love—and use—local business directories.

  • GEO Location Technology. These days, people want things to be easy, and local business directories that are easy to use are the first place people look when trying to find local businesses. And directories like FindUsLocal.com make it even easier. They use GEO location technology and that means when a person logs onto the site they will see a customized home page that only shows things from their local city or town. In other words, every person who visits the site sees a home page uniquely designed for them.
  • Events Happening in Their Area. Everyone wants to know what’s going on their community, and that includes the concerts, theatre events and sports games coming to town. But getting that information isn’t always easy. Unless of course, they go to a local business directory like Find US Local. This local directory shows visitors the events coming to their area on their customized home page. What makes this even better for consumers is that the local directory includes a link beside each event that leads them a page where they can purchase tickets.
  • Local Reviews. Online reviews are playing a more and more important role in how people chose the local businesses they visit. In fact, recent studies show that people trust online reviews as much as they do a personal recommendation from a friend or family member. And local business directories like Find US local allow people to leave reviews for the businesses they’ve visited in their area.
  • Customer Interaction. Finally, today’s consumers want to interact with the local businesss they buy from, and most of that interaction happens online. But that can be a problem for local businesses that don’t have an online presence. Unless of course, you have a business listing on a quality local business directory. Find Us Local has a feature called the Comments Section, where customers can leave comments that you can respond to or you can use the section to announce sales, new products, or anything else you want the local community to know about.

As you can see, local business directories play an important role in the development and growth of local businesses. If you haven’t already claimed your local business listing on Find Us Local, what are you waiting for? Once you list your business, you’ll reap all of the benefits that come from being seen on quality local business directories.

Why Your Customers Love Local Business Directories

AAEAAQAAAAAAAAgUAAAAJDExNmRhN2I4LWU2NDItNDU1YS05Yzk0LWQ1MDAxMjE0ZDg3ZgIf you run a small local shop or restaurant, you probably spend a lot of time talking with your customers about local events, the people you both know and anything else that you have in common. But there’s one subject you may not have broached with them: local business directories. In fact, you may not even understand the huge role these local directories play in the lives of your customers. But the truth is, not many people try to find US local businesses without them, and that’s why it would benefit you know all about them and how your customers use them. Let’s start with the basics and talk about what they are.

Local Business Directories Defined

If you’ve never tried to find your own local business on a major search engine, maybe you should stop what you’re doing right now and give it try. Just type in the type of business you run plus your city or town name and just see what you find. For example, if you run a flower shop in San Diego, California, type in “Flower shop + San Diego, California. I promise you’ll be shocked at the results, which will mainly consist of national flower shop chains, articles about flower arranging, and floral wholesalers. But if you through a couple of pages, maybe, just maybe, you’ll find a flower shop that’s located in San Diego.

I can sense your frustration, but realize that your customers feel it too every time they try to find US local businesses on a large engine.

But local business directories have come to the rescue.

These directories give business owners a chance to claim their free local business listing on sites like FindUsLocal.com, which means all the customers who use local business directories of the large search engines will be able to find you. Not only this easier for consumers, but being listed on a local directory will result in more business for you as more and more people find your store.

Why Customers Love Local Business Directories

In addition to being able to find US local businesses, the directories provide other perks for you customers. In fact, here are 4 of the most popular features on sites like Find US Local.

  • The Local News. Gone are the days when people would wait for that familiar “thump” to hit their porch so they could leisurely read the morning paper over a cup of coffee. These days, people get their news online, but that can be problematic when looking for local news because so many sites focus on national news. But local business directories provide the local news to people all in one handy place.
  • Local Events. When your customers want to hit the town and go to a play, local concert, or a sporting event, they have to jump through a lot of hoops to find the information about which acts or events are coming to town, and then they have scour the internet for tickets—unless they go to local business directories like FindUsLocal.com. There, they’ll not only find a custom list of events coming to their area, but even a link so they can purchase the tickets without a hassle.
  • Reviews. It’s rare these days for people to try a local restaurant or store without first reading a few online reviews to discover what other people in the community have to say about the business. But that can be an issue for many people because not every local store owner has an online presence. But customers can always find reviews for those businesses listed on a local business directory.
  • Interaction. People like to interact with the shops and eateries they do business with, and some local business directories enable that interaction by allowing both business owners and their customers to leave comments about their experiences, sales, and other important announcements.

Your customers love local business directories because they make their lives easier. What about you? Will you ensure that your store is listed where people can find it? If you haven’t created our own local business listing, don’t you think it’s about time to put your business name where local shoppers can find it? Start with creating your free listing at a quality local business directory like Find Us Local.com