Tag Archives: local business listings

Why Creating a Local Business Listing Will Increase Your Sales

citation (1)Running a local business has required the same skills and marketing and advertise techniques for decades, but recently those local business owners who want to increase sales and stay in business have been forced to reevaluate their efforts. For example, simply running an ad in the local phone book or advertisements in the community newspaper doesn’t work anymore. Instead, it’s necessary to have an online presence in order to attract today’s tech-savvy consumers. Continue reading “Why Creating a Local Business Listing Will Increase Your Sales” »

How to Be Seen Online by Local Customers

Be-Seen-Block-360x270Do you run a local business? If so, you’ve probably experienced massive changes in the way you approach the marketing and advertising of it. In recent years, local business owners were able to rely on word of mouth advertising, newspaper ads, local phone books ads, and the occasional coupon in a mail out envelope program. But those tactics don’t work anymore, and those local business owners who still rely on them are seeing less and less sales because consumer behavior has changed dramatically.

How do Today’s Consumers Find US Local Businesses?

Do you run a local business? If so, you’ve probably experienced massive changes in the way you approach the marketing and advertising of it. In recent years, local business owners were able to rely on word of mouth advertising, newspaper ads, local phone books ads, and the occasional coupon in a mail out envelope program. But those tactics don’t work anymore, and those local business owners who still rely on them are seeing less and less sales because consumer behavior has changed dramatically.

How to Today’s Consumers Find US Local Businesses?

Think about the last time you used a phone book or thumbed through the local newspaper to find a local business. If you’re like most people, it’s been a very long time. Today’s consumers go online to find US local businesses, and if your business can’t be found there, you’re not getting all the sales you could.

But the problem most local business owners have is that they don’t have an online presence. That’s problematic because if your business can’t be found online, today’s tech savvy consumers won’t even know that it exists.

How Do You Get an Online Presence?

So, you need an online presence, but don’t have the time or money to design a company website. Don’t worry, because you can get an online presence for free—and get the attention of all those consumers who are trying to find US local businesses just like yours.

Local business directories have taken the country by storm because they provide a way for people to find US local businesses easily and efficiently. How do they work? Just like the large search engines, but instead of getting search engine results stuffed with articles about the topic and website addresses of large, national chains, people only see the results of local shops and restaurants in their own area. For example, if you search for a clothing store on a quality local business directory like FindUsLocal.com, you will only see local clothing stores listed in the results.

Creating Your Local Business Listing is Easy

Most things this fantastic cost a lot of money or are painstakingly difficult to set up. But when you create your local business listing on a credible local business directory like FindUsLocal.com, it won’t cost you a cent—and it only takes a few minutes.

Start by going to the local business directory and searching for your business by using the search bar on the site. Then claim it and fill in as many details as you can. Be sure to include the business name, business address, business phone number, and your company website if you have one, and be sure to list all of this information exactly the same way on every local business listings you create.

As the New Year begins, it’s important to give your local business every advantage that you can so 2018 will be a great year for it. In fact, your business won’t survive without local business listings. Start by creating your local business listing on a quality local business listing and then keeping it fresh and updated by asking customers to leave online reviews for it. Soon, you’ll begin reaping the benefits that come from being seen online by today’s consumers.

3 Ways to Ensure 2018 is a Great Year for Your Local Business

downloadThe calendar has changed and it’s official: it’s the start of a new year. 2017 brought with it many challenges and blessings for local business owners, but now that the page has turned, you should do everything you can do ensure that 2018 is a great year for your local business.

If you paid attention to the news about local business in the past year, you saw that at one point, the experts were predicting that local business was all but dead. It was dubbed the Retail Armageddon as we watched local store after local store shutter its doors. This happened all across the nation.

Then, at the last minute, local business sales began to skyrocket. In fact, the most recent studies show that consumers bought locally this holiday season more than they did since 2011.

How to Cash in on the Local Business Boom

If you run a local business and haven’t seen the boom in sales that your competitors have, it probably boils down to one thing: whether or not you have an online presence so today’s tech savvy consumers can find your local store or restaurant.

If you don’t already have one, here are four things you need to know before you set up your local business listing.

Having a Company Website isn’t Enough

In the past, local business owners simply created a company website and relied on it to bring in new business. That was fine a few years ago because when someone wanted to find US local businesses, especially a specific one, they looked online for the company website.

But consumer behavior has changed that tactic doesn’t work anymore.

Yes, you will get some customers that way, but most people nowadays use local business directories when they want to find US local businesses.

Local business directories are similar to the major search engines except they are designed to only give consumers local results. For example, if you search for a local store on a local business directory like FindUsLocal.com, you will only see local stores in the results. No articles about the topic, or national chains in the listings.

So, even if you already have a company website, you’ll need to create a local business listing on reputable local business directories like FindUsLocal.com. It should be a significant aspect to your local marketing and advertising plan.

Stagnant Local Business Listings Won’t Help Your Sales

Some people believe it’s enough to create a local business listing and then leave it alone. These people don’t understand how search engine rankings work, because if they did, they would know that it’s necessary to consistently add fresh content to local business listings in order to keep the attention of the search engine spiders.

How do you do that? Luckily, it’s not that difficult, and local business directories like FindUsLocal.com offer two great ways to do it.

  • Get reviews for your local business. Every time a customer leave a review for your business on your local business listing, the search engine spiders view it as fresh content, and that will help your search engine rankings. The more fresh content you have, the higher you will appear in the search engine rankings so ask your customers to leave a review every time you check them out.
  • Use the comments feature. Quality local business directories like FindUsLocal allow business owners to leave live comments on their local business listings. You can use this feature to announce sales, job openings, or just say hello to the community. And what’s even better is that consumers are able to leave comments on your local business listing too, making for a two-way communication tool that is interactive—and will provide fresh content to those hungry search engine spiders.

Make Your all of Your Local Business Listings Match

Finally, when you create your local business listings, it’s important that they all match, because if they don’t, it will confuse the search engine spiders and that could cause your rankings to decrease. For example, if your business name is ABC tables, Inc., you’ll need to determine if you want to include the “Inc.” in your business name, and whatever you decide will have to be done on every local business listing you create.

Local business directories play a key role in local business sales, and if you don’t already have yours set up, 2018 won’t be as good as it could be. Why not head over to FindUsLocal.com right now and create yours? It only takes a minute, and it could make the difference between a ho-hum year and a fantastic one!

 

Local Business Sales Outperformed Online Sales This Year

sales-growthOver the past year, local business owners have received nothing but bad news about the state of local shopping and the future of their stores. For example, the local business directory FindUsLocal.com reported heavily on the mass of retail store closings that occurred across the nation this past year. Retail store after retail store was forced to shutter its doors due to a lack of foot traffic and dismal sales. People were buying online rather than taking the time to find US local businesses in their own neighborhoods.

But this year’s holiday sales reports have turned all of that on its head.

How Consumers Shopped this Holiday Season

Compared to years past, consumers spend more time in local stores buying those Christmas gifts than they have in years past and many local businesses are cashing in on those holiday sales.. In fact, MasterCard just released a study today that shows this year’s Christmas spending was the biggest in history. Consumers spend well over $800 billion and experts attribute that to the early discounts that retailers offered and the rising employment rates.

It said that between November 1 and December 24, sales for both local businesses and online stores rose 4.9 percent. That’s the quickest year on year increase since 2011. Automobile sales were excluded in the report.

And here’s where the news gets good for local business owners. Online retailers saw an increase in sales of 18.1 percent this year during the holiday shopping, but according to Sarah Quinlan, who is the head of market insights for Mastercard Advisors, that accounts for only 11 or 12 percent of the total retail sales. Most of those sales went to local businesses. “There’s growth, don’t get me wrong,” she said, “But we still love the experience of being in store.” This is one of the biggest local business insights of the year.

Did You See Your Share of Holiday Shopping This Year?

Quinlan attributes the strong retail sales to retail shop owners who tried new and innovative strategies to bring in the holiday shoppers. For example, local businesses that create local business listings on local business directories like FindUsLocal.com likely saw more shoppers than those stores that didn’t. That’s because today’s consumers look online when they want to find US local businesses, even when they’re looking for a store in their community.

How to Create Your Local Business Listing

If you haven’t created your local business listing with an innovative local business directory like FindUsLocal, it’s not too late. Experts predict that the post-Christmas sales will be huge this year as people are feeling more and more confident about the economy. If you haven’t yet created yours, simply head on over the local business directory and search for your business. Then, fill in all the details, being as thorough as you can to give consumers all the information they’re looking for.

The Christmas shopping season is over, but consumers aren’t ready to stop buying. There are a lot of sales yet to be made this year, and if you run a local business, you should do all you can to ensure that you see your share of them. Head on over to FindUsLocal.com right now and get your business listing. You’ll soon begin seeing the benefits that come from having your local business listing on a quality local business directory.

 

Local Businesses Saw a Boom This Holiday Season. And Experts Say There’s More to Come

W_N1511P26005CIf your run a local business, you probably saw a huge increase in sales this holiday season. The latest studies—just out today—show that spending this past weekend was almost equal to Black Friday. One reason for this is because Christmas fell on a Monday, and that gave shoppers a full weekend to buy more gifts before Christmas morning. But experts say that the uptick in sales was due to even more than that.

Consumer Confidence is Up

For the past few years, consumers haven’t felt confident in the economy, and that has made them hold on to their wallets during the holidays. That, combined with the fact that jobs were scarce and they were uncertain about their futures made for some pretty bleak numbers in the local business community. Even those stores that had local business listings on quality local business directories couldn’t seem to get enough customers through the door to make ends meet.

But now, things have changed.

The economy is picking up steam, tax relief is on the way, and consumers are feeling more confident than ever. Most experts agree that when people feel good about their economic future, they will spend more money—and that’s just what happened this holiday season.

It’s Not Over

Just because Christmas has passed, that doesn’t mean you should resign yourself to fewer sales until the busy spring season. In fact, the week after Christmas is typically known to be a boom for local businesses everywhere. People are out looking for after Christmas sales, and using all those Visa gift cards that they received as gifts. And according to this years statistics, many of them will be doing their shopping in local stores.

How to Attract Post-Christmas Shoppers

If you haven’t already created a local business listing in a quality local business directory like FindUsLocal.com, you may not see as many sales as you would like. That’s because today’s consumers look online when they want to find US local businesses, even when that business is in their own city or town.

Luckily, creating a local business listing as part of your online advertising efforts is easy and will only take you a few minutes. Here are the steps you should take to create yours now so all those post-holiday shoppers will be able to find your local business.

  • Go to a quality local business directory like FindUsLocal. Once there, enter your business name in the search bar and when it displays your local shop or restaurant, claim it.
  • Next, fill in as many details as you can. The more complete your local business listing is, the more consumers will trust it. Be sure to fill in your business name, phone number, address, website address, hours of operation, directions, and any other details shoppers will need in order to make the decision about whether or not to visit your local store.
  • You’ll need to make sure your new local business listing stays relevant in the eyes of the major search engine spiders that roam the internet for Google and Bing looking for local business results to display. The best way to do that is to continually feed it new content. As a local business owner, you’ve got an advantage because you can ask your customers to leave online local business reviews for your shop on your local business listing. You can also take advantage of the comments feature available only at FindUsLocal. This feature allows you to make live announcements about upcoming sales or other events.

Christmas is over, but the holiday sales have only just begun. Make sure you don’t miss out on any of the post-holiday sales by creating your local business listing on a quality local business directory like FindUsLocal.com.

How to Ensure Your Local Business Listings are Seen in the Search Engine Results

Be-Seen-Block-360x270While having a local business listing is one of the best things you can do for your local business—especially now that all of the holiday shoppers are out and about—it’s not enough to just haphazardly create one and then expect it to bring in tons of new business.

Just like any other effective  marketing and advertising effort, you’ll have to go about the process methodically and have the right information to make sure it works for your business.

But how do you do that? After all, not everyone knows how to set up a local business listing in a local business directory. We’ve thought of that and that’s why we’ve put together the primer below. It will show you not only how to create a local business listing, but also how to get the most out of it.

Step One: Choose the Right Local Business Directory

Not all local business directories are the same, and as in most things in life, some are better than others. For example, some of them are simply databases compiled by combing through the public records and using that information and providing it to the public. The problem with that is that the public records are oftentimes wrong, and so these databases frustrate consumers by giving them bad information, or they feed the search engine spiders the bad information, and that ends up hurting the search engine rankings of the local businesses listed there.

A better option is to list your business on a local business directory that is geared towards making the lives of its users easier and more efficient. For example, FindUsLocal.com is a local business directory that caters to consumers so that they visit it time and time again. And the more often they visit a local business directory that your store is listed on, the better chances you’ll have of being seen.

Step Two: Set up Your Local Business Listing

Once you’ve identified the right local business directory, it’s time to create a local business listing for your business. These local listings have taken the place of the old school phone books like the Yellow Pages, and it’s where people go to find US local businesses with their tablets, smartphones, or laptops these days. Think about it, when is the last time you looked in the Yellow Pages for in the community newspaper when you wanted to find US local businesses. That long, huh?

In order to set up your local business listing, you’ll need to first decide exactly how to list your business, because if you don’t it the exact way on every local business directory you list it on, you won’t see the results you want. That’s because varied listings only confuse the search engine spiders and that will hurt your ranking. So sit down right now and determine how you will list your business name, phone number, address, and website if you have one. Be sure to include stray words like “Inc.” or “Street” on all your listings if you include them on any.

Step Three: Keep Your Local Business Fresh

Now that you’ve created your local business listing, you’ll need to keep it active in order to stay at the top of the search engine rankings. There are two ways you can keep your local business fresh and we’ll talk about them both now.

  • Ask for reviews. Did you know that every time content is added to a local business listing, it attracts the attention of the search engine spiders and they reward it by giving it a higher position in the search engine rankings? It’s true, and one of the best ways to add content to your local listing is to ask customers to leave online reviews on it. Each time someone leaves a review, it’s seen as fresh content, and so the more reviews you have—and get them consistently—the more attention the spiders will pay to your local business listing.
  • Leave comments on it. When you create your local business listing on quality local business directories like FindUsLocal.com, you’ll have the ability to leave comments on it so the people in your local community can find out what’s going on in your shop or restaurant. For example, if you run a local restaurant, you can announce the lunch specials, and if you run a local shop, you can let the community know when you’re having a flash sale or hiring new staff. What’s even better is that the people in your community can also leave comments on your local business listing. They can talk about the things they like about your business, or simply send you a message that others in the community can see. And the best part about this feature? It’s absolutely free to use when you have a local business listing on FindUsLocal.com.

Local business directories are the place to be seen online for local businesses, and if you don’t have one yet, you’re at risk of losing some serious business. Rush over to FindUsLocal.com and learn how easy it is to create yours so you can be found online by the shoppers looking for a business just like yours.

What to Do If DON’T Want Holiday Shoppers in Your Store

151030_EM_GrinchShoppersAre you a local business owner who is considered a Grinch? Would you rather have a quiet holiday sales season and not ring up very many sales? Maybe you don’t want to bother with new customers or maybe you’d rather play games online that deal with the those pesky shoppers who want to give you money in exchange for your products or services. If this sounds like you, we’ve got great news. We’ve put together a list of the things you can do right now to ensure that NONE of those merry holiday shoppers will ever set foot in your door!

Use Old School Marketing Techniques

One of the best ways to ensure that no holiday shoppers find your store is to only use old school marketing techniques. Forget about the effective online advertising techniques that all of your competitors use and simply place an ad in the local phone book, or maybe run an ad or two in the community newspaper. Oh, and remember those blue mail out coupon envelopes that used to be so popular? Why don’t you pay hundreds of dollars to include your store coupon in one of those, too!

Ensure People Can’t Find You Online

Most of today’s consumers try to find US local businesses online with their smartphones, tablets and laptops, but if your local business isn’t listed in a local business directory, you’ll never have to worry about them finding your business. And just to make sure none of the pesky potential customers accidentally find your local store, go to every local business directory you can and delete all the references to your local shop or restaurant! Whatever you do, you won’t want to do any marketing of your local business!

Discourage Online Reviews

Even if you remove all local business listings from the local business directories, people may still find a way to leave online reviews for your business. That’s bad news if you want to avoid the holiday shoppers. In order to discourage people from leaving online reviews for your business, be sure to confuse the search engine spiders by listing your business by different names when you respond on the review sites. For example, if your shop name is Susie’s Tables and your located on Main Street, make sure some sites list you as that, while others list your business as Susie’s Tables, Inc. on Main St. You can have all kinds of fun confusing the search engine spiders—the very things that will give your business a prominent place in the rankings—and it will also ensure that holiday shoppers will never find your store!

The holiday shoppers are out in droves and according to the latest statistics, they’re all trying to find US local businesses to shop in. If you’re tired of taking in holiday cash and having to wait on countless shoppers, follow the above tips and you’ll ensure that you won’t have hardly any sales at all.

On the other hand, if you want to attract Christmas shoppers to your store, be sure to do just the opposite. List your store or eatery on a quality local business directory like FindUsLocal, make sure to list your business name, address, phone number, and website the exact same way every time, and encourage your customers to leave online reviews. Just think, rather than sitting alone in your store while all the shoppers spend their cash around you, you could be getting your piece of the holiday pie!

 

How to Ring in the Sales this Weekend with Local Business Listings

Men-And-Millennials-Enter-Holiday-Shopping-Season-With-A-PlanIt’s Friday, and the holiday shoppers have big plans to get out this weekend and buy all of the gifts they needs for their friends and families. In fact, recent reports show that sales for this holiday seasons have surpassed even the most optimistic reports. And to make things even better, many of those sales are happening in local businesses across the nation.

But what about you and your local business? Are you seeing a pie of the piece from this year’s holiday retail boom? If not, there are some specific steps you can take to bring in sales as early as this weekend to cash in on some of those holiday sales.

Step One: You Need to Create a Local Business Listing

While it’s true that more people are shopping in local stores and shops this year, they’re looking online to find US local businesses. That’s because consumers don’t use old school methods like the local phone book or coupon clipping to find local businesses anymore. They look online, and if they can’t find your business there, they will likely never visit it.

The remedy to this problem is to ensure that your business is listed online. Luckily, it’s free and easy to do.  That’s why your first step in this online advertising process is to go to a reputable local business directory like FindUsLocal.com and claim your business. Once you do that, you should fill in all the details like your business name, address, phone number, hours of operation, product offerings, and anything else consumers might be looking for. The local directory will automatically create a map with directions to your store, which is one of the key things consumers look for in local business listings.

It’s important to remember that when you create your local business listing, you should enter your details in the exact same way for every local business directory you list on. That’s because the search engine spiders will look for these listings when determining how high up in the search engine rankings to list your business, and the more local citations—or local business listings—that your business has, the higher in the rankings you’ll appear. But if the listings don’t match, the spiders won’t attribute them all to your business.

Step Two: Keep Your Local Listings Fresh

After you create your local business listings, you’ll need to keep them fresh so the search engine spiders will continue to pay attention to them. You see, once a local business listing goes stale, it stops being productive for you. And the way to keep it fresh is to add new content.

There are two ways to add new content to a local business listing when your business is listed on a local business directory like FindUsLocal.com. They are:

  • Get online reviews. When a customer leaves an online review for your business, it is considered fresh content by the search engine spiders. That’s why you will need to continually ask your customers to leave online reviews for your business. But don’t worry, it’s not hard to get them to leave reviews for your business. A recent survey shows that 7 out of 10 people will leave a review for your business if you ask them to.
  • Engage with buyers. It’s possible to leave live comments on your local business listing, but only if you create it on FindUsLocal. This innovative local business directory created a unique feature that allows both business owners and consumers to leave comments about a business that automatically appear in a live feed on the homepage for that city or town. In other words, if you leave a comment about a flash sale you’re having, everyone who logs onto FindUsLocal.com from your city or town will see the announcement. But FindUsLocal is the only local business directory that offers this helpful feature so if you want to make use of it—and you should—be sure to create your local business listing that directory.

It’s the holiday season and consumers are spending a lot of money this year. Are you seeing your share of the holiday cash? If not, you should head over to a local business directory like FindUsLocal and create your local business now. If you do it right now, you just might see some new customers walking through your door this weekend!

The News is In: Local Retail Stores are Cashing in on Holiday Sales

cashing-inIt can be tough to listen to all the naysayers when it comes to local businesses and retail sales, especially during the holidays. After all, most people believe that most of American shops online and stays away from the mom and pop shops in their own neighborhood. But luckily for local business owners, that myth is just not true.

The Latest Studies on Holiday Retail Shopping

According to a study released today, people in the United States are spending more this holiday season than anyone predicted—and they’re not only buying online. Brick and mortar stores are showing a huge gain in holiday sales. In fact, the latest study shows that that this year is the largest year over year increase in the past seven years. Now don’t get us wrong, online spending is also increasing, but luckily, it’s not leaving retail spending behind.

Why all the Increased Spending?

Experts believe that gains in income, a positive outlook about the economy, and financial markets that are setting record highs are all contributing to the robust holiday shopping.

All retailers—both online and local businesses alike, saw a 0.8 percent rise in November from the previous month, which is 0.3 percent higher than the pundits at The Wall Street Journal predicted. That’s 5.8 percent higher than November last year, which means it’s the largest yearly increase since the year 2011.

But where do local businesses stand in all those numbers? Great! Retail shops had the biggest gain since 2010 with a 3.6 percent sales increase from the November before.

How Can You Cash in on All These Holiday Sales?

If you’re not seeing the great results the study shows, it’s probably due to one thing: lack of an online presence. You see, while it’s true that many more people are shopping locally, they don’t look locally to find US local businesses anymore. In fact, as strange as it sounds, most people look online when they want to find US local businesses to shop in.

How Can You Be Found Online?

Being seen online is the number one key to success for bringing new business into your store. But to do that, you have to have an online presence so shoppers can find you. How do you do that? With online local business directories.

What are Local Business Directories?

Online local business directories are just like the major search engines, except they only give the results people are looking for. When is the last time you tried to find US local businesses on a major search engine? Chances are, when you got the results, they were filled with national chain websites and informational websites that offer articles about the topic. That’s not very helpful when you’re trying to find local businesses, is it?

But what if I told you it was possible to market your local business by creating a free local business listing on a reputable local business directory like FindUsLocal.com? It’s true, and so easy you’ll wonder why you haven’t done it before.

How to Create Your Local Business Listing

When consumers look for local businesses online, they typically find local business listings that provide them with the business name, address, and phone number, along with other important features such as online reviews. And to be seen by these shoppers, you’ll need to go to a credible local business directory like FindUsLocal.com and create your listing.

Simply enter all of the details about your business, including as many details as you can, and then encourage your customers to leave reviews for your business so your local listing will have the social proof it needs to convince other holiday shoppers to visit your store.

There is a lot of holiday shopping going on out there and if you want your piece of the pie, your local business will have to have an online presence. The simple truth is that your business won’t survive without local business listings. To get one fast and free, simply go to a credible local business directory like FindUsLocal.com and create your local business now. It only takes a few minutes!

 

Why You Should Update Your Local Business Listings for the Best Search Engine Results

image06-16If you run an online business, and aren’t seeing the local results you want, the problem could lie in something as simple as making sure all of your local business listings match up. Referred to as NAP+W, which stands for name, address phone number and website address, it’s one of the most critical aspects of making sure your business shows up in search results.

Why is NAP+W So Important?

When Google decides which businesses will show up on a local search, it first analyzes the data from all of the local business directories to make sure that your business is legitimate. It’s looking for consistency in your NAP+Ws, and if there are a lot of inconsistencies, it will negatively affect your ability to be seen in the results. This is a problem for a lot of business owners, yet they don’t realize that these inconsistences are what’s impeding their ability to show up in the results. But recent studies have shown that a full 43 percent of business listings contain incorrect or missing information on NAP+Ws. In order to best increase your chances of being seen, you should build as many correct and consistent local business listings as you can as part of your local marketing and advertising plan.

Where Do I List My Business?

There are many local business directories across the web, and in order to make the most of them, you should approach the task by first listing your business in the reputable local business directories that can help you the most. For instance, FindUsLocal.com, CitySearch, and Yelp are good places to start. From there, you should make sure your NAP+W’s are listed on your local Chamber of Commerce, your Better Business Bureau page, and any other local listings that target your specific area.

How Do I Make My Listings Consistent?

In addition to listing your business on as many local business directories as you can, you’ll also need to ensure that the places where your business is already listed are current and up to date. To find out, you should Google your business name and the city it’s located in, and use those search results to check each listing individually. First, you need to make sure that your business name is consistent on all of the results. For instance, if your business is shown as Bob’s Donuts on some listings, and Bob’s Donuts and More on others, it will hurt your search engine results. Decide on a name, and then correct all of the listings that don’t show the right one.

Next, you’ll need to do the same thing with your business address. Decide exactly how you want your street address to appear, and then go through the same process that you did with your name. Remember the addresses will need to appear exactly the same. If it shows up as Main Street on some listings, and Main St. on others, it will count against you in the rankings.

It helps to create a spreadsheet as you’re going through this process. The corrections you make may not show up for weeks, so the spreadsheet will allow you to keep track of the process. Remember, it’s your business, the importance of consistency in your local business listings is key, and by taking control of your NAP+W’s on the local business directories, you’ll help to increase your chances of being found by customers.