As a pastor of your church, one of your jobs is building the congregation. Your church may call it community outreach, or church growth or some other fancy names, but it all boils down to the same thing – marketing. If you’re trying to build community and welcome new members, modern technology offers a few new ways to attract new congregants and bring your current congregation to worship more often. From listing your church on local community listings to making it easier for them to contribute to the church, these are three ways of reaching out to the greater community you may not have considered.
Take Your Sermons Online
There’s no substitute for preaching from the pulpit, but the Internet offers many other ways to reach and interact with your congregation. Your church website – you do have one, don’t you? – can provide space for your sermons, room for discussions, a calendar of events for all of your ministries and so much more. Modern technology gives you many tools that can help you connect, teach and counsel, so learn to use them to take your ministry into the 21st century.
Raise Your Church’s Profile
Or, to be more precise, make sure your church profile is listed on as many local search engines and community listings sites as possible. When people move to a new city or neighborhood, they often search for a new church family online. By making sure your church is listed on local directories like FindUsLocal.com, you’re making sure that your light shines where it can best be seen.
Share the Good News
And tweet it and post it via whatever social media platforms are appropriate. Social media makes it easy for you to connect with your congregants and stay connected with them. You can use the platform of your choice to post daily inspirations, share photos of the church dinner or ask for input about upcoming events. A listing on FindUsLocal.com even comes complete with a social media dashboard that makes posting to multiple social media accounts easy.
What’s even better about each of these three “marketing” tricks is that they also allow you to extend your ministry and your teaching with your current congregation as well. By maintaining a high profile online, you’re making it easier for your church members to connect with each other and share the good news with their friends and followers as well.