Tag Archives: local directories

5 Reasons Your Business Should be on a Local Business Directory

3D ZAHL 5If you own a small business, then you’ve probably seen a huge shift in the way consumers look for local business in the past few years. In the past, people would simply pick up a phone book and look for a shop they wanted to visit. But now that the world has gone online, many business owners are struggling to figure out how to attract new customers. After all, if those customers are looking online for shops and a business doesn’t have an online presence, it won’t be long until that business is forced to shutter its doors.

Why Local Shops Aren’t Online

Granted, there are plenty of local business owners that have put in the expense to create a website so online consumers can find them, but there are plenty of them that haven’t. And it’s understandable considering that the average expense for a business website is between $5,000 and $10,000.

So, what are local business owners to do?

The most obvious answer is to list their store or restaurant on a local business directory.

What are Local Business Directories?

If you’ve ever tried to find a local business on one of the large search engines, then you already know that it’s not the ideal way to find them. Many of the results are large, national chains that have paid a lot of money in advertising fees to be there. But the results that you want—local businesses—are at the bottom of the page, or sometimes not even on the first page. As an answer to this problem, local business directories were created. These local directories give consumers a way to find the local businesses they want faster and with much less effort.

Why Should Your Business be Listed in a Local Directory?

If you want today’s internet savvy consumers to find you, you’ll need to have an online presence, but many local shop owners can’t afford the huge investment in a website. And that’s where local business directories come in. Directories like FindUsLocal.com allow local business owners to list their shops and restaurants for free, instantly giving them an online presence.

But that’s just one of the benefits you’ll get when your business is listed on a local business directory. Here are four more benefits you could start reaping today by going to FindUsLocal.com and getting started.

  • Consumers like it easy. Most people want their searches to be as easy as they can be, and certain local directories like FindUsLocal.com do all they can to make it so. For example, this business directory utilizes GEO location technology to ensure its visitors only see the local search results from their area. That means they won’t have to wade through a bunch of irrelevant results to find your business information.
  • Reviews. Recent studies have shown that online reviews are an important factor in deciding whether or not to visit a local business. And local business directories like FindUsLocall.com allow consumers to leave reviews for the businesses they’ve visited. That’s important because one recent study shows that a majority of consumers won’t even think about doing business with a local shop or restaurant without first reading a few reviews left by other members in their community.
  • Helpfulness. As we stated earlier, people like things that are easy, and local business directory FindUsLocal.com does all it can to make itself a one-stop place for consumers to make their lives easier. For example, the local directory offers a list of events coming to their area—along with a link that allows them to purchase tickets on the spot. It also shows them all of the latest tweets from local businesses so they can keep up with sales and employment opportunities. Imagine the free publicity you could get by tying in your Twitter feed to the site!
  • Relaxation. Finally, FindUsLocal.com offers an inspirational quote of the day to get consumers motivated for the day, a funny name of the day to make them laugh, and even some insight into the personality traits of people born on that day.

If own a local shop, restaurant, or service business, shouldn’t you be listed on a quality local business directory like FindUsLocal.com? If you’re not, you risk not being seen by countless people in your local area who could be looking for business just like yours.

Why You Should Rise and Shine with Local Business Directories

Rise-Shine-2016-550x366Ask any psychologist and they’ll tell you that a lot rides on how you start your day. In fact, the simple act of starting your day right can make the difference between having a great day or a horrible one. That’s why so many people establish morning routines that they follow for years—or even for a lifetime.

But the internet has changed the way people start their day. In the past, most people sat at the kitchen table with a cup of coffee and the newspaper, but few people do that now. Instead, they go online to find all of the daily news. Unfortunately, that can be frustrating because you would have to visit many sites just to find everything you need.

Local Business Directories Offer Everything You Need to Start Your Day Right

Luckily some very smart developers got together and came up with an idea that solves the problem: local business directories. Now, keep in mind that not all local directories are the same, and some of them won’t offer everything we’re about to talk about. But others, like FindUsLocal.com, have created a platform that gives you everything you need in one simple landing page.

But before we talk about how you can use local business directories to start your day off right, let’s talk briefly about the role of local directories.

What are Local Business Directories?

In the past, people had to use one of the major search engines to try and find the local shops and restaurants in their area, and most of the time, the process ended in frustration. That’s because the large search engines are better used for finding nationwide businesses, or those that only sell their goods or services online.

Local business directories are changing the way people look for local results because they are specifically designed to only show you the local shops and restaurants in your area. And when you use quality local directories like FindUsLocal.com, you’ll automatically see the businesses in your area because the site “reads” your location using GEO technology to make it even easier.

But back to your morning routine. Here are 4 things you’ll find when you log onto local business directories like FindUsLocal.com to help you start your day.

Daily Inspiration

It’s always a good idea to begin your day with a little inspiration or even a good laugh. Local business directories like FindUsLocal.com offer both. When you log onto the site, you’ll be shown a daily inspirational quote, a funny name of the day, and even a snippet from The Secret Language of Birthdays that tells you what personality traits people have who were born on that day.

Event Planning

If you’re planning to attend a concert, play, or sporting event in your area, chances are you would either have to call the local concert hall, theatre, or sporting venue and inquire about the upcoming events, or you would have to search out the information online. But FindUsLocal.com makes it easier for you because it showcases all of the upcoming events in your area. And if you see something you want to attend, you’ll even be able to click on a link and go directory to the site where you can purchase tickets!

Local Social Media

It can quickly become overwhelming when you try to follow all of the local tweets in your area, but some local business directories like FindUsLocal.com make it easy. The site showcases all of the tweets from your local area, including the ones from business owners. That means you’ll be the first to know when a local shop is having a sale, or when they are hiring.

Local Business Reviews

Finally, if you’re like most people, you like to read reviews left by other people before you make a decision about whether or not to visit a local business. But those online reviews can be difficult to find on the larger search engines. Luckily, local business directories like FindUsLocal.com allow consumers to leave online reviews for the local businesses listed there. You’ll be able to read about other people’s experiences at the business before you make a buying decision.

Can you see how starting your day on a local business directory can be advantageous? You’ll be able to get a little inspiration—or a good laugh—read the local news, learn about concerts, sporting events, or plays coming to your area and purchase the tickets, keep up with local tweets, and have access to reviews left for all the local shops and restaurants in your community. If you haven’t already experienced how FindUsLocal.com can improve you day, why not stop in now and check it out?

Are You Using Local Business Directories to Grow Your Business?

GROW-treatmentLocal business owners all over the country are scrambling to try and capture the attention of those consumers who are looking online to find the shops they do business with. And even though online retailers like Amazon are driving small, local shops out of the business, consumer surveys show that most people would actually prefer to shop at a local business—if only they could find them.

And that’s where local business directories come from.

What are Local Business Directories?

Unlike the major search engines, online local business directories are the Yellow Pages of the 21st Century. Remember how you looked for local shops before the internet came along? You could simply pull out a book and not have to slug through countless irrelevant ads to get to the ones you wanted. You turned to the appropriate section and then were given the names and numbers of all the shops that sold the service or items you wanted. Local business directories are bringing back that simplicity, and it’s changing the lives of both local business owners and the consumers they serve.

In fact, it’s only the local business owners that are ensuring consumers can find them online that are making it in today’s internet savvy world. So if you haven’t already listed your business on a local business directory to grow your business, here are 3 great reasons why you should.

It Makes it Easier on the Consumer

People have enough on their plates these days without having to jump through multiple hoops just to find the local business they want. But that’s exactly what happens on a lot of local business directories. Some local directories require people to input their city or zip code before they’ll even show them the local results! But others, like FindUsLocal.com make things easier. It uses GEO location technology, which matches the results visitors see with their local area. For example, if a person was to log on from San Francisco, California, they would automatically only see the results from that city—no other irrelevant results to wade through!

It Allows You to Collect Reviews

Ask any business guru these days and they’ll tell you that online reviews should be one of the most important cornerstones of your local business’ marketing efforts. There have been numerous recent studies that show consumers are placing more and more trust in reviews. For example, one recent study shows that 75 percent of people view online reviews as important as a personal recommendation from a friend or family member. And others say that they feel the need to read at least 10 online reviews before they can make an educated decision about whether or not to shop at a local store.

But that presents a big problem for many local store owners because not all of them have an online presence. And that’s where local business directories come in. You don’t need to have a website to have an online presence when your store or shop is listed on local directories like FindUsLocal.com. You’ll have your own listing with your business name, address, phone number and other pertinent details listed so potential customers can easily find you. In addition, you can use the local directory on all of your marketing materials so you look like a professional business with an online presence.

It Provides You Something Special to Give Customers

Finally, when your business is listed on local business directories like FindUsLocal.com, your customers will benefit from all of the unique features the local directory provide. Remember, not all local directories are the same and you’ll want to point your customers to one that is above and beyond the normal. For example, FindUsLocal.com offers live streaming of local tweets from community business owners that feature sales, promotions, and even job postings. In addition, your customers will be able to find listings and tickets for all of the upcoming events in the area. But the local business directory doesn’t stop there. It also showcases funny names of the day so your customers can have a good laugh, an inspirational quote that will get them thinking and even a line from The Secret Language of Birthdays so they will be able to find out what their main character trait is based on the day they were born.

Local business directories are here to stay, and those community business owners that wants to stay relevant by consistently drawing in new customers have to be found online. And local directories like FindUsLocal.com is one of the best online places to be found.

Studies Show Online Reviews are Important for Local Business Listings

customer-reviews-2Running a local store in today’s internet saturated world can be a challenge. After all, most consumers say that when they want to look for a store, they immediately go online to begin their search. For a short time, this negatively affected small, local shop owners because they didn’t have that all important online presence. But then came local business directories and the tables turned. In fact, more consumers use local directories today when they want to find a local business than ever before.

But that brings us to another problem. In addition to wanting to find a business online, today’s consumers want to be able to read online reviews about that business in order to decide whether or not to shop at the business.

And once again, local business directories come to the rescue. These local directories offer community business owners a way to have an online presence without the expense of building a website. And that’s important because without one, local shop owners would not be able to attract local customers and earn a decent living.

But just in case you don’t yet understand the importance of online reviews for your local business, we wanted to give you some surprising takeaways from one study. So, without further adieu, here are 7 statistics you should know about how consumers feel about online reviews.

But First, What are Local Business Directories?

Before we get to the statistics you need to know about online reviews for your local business, let’s talk about what a local business directory is and why your business should be listed on one.

A local business directory takes the place of large search engines when people want to find stores, services, restaurants, and shops in their local community. Instead of having to wade through all of the irrelevant results that the large search engines spit out, a local directory only shows you the shops and restaurants in your area. So if you were looking for a neighborhood coffee shop, you would only see the coffee shops in your town or city in the results. This makes it easy to find the businesses you’re looking for. And today’s consumers are using these directories because they’re easier and more efficient.

Now that you understand the importance of local business listings, let’s take a look at how consumers view the online reviews they find on local business directories.

People Have Confidence in Online Reviews

It is a myth that people don’t pay attention to online reviews. In fact, the survey shows that they place great confidence in them. According to the study, 84 percent of the people surveyed say that they trust online reviews just as much as they would trust a personal recommendation from a friend or family member. Can you see how important it is for you to have a lot of great reviews on your local business listings?

People Want to See At Least 10 Reviews

Having just 1 or 2 online reviews isn’t enough to create that trust in most people’s minds. Instead, those surveyed said that they wanted to be able to read at least 10 reviews in order to make a decision about whether or not to shop at a local store. In fact, 90 percent of those people surveyed said they read 10 reviews or less when making a buying decision. That means you should have a minimum of 10 reviews in your local business listings to get the desired effect.

People Will Leave Online Reviews if You Ask

So, how do you get at least 10 reviews? Just ask, according to the study. In fact, 7 out of 10 people who responded said that if they were asked to leave a review they would. That’s why you should make it a habit to ask every customer to leave a review for your store—and train your employees to do it as well. Just imagine how many quality reviews you could have on the local business directory where your store is listed!

People Want to See Reviews That Aren’t Too Old

Another thing to remember when arranging for reviews for your local business listings is that people don’t place much stock in older reviews. In fact, according to the study, 73 percent of those surveyed say that when they see reviews that are 3 months or older, they don’t even consider them relevant anymore. To overcome this problem, you should continuously ask your customers to leave reviews so that you’ll have a steady stream of current and relevant reviews.

People Prefer Star Ratings

When leaving a review, people can choose to leave a star review or a written one, and surprisingly, most people prefer to rely on star ratings. The study shows that 58 percent of the people surveyed say they place more weight on star reviews. Since many people don’t like to take the time to leave a written review, that makes it easier for you ask customers to go to your local business listings and leave a simple star review.

People Trust Local Shops with Good Reviews

Not surprisingly, people say that they trust those local shops that have good reviews. In fact, 74 percent of the people surveyed say that if they see that a local business has good reviews, they think it means that that business is trustworthy. As you can see, the fiscal health of your business depends in large part on having a good amount of great reviews left by your customers.

People Visit Stores that Have Good Reviews

Are you looking for ways to bring new customers into your shop? Reviews will help you there, too. The study shows that 58 percent of people who read good reviews about a local business will make the decision to either go to that shop or visit their website. And as you already know, once you get a customer through the door or to your website, they are more likely to make a purchase.

What Now?

The statistics from the study are pretty impressive, aren’t they? The truth is that businesses that don’t have an online presence with reviews will have a difficult time attracting new customers. And if you’re still on the fence about listing your business on local business directories like FindUsLocal.com, here are a few good reasons to take steps to do it today.

  • It’s easier for your customers. While many people use the large search engines to find information and large, national chains, they can be frustrating when it comes to finding a local business. That’s because the large search engines are designed to put those businesses that pay for advertising at the top of the rankings. That’s why you can be looking for a local flower shop and see national flower shops in the top listing spots. But local directories only give you local results. You won’t find national chains there—only the stores in the local community.
  • You can give plenty of details. People want as many details as they can get before they decide to buy from a business, and local business listings provide just that. When you list your business on local business directories like FindUsLocal.com you’ll be able to provide your business name, address, phone number, website, store hours, prices, and any other detail that you deem necessary. Keep in mind that when you list your name, address, and phone number, it’s key that you use the exact same wording each time, otherwise, your rankings will be hurt. For example, if your business name is Main Street Candy, Inc. and that’s how you list it, don’t use Main Street Candy on other local directories.
  • You’ll get free advertising. How do you think local business directories attract people to visit their sites? If you guessed advertising, you’re right. These directories are only successful if they put a lot of money into the marketing of their sites, and that will benefit all the local businesses that are listed on them. Why? Because every time they advertise the local directory, it causes more people in your community to use it to find local businesses. And if your store is listed on the site, you’ll have a better chance of gaining new customers.

It’s a new day for local business owners and those who keep up with the times by using local business directories to get the word out about their business will continue to serve their communities for generations to come. If you haven’t already, why not visit FindUsLocal.com, a local directory that takes the game to a whole new level, and see what all the fuss is about?

 

3 Reasons to Point Your Customers to Specific Local Business Directories

LBM-logoIf you own a local business you probably struggle with being seen in a world where everyone looks online to find the shops they want to do business with. That’s turned out to be a major problem for many small business owners because local results often get lost in the sea of major search engine results. But that all changed a few years when local business directories came on the scene. These local directories are the answer for people who want to skip all the national and irrelevant results and just find a local business.

Why You Should Be Listed in a Local Business Directory

Unless you have a huge marketing budget—and most local shop owners don’t—you need a way for local consumers to find your business. The larger, well-funded business owners pay internet marketers to get their business name on the first page of results, but small, local businesses just can’t compete so they’re never found.

Local business directories exist to help consumers find the businesses they want in their local communities and bypass the major search engines. To use them, consumers log onto the sites and search the local results to find the business they want. For example, if you were looking for a seafood restaurant in San Diego, California, you would go to a local directory like FindUsLocal.com and type it into the search bar. Within seconds, you would see all the local seafood restaurants in your area.

Now that you understand the important role local business directories play in the lives of local consumers, let’s take a look at a few reasons why you should do what you can to point them to quality local directories like FindUsLocal.com.

Point Them to Local Directories That Use GEO Location Technology

There is nothing more frustrating that having to jump through a bunch of hoops when trying to find a local business. But that’s exactly what happens on some local directories. Consumers have to type in their zip code or city before they can even begin their search for a local business.

But when they use quality local directories like FindUsLocal.com, they won’t have to do anything special to find local results. That because these savvy local directories use GEO location technology. This cutting edge technology automatically reads the location of the site’s visitors and matches it with the results they see. For example, imagine that 2 different people logged onto the local business directory at the exact same time—one was from Los Angeles, California and other was from Washington, D.C. The two people would see entirely different results. The person from California would only see the local results from San Diego while the Person from D.C. would see those results. And neither of them would have to do anything special.

Point Them to Local Business Directories that Offer Information on Local Events

Living in a local community is about more than just finding local businesses you can trust. People in the community also want to keep up with the local happenings so they can be a part of it. And business directories like FindUsLocal.com allow them to do that with a front page that tells them about everything going on in their town or city. For example, the local directory showcases the upcoming concerts, sporting events and theatre plays—and provides visitors a handy link that takes them directory to a site where they can purchase tickets. It also offers local news so visitors can get it all in one easy place, and highlights local tweets from business owners. By following these tweets, visitors will be the first to know when a local shop is having a sale or is posting a job opening. In short, when you point people to local business directories like FindUsLocal.com, they will be able to keep up with the goings on in their local community and find your local shop.

Point Them to Local Business Directories for a Little Inspiration

Finally, if you want to be kind to your customers, don’t send them to a local directory that is dull and boring. Instead, point them to directories like FindUsLocal.com that go out of its way to make visitor’s experiences exceptional. For example, when your customers log onto this local directory, they’ll find an inspirational quote of the day, a Name of the Day, and an explanation of what being born that day means. Just to give you an idea of how cool this is, here are today’s features:

  • Quote of the day: “The Irish are a fair people—they never speak well of one another.” Samuel Johnson
  • Name of the day: Raynor Schein. Get it? If not, say it slowly, merging the first and last name!
  • Birthday meaning: The Secret Language of Birthdays says people born on this day have characteristics of “The day of heartfelt persuasion.”

As you can see, today’s savvy local business directories do a lot more than just offer local searchable results. They offer local news and tweets, a calendar of upcoming events along with links to purchase tickets, and a few inspirational and humorous features. Why not send your customers there so they can take advantage of all this goodness? Oh, and while you’re at it, be sure to ask them to leave a review for your business as well.

 

 

Why You Should Ask Customers to Leave Reviews on Your Local Business Listings

hammond reviewThere have been numerous studies lately that show just how much consumers rely on online reviews to decide whether or not to do business with a store. But many local business owners make the mistake of thinking that only applies to online businesses. That’s a huge mistake. In fact, recent studies show that online reviews are just as important for local shops and stores.

But before we begin talking about the best way to get your customers to leave an online review on your local business listings, let’s take a look at some statistics that should motivate you.

  • 84 percent of those people surveyed that they would trust an online review as much as they would trust a personal recommendation from family members or a friend.
  • Consumers don’t need a lot of reviews to make a decision about whether or not to buy from a local store. In fact, 90 percent of them read 10 reviews or fewer before making their decision.
  • 70 percent of the people surveyed said they discount reviews that are 3 months or older.
  • 58 percent of people prefer to rely on star reviews over those that tell a story.
  • 74 percent of those people surveyed say that if a local business has some good reviews, it will cause them to trust that business.
  • 58 percent of the people surveyed say that if a local shop has good reviews, it will cause them to visit that shop’s website. And once they’re on the website, it will increase your chances of making a sale or turning them into a loyal customer.

Are you motivated yet? You should be because in today’s consumer focused marketplace, online reviews can be a game changer when marketing your local shop. But how can local business owners garner at least 10 online reviews? Here are some of things you can do today to get started.

  • List your shop on local business directories. These days, consumers don’t look for local businesses on the major search engines because it’s too difficult to wade through all the irrelevant results. Instead they turn to local business directories when searching for a place to shop locally. If you haven’t already, be sure to go to local directories like FindUsLocal.com and get your business listed.
  • Make your listing complete. Other studies have shown that people not only want to find a business’ basic information on local directories, but also a lot of other details. For instance, they want to know your hours, pricing structure, and any other details necessary to make a decision about whether or not to go to your store. To make your local business listing as attractive to consumers as you can, you should provide as much detail as you can.
  • Start asking for reviews. Now that you have a great local business listing with all the pertinent information, it’s time to begin driving customers there to leave reviews. Luckily, that same survey shows that 74 percent of those who were asked said they would leave a review for a business if they were asked. That’s huge for local shop owners because you interact daily with your customers. Simply ask them to leave a review during the checkout process or at another point during the transaction, and then watch the reviews pile up.

 More Reasons to Ask for Online Reviews on Your Local Business Listings

We’ve already laid out a pretty good argument for asking for online reviews from your customers, but we thought we’d sweeten the pot and give you 2 more great reasons to put this into practice today Here are a couple more great reasons to get with the review program.

  • Reviews are considered fresh content. If you know anything about how search engine spiders work, then you know that fresh content is a key factor in ranking high in the search engines. That’s because the large search engines reward website that consistently add new content because they assume that website is offering helpful information to its visitors. And each time a review is left on a local business directory, it’s counted as fresh content, which will make the local directory even more visible in the search engines.
  • It’s free advertising. It’s expensive to create and maintain a presence online, and many local business owners can’t fork over thousands of dollars each month to do it. But when your business is listed on a local business directory, you can piggyback on the directories advertising efforts. For example, FindUsLocal.com go to great lengths to stay up in the search engine rankings so the local businesses listed there can be found. And when your business is included in that group, you’ll be able to reap all the benefits from the advertising the local directory does.

As you can see, online reviews are a great way to get your local business’ name in front of local consumers. And being found on a local business directory—and then asking your customers to leave reviews on that local directory—is something you can do today to start reaping the benefits.

3 Free Ways to Make Local Business Directories Work for You

MagnetLocal business directories are changing the game about how Main Street stores are getting the attention of local consumers. And that’s important because now that so many people automatically look online for what they need, local stores need to change their game plan in order to stay relevant in today’s online world.

Luckily, one of the best answers to this problem is local business directories. These local directories make it easier for consumers because they don’t have to jump through multiple hoops just to find a local store. In fact, local directories are designed in a way that only show local results.

So, now that you understand why local business directories are the way of the future for local business owners, let’s take a look at the ways you can use them to boost your online visibility and sales.

Create a Listing with Lots of Details

The studies are in and they show that consumers wants lots of information when they look at local business listings. A lot. But that’s a problem for many local business owners because they tend to only provide their basic contact information. But studies show that consumers want to see the following in local directory listings:

  • The name of the business
  • The address of the business
  • The phone number for the business
  • The website address of the business, if there is one.
  • The products or services the business offers
  • The prices of those products or services, along with information about sales and discounts
  • Store hours
  • A map of the area
  • Driving directions to the business
  • Any other details that would be helpful. For instance, a restaurant could list their lunch and dinner service times.

It’s important to remember that keeping those details the same across all your local business listings is crucial. In fact, if there is even the slightest difference in your name, address, phone number, or website address, it will hurt your rankings. Experts call these NAP + W’s, which stands for name, address, phone number and website, and they say that ensuring that they’re consistent across all local directories is key to ranking well in the search engines.

Ask Customers to Leave a Review

Another way you can promote your business by using local business directories is to ask your customers to leave reviews on your business listing. This will help promote your business in two ways. First, and most obvious, is that when other potential customers see the great reviews for your business, it will cause them to have confidence that they’ll have a good experience with it. In fact, recent studies show us that most consumers feel that a positive online review means just as much to them as a recommendation from a friend or family member.

In addition to boosting your business’ reputation, when you ask your customers to leave a review for you on your local business listing, that review will be viewed as fresh content from the search engine spiders and will boost the rankings of the local directory. And since your shop is listed on that directory, it will create more visibility for it.

Use the Local Business Directory URL in Marketing Materials

Finally, you can promote your business listing by including the URL on all of your marketing materials. It’s like having a website without having to pay all of the monthly fees that can be so expensive. For example, by putting your local business directory listing on your business cards and flyers, potential customers can go there to see all the details about your business with a click of a button.

Using local business directories is a great way to market your business and get it in front of the eyes of potential customers. The retail landscape is changing and savvy local business owners understand that in order to attract new customers, they have to be found online. And putting it on local business directories like FindUsLocal.com is the absolute best way to do that.

 

How to Leave Reviews on USA Business Directories: a Step-by-Step Guide

leave-an-online-reviewIf you’re in the habit of shopping local in your community, then you probably already understand the importance of local reviews. In fact, most consumers say they wouldn’t even dream of going to a business unless they first read online reviews to find out what others have said about it.

Just to illustrate our point, here are some of the highlights of a survey conducted by Bright Local that show just how important consumer online reviews are.

  • 84 percent of people say that they trust online reviews as much as a personal recommendation from someone they know.
  • A whopping 90 percent of people only read 10 reviews or less in order to form an opinion about a local business.
  • If business owners ask customers to leave a review for their business, 7 out of 10 people will agree.
  • Reviews that are older than 3 months are considered irrelevant by 73 percent of consumers.
  • Online consumers can leave star ratings or written reviews, and 58 percent of those surveyed say they place more importance on the star rating.
  • After reading good reviews, 58 percent of those surveyed will visit a shop’s website.
  • Of those surveyed, 74 percent feel that if a local business has good reviews, it will cause them to trust the business more.

As you can see, your reviews are an important factor in how well the local businesses in your community do, as well as the experiences of the people who read them. But if you’re going to leave online reviews in USA business directories, there a right way to go about it so that your reviews are read and trusted.

But before we talk about how to leave a review, let’s talk about where to leave them.

Why You Should Leave Online Reviews on USA business Directories

If you’ve ever tried to find a local business on a major search engine, you know just how frustrating that can be. That’s because the major search engines are designed to help people find national companies, and small, local businesses can easily get lost in the results. For instance, if you were looking for a local flower shop, you would probably see the national chains at the top of the search results. Combine this with the fact that national chains have a lot more money to spend on internet marketing, and it’s a disaster for people who look for local results.

And that’s where USA business listings come in. These local directories are geared toward people who want a simple place to look for the local shops, restaurants, and services in their area. In fact, when you use local directories like FindUsLocal.com, you will automatically see the results from your area because it uses GEO location technology that ensures you will only see the relevant results from your community.

Now that you understand how much easier it is to use USA local directories when searching for a community business, let’s talk about how to leave a review so that others can benefit from your experience.

How to Write US Local Business Reviews

As the statistics above show, many consumers rely on local USA business reviews when determining whether or not to do business with a local shop. And if your review is written correctly, it can help them make the right decision. Here are 3 pointers that will help you write a good review that people can trust.

  • Be honest. There has been a lot of press lately about fake reviews, and it has hurt many businesses. These fake reviews came from people who had never tried the product, used the service, or even been to the business, but the owner paid them to write a review anyway. Unfortunately, people can sniff out these reviews, and when they do, it causes harm to the business’ reputation. If you’re going to write local USA business reviews, make sure you’re honest about your experience with the shop.
  • Don’t go over the top. Studies have shown that people who go to an extreme when writing reviews aren’t trusted as much as those who remain calm and composed when writing their review. And this goes in both directions. Reviews that are overly complimentary on the business are mistrusted, as those that rail against the business. To create a review that inspires trust, try to remain calm when writing it.
  • Stick to the facts. Finally, people tend to distrust reviews that are filled with unnecessary facts. Instead of thinking you have to write about every little detail from your interaction with the business, focus on talking about your overall experience. In other words, just stick to the facts and tell your story.

When people go to USA business directories to find US business reviews, they are looking for honest reviews to help them make a purchasing decision. And you can help by remember these rules and writing the best US local business reviews that you can.

 

Why USA Business Directories Should Be a Critical Aspect of Your Local Marketing Plan

local-seoLocal businesses have more challenges these days when it comes to marketing their business than they did in the past. After all, you can’t just run an ad in the Yellow Pages like you could in days past. And those word of mouth referrals? They’re beneficial when they come, but let’s be honest; most people look for local shops online these days. But luckily, the local market place has shifted and created a new way for local business owners to reach out to new customers: USA business directories.

What are USA Business Directories?

Many local shop owners haven’t yet heard of how USA business listings can revolutionize how they attract customers to their store. If you haven’t yet heard of how these local directories are helping small business owners everywhere attract new customers, here’s how they work.

Customers who try to find US local businesses on a large search engine are often disappointed because those search engines often only show the results of companies that paid internet marketing firms a lot of money to achieve those visible rankings. And so many USA business listings sank to the bottom of the listings, never to be seen.

In an effort to combat this, people created USA business directories. On these local directories, consumers can look for businesses in their area without having to muck through all of the other irrelevant listings.

So, now that you understand how local directories can positively impact your chances of being found online, let’s take a quick look at some of the best practices when completing your USA business listings.

Decide on a Free or Paid Listing

When you list your business on USA business directories like FindUsLocal.com, you’ll have the option of claiming your free listing or paying for a premium version. With a free listing, you’ll be able to list your business name, address, and phone number so customers will be able to find you. But if you decide to create a premium listing, which only costs $20, you’ll also be able to link to your website and gain exclusivity on the local directory pages.

Decide on Your NAP

One of the most important aspects of USA business listings is that the NAPs are the same on every listing. What is a NAP? It stands for name, address, and phone number, and it’s critical that information is exactly the same on every business listing you have. For example, if your business is called Signs, Inc. and it’s located on 322 Park Street, you should use that same information on every listing you claim. That’s because if you list your business as Signs, Incorporated, at 322 Park on some listings—or any other deviance from the core NAP, the listings won’t be credited to your business because the search engines won’t recognize them as belonging to your business.

Avoid this by scouring the internet for USA business directories where your business is already listed, and correct any information that doesn’t like up with your NAP. When you find it, submit the changes and be sure to check back in a couple of weeks to ensure the changes went through. And then on all new listings, be sure to use the same NAP.

Pay Attention to Details

When you’re creating your USA business listings, be sure to add in the details that people who search for local businesses are looking for. For example, you should include your business hours so people can plan trips to your store, and include directions. In one survey conducted by Google, 73 percent of people who use mobile phones to find USA local businesses want to see directions attached to the listing. And 78 percent of people who use PCs to find local businesses rely on directions provided by the business.

As you can see, small, local business owners are no longer at the mercy of large search engines that give preference to business owners with large internet marketing budgets. Now, by getting your business listed on USA business directories, consumers will be able to find your local shop easier.

Do it Right and USA Business Directories Will Improve Your Sales

If you’re like most small business owners, getting customers through the door is what it’s all about. After all, the more people that walk through your door, the better chance you have of making a sale. But times have changed and that means those local shop owners who want to thrive in these different times must be willing to make the changes that will bring them success.

If you haven’t already listed your business with FindUSLocal.com, what are you waiting for? Someone could be looking for a business just like yours right now.

How to Cash in on the Buy Local Movement

SackOfMoney_L1In our last post, we talked about what’s driving the buy local movement, and how today’s consumers demand more from the businesses they buy from. We learned that consumers want to do business with local shops because they trust them more than large corporations, want relationships with the shop owners, and want their money to go to local businesses so it can be reinvested in the community.

If the article inspired you, you may now be wondering how you can best take advantage of the buy local movement and attract those consumers from your area who are committed to supporting local businesses. Here are three actionable steps you can take to draw the buy local crowd to your local business.

Be a Part of the Community

It’s not enough to simply have a local business in a community—you’ll also need to establish yourself as an active and contributing member of that community. Do this by partnering with local charities and contributing a portion of sales or goods to them, or be an active voice for local causes. For instance, you can support and seek contributions for a local resident diagnosed with a disease, or for a family who is struggling financially. Once the community understands that you care about them and the area, they will reward you by frequenting your shop.

Make Sure You Offer Quality

Even those consumers who are determined to support local businesses want quality and value for their money. Don’t think that you can sell low quality goods and the locals will still patronize your shop. Instead, offer the locals the best quality you can, and be sure to provide value to their purchases. For instance, you can offer longer warranties, stellar customer service, or the best quality products available in the local area. All of these things will add up in consumer’s minds and make them loyal customers to your business.

Develop Strong Relationships

One of the reasons local consumers want to shop with local businesses is because it gives them an opportunity to form strong relationships with the people they buy from. As a local store owner, you have the perfect opportunity to interact with customers and get to know their preferences and build their trust. This will not only help build loyalty among your regular shoppers, but it will also likely result in referrals to their friends and family because they’ll be so pleased. That’s huge because a recent study shows that 77 percent of people are more likely to do business with a company that was referred to them by a friend or family member.

Get Listed on Local Directories

Don’t forget that one of the most important things you can do when reaching out to the local crowd is to make sure they can find you. The buy local consumers don’t look to large search engines to find local businesses, but use local business directories to find the local shops they want to patronize. If you haven’t already claimed your listing on FindUsLocal, do it right now so you’re business will in front of the people who are committed to shopping at local businesses in their area.

The buy local movement is huge, but remember that in order to become a part of it, you’ll need to do more than have a store in the area. Instead, follow the three suggestions above and soon, you’ll find that the local residents in your area will begin to view your business as a relevant part of the community—and begin supporting you by shopping in your store.