If you own a small business, then you’ve probably seen a huge shift in the way consumers look for local business in the past few years. In the past, people would simply pick up a phone book and look for a shop they wanted to visit. But now that the world has gone online, many business owners are struggling to figure out how to attract new customers. After all, if those customers are looking online for shops and a business doesn’t have an online presence, it won’t be long until that business is forced to shutter its doors.
Why Local Shops Aren’t Online
Granted, there are plenty of local business owners that have put in the expense to create a website so online consumers can find them, but there are plenty of them that haven’t. And it’s understandable considering that the average expense for a business website is between $5,000 and $10,000.
So, what are local business owners to do?
The most obvious answer is to list their store or restaurant on a local business directory.
What are Local Business Directories?
If you’ve ever tried to find a local business on one of the large search engines, then you already know that it’s not the ideal way to find them. Many of the results are large, national chains that have paid a lot of money in advertising fees to be there. But the results that you want—local businesses—are at the bottom of the page, or sometimes not even on the first page. As an answer to this problem, local business directories were created. These local directories give consumers a way to find the local businesses they want faster and with much less effort.
Why Should Your Business be Listed in a Local Directory?
If you want today’s internet savvy consumers to find you, you’ll need to have an online presence, but many local shop owners can’t afford the huge investment in a website. And that’s where local business directories come in. Directories like FindUsLocal.com allow local business owners to list their shops and restaurants for free, instantly giving them an online presence.
But that’s just one of the benefits you’ll get when your business is listed on a local business directory. Here are four more benefits you could start reaping today by going to FindUsLocal.com and getting started.
- Consumers like it easy. Most people want their searches to be as easy as they can be, and certain local directories like FindUsLocal.com do all they can to make it so. For example, this business directory utilizes GEO location technology to ensure its visitors only see the local search results from their area. That means they won’t have to wade through a bunch of irrelevant results to find your business information.
- Reviews. Recent studies have shown that online reviews are an important factor in deciding whether or not to visit a local business. And local business directories like FindUsLocall.com allow consumers to leave reviews for the businesses they’ve visited. That’s important because one recent study shows that a majority of consumers won’t even think about doing business with a local shop or restaurant without first reading a few reviews left by other members in their community.
- Helpfulness. As we stated earlier, people like things that are easy, and local business directory FindUsLocal.com does all it can to make itself a one-stop place for consumers to make their lives easier. For example, the local directory offers a list of events coming to their area—along with a link that allows them to purchase tickets on the spot. It also shows them all of the latest tweets from local businesses so they can keep up with sales and employment opportunities. Imagine the free publicity you could get by tying in your Twitter feed to the site!
- Relaxation. Finally, FindUsLocal.com offers an inspirational quote of the day to get consumers motivated for the day, a funny name of the day to make them laugh, and even some insight into the personality traits of people born on that day.
If own a local shop, restaurant, or service business, shouldn’t you be listed on a quality local business directory like FindUsLocal.com? If you’re not, you risk not being seen by countless people in your local area who could be looking for business just like yours.