Tag Archives: local listings

The Rebirth of Local Directories Makes Your Life Easier

mobile-local-searchAfter years of letting big search engines tell them what they want to read, Internet users are taking control of their browsers. A new breed of local directories, like our, is taking local search back to its roots and helping people find everything they need in their own communities.

The Beginning of the Internet

Once upon a time, the most popular destinations online were directory sites. Before search engines, with their ubiquitous – and ultimately distorting – algorithms, there were business directories that helped people find relevant local merchants, churches and information sources. Those who remember the early days of the Internet probably recall the original Yahoo! with its customizable home page, an idea that went away when Big Brother Google decided that it knew what you wanted to read.

Back then, you could point your browser to your personal home page and get your local news and weather, your horoscope, a listing of local events and information from all your favorite local restaurants, stores and service providers – all in one place. Readers could check out the sales from local stores, find doctors and dentists nearby and find out what their neighbors were doing all at one easy-to-remember website address.

The Changes Along the Way

And then it all changed. The rise of the search engine, with its ubiquitous mathematical algorithms, took control out of the hands of end users and put it into the hands of advertisers. While Google (and others) promised to deliver the results readers wanted, the truth is that mathematical algorithms are ultimately game-able, and clever advertisers with deep pockets easily found ways to game the system. The result was that a search for “dentist” churned up links to huge dentist referral websites rather than a list of local dentists, and “pizza” invariably linked you to national pizza chains rather than the mom-and-pop shop down the street that delivers until 3 a.m. every night of the week.

Local Search Directories Bring Back the Useful Internet

Now, the resurgence of the local search directory is turning a new page, one that looks an awful lot like the personalized home pages of the late 1990s. Websites like ours at FindUsLocal.com have all the charm and convenience of old-fashioned local directories, but we are powered by very modern geolocation services and local search to deliver far more than static information.

When users visit FindUsLocal, they don’t have to drill down through layer upon layer of directories to find what they want. Instead, the very front page features a plethora of information – all about things happening in their own home town. That’s because we use geolocation services to automatically serve up nearby results from businesses, events and many different social media sites. Visitors to our local business directory can find the latest reviews of local businesses, upcoming events at nearby venues, videos posted by their neighbors and friends – even coupons that they can use at businesses just around the corner.

For businesses, local search directories offer yet another boon – a way to be found by the people who matter the most – the potential customers that are likely to drop in and make use of those coupons and special savings. Many offer free listings for any local business, as well as premium listings that give business and organization owners more control over where and how their listing appears to site visitors.

Are you a consumer who is tired of getting national results when you look for a local business? Our local business directory could put an end to that frustration in just one search. And if you’re a business who wants to find a better way to reach out to the customers in your local area—instead of those across the country—then a local search directory is probably the answer you have been looking for. In short, if you long for the customizable and relevant searches of the past, then you should give our site a spin to find out exactly what you’ve been missing by limited your searches to the big guys.

With all these benefits and advantages, it’s no wonder that Internet users are deserting the big search engines in droves and finding their way to local search directories like ours at FindUsLocal.

10 Things Your Customers Are Looking For (and How They Can Help Your Customers Find You)

As a business owner, you know the number one rule of a successful business – give the customer what he wants. Keep that in mind when you’re looking for places to advertise your business online. Unless the websites where you place your business listings are giving your customers what they want, your ads are just a waste of time. That’s one reason that an ad in a local business directory like FindUsLocal.com is a worthwhile investment. They put everything your customers are looking for in one easy-to-find place to keep them coming back time after time.

What Your Customers Are Looking For – And Why It Helps Them Find You

It doesn’t matter what your business is, there are some things that every single one of your customers is going to be looking for at one point or another. Here are just 10 things your customers may be looking for at different times.

  • The current weather
  • The forecast for the weekend
  • A church for their brother to attend when he comes to visit
  • A sub shop that delivers at 11:30 p.m.
  • Something to do with the kids this Saturday
  • Tickets to the football game this weekend
  • A grocery store that sells local produce
  • The latest local headline stories
  • A dentist who can see them after work
  • Your services

Why should you care whether your customers can find numbers 1 through 9 if you don’t provide them? It’s all about location and relevance. When people get used to finding what they’re looking for in one particular place, they keep coming back to that same place. That’s the principal behind local business directories like FindUsLocal.com.

FindUsLocal is more than just a business directory – it’s a geo targeted local resource that provides the kind of local, relevant information that your friends and neighbors want to know. From constantly updated local event listings to special coupons and deals offered by local providers, your customers have learned to avoid Google when they want to find local results. Instead, they’re turning to local directories, where they know they’ll find businesses run by their friends and neighbors.

If your business depends on local customers who call or come in to your store, you can’t afford not to advertise on a local business directory where your customers know they can find anything they need.

Kick Google to the Curb – Go Local with Your Business Ads and Watch Your Business Take Off

Are You Ready for a Truly Social Business Directory?

Ever since the demise of the local phone directory, local businesses have been at a serious disadvantage in finding new customers. Like it or not, your listing in the phone book just doesn’t have the kind of pull it used to have. The only people who seem to find your business website seem to have stumbled across it by accident and your attempts at listing your business in professional and service directories haven’t offered much in the way of return. Every time you turn around, some marketing guru is trying to sell you his SEO services with promises to get you listed at the top of the search results on Google. There are dozens of tips and tricks promising to get your website noticed on the Internet but not many of them translate into feet walking through your door or the telephone ringing off the wall.

Until now. FindUsLocal.com is a new concept in USA business directories – a truly social business directory that’s designed especially for local small businesses. What’s special about this new business listings directory? Here’s just a few ways that Find Us Local works to put your business in front of local customers, the kind of customer you most want to reach.

Attracts Local Audiences with Geo Targeted Content

Find Us Local uses geo targeting technology to create home pages that attract your local customers. By providing valuable content about your local area – concert listings, event listings, news and weather – for your town, the website has built a monthly reach of more than 600,000 visitors, a lot of them in your town.

Shows Your Business Listing to Local Customers

Brick and mortar businesses rely on local customers, but most online directories show your ads to all the wrong people. It’s not as if some random Internet user from India is going to drive in his car for a front end alignment or pick up the phone and order a pizza. When you list your business with the directory, the magic of geo targeting guarantees puts it in front of people who live in your town and the surrounding areas – the people who are most likely to actually use your services or buy your products.

Helps You Get Social

FindUsLocal includes an integrated social media dashboard so you can post to all of your social media accounts from one handy spot. Let your customers know what’s going on at your business. Not only will your posts go out over your chosen platform, but they’ll also show up on the front page when your customers check in.

Put Your Business Listing Right Up Top

Want a little more oomph for your ad? FindUsLocal offers 100% free listings, but if you want a little more star power to draw customers, a premium upgrade provides even more benefits. When you upgrade, your business listing will include a direct link to your website, making it easier for customers to check out your services and products. In addition, your business listings and ads will be featured across the top of the directory pages for your local area and for similar businesses.

Take full advantage of geo targeting and social media services. Claim your profile at FindUsLocal and watch your business visibility and profits soar.

Free Concert Listings: One Reason Your Customers Love Social Business Directories More Than They Like Google

The latest news on the technology front is that people are deserting Google. After years of dominating all types of search listings, the search engine behemoth is slowly losing its grip as faithful users find other services that are more useful. If you’re thinking Bing and Yahoo! here, you’d be wrong. In fact, the big winners these days are social business directories like FindUsLocal.com.

Taking their cue from the popularity of professional service directories, these social directories make it easy for local businesses to hook up with customers and clients. They do this using a two-pronged approach with one goal in mind: providing a place where local customers and businesses can find each other.

Why Customers Like Social Business Directories

The front page of FindUsLocal.com features customized content based on the website user’s location. Instead of being greeted with a generic greeting and a request to enter your location or search, visitors to the website find a page of information about their local businesses, hometown news, and nearby community events. They can check the current weather, see what local Twitter users are talking about and check out the latest coupons and specials offered by businesses in the community. One of the biggest draws for the local community, though, is the local event listings which are featured right there on the front page where they’re easy to find. Users can easily find listings – and buy tickets for – upcoming concerts, theater performances and sports events without searching a dozen different websites for information.

How It Works

Local business listings on business directories like Find Us Local are powered by the magic of geo targeting, a technology that uses your browser’s location information to customize the information you see on your device. It’s most often used by marketers to serve geographically appropriate ads when you surf the Web, but it has other uses – like showing website visitors local theater, sports and concert listings, local weather and weekend information.

Why It’s Good for Your Business

There are dozens of “business directories” on the Web, but most of them are virtually useless, either because no one visits them or because they bury your business listing under pages and pages of results. This latest twist on local business directories gets customers to come back again and again when they’re looking for local businesses and events, and offers you the tools and exposure you need to reach local customers with your website and online presence.