Tag Archives: local marketing

How Your Customers Find US Local Businesses

LKd3Qpzd_400x400The art of running a retail store has changed dramatically over the past few years. Not that long ago, all you needed to do was carry good products, employ a staff of friendly and knowledgeable people, buy an advertisement in the Yellow Pages, and run a couple of ads in the local community paper every week. The people in your community would learn about your business this way, and then tell their friends and family about it, which brought in more people to your store.

Boy have times changed.

Today, while it’s still important to carry great products and hire the right people, using those marketing and advertisement methods to attract new customers won’t reap the same results. In fact, local business owners who still rely on those methods are likely doing very poorly.

So what’s the answer? Being seen online in places like local business directories.

Why the Old School Marketing and Advertising Methods Don’t Work Anymore

With the advent of the internet, everything changed. At first, people used it to find information and online businesses, but as things evolved, people now use the internet to find US local t and restaurants. That’s because people now rely on their mobile devices to find local businesses. For example, if a couple were looking for a local restaurant to eat at, they wouldn’t buy a newspaper to look for ads, but instead, they would pull out their smartphone and look online for an eatery.

That’s why it’s so important for local business owners to ensure that their service business, restaurant or retail shop can be found online.

What’s the Best Way to Be Found Online?

Local business directories are changing the way people try and find US local businesses. Before they came along, a person would search a major search engine to find the business, but the results would always be mixed with national chain businesses and articles about the topic. People became frustrated with it, and the large search engines looks for ways to better display local results. But they failed miserably, and that’s why local business directories came on the scene.

How Local Business Directories Help Customers Find You

A local business directory like FindUsLocal.com is designed to help consumers find US local businesses. These sites are set up to easily allow people to input a search term, and only see local businesses in their area in the results. For example, if someone were to type in Mexican Food Restaurant into the FindUsLocal local business directory, they would see all of the Mexican restaurants in their city or town.

How to Get Your Business Listed on a Local Business Directory

Can you see why you should use local business listings? If you want to reap the benefits of having your business listed on a local directory, you’ll need to create a local business listing on it. To do so, simply go to a quality local business directory like FindUsLocal.com and claim your listing. Enter all the details, such as your business name, phone number, address, and website if you have one. Be sure to list the details exactly the same on every local business directory you use—otherwise the search engine spiders won’t know the listings belong to your business and they won’t do you any good.

Taking a proactive approach to ensure consumers can find your local business online is one the smartest things you can do to ensure its future success. If you haven’t already created your local business listing, head on over to FindUsLocal.com and do it now. Who knows? Potential customers may be looking for a local business like yours right now.

 

3 Ways to Make Your Local Business Listings Shine

let_your_light_shine_by_kevron2001-d6z3r1tIf you run a local shop, service business or restaurant, you understand just how times have changed in terms of marketing your business and attracting the attention of new customers. After all, unlike online businesses, most of your sales come from the people who live in your community.

But even those people use the internet to find US local businesses, something too many local business owners just don’t understand. That’s why having your business listed on a local business directory is key to success in this internet consumed world.

But just creating a local business listing isn’t enough anymore. These days, you’ll need to pay strict attention to how you create it, and then take a few steps to ensure that it works to draw new people to your store. Here are four ways you can make your local business listings shine.

Choose the Right Local Business Directory

There are a lot of local business directories online, but not all of them will help you bring new customers through the door. In fact, if you choose the wrong one, it could actually hurt your chances of being seen by the search engines. The key here is to choose a quality local business directory like FindUsLocal.com. These types of directories spend a lot of advertising money to ensure that the local businesses listed on it are seen in the search engines. What’s more, the local directory makes it fun for visitors to use it by including a lot of additional features that keep them coming back again and again. For example, they list all of the upcoming concerts, plays, and sporting events, and then include links so visitors can buy tickets with the click of a mouse. Details like these not only keep people coming back to the site, but ensure that your local business has a much better chance of being seen every time they do.

Create Your Local Business Listing the Right Way

Many people think they can simply type in a few details to create a local business listing and they will have a powerful way to attract new business, but unfortunately, that’s just not true. In order to be successful with your listing, you need to pay attention to the details about how you set it up. And one of the most important details is how you list your business name, telephone number, address, and website address.

You see, the search engine spiders that classify all the citations of your local business and use them to determine how far up in the rankings you’ll be seen are looking for citations that match. (A citation is a mention of your local business on a reputable website.) Good quality local citations can boost your business because it will cause your local business listing to be seen higher up in the search engine results.

When you’re ready to create your local business listing, you must first determine which business name, address, phone number, and website you’ll use in them. For example, if your business name is GC Roofing, Inc., you will need to determine whether or not to use the “Inc.” in your local business listings, or simply list your business as GC Roofing. This small detail can make the difference in whether your local business listings help boost your sales or not.

And it’s not only your business name that you need to pay attention to. You’ll also have to ensure that your business address, phone number, and website—if you have one—are all listing in the exact same way.

Local Business Listings Must be Kept Current

Finally, in order for your business to benefit from you local business listings, you must work to keep them fresh and current. One of the key points to a successful online advertising campaign is that it must be consistently updated in order for the search engine spiders to recognize and reward it, and that’s no different with a local business listing.

But how can you keep your local listing current when you’re not in charge of the site? By using comments and reviews. You see, every time someone leave a review for your business on the local business directory, the search engine spiders view it as fresh content, and that will up your rankings. The same is true every time you or a customer leaves a comment associated with your local business listing. (It’s important to note that FindUsLocal.com is the only local business directory that allows business owners and visitors to leave comments about a business.)

In other words, you can’t just set it up and forget about it. In order to maximize the benefits of your local business listing, you need to treat it like any other marketing effort and work to keep it fresh and updated.

Local business listings are one of the best ways to get your local business in front of in consumers, but in order to be successful, you have to go about it the right way. Just follow the 3 steps above, and be sure to list on a quality local business directory such as FindUsLocal.com.

Mistakes That Can Damage Your Online Business Listings

LKd3Qpzd_400x400The reason most local businesses want to be found in online business listings is because that’s where the customers are going to find what they need. Unfortunately, being on a directory is just the first step to online success and higher revenues. In the first place, there are over 4 trillion public web pages and customers rarely go past the first two pages of a search. This means, it’s a race to be found on these two precious top pages – even in local business directories. This has led to the birth of a more sophisticated marketing strategy – local presence management.

Local presence management is simply managing your online business listings so your target market can easily find you, like what they see, and inquire about doing business with you. It’s taking the initiative to protect your online local presence and resolve any issues that may crop up.

And issues will eventually crop up like the following:

  • Missing or incomplete information
  • Old or outdated data
  • Malicious spam
  • Poor visual content
  • Boring content
  • Duplicate content
  • Not standing out

The bottom line? Poor conversion! Studies also confirm that online business listings that generate one or two star reviews have a 90 percent chance of non-conversion. But if you have reviews of at least 3 stars, it opens up your business to potential revenues worth thousands of dollars.

Mistake #1 Failure to Interact

Business interactions through online business directories take on several levels: with prospective buyers, satisfied or dissatisfied customers, suppliers, industry partners, or international inquiries. Treat each interaction as a VIP inquiry but take the necessary precaution to protect sensitive business information until you have verified the source of the inquiry.

Were you aware that latest research shows that 91 percent of Americans read online reviews and testimonials before making a decision to purchase? Furthermore, 60 percent of consumers admit that negative reviews make them automatically decide not to consider that business unless there are signs that the company did something positive to appease the dissatisfied customer. But how do you get good online reviews to gain new customers? According to studies, you only have to ask.

Mistake #2 Failing to Nurture your Online Presence Scientifically

Aside from interaction, there is a pressing need to continuously nurture your presence in online business directories – professionally. This means using analytics, audits, and SEO management and following these tips:

  • Choose your SEO keywords carefully and be ready to change them when they are no longer relevant
  • Partner with a quality online local business directory that can guarantee fast and secure upload speeds. It takes only a few seconds to distract someone trying to access the directory website – and when that happens, you lose an opportunity to be seen
  • Conducting regular analytics on your business online profile and NAP data

Mistake #3 Getting Blacklisted by the Directory and Search Engines

Your directory can blacklist or the search engine can blacklist the directory where you have your business listing. This is the action taken when black hat tricks or other rules like keyword stuffing are used. Unfortunately, ignorance is not a valid excuse you can use and the penalty is often permanent.

Online business directories will always prioritize their survival over any nasty tricks their clients may attempt to use so it’s best to know the rules and stick with them Use professional advertising and marketing strategies and go with directory websites that do the same. While online business listings are powerful tools, they don’t always deliver instant results. Continuous, consistent quality advertising and marketing will serve you best in the long run.

Mistake #4 Offering More than You Can Give

It’s tempting to offer the moon, sky, and everything else when advertising online but you’ll soon discover that irritated consumers are very vocal and public about their disappointment. Consumers would rather trust reviews and feedback than any content you include in your local business listing.  One of the easiest ways to get negative comments is by not standing by what you post in your advertisements and listings. And consumers can now also tell when a review comes from a verified independent user or not. With an average of 70 percent of online users willing to go public with their opinions, it’s best not to over-promise.

Mistake #5 Not Having a Plan

Online business listings or posts in websites that help consumers find US local businesses should not be done randomly. Have a plan and a strategy on how to implement the plan so it is 100 percent effective. Making random decisions is like relying on a hit-and-miss strategy that will waste a lot of your funds. For instance, if you decide to get listed but you fail to launch an online profile whether it’s website or social media-based, you make it hard for consumers to reach you. People don’t like to spend time on phone calls when an email or chat is easier. Consumers are used to getting replies to their inquiries within 24 to 48 hours.

In conclusion, plan ahead and stay on top of that plan but always be ready to make adjustments at the drop of a hat.

3 Reasons Why Local Business Will Always Reign Supreme

kbux_local_business_directory_quartzsite_2.pngWe live in the age of variable pricing where pricing depends on the season and the time of the year. It’s not a modern concept and has been around for decades but it is much more pronounced now because of technology. For instance, holiday décor is very cheap around the summer months but starts to get more expensive by October. Prices for the same products on websites like Amazon will be different depending on the supplier you choose to do business with, and special times of year will allow you to offer amazing discounts to your customers if you plan your merchandising well.  As a business owner, you probably know about the marketing strategy known as the Boomerang Commerce, which is based on the hope that you will be able to get away with selling your goods or services at a higher price – and oftentimes, it works.

Buyer’s Stockholm Syndrome

Buyer’s Stockholm Syndrome is the first reason why your business can reign supreme. Smart consumers who want to find US local businesses know that it’s best to go check out the item or service before paying if they want to avoid remorse. This syndrome is what consumers feel after they receive their item from an online shopping spree and discover defects, but then they convince themselves that they still got a good deal. Medically speaking, it’s called cognitive bias and no one is exempt from it except those who use local business directories to get the physical addresses and make the effort to visit the store.

In 2015, a study was done with online shoppers and more than 50 percent of them felt buyer’s remorse. How did they get roped in? With the data trail online shoppers leave behind, it becomes easy for online retailers and data scientists to analyze and create a strategy to tempt consumers back to buy that item they spent more than a few seconds staring at. Some of the strategies web business owners can use include “list price vs discounted price,” and “two for the price of one.”

As a business with a physical store listed in local business directories, you have a clear advantage though. You can invite online users to drop by and personally inspect the products. You can guarantee satisfaction. Keep in mind that as a business with both an online presence and a physical store, you can offer the best of both worlds to your customers from hard copy or online coupons to freebies and giveaways.

Local Business Shopping Offers Privacy

The second reason is obvious – privacy issues. Every time consumers log into the internet, they reveal something of themselves. One way to protect footprints is to avoid randomly signing up with just any website. You can help your market by providing a website that is transparent in its information and purpose, easy to navigate, and offer more background and security protocol policies so that consumers feel confident about providing their personal and financial details. Better yet, if you use a website like finduslocal.com which is one of the highly respected online business directories that have secure and vetted listings. The local business directory doesn’t allow just any business to be on their online business listings without being verified and checked first. They do this as part of their service to protect the interests of the people who use their directories.

Local Business Shopping Helps Consumers Stay Organized

Organization is the third reason many people will want to buy from your local store.. Did you know that most adults around the world do not have adequate organizational skills for personal tasks. For instance, did you know the regular employee who works a day job, six days a week spends up to 1.5 hours a day looking for things? Other interesting results include:

  • 23% of American adults are late in paying their monthly bills – not because they have budget issues but because they lost the bills of statement
  • Those who procrastinate end up buying the more expensive items especially if they shop online because they are under time pressure with delivery schedules
  • People who are easily distracted when researching online take more than twice as long to finish the job compared to those who use online business listings and visit physical stores.

The set-up of a physical store with online business listings and an active marketing strategy will cover all bases: it helps people who have time to shop around and talk, people who are rushing, and people who want to make sure they have the best deal. Be that kind of business that cares about helping and providing excellent service, security, and convenience to its market.

These three reasons are why brick and mortar shops are making a come-back and why other services remain relevant and popular. Studies show that local business is what sustains a community and acts as a pillar among the locals, provided they stay competitive and offer the kind of neighborhood service that’s friendlier, kinder, and more respectful.

Finally, local shops will always be around because they make like simpler for so many people. For many consumers, being faced with so many choices leaves them dizzy and unsure about their decisions, but having a local shop to go to removes the confusion and gives them peace of mind.

Tapping the Power of Local Marketing

localmarketingOnce not too long ago, marketing was local using word of mouth and local business directories. Then came newspapers, magazines, radio, and TV and marketing expanded to the national level. Today, it’s a global market yet local marketing has enjoyed a resurgence in popularity coming full circle with a grand return to local listings.

Marketing experts are reporting a “rapid evolution” for local marketing although it is happening with a twist. This time around, the best way to find US local businesses is through online local listings even if you are not a local business. This is a trend now known as hyper marketing.

Google Search & Hyper Marketing

Hyper marketing is one way to expand your market reach by going local. For instance, if you are a florist, you can use local business directories and personally communicate a special message to clients about your skills and expertise. The local directory is just one aspect of hyper marketing – the foundation. From this base, build a story about how you are an asset to the neighborhood; and how you have served the community. You can do this with several cities or smaller neighborhoods through emailers and referrals and before you know it, you have become the Go-To supplier for flower needs in several adjoining communities!

This trend has been verified and confirmed by Google with the revelation that “near me queries” and “nearby queries” have been increasing dramatically in the last two years. Having noticed this, Google has made significant changes in its Google Maps search algorithms with a tendency to narrow results to a more specific geographical area for enhanced user experience.

This new arrangement, for the want of a better word, has caused many businesses to suffer a drop in traffic, online and physical store because they did not consider signing up with local business directories. And to think that latest research reveals that up to 82% of customers search online first before traveling to a physical site to make a purchase.

3 Keys to Unlocking the Power of Local Marketing

It’s not good enough to list your company and wait for the customers to walk in. You need to work with three critical keys to local marketing.

First, collect data on your target market. You cannot plan a marketing campaign without accurate data. And it’s not good enough to rely on local and national news and trends. You should really get to know the people who are attracted to your business and why your business product appeals to them.

Second, using the correct data at the right time and place. The intelligence key of local marketing will enable you to connect with your customers and potential customers. However, the risk is in knowing which data to use, when to use, and how to use it. According to experts, 75% of marketing data used is incomplete, inaccurate, or wrongly placed often because businesses rely heavily on automated analytic to decide what data to use. Add to this the fact that if you are a small to medium business, your data changes constantly and quickly. In fact, you probably have quick employee turnover as well as you get settled in the business operations and management. For this reason digital marketing is an ideal solution since you can make all the necessary changes in your listings almost instantly.

Third, using multiple channel marketing which is easier with digital marketing because you have several channels to work with. Aside from local business listings, you have emails and social media which are three of the most effective ways to reach customers. Don’t limit your social media marketing to your accounts but search for local Facebook business pages that will be willing to partner with you.

With business listings, the trick is to get listed in as many reputable directories as possible because it will help pull up your ranking in search engines. In addition, being a business partner with a local company that is not in direct competition with you will add authenticity to your brand.

Aside from social media and emails, you can do more. Get to know the powerhouse authorities in radio, newspapers, and local neighborhoods. Talk to them. Listen to them. They present a wealth of raw data that you will be able to use on your marketing. You can also give out free samples and boost your image of a caring and responsible business.

One great way to boost local marketing is to target a holiday that works for your business product and start a new local tradition or hold a local contest to generate interest and leads. Local marketing is a result of information overload. Consumers now apparently want to bring it all in, create a more personalized space and find US local businesses where they can shop, search, and feel free to enjoy without feeling threatened by privacy issues or everything that’s scary out there today.

No matter where you look – Asia, Europe, and the United States, the trend is to search local business listings and buy local – at the right price. The reasons behind a renewed interest in buying local includes the higher quality in local goods and the fact that it’s a Millennial trend according to experts so much so that even the huge brands like Starbucks and Pepsi have begun to spend more on local marketing and creating smaller networks that makes one feel like part of the family.

3 Surefire Ways To Draw In Millennial Customers

AAEAAQAAAAAAAAzqAAAAJDBiY2RmNGU1LWYwZmUtNDI4My04MDE5LWZjODVhYzBmNjc2MgBased on most recent surveys, about 82% of Millennials shop online with the belief that they will be able to tag better deals on the Internet. However, this 2017, there has been a shift in attitude – 92% of Millennials plan to shop in physical stores for the holidays using local business listings posted online as  their data source! There is an evolution that is taking place and it’s going to revive the traditional holiday spirit with a twist. Shoppers plan to do both online and in-store shopping which will benefit businesses with both physical store and online presence. This suggests that when shoppers find and visit your store to get the item they saw online, chances are high that they will make additional purchases – depending on the skills of your merchandisers and salespeople.

Expanding your market to attract Millennials does not have to entail trying to match the marketing budget of the giants in the retail industry. There’s a smarter way to approach this challenge.

First, adapt to the generational gaps. The demographics of US shoppers are composed of Baby Boomers (53+ years old), Gen X (aged 38 to 52), Millennials (aged 22 to 37), and Gen Z (under 21). Each generation has its own specific interests, particularities, and preferences. For instance, if you want to reach out to Gen Z, you should focus on two marketing approaches: social media and personalized emails. For Millennials, more than social media, they lean towards loyalty, quality, and personalization. As for Gen X, it’s more about convenience and for Baby Boomers, they want it all – discount, quality, convenience, and variety but don’t exactly give much importance to social media.

All generations have one thing in common: generally speaking, they are all receptive to using the Internet which is where FindUsLocal.com comes in.

The Incomparable Value of Local Business Directories & Local Business Listings

As the world has become a global village, many international buyers will want to find US local businesses especially with local customers fast becoming dissatisfied with existing products in their respective countries. Tourists and foreign guests who have no personal connections are rarely satisfied with getting tips from hotel concierges since many have their personal hidden agendas. Instead, they scour the Internet for deals, choices, and opportunities. This is where aggressive online USA listings will locate and contact you.

Locals also shop in the same manner and business listings will add value and increase online visibility to your business without straining your budget. In effect, you get to sweep a large margin of your target market with one website using local marketing advertising.

Second, offer enticing trade-offs. One way to attract Millennial shoppers is to offer tempting deals. However, to gain access to your deals, there has to be a trade-off: you get to choose. Ask for:

  1. Their email address
  2. Sign up and subscribe
  3. Location

With a choice of these three options that are Millennial-friendly, research shows that over 50% of Millennial shoppers will agree to giving you something.  Have you heard of location or geomarketing?

This is a marketing technique that targets mobile phone users. According to PEW studies, by the end of 2017, majority of Americans will own a smartphone and be using it at least three hours a day from an average of 7 minutes a day in 2011. Millennials already can’t live without their gadgets. In fact, for many, they would rather lose their wallet than their gadgets.

Of that three hours daily on mobile gadgets, users are spending at least 20 minutes on networking, and the rest of the time on work, apps and browsing the Internet and checking new local business listings. By tapping the potential of location marketing, you can target people who are near your physical store to drop by for a few minutes to check out the deals you have to offer!

Third, understand the Millennial shopper mindset. About 66% of Millennials don’t shop for essentials if they can avoid it. Many would rather spend excess cash on concert tickets, nice dinners, and tech devices – as these have become their status symbol instead of clothing and accessories.  Nonetheless, considering that by 2036 the population of Millennials will peak at over 81 million with an expected spending of $1.4 trillion. Thus, even if clothing and accessories are not priority, they will still bring in tons in sales and revenues.

Some of the top recommendations on how to market to the Millennial mindset include:

  • Market events, not products
  • Promote a cause over a new product launch
  • Share a social human interest photo or story instead of posting marketing hype
  • Add attractions related to health, fitness, wellness, adventure, new experiences to draw in a Millennial crowd

And if you plan on using local business directories or local business listings, be creative! Don’t settle for a text only publication, a website with business listings that is not  marketing aggressively, or a company that relies solely on traditional media.

 

How to Avoid the Biggest Local Business Failure Trap

business-trap-250x250If you run a local business, chances are you’re doing all you can to ensure its success for years to come. Whether you own a local shop, restaurant, or service business, it’s critical—especially in today’s market—that you put a lot of time and effort into promoting your business. But there is one trap that many small business owners fall into—resting on current customers and not looking for more.

The scenario looks a lot like this: A business owner is having great success in his local shop and is experiencing record sales. He can hardly keep up with all the sales, and has had to hire an additional employee to help. This business owner has had to put some things on the back burner because dealing with all the business is taking up all of his time. But running a local business this way—even a successful one—is shortsighted and could ultimately harm the business. Why? Because no business owner can assume that current customers will continue to come in, or buy at the levels they are now. And this shortsighted mistake can wreak havoc on your business in the months or years to come.

Why Solely Relying on Existing Customers Can Cause Your Local Business to Fail

We’ve all heard the statistics about how important it is to retain existing customers. Experts say that it can cost 16 times more to bring a new customer up to the profitability of an existing one, so many local business owners concentrate on engaging existing customers and don’t go after new business by ensuring their business is listed on a local business directory. But that can be a mistake.

Sure, you can rely on some of your existing customers to do business with your shop for a lifetime, but it’s important to keep in mind that consumers can be fickle. For instance, studies show that more than half of consumers have stopped doing business with a store because they had a poor customer service experience, and it takes 12 positive experiences to make up for the one bad one. Even more frustrating is the fact that once a consumer decides to stop shopping at a store, 68 percent of them say they will never return.

Can you see why it’s so important to constantly bring in new business? As reliable as your current customers seem now, one bad experience can cause them to leave and not come back.

How Local Business Directories can Help Bring in New Customers

Obviously, consistently bringing in new customers should be a priority for every local business owner, but that can be a problem because it’s so expensive. Studies show that it can cost 5 times the amount of money to gain a new customer than it does to retain an existing one. Maybe that’s why only 40 percent of small business owners concentrate equally on bringing in new customers and keeping their existing ones happy. But what if we told you that it’s possible to bring in new customers for free?

Local business directories are the latest darling in the local marketing world, and for good reason. These local directories allow consumers to find local businesses with ease. Consumers have become so frustrated trying to find local businesses on major search engines that local business directories were invented. When someone logs onto a local business directory like FindUsLocal.com, they can easily search for local shops and restaurants without the frustration they experience when they try to find them on major search engines.

And the best news? You can create a local business listing for free. Simply log on to business directories like FindUsLocal.com and claim your listing. You’ll be asked to fill in your business name, address, phone number, and website URL if you have one. Once listing, every person from your community who logs onto the site and searches for a business like yours will see your listing. And that means those people will likely turn into new customers.

If you run a small, local business, don’t fall into the trap of only relying on your existing customers to meet your sales goals. While it’s important to keep your current customers happy and continuously buying from you, you’ll also need to do all you can to bring in new business. Remember, no matter how busy you are, you can’t forget this important aspect of running a business, because if you do, you may look up one day and find that your current customers have moved on, leaving you with a business that is struggling. Why not take the first step right now and claim your business listing on a quality local business directory like FindUsLocal.com? After all, you have nothing to lose and everything—including new customers—to gain.

How to Get Free Local Business Marketing

seminario-gratisIf you run a local business, you’re probably acutely aware of just how expensive it is to advertise your shop or restaurant so new customers can find you. Some small business owners put thousands of dollars into websites, phone books ads, newspapers, and other methods of reaching out to local consumers. But the truth is, most of these methods just don’t work anymore. And as a business owner, it’s up to you to find what does work and then involve your business in it. For example, while many local business owners still rely on the phone book or ads in the local newspaper, the truth is that consumers just don’t look in those places any more when they want to find local businesses. And that leaves local business with two choices: either join those who spend thousands of dollars a month to get their business in front of consumers, or do it the smart way by getting the exposure they need for free.

Here are 3 ways you can put your local shop or restaurant in front of consumers—for free!

Claim Your Local Business Listing on a Local Business Directory

In case you haven’t heard, local business directories are the newest and most effective way for consumers to find local businesses. That’s because the large search engines aren’t designed for local results, but instead largely offer information or business listings for large, nationwide businesses. Consumers who use large search engines to find local businesses are often left frustrated, and that’s led to the rise of local business directories. These directories work just like the major search engines except they only give results from the visitor’s immediate area. Consumers love them and use them whenever they want to find a local business.

But if your business isn’t listed on a quality business directory like FindUsLocal.com, they’ll never find you.  That’s why it’s so important that you ensure your business is listed on business directories like Yelp and FindUsLocal. And the best part? It’s free. And if you want increase exposure, such as your business being previewed on the site, you’ll only have to pay a small fee.

Get Your Business Phone Listed in a Free Data Base

Did you know that every time someone wants to find your business phone number they have to pay their cell phone carrier a dollar? But some local business directories, like FindUsLocal, offer free business phone numbers to consumers. And if yours is listed on the site that means more people will be able to get in touch with you. Just think of it as another service you offer to your customers. You’ll save them a buck and offer them the convenience of finding your business phone number online.

Interact with Your Customers Online Where They’re Congregating

Finally, a lot has been written lately about the importance of two way communication between local business owners and its customers and there is no better place to do that than the internet. But unless you’re one of the business owners who has invested thousands of dollars on a website, you likely don’t have a place to do it. And that’s where local business directories can help, but only one of them. FindUsLocal.com has an exclusive feature that allows consumers and business owners to publicly interact with each other. The feature is called the Comments Section and it’s not only easy to use, but it offers local shop owners a great way to publicly keep the conversation going about their business.

Local marketing is an important aspect of running a local business, but you don’t have to break the bank to do it effectively. Instead, rely on local business directories to get your business seen, provide your business phone number for free, and create an engaging online conversation with your customers. Fortunately, you can do all of this for free on local business directories like FindUsLocal.com!