Tag Archives: local marketing

Local Businesses can Finish the Year with a Bang. Here’s How.

bangIt’s been a roller coaster ride for local business owners this year, hasn’t it? The year started off not so good for local shops as the news of a retail Armageddon traveled quickly. There were reports of store closings across the nation, and most local business owners were clinging dearly to every customer who walked through the door. But then, as the year progressed and holiday shoppers came out, things took a turn. Suddenly, people were trying to find US local businesses to shop at instead of buying online like they’ve done in years past.

In fact, this holiday season was the best on record since 2011, and local retailers saw a boom this holiday season. Commenting on a recent news release that talked about the favorable shopping season, senior vice president of marketing insights at MasterCard Sarah Quinlan said, “Overall, this year was a big win for retail.”

How Did Your Local Store Do?

How about you? Did your local shop see the major increase in sales that other local businesses did? The recent statistics show that there was an 18.1 percent increase in sales this holiday season over last year, and only 10 or 11 percent of those sales went to online stores. That means local businesses did the majority of sales this year as consumers decided to get out in their own communities and shop locally.

If you didn’t see an increase in your sales, it could be because of one simple thing: not having an online presence.

Why Do I Need an Online Presence if I Operate a Local Shop?

It seems counter-intuitive that local consumers would look online to find US local businesses, but that’s exactly what they do. And they don’t look for them on websites like they did in year’s past. Instead, they look for them on local business directories. These directories are designed to give people local results, and consumers are flocking to them everything they want to find US local businesses, restaurants, or service businesses. They’re simple to use, and people can get the results they need in seconds.

How Do I Get Listed on a Local Business Directory?

If you run a local shop, eatery, or service business, chances are that you already have local business listings on local business directories, even if you didn’t create them yourself. But the problem is that many of those local listings were created by using public data that may or may not be accurate. And if a potential buyers gets a wrong address or phone number and tries to visit your store with it, it will only frustrate them and they’ll likely end up going to your competitor.

Luckily, the process of creating an accurate local business listing is easy. Simply log onto a quality local business directory like FindUsLocal.com and claim your business. Then fill in as many correct details as you can and the consumers who find your local business via the local business listing will have all the correct information so they can easily find your shop.

Isn’t it good to know that something as simple as a local business listing on a good local business directory will help local consumers find you? Remember, the holiday shopping season isn’t yet over. Experts predict that between now and the end of the year, local business owners will see another surge in sales. Don’t let your business be left out of the upcoming sales, but ensure that buyers can find you by securing your online presence now. Just go to FindUsLocal.com and create your free local business listing and soon you’ll wonder why you’ve never used local business directories as a local marketing and advertising tactic before!

Local Business Sales Outperformed Online Sales This Year

sales-growthOver the past year, local business owners have received nothing but bad news about the state of local shopping and the future of their stores. For example, the local business directory FindUsLocal.com reported heavily on the mass of retail store closings that occurred across the nation this past year. Retail store after retail store was forced to shutter its doors due to a lack of foot traffic and dismal sales. People were buying online rather than taking the time to find US local businesses in their own neighborhoods.

But this year’s holiday sales reports have turned all of that on its head.

How Consumers Shopped this Holiday Season

Compared to years past, consumers spend more time in local stores buying those Christmas gifts than they have in years past and many local businesses are cashing in on those holiday sales.. In fact, MasterCard just released a study today that shows this year’s Christmas spending was the biggest in history. Consumers spend well over $800 billion and experts attribute that to the early discounts that retailers offered and the rising employment rates.

It said that between November 1 and December 24, sales for both local businesses and online stores rose 4.9 percent. That’s the quickest year on year increase since 2011. Automobile sales were excluded in the report.

And here’s where the news gets good for local business owners. Online retailers saw an increase in sales of 18.1 percent this year during the holiday shopping, but according to Sarah Quinlan, who is the head of market insights for Mastercard Advisors, that accounts for only 11 or 12 percent of the total retail sales. Most of those sales went to local businesses. “There’s growth, don’t get me wrong,” she said, “But we still love the experience of being in store.” This is one of the biggest local business insights of the year.

Did You See Your Share of Holiday Shopping This Year?

Quinlan attributes the strong retail sales to retail shop owners who tried new and innovative strategies to bring in the holiday shoppers. For example, local businesses that create local business listings on local business directories like FindUsLocal.com likely saw more shoppers than those stores that didn’t. That’s because today’s consumers look online when they want to find US local businesses, even when they’re looking for a store in their community.

How to Create Your Local Business Listing

If you haven’t created your local business listing with an innovative local business directory like FindUsLocal, it’s not too late. Experts predict that the post-Christmas sales will be huge this year as people are feeling more and more confident about the economy. If you haven’t yet created yours, simply head on over the local business directory and search for your business. Then, fill in all the details, being as thorough as you can to give consumers all the information they’re looking for.

The Christmas shopping season is over, but consumers aren’t ready to stop buying. There are a lot of sales yet to be made this year, and if you run a local business, you should do all you can to ensure that you see your share of them. Head on over to FindUsLocal.com right now and get your business listing. You’ll soon begin seeing the benefits that come from having your local business listing on a quality local business directory.

 

Local Businesses Saw a Boom This Holiday Season. And Experts Say There’s More to Come

W_N1511P26005CIf your run a local business, you probably saw a huge increase in sales this holiday season. The latest studies—just out today—show that spending this past weekend was almost equal to Black Friday. One reason for this is because Christmas fell on a Monday, and that gave shoppers a full weekend to buy more gifts before Christmas morning. But experts say that the uptick in sales was due to even more than that.

Consumer Confidence is Up

For the past few years, consumers haven’t felt confident in the economy, and that has made them hold on to their wallets during the holidays. That, combined with the fact that jobs were scarce and they were uncertain about their futures made for some pretty bleak numbers in the local business community. Even those stores that had local business listings on quality local business directories couldn’t seem to get enough customers through the door to make ends meet.

But now, things have changed.

The economy is picking up steam, tax relief is on the way, and consumers are feeling more confident than ever. Most experts agree that when people feel good about their economic future, they will spend more money—and that’s just what happened this holiday season.

It’s Not Over

Just because Christmas has passed, that doesn’t mean you should resign yourself to fewer sales until the busy spring season. In fact, the week after Christmas is typically known to be a boom for local businesses everywhere. People are out looking for after Christmas sales, and using all those Visa gift cards that they received as gifts. And according to this years statistics, many of them will be doing their shopping in local stores.

How to Attract Post-Christmas Shoppers

If you haven’t already created a local business listing in a quality local business directory like FindUsLocal.com, you may not see as many sales as you would like. That’s because today’s consumers look online when they want to find US local businesses, even when that business is in their own city or town.

Luckily, creating a local business listing as part of your online advertising efforts is easy and will only take you a few minutes. Here are the steps you should take to create yours now so all those post-holiday shoppers will be able to find your local business.

  • Go to a quality local business directory like FindUsLocal. Once there, enter your business name in the search bar and when it displays your local shop or restaurant, claim it.
  • Next, fill in as many details as you can. The more complete your local business listing is, the more consumers will trust it. Be sure to fill in your business name, phone number, address, website address, hours of operation, directions, and any other details shoppers will need in order to make the decision about whether or not to visit your local store.
  • You’ll need to make sure your new local business listing stays relevant in the eyes of the major search engine spiders that roam the internet for Google and Bing looking for local business results to display. The best way to do that is to continually feed it new content. As a local business owner, you’ve got an advantage because you can ask your customers to leave online local business reviews for your shop on your local business listing. You can also take advantage of the comments feature available only at FindUsLocal. This feature allows you to make live announcements about upcoming sales or other events.

Christmas is over, but the holiday sales have only just begun. Make sure you don’t miss out on any of the post-holiday sales by creating your local business listing on a quality local business directory like FindUsLocal.com.

How to Ensure Your Local Business Listings are Seen in the Search Engine Results

Be-Seen-Block-360x270While having a local business listing is one of the best things you can do for your local business—especially now that all of the holiday shoppers are out and about—it’s not enough to just haphazardly create one and then expect it to bring in tons of new business.

Just like any other effective  marketing and advertising effort, you’ll have to go about the process methodically and have the right information to make sure it works for your business.

But how do you do that? After all, not everyone knows how to set up a local business listing in a local business directory. We’ve thought of that and that’s why we’ve put together the primer below. It will show you not only how to create a local business listing, but also how to get the most out of it.

Step One: Choose the Right Local Business Directory

Not all local business directories are the same, and as in most things in life, some are better than others. For example, some of them are simply databases compiled by combing through the public records and using that information and providing it to the public. The problem with that is that the public records are oftentimes wrong, and so these databases frustrate consumers by giving them bad information, or they feed the search engine spiders the bad information, and that ends up hurting the search engine rankings of the local businesses listed there.

A better option is to list your business on a local business directory that is geared towards making the lives of its users easier and more efficient. For example, FindUsLocal.com is a local business directory that caters to consumers so that they visit it time and time again. And the more often they visit a local business directory that your store is listed on, the better chances you’ll have of being seen.

Step Two: Set up Your Local Business Listing

Once you’ve identified the right local business directory, it’s time to create a local business listing for your business. These local listings have taken the place of the old school phone books like the Yellow Pages, and it’s where people go to find US local businesses with their tablets, smartphones, or laptops these days. Think about it, when is the last time you looked in the Yellow Pages for in the community newspaper when you wanted to find US local businesses. That long, huh?

In order to set up your local business listing, you’ll need to first decide exactly how to list your business, because if you don’t it the exact way on every local business directory you list it on, you won’t see the results you want. That’s because varied listings only confuse the search engine spiders and that will hurt your ranking. So sit down right now and determine how you will list your business name, phone number, address, and website if you have one. Be sure to include stray words like “Inc.” or “Street” on all your listings if you include them on any.

Step Three: Keep Your Local Business Fresh

Now that you’ve created your local business listing, you’ll need to keep it active in order to stay at the top of the search engine rankings. There are two ways you can keep your local business fresh and we’ll talk about them both now.

  • Ask for reviews. Did you know that every time content is added to a local business listing, it attracts the attention of the search engine spiders and they reward it by giving it a higher position in the search engine rankings? It’s true, and one of the best ways to add content to your local listing is to ask customers to leave online reviews on it. Each time someone leaves a review, it’s seen as fresh content, and so the more reviews you have—and get them consistently—the more attention the spiders will pay to your local business listing.
  • Leave comments on it. When you create your local business listing on quality local business directories like FindUsLocal.com, you’ll have the ability to leave comments on it so the people in your local community can find out what’s going on in your shop or restaurant. For example, if you run a local restaurant, you can announce the lunch specials, and if you run a local shop, you can let the community know when you’re having a flash sale or hiring new staff. What’s even better is that the people in your community can also leave comments on your local business listing. They can talk about the things they like about your business, or simply send you a message that others in the community can see. And the best part about this feature? It’s absolutely free to use when you have a local business listing on FindUsLocal.com.

Local business directories are the place to be seen online for local businesses, and if you don’t have one yet, you’re at risk of losing some serious business. Rush over to FindUsLocal.com and learn how easy it is to create yours so you can be found online by the shoppers looking for a business just like yours.

How Local Business Owners Can Up Their Game with Local Business Directories

imagesIf you read the news over the past year, you would have thought that most local businesses were going to have to shut their doors. This year of the retail store closings epidemic was dubbed as Retail Armageddon because so many national chain local stores—along with mom and pop businesses across the nation—saw hard times as more and more people looked online for their shopping needs.

Boy, have things changed just in the past few months.

As the year closes, it seems that local businesses have once again captured the imagination of shoppers everywhere, even the Millennials who are notoriously known for shopping online, are spending their holiday cash in local businesses.

What about your business? Are you seeing the uptick in sales that so many are? And since it’s the holiday shopping season, local retailers are doing gangbusters all over the nation.

If you’re not yet cashing in on the local shopping movement by doing some smart online advertising, here are some ways to get your local business noticed by holiday shoppers now.

Make Sure They can Find You

When today’s shoppers want to find US local businesses, they don’t look in the phone book or scour local newspapers for coupons to clip. Instead, they look online. And nine times out of ten, they look for local businesses in local business directories. These local directories are designed specifically for the local shopper in mind and make it easy for them to quickly and efficiently get the information they need.

For example, if a consumer was looking for a clothing store in Los Angeles, California, they would type those words into the search bar on a local business directory like FindUsLocal, and they would be presented with a long list of clothing stores in their area. They could then go to each local business listing and read details about the business such as their store hours, phone number, and even get directions to the store. Local business directories make it so easy for consumers to find US local businesses that they are the only technique that most people use.

Make Sure They can Trust You

After consumers find your local business listing, they’ll need to see some social proof that tells them your local business is trustworthy. And these days, online reviews are the social currency most of them look for. Studies show that shoppers need at least 10 positive online reviews to trust a business, and the good news is that after they read them, a large percentage of them will visit your store. The reviews aren’t difficult to get either. Just ask your customers to leave them on your local business listing and 7 out of 10 of them will do it.

Make Sure They can Reach You

Finally, today’s shoppers expect to interact with the local shops they do business with, so you’ve got to give them a platform to do so. FindUsLocal.com offers a one of a kind communication tool that allows both business owners and consumers to leave comments about a local business listing. As a business owner, you can use this unique feature to announce sales and discounts, new product offerings, flash sales, job openings, or talk about volunteer work you’re doing in the community. The people in your town or city can use them to tell others about the wonderful experience they had in your shop or restaurant, or talk about their great finds in your store. It’s a great way to interact with your community—something all local business owners need to do more of.

If you’re ready to up your game as a local business owner, be sure to follow the above steps. Start by going to FindUsLocal.com and creating your own local business listing. After that, promote it, get those all-important reviews, and use it to interact with your community.

 

3 Ways to Use Customer Interaction to Drive Business to Your Local Shop

abc-of-driving-traffic-to-your-website1 (1)It’s the holiday season, and local business owners all over the country are doing what they can to drive as many customers into their stores as possible. After all, the more people who walk through your store, the more business you’ll do—and that makes for a very Merry Christmas.

But, unlike days in the past, you can’t just expect all those customers to find your store unless you put it in front of their eyes. And in today’s internet obsessed culture that means one thing: they need to be able to find your local store online.

What’s Wrong With the Old Way of Advertising?

That’s a question many local shop owners are asking, but they all eventually come to realize that things have changed, and the only way to make it in today’s culture is be seen online. But even that isn’t enough nowadays. Today’s consumers expect more from local business owners, and one thing they’ve come to expect is to interact with the local businesses they visit. In other words, you need to change the way you market your local business.

Social Media is So Yesterday

Most people still think of social media when it comes to customer interaction, but that’s fallen out of favor with a lot of local business owners. That’s because it takes a lot of time, patience, and money to build a loyal social media following, and that means taking away resources from your business. That’s why smart local business owners have turned to another form of online advertising and marketing: local business directories.

Local business directories are just like the major search engines, expect instead of having to dig through the results to find what they’re looking for, people only get the results they want to see. For example, if someone were looking for a garden shop on a large search engine, they would likely find articles about gardening, online garden stores, and if they’re lucky, a few websites to local garden stores in their area. But if they used a local business directory like FindUsLocal.com to look for their garden store, they would only see the garden stores in their town or city in the results. It’s no wonder consumers are flocking to local business directories to find US local businesses.

So, now that you understand how important it is to be found online, especially in a credible local business directory, let’s talk about the 3 things you can do right now to engage with the people in your local community.

Ask them for Reviews

The studies are in, and they show that most people today won’t visit a local business until they’ve read a few positive online reviews about it. And luckily, getting people to review your business isn’t all that difficult. The key is to ask—7 out of 10 people say they will review a business if asked. That means you should make it a habit to ask every customer to leave an online review when they’re checking out. And if you have employees, be sure to train them to do the same.

Leave Comments on Your Local Business Listing

When you’re a part of a quality local business directory like FindUsLocal.com, you’ll have the option of leaving comments for the people in your community. You can announce when a new product comes in, when you have a job opening, or when you’re having a sale or a special discount. As a local business owner, you should strive to leave at least 1 comment a day.

Encourage Customers to Leave Comments on Your Local Business Listing

You’re not the only one who is able to leave comments on your local business listing—your customers can too. They can talk about the great products they found at your store, give hints to other shoppers about what to order from the menu, or compliment you directly on your service or skills. And the great about these and all of your comments is that they are tied directly into a live steam so anyone logging onto FindUsLocal.com from the area will see them. Now that’s a great way to interact with your community!

Interaction is the new normal for online advertising, especially for local business owners. If you haven’t yet begun to interact with your customers, create your local business listing on a great local business directory like FindUsLocal.com and get started today. It can only help ring in those new sales during the holiday season.

 

How Local Business Directories are Changing the Way Retailers Market Their Stores

download (7)Have you looked through a local newspaper lately? What about your mailbox? When is the last time you received an envelope filled with coupons and discounts from local businesses? And you probably still receive a copy of the local phone book once a year, but really, when is the last time you used to find US local businesses in your area? If you’re like most Americans, you haven’t used any of these tactics to find local business in a few years, and guess what? Neither have your customers.

The New Way to Find US Local Businesses

There is a new kid in town when it comes to marketing and advertising a local business and that is local business directories. These local directories are quickly becoming the go-to way to find a local shop or restaurant because today’s consumers now look online when they want to find local businesses.

And in recent years, they would look to the major search engines such as Google or Bing, but these days, they turn to local business directories.

What are Local Business Directories?

Imagine a search engine that would give you the results you wanted without all of the extra things you didn’t. For example, if you wanted to look for a local florist, you would only see local florists in the search engine results instead of a bunch of articles about how to arrange or grow flowers, and some URLs to some national florist chains. That’s exactly what local business directories do. If you go to a quality local business directory like FindUsLocal.com and type in “florist,” you will see all of the florists in your local area.

How Do They Do That?

It sounds too good to be true doesn’t it? After all, how does a local business directory know what your local area is so it can show you all the local results? It’s called GEO location technology, but you should know that not all local business directories use it. But those that do, like FindUsLocal, automatically match the results its visitors see with their area by reading their location when  they log onto the site. For example, if you were to log on from San Antonio, Texas, FindUsLocal would only show florists located in that city in the search results.

What Else Do Local Business Directories Offer?

The fact that consumers can find US local businesses that easy is a major advantage, but some local business directories like FiindUsLocal.com go even further to make consumers happy. For example, this local directory offers a plethora of features that keeps people coming back to its site over and over again—which means the businesses that are listed there will be seen more often. Here are just some of the features the local directory offers:

  • Local news. Some people want to skip the national news and find out what’s going on in their local community. FindUsLocal.com includes a local news feed on the home page for all of its visitors.
  • Local events. When is the last time you tried to find out which concert, sporting event, or play was coming to your area? You probably had to call multiple venues or search several sites online. FindUsLocal offers a live feed that shows all of the local upcoming events in visitor’s area—and then offers a handy link that takes them directory to the site selling the tickets. You won’t find that on any other local business directory.
  • Local community. One of the best things about running a local business is the way you get to interact with your community, but these days, all of that interaction occurs online. Until recently, that meant you had to build a large social media following and then post several times a day in order to keep people interested. But the creators of FindUsLocal.com changed things when they began to allow both consumers and local business owners the opportunity to leave live comments on local business listings. That means consumers can share their experience with others about their experience with your business, and you can leave comments about upcoming sales, job openings, or announce when you have a new product offering. This two-communication is key to local business marketing, and it’s free to use when you create a local business listing on FindUsLocal.com.

Local business directories have changed the way you should be marketing your business to bring more customers into your store. If you haven’t yet taken advantage of this free and effective marketing took, what you waiting for?

Why Retail Shops and Restaurants Should Give Thanks to Local Business Directories

Thanksgiving Clip Art Banner 03It’s Thanksgiving Day and all across the nation people are sitting around the dining room table and enjoying good food, family, friends, and great conversation. And a part of that conversation focuses on what they have to be thankful about. Some of the most common things spoken about are good health, adequate finances, friends who are always there for them, and a safe, warm place to live. But one of the greatest things to be thankful for this time of year—at least for local business owners—is local business directories.

What are Local Business Directories—and Why Should You Be Thankful for Them?

Put simply, local business directories are the key to getting all those customers who find US local businesses online into your shop, service business or restaurant. These directories have taken the place of the major search engines when it comes to finding US local businesses because, unlike the large search engines that mix local results with articles on the topics and national chains, they only serve up local results. For example, if someone went to a local business directory like FindUsLocal.com and searched for a donut shop in their town or city, they wouldn’t see online donut shops mixed in the result, and they definitely wouldn’t find recipes and articles about making donuts. That’s why local business directories have become so popular with consumers: they give them what they want in a simple, easy to use format. Using these directories is a great way to bring online visitors to your own store.

3 Reasons to Be Thankful for Local Business Directories

If you’re looking for something else to be grateful for this Thanksgiving and you run a local shop or restaurant, we’ve put together 3 reasons why you should include local business directories in your list of things to be thankful for.

  • Local Business Directories Provide Free Advertising. It takes a lot of money for local business owners to get the word out about their business to online consumers—unless they create a local business on a quality local business directory. That’s because the best local directories spend a lot of money to draw in local consumers to their website, and if your business is listed on one of them, you will benefit from all their advertising and marketing efforts. Just be sure to choose a local business directory that actively advertises itself, like FindUsLocal.com.
  • Local Business Directories Take Away the Need to Huge Social Media Accounts. Many local business owners are frustrated because it takes so much time and money just to connect with local consumers on social media platforms like Instagram, Twitter, and Facebook. But if you use a local business directory like FindUsLocal, you can bypass all that effort. The directory allows both consumers and local business owners to leave comments on a local business listing, which is a great way for business owners to interact with their community—without all the time and money social media requires.
  • Local Business Listings are Easy to Set Up. Unlike most effective marketing techniques, setting up a local business listing is easy as pumpkin pie. In fact, all you need to do is go to FindUsLocal.com and claim your listing. Then fill in as many details as you can, keeping them consistent with any other local business listings you may have. Then, use the comments section to interact with the community and ask your customers to leave online reviews on your business listing.

Most people have a lot to be thankful for this holiday, but local business owners have one more thing they can be grateful about: local business directories. Have you set up your local business listing yet?

 

How Your Customers Find US Local Businesses

LKd3Qpzd_400x400The art of running a retail store has changed dramatically over the past few years. Not that long ago, all you needed to do was carry good products, employ a staff of friendly and knowledgeable people, buy an advertisement in the Yellow Pages, and run a couple of ads in the local community paper every week. The people in your community would learn about your business this way, and then tell their friends and family about it, which brought in more people to your store.

Boy have times changed.

Today, while it’s still important to carry great products and hire the right people, using those marketing and advertisement methods to attract new customers won’t reap the same results. In fact, local business owners who still rely on those methods are likely doing very poorly.

So what’s the answer? Being seen online in places like local business directories.

Why the Old School Marketing and Advertising Methods Don’t Work Anymore

With the advent of the internet, everything changed. At first, people used it to find information and online businesses, but as things evolved, people now use the internet to find US local t and restaurants. That’s because people now rely on their mobile devices to find local businesses. For example, if a couple were looking for a local restaurant to eat at, they wouldn’t buy a newspaper to look for ads, but instead, they would pull out their smartphone and look online for an eatery.

That’s why it’s so important for local business owners to ensure that their service business, restaurant or retail shop can be found online.

What’s the Best Way to Be Found Online?

Local business directories are changing the way people try and find US local businesses. Before they came along, a person would search a major search engine to find the business, but the results would always be mixed with national chain businesses and articles about the topic. People became frustrated with it, and the large search engines looks for ways to better display local results. But they failed miserably, and that’s why local business directories came on the scene.

How Local Business Directories Help Customers Find You

A local business directory like FindUsLocal.com is designed to help consumers find US local businesses. These sites are set up to easily allow people to input a search term, and only see local businesses in their area in the results. For example, if someone were to type in Mexican Food Restaurant into the FindUsLocal local business directory, they would see all of the Mexican restaurants in their city or town.

How to Get Your Business Listed on a Local Business Directory

Can you see why you should use local business listings? If you want to reap the benefits of having your business listed on a local directory, you’ll need to create a local business listing on it. To do so, simply go to a quality local business directory like FindUsLocal.com and claim your listing. Enter all the details, such as your business name, phone number, address, and website if you have one. Be sure to list the details exactly the same on every local business directory you use—otherwise the search engine spiders won’t know the listings belong to your business and they won’t do you any good.

Taking a proactive approach to ensure consumers can find your local business online is one the smartest things you can do to ensure its future success. If you haven’t already created your local business listing, head on over to FindUsLocal.com and do it now. Who knows? Potential customers may be looking for a local business like yours right now.

 

3 Ways to Make Your Local Business Listings Shine

let_your_light_shine_by_kevron2001-d6z3r1tIf you run a local shop, service business or restaurant, you understand just how times have changed in terms of marketing your business and attracting the attention of new customers. After all, unlike online businesses, most of your sales come from the people who live in your community.

But even those people use the internet to find US local businesses, something too many local business owners just don’t understand. That’s why having your business listed on a local business directory is key to success in this internet consumed world.

But just creating a local business listing isn’t enough anymore. These days, you’ll need to pay strict attention to how you create it, and then take a few steps to ensure that it works to draw new people to your store. Here are four ways you can make your local business listings shine.

Choose the Right Local Business Directory

There are a lot of local business directories online, but not all of them will help you bring new customers through the door. In fact, if you choose the wrong one, it could actually hurt your chances of being seen by the search engines. The key here is to choose a quality local business directory like FindUsLocal.com. These types of directories spend a lot of advertising money to ensure that the local businesses listed on it are seen in the search engines. What’s more, the local directory makes it fun for visitors to use it by including a lot of additional features that keep them coming back again and again. For example, they list all of the upcoming concerts, plays, and sporting events, and then include links so visitors can buy tickets with the click of a mouse. Details like these not only keep people coming back to the site, but ensure that your local business has a much better chance of being seen every time they do.

Create Your Local Business Listing the Right Way

Many people think they can simply type in a few details to create a local business listing and they will have a powerful way to attract new business, but unfortunately, that’s just not true. In order to be successful with your listing, you need to pay attention to the details about how you set it up. And one of the most important details is how you list your business name, telephone number, address, and website address.

You see, the search engine spiders that classify all the citations of your local business and use them to determine how far up in the rankings you’ll be seen are looking for citations that match. (A citation is a mention of your local business on a reputable website.) Good quality local citations can boost your business because it will cause your local business listing to be seen higher up in the search engine results.

When you’re ready to create your local business listing, you must first determine which business name, address, phone number, and website you’ll use in them. For example, if your business name is GC Roofing, Inc., you will need to determine whether or not to use the “Inc.” in your local business listings, or simply list your business as GC Roofing. This small detail can make the difference in whether your local business listings help boost your sales or not.

And it’s not only your business name that you need to pay attention to. You’ll also have to ensure that your business address, phone number, and website—if you have one—are all listing in the exact same way.

Local Business Listings Must be Kept Current

Finally, in order for your business to benefit from you local business listings, you must work to keep them fresh and current. One of the key points to a successful online advertising campaign is that it must be consistently updated in order for the search engine spiders to recognize and reward it, and that’s no different with a local business listing.

But how can you keep your local listing current when you’re not in charge of the site? By using comments and reviews. You see, every time someone leave a review for your business on the local business directory, the search engine spiders view it as fresh content, and that will up your rankings. The same is true every time you or a customer leaves a comment associated with your local business listing. (It’s important to note that FindUsLocal.com is the only local business directory that allows business owners and visitors to leave comments about a business.)

In other words, you can’t just set it up and forget about it. In order to maximize the benefits of your local business listing, you need to treat it like any other marketing effort and work to keep it fresh and updated.

Local business listings are one of the best ways to get your local business in front of in consumers, but in order to be successful, you have to go about it the right way. Just follow the 3 steps above, and be sure to list on a quality local business directory such as FindUsLocal.com.