Running a local business has required the same skills and marketing and advertise techniques for decades, but recently those local business owners who want to increase sales and stay in business have been forced to reevaluate their efforts. For example, simply running an ad in the local phone book or advertisements in the community newspaper doesn’t work anymore. Instead, it’s necessary to have an online presence in order to attract today’s tech-savvy consumers. Continue reading “Why Creating a Local Business Listing Will Increase Your Sales” »
With all the talk about the retail store closings that are hitting local communities across the nation, it’s easy to become discouraged. But not everyone agrees that all is lost when it comes to local business. For instance, Joseph Hancock, a professor at the Drexel University Westphal Collage of Media Art and Design says he doesn’t believe retail is dead. But he does believe that local shop owners need to think differently. “Retailers really need to think outside the box on how they want to appeal to customers,” he says.
And the main way to do that? With local business directories like FindUsLocal.
What are Local Business Directories and How can They Bring in New Business?
Times have changed and local retailers need to take a hard look at how they reach out to new customers. In the past, it was enough to place an ad in the local newspaper or pay for an expensive phone book ad. But today’s consumers don’t look in either of those places when they want to find USA businesses. Instead, they look online.
But until recently, that’s been a problem for many local business owners because they don’t have a website or any other place where today’s internet savvy customers can find them. Let’s face, people today look to their cell phones or laptops when they want to find USA local businesses. But if a local business owner doesn’t have a website, how will they bring in the business? Local business directories, that’s how.
A local business directory is like a special search engine that people use when they want to find US local businesses. They simply type a keyword into the local directory’s search bar and they will see the results from their local area. For instance, if someone were looking for a coffee shop in Seattle, they would type “coffee shop” into the FindUsLocal search engine and they would see a list of every coffee shop in the city. The ease of use is why so many people have turned to local business directories when they want to find USA local businesses.
4 Additional Reasons People Love Local Business Directories
If the fact that local business directories are where people go when trying to find US local businesses, we’ve put together this brief list of other benefits people get from using them. Here are 4 additional reasons why your customers love—and use—local business directories.
- GEO Location Technology. These days, people want things to be easy, and local business directories that are easy to use are the first place people look when trying to find local businesses. And directories like FindUsLocal.com make it even easier. They use GEO location technology and that means when a person logs onto the site they will see a customized home page that only shows things from their local city or town. In other words, every person who visits the site sees a home page uniquely designed for them.
- Events Happening in Their Area. Everyone wants to know what’s going on their community, and that includes the concerts, theatre events and sports games coming to town. But getting that information isn’t always easy. Unless of course, they go to a local business directory like Find US Local. This local directory shows visitors the events coming to their area on their customized home page. What makes this even better for consumers is that the local directory includes a link beside each event that leads them a page where they can purchase tickets.
- Local Reviews. Online reviews are playing a more and more important role in how people chose the local businesses they visit. In fact, recent studies show that people trust online reviews as much as they do a personal recommendation from a friend or family member. And local business directories like Find US local allow people to leave reviews for the businesses they’ve visited in their area.
- Customer Interaction. Finally, today’s consumers want to interact with the local businesss they buy from, and most of that interaction happens online. But that can be a problem for local businesses that don’t have an online presence. Unless of course, you have a business listing on a quality local business directory. Find Us Local has a feature called the Comments Section, where customers can leave comments that you can respond to or you can use the section to announce sales, new products, or anything else you want the local community to know about.
As you can see, local business directories play an important role in the development and growth of local businesses. If you haven’t already claimed your local business listing on Find Us Local, what are you waiting for? Once you list your business, you’ll reap all of the benefits that come from being seen on quality local business directories.
Are you someone who makes it a point to shop in your local community whenever you can? If so, then you’re probably aware of the most commonly quoted benefits such as bringing the community together, reducing your environmental footprint, and knowing who you buy from.
But there is another important benefit about shopping locally: it helps others in your community.
It’s true, local business do more for the local economy than big box or chain stores, so if you want to put your dollars to work in your area, shopping local is a great way to do that.
Let’s take a look at a few ways local businesses do this.
When you spend your money in a local store, that money tends to stay in the community, and some of it goes to charities and other programs that help the locals. For instance, the local business owners use their profits to pay for community schools, churches, community functions and fundraising events that benefit local people. So when you keep your dollars close to home, you can rest assure that those dollars will stay in your community.
Local Dollars Grow the Community
In addition to charitable events, the profits from local business help keep the local economy robust and strong. Studies have shown that for every $100 local store owners receive, they use it to hire more local employees, buy more products and services from other local companies, and of course, contribute more to local causes than the large chains in the local area do.
In fact, one study conducted in Chicago shows that when a big box chain moves into a local area, it tends to hurt that area economically. The study showed that for every $100 earned by a local business, it resulted in $68 in additional economic activity in the community. In contrast, for every $100 a big box store earns in a community, it results only about $43 in increased economic activity for that community. Think about it—that’s twenty-five dollars less that goes into your local economy for every $100 that you spend at a big box store instead of a local business.
Kent County, Michigan decided to study the matter, and after looking at the numbers closely, they determined that the community would gain 1,600 new jobs and $140 million in increased economic activity if local residents began shopping locally just 10 percent more of the time. In other words, if every local resident went to their local grocer instead of a chain grocer one times out of ten, they would make a significant impact.
As you can see, shopping locally can be a big boon to any local community, and will help the local residents in many different ways. If you’re not sure which local stores you should shop at, be sure to check out the local reviews and business profiles on local business directories such as FindUsLocal.
And if you haven’t begun to patronize your local businesses, maybe you should think about making the switch today. After all, wouldn’t you rather see your hard-earned money benefit the local community that you life in instead of lining the pockets of some big box store?