Every decade or so, something comes along that shakes up the business world and makes it easier and more efficient to operate. In the 80s it was the fax machine, in the 90s cell phones entered the picture making the need for answering services all but obsolete. Then in the 2000s social media exploded, which gave small business owners the chance to take their marketing and branding image directly to consumers rather than having to rely on expensive marketing tactics. Now, as we approach the next decade, local business directories are once again changing the way we do business.
What are Local Business Directories?
In years past, whenever someone wanted to find a store to shop at, they would use one of the big search engines like Google to find it. But as internet marketers got more savvy, they figured out how to manipulate the search results and before long, it was only the large companies with huge advertising dollars that made it to the top of the results. The outcome was that small, local business owners were left out of the game because they simply couldn’t compete.
Next came an attempt to once again manipulate the search engine results by adding city names to keywords in hopes that those results would rise to the top when searchers looked for them. And while the tactic offers some relief for small mom and pop shops, it doesn’t do much.
Enter local search directories.
A local search directory is a search engine that is geared toward local results. Consumers use them to find local shops or restaurants in their area because it’s simply too difficult to do that on a major search engine. Some local directories, like the one found at FindUsLocal, use GEO technology to automatically match the visitor’s location with the results they see. This allows for a stress free way for consumers to search for the businesses they want.
So, what are the three reasons why local business directories are the wave of the future? Check them out below:
- People want to shop local. There is a massive amount of people who have determined in their hearts to stop buying from big box stores and other mammoth retailers. Instead, they want to support local business owners, knowing that the money they spend in these shops will be put back into the community. The best place to find local shops is a local business directory.
- People want more personalized results. The large search engines have become unwieldy the results are unpredictable. When people are looking for local businesses, they want it to be easy and straightforward, something they can’t get from a giant search engine. Only a local directory can give them that kind of experience.
- People don’t want to be gamed. Most people understand that the top results they see after a search on one of the large search engines has been bought and paid for. In other words, they get that the top spots in the results are there because they have paid for them or they have used other tactics to get there. On the other hand, the results they see on a local business directory are there because…well, because that’s where they belong. There is no gaming a local directory, they’ll only see the true options for their area.
As you can see, those consumers who want to find local results are turning to local search directories for a myriad of reasons. If your business isn’t already listed, head on over to FindUsLocal.com now and make sure its seen the next time searches for a business like yours in the area.