Do you remember the days when all consumers had to do to find you was pick up the Yellow Pages and look in your category? In those days, all a local business owner had to do was take out a large ad in the book and wait for the phone calls to come in.
My, how things have changed.
These days, consumers don’t go to the Yellow Pages to look for local businesses, they go to their laptops, PCs, and mobile phones. But if you run a local shop and not an online store, how can you attract those potential customers to your business.
The Studies are In: Online Consumers Use Search to Find Local Businesses
Internet marketers have struggled over the past few years in an attempt to figure out how to get local businesses in front of online consumers. After all, not all searches are for online shops—consumers still look for businesses in their local area to shop. And so for years, the leading digital marketers told local business owners that in order to be found in searches, they should include their city in the keyword phrases they put on their websites. This resulted in a lot of awkward online content that only served to confuse customers. For example, if a cake bakery in New York was trying to draw local consumers, she would write articles that included keyword phrases like “Are you looking for a New York cake bakery?” And while this would appear natural once, or maybe even twice in an article, marketers were instructing businesses to “stuff” the articles with these keyword phrases, which resulted in unreadable and useless content.
Luckily, times have changed. The new studies show that online local searches are exploding.
The Numbers Don’t Lie
Over half of online searches are done via a mobile phone, and of those searches, half of them are local searches. In fact, studies show that 95 percent of consumers who use mobile searches look for local businesses. With figures like that, it makes sense for every local business owner to make sure their business name comes up in those searches.
How to Show up in Local Searches
Luckily, it’s not difficult to show up in the local searches. Instead of competing with large, nationwide online shops, you can market directly to those consumers in your area by advertising on the sites they use to find local businesses.
Local business directories are specialized search engines that are becoming more and more popular with consumers. With them, they can log on and instantly see local news and happenings, along with listings of the businesses they need in their area. And if they use advanced local directories, like ours at FindUsLocal, they’ll be shown their local listings automatically because of GEO technology. For instance, if a San Diego resident logged onto FindUsLocal to look for a pet store, the site would “read” her location and show her the local news and business listings.
If you’re looking for a way to get your site to show up in the local listings, you should list your site on our directory as soon as possible.
After all, times are changing and as people look more and more to the internet to find the local businesses they want to shop in, you’ll have to keep up with the times in your marketing efforts. Why not go to FindUsLocal right now and list your business? You never know who will be looking in our directory for a business just like yours in the next hour.