Tag Archives: local SEO

3 More Local SEO Tips to Bring in the Crowd

local-seoYesterday we talked about three hacks you can use to boost your local SEO efforts for your small business. We discussed the importance of appealing to local consumers in your area because that’s how people find local businesses these days.

But because this marketing technique is so important, we decided to give you three more tips today. After all, if you’re going to use local SEO to make your business more discoverable, you need all the help you can get. So, here are three more great SEO tips that help you draw in the local crowd.

Build Editorial Links

Google uses links to and from your website to determine where to place it in the search results, and if you have good incoming and outgoing links, you’ll rank higher. One of the best ways to get those links is to write articles for non-competing websites that somehow relate to your industry. For example, if you run a local restaurant, look for other websites that are related to the food industry and ask them if you can write guest posts for them. You might write articles that include recipes, or more community focused articles, depending on the website. Be sure to include links to your site in the article, and then link to the article from your website.

Use Social Media to Build Signals

Social media is about more than just building a two-way conversation with your audience. It also is a great way to show Google that people are talking about your site, which will get your search engine ranking up. To get the attention of the search engine spiders, be sure to post your blog content to all of your social media channels, and then promote the posts that get a lot of activity.

Keep Track of Your Progress

If you’ve implemented all of the hacks we’ve talked about in the two articles, including getting your business listed on our local business directory, your sales are surely going up. But you’ll need to keep track of which blog posts, keywords, and tactics are getting the results so you can concentrate on using them more. By using Google Analytics, you’ll be able to see in real time which of your efforts are paying off.

Don’t rely on old-school methods to get consumers into your local shop. Instead, begin using the local SEO tips we’ve outlined in these two articles and increase your local business quickly.

3 Local SEO Hacks to Grow Your Business

downloadLocal business have an uphill battle getting consumers into their shops these days because the world has gone digital. In the past, local business owners could rely on community advertising and word of mouth, but those tactics don’t get the results they used to. Now days, consumers are attached to their laptops and mobile phones, and if a local business can’t be found online, they may not be around for long.

And while SEO tactics have been around for a while, they have mostly benefited online stores. But luckily, experts now agree that local business owners can use them as well. But if you’re going to use SEO to draw consumers to your local business, there are a few things you need to know. You’ll have to go about it differently in order to see the best results. Here are three hacks that will help you develop a successful local SEO ad campaign.

Make Use of Keywords

I know—you’ve heard this advice before, but do you understand how to put it into real world action? It’s really not as difficult as it seems. First, you should go to Google AdWords and set up a campaign. Next, enter your website and use the keyword tool. You’ll be shown a list of keywords that your website is associated with, and it’s these keywords that you should use in your advertising efforts and in the content you put on your website.

Get Local Citations

Next, it’s vitally important that you claim your business profile on reputable local business directories so local consumers can find you. In addition, once you’ve claimed your profile an optimized it, the Google search engine spiders will give more weight to your website, which will cause you to move up in the search results. Be sure to use reputable local directories like FindUsLocal.

Ask Customers to Leave Reviews

Finally, as a local business, it’s important that you have reviews on the local business directory you’re listed on. Consumers give great weight to reviews these days, and in fact, many of them wouldn’t dream of visiting a local business unless that business had been vetted and reviewed by other customers. Once you claim your profile, begin asking customers to leave a review on the business directory so others will feel comfortable visiting your shop.

Local business owners don’t have to be victims of the digital age. Instead, put the above three tips into action and begin to tap into consumers who rely on the internet to find the businesses they frequent.

How to Use Recent Study Highlights to Improve Your Local Business Ranking

local-seoLocal business owners have to look at SEO rankings in a completely different light than other business that only sell online. That’s because a traditional ecommerce seller can market to consumers across the world and use the same SEO tactics as anyone else. They only have to concentrate on using the correct keywords, and often enough, that’s all it takes to get the public to their site.

But if you run a local business, things are a little different. In fact, local SEO is becoming more and more important for local businesses, but unfortunately, many of them don’t understand how to use this valuable tool.

Luckily a recent study sheds some light on what makes some local business owners more successful with SEO than others. Let’s take a look at some highlights of the study so you’ll be better able to properly use local SEO to bring in more business to your store. Let’s take a look at what the study reveals and how you can apply it to your own local SEO efforts.

You Need Links—Lots of Them

Perhaps the biggest takeaway from the study is how important links are to a successful SEO local campaign. The study shows that those local business owners who have links to industry relevant sites, along with other appropriate links, are far more likely to show up higher in local search results. Keep in mind that linking to your listing on our site will give you credibility in Google’s search algorithm, and that will help you climb the rankings. The study also says that “links are the key competitive differentiator even when it comes to Google My Business Rankings.”

Your Website Signals Will Also Increase Your Ranking

Just as those sites that use traditional SEO ranking signals to improve their rankings, local business owners need to use them as well. For example, in the study, those local businesses that used keywords in their site’s content, as well as longer articles, did better in the rankings. And if you can generate some organic website traffic, that also will help you rank higher in the local listings.

Send Signals to Google My Business

You’ll want to show up in Google My Business (GMB), along with all the other local business listings, such as FindUsLocal, and one of the ways to accomplish that is to use signals within the GMB page. For example, you can use photos, reviews and make sure that you claim your Owner Verified Profile on the site. In addition, the study shows that if you use a keyword in the GMB page’s business name, you’re likely to show up 1.5 spots higher in the rankings.

Interestingly enough, the study shows that some factors that most people believe are important, don’t substantially contribute to a higher ranking. For instance, although it’s important to have consistent citations, the study proved that the overall volume of them doesn’t really matter. And using city based keywords actually has a negative impact on the rankings. For instance, those sites that use keywords such as “Los Angeles bakery” do worse in the rankings than those that don’t use Geo text keywords.

The Bottom Line

The results of the study offer an important guide for local businesses that want to improve their visibility in the local search results. Keep in mind that the more local directories that you’re in, the better chances you’ll have of being found by new customers. Why not start now by listing your local business on our site right now? You never who will be looking for a business just like yours within the next hour.

Why Local Directories are More Important Than Ever for Business Owners

mobile-local-searchIf you’re a local business owner, you understand just how important it is for potential customers to be able to find you online. After all, gone are the days when people would pull out the yellow pages to find a local businesses. Instead, most people today who are looking for a business in their local area will either jump on their computer to look up the information, or do a search on their mobile phone. And if your business name doesn’t come up, you could be missing out on some serious business.

But recent changes to Google’s algorithm has made it very difficult for local businesses to show up in the search results, even if the person is looking for local results. Here’s a brief overview of what changes Google has made, and what you can do to help keep your business relevant online.

 The New 3-Pack

In the past, when someone typed in a local query, such as “dry cleaners San Diego,” they would be presented with a list of seven names of local businesses. Business owners would either pay an SEO expert to get them listed in these results, or spend a lot of time perfecting their own websites SEO in order to achieve it. But last year, Google changed everything when they went to a 3-pack. Now, instead of seeing seven local business results, people only see three.

As you can imagine, the fewer available spots are fiercely fought over by business owners. And to make matters worse, Google has now began allowing some of those spots to be taken up by ads.

It’s no wonder so many local business owners are turning to local business directories like ours so they can still be found by consumers in their area.

How to Increase Your Changes of Getting in the 3-Pack

If you want to get your business listed in Google’s 3-Packs, there are a few things you can try. Here are some changes you can make to your SEO that should help increase your chances.

Use SEO on Your Pages

Make sure that you’ve maximized SEO on all pages of your site. You can do this by putting keywords in your titles, business titles, meta descriptions, header tags, page content, illustrations and even client testimonials.

Link to Local and Authoritative Sites

You will need relevant links in order to get ranked on Google, and for local SEO, local links are the best. Link to any relevant, local business to get a boost to your rank, as well as any authoritative site in your industry. At the very least, link to your Google My Business profile, as well as to your link on FindUsLocal, or any other local directory your business is listed on.

Maximize Local Directory Citations

Being listed on local directories can really help your rankings, but only if it’s done right. For instance, you’ll need to ensure that each and every local listing has the same name, address, phone number and web address. If they differ, it will hurt your rankings because Google’s spiders won’t be able to trust the information, so it won’t understand if you are one business, or many with different addresses.

Get Some Quality Reviews

Although it’s slight, Google does take reviews into consideration when ranking sites. Even if you only have a few reviews, it can only help in your efforts to show up in the local search results.

Enhance Your Social Media Signals

Some experts says that Google ranks those sites with a social media presence higher in the search engines. To make the most of your efforts, link your social media profiles to your website, be active on social media, and use keywords in your social media profiles and address, if possible.

Of course, even if you do all of this, it won’t guarantee placement in the 3-Pack in your industry. But there is something you can do to ensure that you’re always seen whenever customers are looking for a business like yours. Local business directories are quickly becoming the go-to place for local businesses because all you have to do to show up in these search results is list your business. Yes, it really is that easy. Start by checking out our page and then imagine your own business on it. Every time someone from you area searched for a dry cleaner, or pet supply store—or whatever type of business you own—your name will appear to them.

In a world where local businesses are struggling just to be found, doesn’t it make sense to list yours and stay competitive in an ever challenging business environment?