Yesterday we talked about three hacks you can use to boost your local SEO efforts for your small business. We discussed the importance of appealing to local consumers in your area because that’s how people find local businesses these days.
But because this marketing technique is so important, we decided to give you three more tips today. After all, if you’re going to use local SEO to make your business more discoverable, you need all the help you can get. So, here are three more great SEO tips that help you draw in the local crowd.
Build Editorial Links
Google uses links to and from your website to determine where to place it in the search results, and if you have good incoming and outgoing links, you’ll rank higher. One of the best ways to get those links is to write articles for non-competing websites that somehow relate to your industry. For example, if you run a local restaurant, look for other websites that are related to the food industry and ask them if you can write guest posts for them. You might write articles that include recipes, or more community focused articles, depending on the website. Be sure to include links to your site in the article, and then link to the article from your website.
Use Social Media to Build Signals
Social media is about more than just building a two-way conversation with your audience. It also is a great way to show Google that people are talking about your site, which will get your search engine ranking up. To get the attention of the search engine spiders, be sure to post your blog content to all of your social media channels, and then promote the posts that get a lot of activity.
Keep Track of Your Progress
If you’ve implemented all of the hacks we’ve talked about in the two articles, including getting your business listed on our local business directory, your sales are surely going up. But you’ll need to keep track of which blog posts, keywords, and tactics are getting the results so you can concentrate on using them more. By using Google Analytics, you’ll be able to see in real time which of your efforts are paying off.
Don’t rely on old-school methods to get consumers into your local shop. Instead, begin using the local SEO tips we’ve outlined in these two articles and increase your local business quickly.