If there’s one thing all the Internet marketing gurus agree on for 2016, it’s that local business directories will become ever more important in marketing for local businesses. Whether you own a restaurant, give piano lessons, or adjust people’s spines for a living, your business growth will rely on online sources to drive new customers and engage with existing ones. More and more of your potential customers are looking to their mobile apps and online search engines to find contractors, dentists, pizza shops and the hottest Christmas toy at the best price. Here are some top reasons you need to get your business listed on local business directories like FindUsLocal.com.
Local Business Directories Feed Information to Top Search Engines
Major search engines get a lot of their information about local businesses from online business directories. They use the information to help very location, determine whether a company is still in business, and draw business hours and other information from those listings. That’s one of the reasons you want to make sure that all the information in your business listing is up-to-date and accurate. Nothing will kill your business quicker than the wrong telephone number on Google.
You Can Control the Information in Your Listing
When you claim your listing on one of the business directory services, you can update much of the information and make sure that it’s accurate. Depending on the directory, you may be able to make other changes to your listing, including adding a photograph – and you know what they say about profiles with pictures. That doesn’t apply only to dating profiles. Business profiles with pictures also get a lot more attention and love.
Get More Credibility for Your Local Business
Google calls it “authority” – but what they mean is credibility. Pages with more authority get listed higher in search engine result pages, making it easier for businesses to snag a coveted top three search results position. That’s important because market research has consistently shown that people click on one of the top three results in their search results more often than on any other listing. Getting listed in local search listings and directories increases your business’ credibility – and your website’s authority with major search engines.
Score Some Incoming Links to Your Website
Incoming links is one of the signals that search engines use to determine whether your website has something people are looking for when they search something online. The more relevant links there are to your page, the more convinced the search engine bot is that your website is one their visitors want to see. The best local business listing pages often give you a live incoming link from their webpage to yours, in a category that’s relevant to your business.
Often, local business directories offer you the opportunity to get a featured listing, which gives you even more perks for your website. In most cases, it will cost you less than an old telephone directory listing – and get you far, far more impressive results for a relatively small investment.