Tag Archives: online reviews

3 Ways to Ensure 2018 is a Great Year for Your Local Business

downloadThe calendar has changed and it’s official: it’s the start of a new year. 2017 brought with it many challenges and blessings for local business owners, but now that the page has turned, you should do everything you can do ensure that 2018 is a great year for your local business.

If you paid attention to the news about local business in the past year, you saw that at one point, the experts were predicting that local business was all but dead. It was dubbed the Retail Armageddon as we watched local store after local store shutter its doors. This happened all across the nation.

Then, at the last minute, local business sales began to skyrocket. In fact, the most recent studies show that consumers bought locally this holiday season more than they did since 2011.

How to Cash in on the Local Business Boom

If you run a local business and haven’t seen the boom in sales that your competitors have, it probably boils down to one thing: whether or not you have an online presence so today’s tech savvy consumers can find your local store or restaurant.

If you don’t already have one, here are four things you need to know before you set up your local business listing.

Having a Company Website isn’t Enough

In the past, local business owners simply created a company website and relied on it to bring in new business. That was fine a few years ago because when someone wanted to find US local businesses, especially a specific one, they looked online for the company website.

But consumer behavior has changed that tactic doesn’t work anymore.

Yes, you will get some customers that way, but most people nowadays use local business directories when they want to find US local businesses.

Local business directories are similar to the major search engines except they are designed to only give consumers local results. For example, if you search for a local store on a local business directory like FindUsLocal.com, you will only see local stores in the results. No articles about the topic, or national chains in the listings.

So, even if you already have a company website, you’ll need to create a local business listing on reputable local business directories like FindUsLocal.com. It should be a significant aspect to your local marketing and advertising plan.

Stagnant Local Business Listings Won’t Help Your Sales

Some people believe it’s enough to create a local business listing and then leave it alone. These people don’t understand how search engine rankings work, because if they did, they would know that it’s necessary to consistently add fresh content to local business listings in order to keep the attention of the search engine spiders.

How do you do that? Luckily, it’s not that difficult, and local business directories like FindUsLocal.com offer two great ways to do it.

  • Get reviews for your local business. Every time a customer leave a review for your business on your local business listing, the search engine spiders view it as fresh content, and that will help your search engine rankings. The more fresh content you have, the higher you will appear in the search engine rankings so ask your customers to leave a review every time you check them out.
  • Use the comments feature. Quality local business directories like FindUsLocal allow business owners to leave live comments on their local business listings. You can use this feature to announce sales, job openings, or just say hello to the community. And what’s even better is that consumers are able to leave comments on your local business listing too, making for a two-way communication tool that is interactive—and will provide fresh content to those hungry search engine spiders.

Make Your all of Your Local Business Listings Match

Finally, when you create your local business listings, it’s important that they all match, because if they don’t, it will confuse the search engine spiders and that could cause your rankings to decrease. For example, if your business name is ABC tables, Inc., you’ll need to determine if you want to include the “Inc.” in your business name, and whatever you decide will have to be done on every local business listing you create.

Local business directories play a key role in local business sales, and if you don’t already have yours set up, 2018 won’t be as good as it could be. Why not head over to FindUsLocal.com right now and create yours? It only takes a minute, and it could make the difference between a ho-hum year and a fantastic one!

 

Millennials Don’t Shop Locally. Or Do They?

n-MAN-WOMAN-SHOPPING-628x314If you run a local business, you’ll likely heard the commonly accepted wisdom that millennials prefer to do their shopping online, and you’ve probably resigned yourself to the fact that you’re just not going to get their business. You may have pulled back on the advertising geared toward millennials, or even worse, never even tried to make your local business appeal to them.

But if this is your philosophy, some recent shopping trends say that you’re making a big mistake.

Do Millennials Shop Locally?

In short, yes they do. But it’s not as cut and dried as you would imagine. Here are some numbers taken from a recent survey:

  • While only 57 percent of Baby Boomers visit multiple local businesses to find a great deal, 71 percent of Millennials do. That flies in the face of the accepted “wisdom” that Millennials only shop online.
  • It’s true that 76 percent of Millennials go to the internet to browse the products they want to buy, but 67 percent of them then go to a local business to make the purchase. That means that only 33 percent of them actually buy the product online.

As you can see, it’s worth your time to go after millennial business. If you ignore this generation—who loves to shop by the way—you’re cutting yourself and your business short. Here are the 3 steps you should begin today to start drawing the millennial shoppers to your local business and bring in more holiday traffic.

Create Your Local Business Listing

Local business listings are the new Yellow Pages, and those business owners who haven’t yet created one are doing their business a disservice. They serve as “address books” on the internet, and it’s where people find US local businesses to visit. For example, if you were looking for a Greek restaurant, you would go to a local business directory like FindUsLocal.com and enter the search term, “Greek restaurant.” Then you would see a list of all the Greek restaurants in your area. Can you see why consumers are using local business directories as a way to find US local businesses? As a local business owner, it’s important that you understand that online advertising is an important part of your overall local business marketing strategy.

In order to create your local business listing, go to FindUsLocal.com and claim your business. Then simply fill in all the details asked of you and hit save. Remember, you’ll need to enter your details the exact same way on every local business listing you create, otherwise the search engine spiders won’t recognize the local citations as your—and that will hurt your search engine ranking.

Drive Customers There to Leave Reviews

After you’ve created your local business listing on quality local business directories like FindUsLocal, it’s time to put it to use. Business listings that routinely add fresh content are more likely to be recognized by the search engine spiders, and one of the best ways to get that fresh content is to ask customers to leave an online review for your business. And don’t worry about getting enough reviews. It’s easy to get them because recent surveys show that 7 out of 10 customers will leave a review for your local business if you ask them. Make sure to get at least 10 reviews so your business will have the social proof that most of today’s consumers demand.

Interact with Customers Using the Unique Comment Feature

In addition to adding fresh content to your local business listing with online reviews, you can also use the comment feature offered exclusively by FindUsLocal.com. This unique feature allows business owners to leave comments that its customers can read. For example, if you receive a new shipment of a popular product, you can announce it via a comment. And if you want to announce that you’re hiring a new sales clerk or office assistant, you can let the community know via the comments. If you’re having a sale, the comment feature is also a great way to get the word out.

And what makes this feature even better is the fact that consumers can also use the comment feature to leave comments about your business. What’s the difference between online reviews and the comments section? With online reviews, people are leaving them to let others know about their experience when visiting your business. But when leaving comments, consumers may use it to communicate directly with you about something, give others a hint about a special product your carry, or even talk about the best place to find parking near your local store. As you can see, the comment feature is not only a great way to add fresh content to your local business listing, but it’s also a great way to interact with the people in your community who shop at your store.

Millennials are a special generation, and when you’re marketing to them, it’s important to keep their unique traits in mind. Your business will need to be found online, they want the social proof before visiting your store, and interaction with a business is a must. Luckily, local business directories like FindUsLocal.com check every box. Have you been ignoring Millennial shoppers this holiday season? It’s not too late to get their attention now!

Lagging Holiday Sales? Here’s How Local Business Owners Can Increase Sales Now!

holiday-salesIt’s a busy time of the year for most local business owners, but some of them just aren’t seeing the holiday shoppers they’d hoped for. And that’s a shame, because the economy is doing great, and recent surveys show that consumers are planning to spend big this year. So what’s keeping some local business owners from seeing the type of results others are?

If You’re Business Can’t Be Found Online, You Won’t See Success

Those local business owners who are doing a robust business all have one thing in common—their business can easily be found online. You see, today’s consumers don’t use the old school methods that many local business owners still rely on. They don’t use the Yellow pages anymore, nor do they look in the community newspaper or clip coupons from those old blue mailings full of local deals. Instead, they use their smartphones, tablets, and laptops to try and find US local businesses in their community.

Can they find your local business?

How to Make Sure Today’s Holiday Shoppers can Find Your Business

Until recently, local business owners had to pay someone to design and build an expensive website in order for shoppers to find them. But with the advent of local business directories, that’s just not necessary any more.

Today’s consumers don’t have a lot of time, and most of them use the internet to quickly find the name, location, and hours of operation when trying to find US local businesses. They don’t have a lot of time to look over a complicated website or dig deep just to find the information they’re looking for.

Instead, they turn to local business directories like FindUsLocal.com. These local directories are designed to give consumers quick results in an easy and efficient manner. In fact, they’re so easy to use that many people now use them instead of the large search engines like Google or Bing.

Here’s how quality local business directories make it easy for people to find US local businesses.

  • They use SEO location technology.In case you haven’t heard, it’s no longer necessary for people to enter their location when using some local directories. That’s because they use GEO location technology to automatically read people’s location. This allows them to not only create a custom homepage based on their city or town, but also guarantees that they’ll only see search results from their local area.
  • They narrow down the search results.When trying to find US local businesses on a major search engine, you’ll oftentimes also see some website addresses for large, national chains, along with a lot of articles about the topic. But when using a local business directory, you’ll only see the local results you ask for. That’s why so many of your customers are using these handy and efficient local directories.
  • They offer other things too.Because people are so busy today, a local directory that offers multiple features will be visited time and time again by consumers. For example, FindUsLocal.com offers the local news, upcoming event listings, such as theatre events, concerts, and sporting events, and then offers them a way to get tickets with a click of a button. It also offers some humorous and inspirational features that entertain them.
  • People can read reviews on local business directories. Finally, most people won’t visit a local shop or restaurant unless they’ve first read some positive reviews about it, but that can be tricky unless a business has a local business listing. Luckily, local business directories like FindUsLocal.com offer free local listings—all you have to do is claim yours and then fill in the necessary details. Be sure to enter the information exactly the same way for every local business listing you create—otherwise they won’t all be credited to your business and you won’t get the results you want. Remember, the more local citations you have, the higher in the search engine rankings you’ll appear. Be sure to get at least 10 online reviews so you don’t miss out on all the benefits.

The holiday shoppers are out there, and they’re looking for a local business just like yours. Can they find you on a local business directory like FindUsLocal.com? If not, why not take 10 minutes and create your local business listing right now?

3 Things to Do Now to Bring in More Holiday Traffic

images (2)Do you run a local store? If so, you’ve probably dreamt about the upcoming holiday sales all year long. After all, many local store and restaurant owners rely on those holiday sales to balance out the rest of the year. But not all local businesses will have a Merry Christmas this year as far as ringing in the sales because many of them haven’t yet changed the way they market their local store—and that will only lead to sluggish sales.

If you own a local business and want to see the most sales as you can this year, there are some tactics you can take to ensure that your year end sales are record breaking.

First, Make Sure Holiday Shoppers can Find Your Business Online

I know, you’re a local store, but the truth is even the mom and pop stores on Main Street have to have an online presence in order to get the attention of today’s shoppers. That’s because when people want to buy, they go online to find US local businesses, even if those stores are located around the block from their house. For example, if someone were looking for a culinary shop in New York, they would turn to their smartphone, tablet or laptop and type “culinary store New York City” into the search engine. Some of the results they see would be articles about culinary cooking, and there would be a lot of links to online, national culinary stores. But mixed in with those results would be a few local results. How did those few local culinary shops make it in the big search engine results? They took steps to make sure the search engine spiders noticed them and the way they did that was to create local business listings on credit local business directories like FindUsLocal.com.

To create your local business listing, simply log onto a local business directory and claim your listing. Enter the details about your business such as the business name, address, phone number, and website address. Be sure to enter the details the exact same way every time, otherwise it could confuse the search engine spiders and the local listings won’t be credited to your shop or restaurant.

Create as many local business listings as you can, but only on reputable business directories. Each of these listings will serve as a citation, and the more local citations you have, the better your chances of ending up in the major search engine results.

Next, Ask Your Customers to Leave Online Reviews

Online reviews are the new currency in online advertising, and the more you have, the more new customers you will have walking through your door. But many local business owners don’t know how to ask customers to leave reviews for their business. Luckily, it’s pretty easy. In fact, recent surveys show that 7 out of 10 people will leave an online review for your local business if you ask them to. That’s why so many stores ask customers to leave a review at the checkout counter. Is that a tactic you can use to online reviews on your local business listing?

Finally, Have Fun and Interact With Your Customers

The last step of the process is to use your local business listing as a way to interact with the people in your community, but there is only one local business directory that offers this unique form of communication. When you create your listing on FindUsLocal, you’ll be able to leave comments on your listing. You can talk about upcoming sales or events, job openings, or let the community know about local fundraisers you’re involved with. The possibilities are endless and the feature opens up an avenue of communication with the community you serve.

But the fun doesn’t stop there. The site also allows consumers to leave comments on your local business listing, so the communication is truly a two-way street.

The year is quickly coming to a close, and if you want to make the most of the holiday sales, you’ve got to act quickly. The 3 steps outlined above can all be implemented today, and the results you’ll likely reap from your actions will be well worth it. What do you think? Should you go to FindUsLocal.com and take the first step right now by creating your very own local business listing?

How to Bring Online Visitors to Your Store

people-walking-out-door-pan_12120It’s one thing to have an online presence so consumers can find your local business, but it’s another thing altogether to get those people into your local store or restaurant. After all, the heart of a local business is interacting with and selling to the people in your local community. But the act of getting those online fans into a retail store is a missing link in many local store owner’s advertising arsenal.

If you own a local shop, service business, or restaurant, you need to understand how to turn online visitors into paying customers. Here are five tips you can begin using today to get more customers in your door.

Create a Local Business Listing—but Not on Just any Local Business Directory

It’s a simple fact: in order to be found online, you must have an online presence. And these days, most business owners agree that the best way to do that is to create a local business in a quality local business directory. And be sure to pay attention to the word “quality.”

You see, there a lot of local business directories out there because most people today use them to find US local businesses in their area. But not all local directories are helpful to local business owners. Some of them are simply data bases, and those types of local business directories aren’t popular with consumers. Instead, they like to visit innovate directories like FindUsLocal.com because they offer a lot more than just local listings. For example, the directory offers local news, links to local concerts, plays, and sporting events, and inspirational quotes just for fun. In other words, if you want the best results, you will need to create your local business listing on a local directory that is popular with online visitors.

After You Choose the Local Business Directory, Create Your Online Listing

Now that you’ve found the perfect local business directory, it’s time to get busy and create a local business listing that will catch the attention of online visitors. To do so, be sure to include all of the obvious details such as your business name, phone number, address, and website address if you have one. It’s important to ensure that these details are exactly the same on every local business directory you’re listing in, otherwise the search engine spiders won’t recognize them as yours and all your hard work will be for nothing.

Now that You Have Your Local Business Listing, Make it Appealing to Visitors

It’s not enough to create a local business listing and move on. You’ve got to give the online visitors a reason to want to visit your business, and one of the best ways to do that is to have plenty of online reviews for them to read.

Recent studies show that people rely on online reviews to decide whether or not to visit a local business. But if your local business listing doesn’t have sufficient reviews, it might get ignored by people while they go looking for a business that does. In fact, almost two-thirds of the people surveyed say that they won’t even consider visiting a local store or restaurant without first reading a few positive reviews about it.

And don’t worry if you don’t have enough online reviews because that same study shows that 7 out of 10 of your customers will gladly leave a review for your business if you will only ask them to.

Use Your Local Business Listing to Communicate with Online Visitors

Once you’ve set up your local business listing and ensure that the details are right and you have plenty of good online reviews, it’s time to take it one step further. Consumers these day want interaction with the local companies they buy from, and most people assume they have to build large social media platforms in order to accomplish this. But luckily for busy business owners, that’s just not the case. Quality local business directories like FindUsLocal.com have a feature that allow business owners to publicly communicate with the people in their community via a “comments” section. With it, you can announce new product arrivals, sales, and even let people know when you have a job position open. And the great thing? The people in your community can communicate with you too because the feature offers a two way street, allowing both business owners and visitors the opportunity to leave live comments on the local business directory.

When people see your local business online, it’s great, but the real goal is to bring those people into your business so they can make in store purchases from you. And a local business directory like FindUsLocal.com offers a unique way to do just that. Have you set up your local business listing yet? If not, hop on over to Find Us Local and set it up right now. It only takes a few minutes!

 

Why Reviews are Important for Your Local Business—and How to Get Them

online-reviews-for-local-businessesIf you’re a local business owner, you understand all too well how important word of mouth is for business. These days, people don’t like to do business with shops, restaurants, or service businesses without first checking out the social proof from other people who have spent time in the business. For example, before someone finds US local restaurants to visit, they will first read the reviews that others in the community have left for it. The same is true for service businesses of all types, including hair salons, plumbers, accountants, doctors, and every other type of business where the owners perform a service for customers. And retail stores are no exception—most people want to make sure the shop carries great products and has good customer service before stepping foot in the door.

And where do people get all of this information? By reading local reviews left by other people who have visited the business on local business directories.

What’s the Big Deal About Local Reviews?

At first glance, it’s easy to overlook the benefits of online reviews because many retail business owners don’t yet understand the huge role they play in consumer decisions. Just to emphasize the role online reviews play in a customer’s decision to visit a store, here are some startling statistics you should know.

  • The majority of people—84 percent to be exact—place more trust in online reviews than they do a recommendation from a friend or family member. Just think about that. It’s a huge revelation, and that fact alone should make you want to get as many positive online reviews as you can.
  • Two-thirds of those people surveyed say that when they read positive reviews about a local business, it makes them trust that business. This means people take what others have to say about a local business seriously.
  • When your local business listing includes enough positive reviews, Google will sit up and take notice. The search engine spiders like to showcase local businesses with positive reviews, and they reward them by giving them higher search engine rankings. On the other hand, if your local business listing has a lot of negative reviews, the large search engines may not rank your local listing at all—or put you on pages so far back that no one will see it.
  • Almost all of the people surveyed, 90 percent, say that they want to read at least 10 local reviews before making a decision about whether or not to visit a shop or restaurant. That means you’ll need to be proactive in asking customers to leave them on your local business directory listing.
  • A shocking 87 percent of the people asked say that they would not consider doing business with a shop or restaurant that has negative reviews on their local business listings. If you have some negative reviews, you’ll need to do some juggling to ensure that the good reviews outweigh the bad. Better yet, strive to have the business insight to be so good and customer oriented that no one ever leaves a bad review for your business.
  • At this point, you may be panicking because you can’t figure out how you will ever get enough online reviews to make a difference, but the good news is that it’s easier than you think. In fact, in the same study we talked about earlier, 7 out of 10 customers say that if a local business owner asked them to leave an online review, they would do it. That means if you make it a habit to consistently ask your customers to go to your local business listing and leave an online review, they will. So if you ask every customer at the checkout counter to leave a review for your business, you’ll soon have enough good reviews to drive new business to your store.

As you can see, online reviews are an integral part of your local business, but you will have to work hard to get them. Luckily, there are steps you can take to add them quickly to your local business listing on your local business directory. If you don’t already have one in place, head on over to FindUsLocal.com, one of the best local business directories on the web.

4 Things About Local Business Directories You Probably Didn’t Know

If you own a local business, you probably already know just how important it is to create a local business listing on a quality local business directory. In fact, these local directories are the go-to places for local businesses to get the attention of new customers. That’s because those consumers now turn online when they want to find US local businesses, and local business directories are the perfect place for them to do so.

But even if you already understand the importance of these local directories, there are some things you may not know about them. That’s why we’ve compiled a list of 7 things you need to know about them.

Local Business Directories Aren’t All the Same

At first glance, you may think that all local business directories are the same, but if you look a little closer, you’ll quickly realize that they’re not. In fact, listing your business on the wrong directory may not reap the results you need to get your business seen in the local search results. Look for a local directory that offers more than just local business listings. For example, FindUsLocal.com offers its visitors local news, inspirational and humorous features, and links to local sporting events, plays, and concerts.

People Look for All Kinds of Information on Local Business Directories

While many people look at local business directories to find US local businesses in their area, they are looking for much more than just the business name. Recent studies show that the local business directories that offer more information to consumers are the ones they prefer to use. For example, 40 percent of those searching say they want to find out if the business is currently open, and 50 percent of them want to find the business address. In addition, 60 percent of the people searching expect to find directions on the local business listing, or a “click to call” link. And what comes out of having a complete local business listing? 71 percent of those surveyed say that before they visit the business for the time, they check in with a local business directory to ensure they have the correct business address.

People Want to Read Online Reviews at Local Business Directories

These days, it’s hard to find someone who will try a new business without first reading some good reviews about it. And although you know it’s important, you may be wondering how to get reviews for your local business. Luckily, it’s not that difficult. One recent studies shows that 7 out of 10 people say they would leave a review for a local business if that business asked them to. And here are some statistics that show why it’s so important to do so:

  • 84 percent of the people asked in the survey say that they trust online reviews more than they trust personal recommendations from a friend or family member.
  • 74 percent of those asked say that when they read good reviews about a local business, it makes them trust that business more.
  • Having good reviews on a local business directory causes Google to place your business higher in the search engine rankings than those businesses that have poor reviews, or none at all.
  • You don’t need a lot of reviews to be effective. 90 percent of people read less than 10 reviews before making a decision about whether or not to visit a local business.
  • It’s important to have good reviews on your local business listings because 87 percent of the people surveyed say that they wouldn’t even consider doing business with a store if it had bad reviews.

It’s Easy to Set Up Your Local Business Listing

Finally, even though a local business listing can quickly bring new customers into your store, the process of setting it up isn’t difficult. To do so, simply visit a quality local business directory like FindUsLocal, and claim your business listing. Then fill in as many details as you can, remembering that consumers tend to prefer those listings that are filled with details. Then begin promoting your local listing by asking your customers to leave online reviews for it and directing them there to learn about sales and promotions. Frankly, if you’re looking for local business insight to propel your business to new heights, creating a local business listing is one of the best steps you can take.

All About Local Business Directories and Your Local Shop

local-business-blog-375x270Running a local business is one of the most rewarding things you can do, but it comes with its own unique challenges. After all, unlike internet businesses, your customer base is limited to the people in your own city or town. And it’s not as easy to reach those people as it used to be. In the past, local business owners would simply need to run an ad in the community newspaper announcing the current sales or discounts, and have a display ad in the local yellow pages. Unfortunately for local business owners, these marketing tactics no longer are effective. Instead, local business owners should look to online advertising to bring in new business.

Why Should Local Business Owners Use Online Advertising?

It seem counterintuitive for local shop owners to reach out to potential customers online, doesn’t it? But the truth is, most people try to find US local businesses online these days instead of locally at local sources. For example, if someone were trying to find US local restaurants, they would look to their smartphone, tablet or laptop and enter the keywords into the search engine. That sounds simple enough, but what they often see is a mish mash of some local results mixed in with the websites of national chains, and articles about the topic.

Because of this, many consumers have become frustrated and turned to local business directories to find US businesses.

What are Local Business Directories?

To bypass the many issues people have trying to find US local shops and restaurants, local business directories were created. These local directories are designed to make it easy for people to find the local businesses they want. It works like this: a visitor is automatically shown only the results from their local area because quality sites like FindUsLocal.com use cutting edge GEO location technology to match the results with the visitor’s location.

Then, the visitor has the option of immediately looking for local businesses via the site’s search bar, or browsing through other features on the site such as event announcements, local news, and online reviews of the local businesses in their area. Keep in mind that not all local business directories offer all these features, but only quality sites like FindUsLocal.

How to Be Seen on Local Business Directories

As you can see, having your site listed on a local business directory is one of the best online advertising moves you can make. That’s because your business will be seen by countless local consumers who are looking for a shop or restaurant just like yours. But how can you ensure that your business is listed? Luckily, it’s pretty easy. Here are the simple steps you should take.

  • Decide on a quality local business directory like FindUSLocal. It’s important that your business is seen on local business directories that are used by consumers, and to do that, you’ll need to determine which ones are popular with them. One of the best indicators is what the local directory offers to its visitors. Some local directories only offer a search function, but others go beyond that to offer visitors everything they need in one location. For example, Find US Local offers local news, a place to leave and read online reviews, a listing of all the sporting events, plays, and concerts coming to that area—along with links to purchase tickets—and a comments section, which allows local business owners to interact in real time with local consumers.
  • Once you’ve decided on a few local business directories, go to the sites and sign up for a local business listing. Most sites offer these for free, and some even offer premium listings which will give you option of being seen even more by local consumers.
  • Complete your local business listing by including all of the pertinent details about your business. You should include your business name, address, phone number, website address, hours of operation, directions to the store, and photos if the local business directory allows them. It’s important that when you list on multiple directories that you enter the exact same information on all of them. For example, if your business name is ABC, Inc., you’ll need to determine whether or not to include the “inc.” on your local business directory listings. If you include it on some and leave it out on others, the search engine spiders won’t attribute the local listings to your business and that won’t help you in the search engine rankings. The same is true for your business address, phone number, and website—make sure the information you enter matches on every local business listing you create.
  • Encourage your customers to leave reviews on your local business listing. People typically feel a need to read a few good reviews about a local business before visiting it, and local business directories are the perfect place to read them. But most consumers won’t leave reviews unless they’re asked. Make it a habit to ask your customers to leave a review for your business every time someone makes a purchase. Soon, you’ll have all the local online reviews your business needs to gain the social proof new customers demand.
  • Interact with your visitors. Finally, when you create a local business listing on sites like FindUsLocal.com, you’ll have the opportunity to interact with your customers in real time by using the comments section on the site. This feature allows both business owners and visitors to leave comments about the business, which are shown in a live stream on the site. Visitors can tell others about the experience they had at the store, or give hints about products they’ve purchased there. And business owners can use the feature to announce sales, tell the locals when new products or services are offered, tell people about a new menu item, or even let the community know when the business is hiring. This feature can only be found on FindUsLocal.com and it’s one of those features that really sets the site apart from other local business directories.

How Local Business Directories Improve You Search Engine Rankings

In addition to providing a place for local consumers to find US local businesses easier, local business directories also help local businesses be found easier than on the large search engines. Remember we told you that local business listings are all too often mixed in with national chains and articles about the topic? There is a way to improve your chances of being seen, and of course the answer lies in local business directories.

It’s all about citations.

The large search engines rely on citations to determine how high up in the rankings to show local businesses. A citation is a mention of a business on places like local business directories. For example, if your business is listed on FindUsLocal, that is one citation that the search engine spiders will attribute to your business. Can you see why it’s so important to list your business exactly the same on all the local business listings you create? If they’re off just a little, the spiders won’t attribute them to your business, and you’ll miss out on the citation.

The more citations you have, the higher up in the search engine rankings you’ll appear when someone is trying to find US local businesses like yours.

Be sure to use keywords specific to your industry when creating your local business listing because that will bring it up in the local search results. For example, if you own a furniture store, you should include keywords like chairs, sofa, table, beds, and other things people look for in a furniture store. That way when they type those keywords into the local business directory search engine, your store will come up in the results.

Don’t Miss Out on Local Business!

The way to run a successful local store has changed dramatically in the past few years, and only those store owners who keep up with the times will continue to draw new customers to their shop. Don’t be one of the local shops that has to shutter its doors because of a lack of new business. Instead, head on over to FindUsLocal.com right now and create your first local business listing.

4 Things You Should Know About Local Business Directories

LBM-logoOwning a local business isn’t what it used to be. In the past, it meant being seen in the local community and building a name for yourself, and while that’s still good marketing advice, the truth is that times have changed and successful local business owners understand that having a local business listing is one of the most important things you can do for your business. Let’s take a look at what they are and the 10 facts things you should know about them.

What are Local Business Listings?

A local business listing is like a free advertisement on a local business directory that all the local consumers in your area can see. But it’s important to ensure that your local business listings will be seen by taking some steps. Do this by optimizing your listing to give consumers all the information they need, such as your business name, address, phone number, and hours of operation.

Once you have created a stellar local business listing, you’ll soon see the results as more and more new customers walk through your door after finding you on a local business directory.

And speaking of local directories, here are 10 things you should know about how they can affect your business.

They Not all the Same

One of the biggest stories in USA business directory news is that not all local directories are the same. In fact, some are so far ahead of the game it’s almost embarrassing. Take, for instance, FindUsLocal.com. This cutting edge local directory makes it so easy for consumers to find US local businesses that it’s considered one of the hottest directories around. It uses GEO location technology to show visitors only the results from their local area. And that keeps them coming back time and time again. Wouldn’t you think having a local listing on a directory like that would do your business good?

They Can Boost Your Search Engine Rankings in the Larger Search Engines

In addition to helping people find your business when searching on local business directories, your local listings can also help you be seen in the results of the large search engines such as Google. How does that work? Because when the large search engine spiders crawl the information on the web, one of the things they look for is citations. These citations are mentions of your business, and the more of them that you have, the more seriously the spiders will take your business. That’s why listing your business on as many quality local business directories can help boost your sales so easily.

You Have to Optimize Your Local Business Listings

Some local business directories, like FindUsLocal.com, offer special features that help local business owners optimize their listing. For example, you can choose to use keywords related to your industry to help people find you. If you own a bakery, using keywords like cake, cupcakes and coffee could put your listing out front. And the local directory also offers other unique features like a comments section that allows business owners to interact with local customers in real time. This can be used to announce sales and discounts, thank special customers or post job listings. And when you interact with your customers, it helps build credibility and awareness of your business in the community.

They Give You a Place for Reviews

In case you haven’t heard, online reviews are one of the most important aspects of any online marketing you do for your business. Numerous studies have shown that most of today’s consumers won’t even think about visiting a local shop, restaurants, or service business without first reading some good online reviews about it. But that’s a problem for many local shops because they don’t have a website or other place to encourage their customers to leave reviews on. But local business directories solve that because most allow consumers to leave online reviews for the businesses they visit. And what’s even better is that recent studies show that 7 out of 10 people are more than willing to leave a review if they’re asked to.

Can you see how local business directories can give your business the boost that you’ve been looking for? Simply choose the right directory, optimize it to make the most of it, encourage your customers to leave online reviews on your local business listing, and then watch your rankings move in the upward direction on the larger search engines. It really can’t get any easier, can it? If you haven’t already created your local business listing on FindUsLocal.com, what are you waiting for? You could be missing out on new business this very moment.

 

5 Ways to Optimize Your Local Business Listings

optimize-images-in-bloggerWhen you’re doing all you can to promote your local business, you want to get as much out of your efforts as possible. And one the latest ways to market your local business is by creating local business listings on a modern local business directory like FindUsLocal.com. But when you create those listings, there are some steps you’ll need to take in order to ensure that they do you the most good. In fact, recent online advertising trends all include local business directories as more and more consumers are discovering just how convenient and easy to use they are.

If you haven’t already created your local business listing on a quality local business directory—or if you have an need to update and optimize it—here are 5 tips to help you make the most out of your local business directory listing.

Be Consistent

You can’t just create local business directory listings willy-nilly and expect any kind of success. In fact, you need to go about it methodically in order to reap the best results. One of the key factors you need to do to maximize your local business listings is use the exact same information every time. This is especially important when you input your business name, address, phone number and website address. For example, if the name of your business is ABC Tables of Main, Inc. you should decide whether or not to include the “Inc.” in your local business listings. If you include it in some of your listings and leave it out in others, the search engine spiders won’t recognize them all as yours and that will may actually hurt your rankings. Be consistent for each of these areas and you’ll rank higher—which means more people will see you and potentially buy from your store.

List the Right Information

Speaking of the details you provide in your local directory listings, be sure to include as much information as the local business directory will allow. Studies show that most consumers look for a local businesses address, phone number, and hours of operation, but if you have the opportunity to add more information do it. After all, you never know what consumers are looking for, and they’ll likely visit the local shop that offer the right information to them.

List in the Right Local Business Directory

Not all local business directories are the same, and consumers tend to visit those that offer more than just local business listings. For example, FindUsLocal offers humorous and inspirational features, local news, links to local sporting events, plays, and concerts, and a handy feature that allows local business owners to communicate in real time with are residents. Remember, consumers will try to find US local businesses on a directory that offers them everything they need—not just local listings.

Get Those Much Needed Online Reviews

It’s difficult to attract new business these days unless you have a good amount of online reviews for potential customers to read. In fact, recent studies how that most people won’t even consider visiting a local business unless they’ve read a few good reviews about it. But too many local shop owners think it’s too hard to persuade customers to leave online reviews. Luckily, that’s just not the case.

One important study shows that 7 out of 10 people say they would happily leave an online review—if only the business would ask. That’s why it’s important to ask each customer at check out to go to your local business listing and leave an online review for your business.

Interact With Your Local Customers

Finally, it’s vital that you interact with your customers so they feel like a valued part of your business. Ask any branding expert, and they will tell you that today’s consumers prefer to do business with a company that includes them in the conversation. And while most local business owners look to social media to accomplish this, the truth is that can take a lot of time and know-how. And if you get it wrong, it can actually do harm to your business.

Instead, FindUsLocal.com offers a unique feature that allows you to communicate with your local customers in real time so that the lines of communication will be open. It’s called the comments section, and currently, this cutting-edge local directory is the only place you can find it.

Having a local business directory listing isn’t enough to bring new business in the door. You’ll need to work to optimize that listing and then keep it current by using the comment section and encouraging your customers to leave fresh online reviews for your business. Follow the tips above and soon you’ll wonder why in the world you haven’t done this before!