Business Directory

5 Benefits of a Local Business Directory Listing

Many local business owners find it hard to truly appreciate the potential of the Internet ñ and particularly an online business directory listing ñ for marketing their business. They mistakenly think of the Internet as a global marketing strategy, but forget that their customers right here in Cable WI also use the Internet to search for businesses and services. Even if your primary market is completely local to Cable WI, a listing on an Internet business directory provides a lot of benefits to local small businesses. Here are five of the most important.

Reach More Local Customers

More and more people skip the phone directory and head right for their web browser when theyíre looking for a pizza, a local lawyer or a special birthday gift. If youíre not taking advantage of a local business directory listing, youíre missing out on a lot of potential customers ñ and itís a pretty good bet that your competitors are scooping them up.

Catch Customers on the Go

The share of Internet users who search for products and services via their mobile devices is increasing. With geo-location available on iPad, mobile phones and other mobile devices, a localized business directory listing for your business will make sure that potential customers find you when theyíre looking for your services or products in [statetitle] and nearby.

A Business Directory Service Is More Affordable Than Print Ads

There are lots of ways to advertise your business locally ñ billboards, signs on the bus, a newspaper ad ñ but a simple business directory is more affordable than nearly any of them. Even better, an online business directory entry is more targeted than any print ad ñ it will only show up when someone is already searching for what you sell.

Listings Are Easy to Consolidate

You can sign up with a business directory service and manage all of your listings from one website. That makes it easy for you to update information when you change business hours, your web address or any other information.

Extra Sales-Boosting Features

Many business directory sites provide sales-boosting features, such as enhanced listings, promoted business listings and printable coupons. Those additional features can ensure that your business really pops when potential customers are looking for your services.
A listing in a local business directory can be an important piece of your online and local marketing strategy. Why would you let your competitors scoop up all those customers when itís so easy to find them?