Business Advertising

Things to Consider About Your Business Advertising Budget

Are you figuring out your business advertising budget? If youíre figuring out how to spend your marketing money in the Englewood CO area, the standard five Wís can help you work out the who, what, when, where and why of business advertising for your Englewood CO small business. Here's how the journalistic 5 W's can help you get more out of your business advertising budget.

Who Is Your Target Market?

Knowing your ideal customer can help you frame your business advertising more effectively. It's always easier to aim when you know what your target looks like.

What Are Your Goals?

Before you get into the weeds of any business advertising campaign, figure out what you want to accomplish. Ads meant to increase sales should have a different look and feel than those meant to increase your name recognition.

Where Should You Advertise?

[statetitle] has thousands of venues for business advertising. Figure out which of those venues and platforms will best reach your target market, and put most of your advertising budget there. The right mix of advertising can be enormously effective in helping you reach your goals.

When Should You Launch a Business Advertising Campaign?

While there are some traditional business advertising seasons -- January white sales, anyone? -- there are also more subtle timing advantages for different types of business advertising. Florists might step up marketing in the week leading up to the local prom, for example, and grocery ads typically bring the best results in the Sunday or Thursday papers.

Why Should People Patronize Your Business?

The ultimate goal of any business advertising campaign is to convince customers to choose your services over those provided by your competitors. What sets you apart? What can you provide that no one else can? Figure out what makes your business unique and feature that benefit in all of your


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