How to Make Big Sales After Christmas

For many local business owners, the thought of all the holiday shoppers going back to their lives and not out shopping is enough to send them into a tailspin. But here’s the deal: just because the Christmas shopping season is over, that doesn’t mean all the shoppers plan to stay home.

In fact, after Christmas sales are a huge source of income for many local business shops, restaurants, and service businesses.

If you want to know how to have an after Christmas sale, here are some great tips.

Make Sure They Can Find You

One of the best tips to ensure that you get your piece of the after Christmas sales pie is to make sure that all those after Christmas shoppers can find your business. And the best way to do that is to create a local business listing on a popular local business directory.

Local business directories are the new Yellow Pages. They work much the same as the old Yellow Pages, but everything is done online. For instance, instead of looking at a physical book, shoppers go online to a local business directory such as FindUsLocal.com and search for a local business using a keyword.

For instance, if a shopper were looking for a furniture store, they would go to FindUsLocal.com and enter a keyword into the search bar of the local business directory. In this instance, they would type “furniture store,” and the local business directory would “read” the shopper’s location and then provide a list of all the furniture stores in their area.

If you haven’t already created a free local business listing, it’s one of the easiest things you can do to ensure local after Christmas shoppers can find your business.

Throw a Post Christmas Sale

Another thing you can do to draw in this type of shopper is to throw an after Christmas sale. Here are some ideas:

  • Offer a free gift: throw in a free gift with a purchase of a certain amount. People love freebies and this may be enough to get them to come into your store.
  • Have a clearance sale: It’s time to sell off your winter inventory and begin displaying your spring wares. Holding a winter clearance sale will allow you to do that while bringing in after Christmas sale shoppers.
  • Push your loyalty program: Loyalty programs are a great way to ensure customer loyalty and keep them coming back again and again. If you don’t have one, start it now in time for your after Christmas sale!
  • Sell a lot at once: Shoppers love discounts, and if you offer them a bulk discount, you will not only make your customers happy, but you will also move a lot of that winter inventory. It’s a win-win for you and your customers!

Do Something New

The week between Christmas and the New Year is full of merry-making and joy. But after that comes self-determination and goals. If you want to reach as many after Christmas shoppers as you can, you will need to structure your sales to reach the mindset of your customers.

In other words, the New Year brings a new attitude in shoppers, and that calls for you to do something new as well. Not sure what to do? How about offering a new product that speaks to the desire in people this time of year to reorganize their lives and be better?

Or, you could change the way you bag your products, decorate your shop windows, or reinvent the uniforms your staff wears. Start something new and exciting and just see if all those after Christmas shoppers don’t find their way into your store!

Don’t Forget the Most Important Thing!

You can create the most exciting sales and new products, but if shoppers don’t know your store exists, your sales won’t be a success. And remember, today’s shoppers look online when wanting to find local businesses.

So, why not take a few minutes right now and head on over to FindUsLocal.com? You can set up your free local business listing in about ten minutes and that will ensure that all those after Christmas shoppers find—and visit—your store!

Should Local Business Owners Add an Online Shopping Option?

For centuries, local business owners have relied on one way to bring in customers: word of mouth. The theory went like this: set up a store that sells what people want, then offer excellent customer service and attention toward customers. But times have changed, even more so than you might imagine.

Want to ring in the maximum amount of holiday sales this year? You might need to start thinking out of the box.

Here’s how to attract today’s holiday shoppers—and why your approach should be different this year.

What’s Different with this Year’s Holiday Shoppers?

Normally, this time of year local shops would be filled to the brim with shoppers looking for that next great gift. But this year, retail stores have two disadvantages. First, the National Retail Federation says that, on average, shoppers will spend about $50 less per person than they normally do. That adds up to less money spent on gifts for retailers everywhere.

Next, experts say this year shoppers are more likely to shop online because of COVID fears. That means there will be fewer people shopping in retail stores, something local business owners don’t need to hear. In many areas of the country, government regulations have forced retail businesses to shut down or operate on a limited scale and that has affected the bottom line of many shops.

Add to this the fact that shoppers are afraid to shop in person this year, and you’ve got a perfect storm. Luckily, there are some steps you can take to ensure that your sales are as good as they can be this year.

How to Get Holiday Business as a Retail Store

Just because you run a local business, that doesn’t mean you can’t attract holiday shoppers. Yes, it’s true that many of them plan to shop online this year, but by setting up an online store for your local shop, you will have a shot at getting their business.

For instance, imagine that you operate a local book store. Books are a popular Christmas gift, and in year’s past, your sales this time of year have been great. But because shoppers might be hesitant to come into your store this year, they may bypass it and instead shop at an online store.

Your countermove? Offer shoppers a way to purchase your products online. By setting up an online shopping portal on your website, you can keep your loyal customers and make them feel comfortable and cared for while shopping in your online store.

It’s a win-win for both your shop and its customers.

But Here Is the Catch

There is an old saying based on a popular movie: if you build it, they will come. While the saying evokes sentimental feelings in some, when it comes to building an online store, it’s just not true. Instead, if you want shoppers to make purchases in your online store, you have to tell them that it’s there.

And here’s the great news: by creating a free local business listing, you won’t have to spend a fortune on advertising. Online shoppers consistently go to local business directories to find the stores they want to shop in, and if your business—or your new online portal—isn’t there, shoppers will never know that you offer the option.

To set up your free local business listing, take the following steps:

  • Go to FindUsLocal.com and type in your business name in the search bar.
  • Once you find your listing, click on it and claim it as the business owner.
  • Make sure all of the detail of your business such as the name, phone number, and address are correct. Then, add the new URL to your online shopping page.
  • Ask your customers to leave some positive reviews on the site so new customers will have the confidence they need to visit your store and buy from you.

Are You Doing All You Can to Increase Your Holiday Sales?

By taking the actions suggested above, you will open your local business to both new customers and old customers who don’t feel comfortable shopping in person this year. But don’t forget that you need to let the public know about your new online store by making sure your local business listing contains the information.

Luckily, it’s easy to do. Just go to FindUsLocal.com now and enter the information so that all those holiday shoppers can find the information about your local (and online) stores!

Why Do Holiday Shoppers Use Local Business Directories?

When thinking about marketing your local business to holiday shoppers, the last thing on your mind may be the online world. But if that’s true for your business, it’s time to rethink your approach. The truth is, most holiday shoppers will look online for the stores they want to buy from—and that includes local shops.

If you haven’t yet made any moves to increases your online presence to attract those holiday shoppers, local business directories just may save the day. After all, it’s where most shoppers go when they want to find local business—and that includes all types of shops, restaurants, and even service businesses.

If you’ve ever wondered why shoppers love local business directories so much, here are a few reasons why they do—and why your holiday marketing plans should include them!

They Want the Details

When someone is out shopping and is ready to go to the next store, they want information that they can count on. For instance, imagine that the holiday shoppers in your area just finished lunch as the local café and want to find a shop that sells stationary.

How do they do it? By going to a local business directory.

In this case, they pull out their phone and go to FindUsLocal.com, one of the most popular local business directories. They type “stationary store” in the search bar on the website and then view the list of results. They may look at a few local business listing to find the one nearest them, or the one that carries the type of stationary they’re looking for.

Can you see what just happened in this scenario? The shoppers could only choose from the stationary stores that appear in the search results on the local business directory. All of the stationary stores that are not listed on that site won’t ever get in front of shopper’s eyes. That’s because today’s shopper—no matter who they are—are using these local business listings to find the shops, service businesses, and restaurants they want.

Are the details for your store available to shoppers? Or will they choose your competitors instead?

If you’re not already on FindUsLocal.com, it’s easy to fix that. Just go to the site, claim your business listing, and fill in the details such as your address, phone number, hours of operation, what types of payment you accept, and other details such as the products you carry or highlights of your menu.

They Want Directions

Today’s generation is completely reliable on GPS to get them around town. So, for them to visit your store, they need your address and directions. That’s why it’s so important to ensure that your proper address is listed on every local business listing you create.

On credible local business directories like FindUsLocal.com, shoppers can find accurate directions to your store, which works to remove a roadblock that may have otherwise existed. And if they don’t want their own GPS and be on their way.

They Want Reviews

Finally, today’s shoppers don’t like to visit a new store, restaurant, or service business without first reading reviews left by other shoppers to learn about their experience. Studies show that shoppers like to read at least three positive reviews before deciding to visit a local shop.

And guess where they read those reviews? If you said local business directories, you would be correct. As a business owner, you can ask current customers to leave reviews for your business by giving them the URL of your local business listing. The more positive reviews you have, the better your business will look to potential customers.

Use Local Business Directories to Help Bring Holiday Shoppers to Your Store

Holiday shoppers are out for one reason: to find gifts for their friends and family (and sometimes themselves!) and spend money doing it. If you own a local shop, it’s important to do all you can to ensure those shoppers can find your business.

And the best way to do that is to ensure your business is found online. Why not take a few minutes now to set up a free local business listing at FindUsLocal.com? It may help make your Christmas merrier!

Savvy Local Business Owners Compete for Holiday Shoppers

Local business owners across the country are doing all they can to compete for the hoard of holiday shoppers that have descended upon local areas in mass. It’s myth that all consumers shop online for their holiday gifts: many consumers still savor the idea of shopping locally to find all the gifts they will place underneath the tree.

But what many local shop owners don’t understand is that consumer behavior has changed and business owners need to change the way they appeal to shoppers for business. In short, local business directories are the new Yellow Pages, and local shop owners who can’t be found with local business listings are putting their holiday sales at risk.

What Are Local Business Directories?

In the past, when people wanted to find local businesses, they turn to the Yellow Pages or looked for advertisements in the local newspaper. But today, almost 100 percent of shoppers look online when searching for local shops, restaurants, and service businesses.

And where do they look online? On local business directories. These local directories are mass databases that include every local business within a specified area. For instance, if someone were to look for a pet store in San Antonio, Texas, they would enter the keyword “pet shop” in the search bar of a local business directory and would be presented with a list of all the pet stores in the city.

To make things even better, most credible local business directories, like FindUsLocal.com, use GEO technology that automatically reads the visitor’s computer to understand where they are located. That means when a consumer logs onto the local directory, the software reads their computer and automatically shows them the results from their area.

This is only one of the reasons why shoppers love getting information about local businesses from online directories. It’s an easy to use ways to get the facts about the local shops they want to visit. Some of the other benefits consumers get from local business directories are:

  • Online reviews: Consumers look to online reviews to vet a business before visiting it. They will find these reviews when viewing local business listing in their area.
  • Local news: When someone visits FindUsLocal.com, they will automatically be shown the local news and updates in their area.
  • Local weather: Shoppers can view the weather updates when visiting local business directories like FindUsLocal.com.
  • Comments: One of the best marketing tactics available to local business owners is the comments section on FindUsLocal.com. It is the only local business directory offering this feature. It allows both the business owner and shoppers to leave live comments about a business that are shown on a live feed for that area. Shoppers can leave feedback and the owner can use the feature to highlight sales, new product arrivals, or even hiring announcements.

How to Create a Local Business Listing

If you want to take advantage of the numerous benefits derived from creating a free local business listing, you will be happy to learn that the process is easy. To create your local business listing on a credible local business directory like FindUsLocal.com, simply go to the site and type in the name of your business in the search bar located at the top right of the page. Next, click on the business listing once it appears in the search results.

Next, claim the business listing as the owner. Once you do, you will be permitted to alter the information found there. Make sure your business name, address, and phone number are correct. Now, it’s time to personalize the local listing so shoppers will be motivated to visit your store.

Do this by adding your store hours, the types of payment you accept, and anything else you want consumers to know about your shop. For instance, if you are creating a listing for a local restaurant, be sure to add highlights from your menu or list your most popular dishes. If you own a retail store, you can add the brands you sell or the types of products shoppers can expect to find in your store.

How to Use Your Local Business Listing

To best optimize your local business listing, you should take a couple of step. First, ask your customers to go to your local business listing and leave an online review. These positive reviews help other customers feel confident when thinking about visiting your store.

Secondly, it’s important to use the comments section to get an online conversation going about your business. You can leave comments thanking customers for their business, to announce a sale, to let the public know when you have a new product, or to make an announcement when your store is hiring.

Local Business Directories Help Your Store Increase Sales

When you set up your free local business listing, you will create an online presence so potential customers can find your store. If you take the above steps, you will give your store a great chance of allowing all those shoppers to find and visit your store!

Local Business Owners: Who Is Managing Your Online Presence?

If you run a local shop, restaurant, or service business, you likely do all you can to ensure that your reputation stays good in the community. You sponsor local events, talk to your customers when they come in the store, and make sure your outdoor signage is bright and gets the attention of all who walk or drive by your store.

But these days, that might not be enough.

What is an Online Presence?

What many small and local business owners don’t realize is that even if your store is smack-dab in the center of a small town, you need an online presence if you’re going to thrive in today’s retail environment. That’s because studies show that the majority of today’s shoppers go online when they want to find local businesses.

So, no matter how much attention to put into making sure your business reputation is good in the local market, it’s probably not enough. Today, you also need to ensure your online reputation is just as good.

Where Do You Secure an Online Presence?

In the past, even small businesses had to create and manage a website so people could find their shop online. But today, savvy local business owners know that most people look to online local business directories when looking a local shop to visit.

These local business directories are a large database filled with every local business in a defined area. For instance, in the city of San Antonio, Texas, a local business directory would catalog every business that operated in the city.

The thing is, local business directories don’t always have the right information about each and every business they list in their directory. For instance, if a business moves, gets a new phone number, or changes the type of food it serves, the directory may still list the old information.

Your Online Presence Is Only As Good as the Information in Your Local Business Listing

Imagine if a shopper looked at your local business listing and decided to visit your store. They used the information they found in an online local business directory and drove to the address listed on it, only to find the building empty. That’s because you moved locations a few months back, but didn’t change the information on your local business listings.

That customer now has a bad impression of your business!

How to Ensure Your Online Presence is Legit

To avoid this happening to your business, you should search out all the online business directories that list your business and ensure they all have the correct information listed on them. For instance, you can start with the more popular ones, like FindUsLocal.com, and search for your business using the search bar on the site.

Once you find your business, you can claim it as the owner and make changes to it to ensure that the information is correct. That way, you can be assured that every time a shopper finds your local business listing, they will travel to the right address, call the correct phone number, and know exactly what your store hours are.

Local Business Listings Are the New Yellow Pages

People no longer look to the Yellow Pages to find local businesses. Now, they go to online local business directories to find the shops, service businesses, and restaurants they want to visit. Is your business listing correct? Or will consumers find bad information on your listing that causes them to lose faith in your business?

Why not start right now by heading over to FindUsLocal.com to see if your local listing is up to date. If it’s not, it will only take about ten minutes to correct it. And then you can relax knowing that everyone who finds your local listing will get the right information—and that could turn them into a customer for life!

Local Business Owners Should Take Steps to Be Seen by Holiday Shoppers Says Expert

If you’re like most local business owners, this is your worst-case scenario: It’s a few weeks before Christmas and your store is experiencing a sales slump. You hear on the news about the millions of holiday shoppers who are setting records and many of your competitors are killing it. But for some reason, those shoppers aren’t finding their way to your door. Here’s the deal: it could all come down to your local business listings.

What Are Local Business Listings?

Studies show that almost 100 percent of consumers look online to find information about the places they intend to do business with—and that includes local shops, restaurants, and service businesses. They no longer look in the Yellow Pages, ad in the local newspaper, or ask friends and family for recommendations. No, they go en mass to local business directories to get the information.

Those directories are filled with local business listings. A local business listing is a modern take on the old Yellow Pages listings—but better. When using the Yellow Pages, consumers could find a business’s phone number and address, but that’s it.

On the other hand, local business listings are filled with that information, plus business hours, directions or a map, which types of payment are taken, and even menus, product offerings, sales information, and more.

No wonder most American consumers use local business directories to find local businesses.

How Everything Can Go Wrong

Not many local shop owners understand that even if they didn’t sign up to a local business directory, their information is still listed there. That’s because the directories list every local business in an area, and until the owner claims that listing and updates the information, the consumer will only see what is available at the time of the listing.

Holiday Shoppers are Here: Are You Ready?

That’s bad news for local business owners who are trying to draw in holiday shoppers.

Imagine if you consulted a local business directory to find information about a local furniture store. You go to a local directory, choose a store, and then drive there to make a purchase. But when you arrive, the store is closed. You were sure you checked the store hours on the local directory, but sure enough, you and your family are sitting in a car outside of a closed store.

What went wrong?

The local business owner of that store never claimed their local business listing on the directory, so the information is incorrect. Thus, that store now has a new disgruntled consumer with no fault of their own.

How to Prevent Things from Going Wrong

If you want to ensure that all those holiday shoppers find your store, you need to take a couple of steps. First, go to FindUsLocal.com—a credible and popular local business directory—and claim your listing. Simply enter your store name in the search bar on top of the page and click on the listing when you see it.

Next, claim that listing as the owner. Now it’s time to carefully look at all the information in the listing and correct what’s wrong. Did you move? Enter the new address? Did you get a new phone number? Be sure to correct the listing. Did you add a new product line or an addition to your menu? Make sure the local listing reflects that.

Boost Your Chances of Being Picked

When consumers go to local business directories, they will have multiple businesses to choose from. What makes one stand out from another? Online reviews, that’s what.

Now that you’ve have claimed and updated your local business listing, it’s time to ask your customers to go to your listing and leave a positive review for your business. Studies show that people are much more likely to visit a local shop, service business, or restaurant if they have read positive reviews from other consumers.

Another study shows that people are more than willing to leave those reviews if asked. So, create a program where you or your employees asks every customer at checkout if they will leave a review. You have plenty of time before Christmas to get a good number of reviews so holiday shoppers will see them.

Expand Your Efforts

Once you have claimed your listing on FindUsLocal.com, it’s time to expand your efforts. Do this by Googling your business name, and for every local listing that shows up, take the same steps that you did at FindUsLocal.com.

It’s time to take the steps necessary to ensure that your business has a stellar year. And one of the most important things you can do is claim and update all of your local business listings. After all, if shoppers find your listing but can’t find your store, how will you increase your sales?

How Important is Local SEO in Your Local Marketing Efforts?

The art of successfully running a local business has changed dramatically over the past few years. What once was an effort to get the attention of the locals in your area by using signs, the Yellow Pages, and other locally-based messaging has transformed into all things online. That’s why local business directories are so important in 2020.

The truth is that whether you run a local business or an online shop, you need to use local SEO techniques in your marketing efforts. The State of Marketing Report was just issued for 2020, and the results are no surprise for those of us who understand the importance of local SEO.

Here are a few of the findings.

It’s Nearly Half

Forty-six percent of all people who look online are doing so for local results. That’s right: if someone wants to find a place to move their piano, bake their son’s birthday cake, or even sell them a new dishwasher, they are looking online for places to do business with.

If you don’t have a local business listing, isn’t time to you got one?

Eight-eight percent?

When a consumer looks for a local business online using their mobile phone, they visit or call that store 88 percent of the time within one day.  If you’ve ever run the numbers on the ROI of your marketing efforts, you understand what an impressive number that is.

Let’s sum it up this way: if you can get your business in front of online consumers who use their smartphones to find local businesses, they are 88 percent likely to come to your store that same day.

Try getting those numbers with your local Yellow Pages ad.

Almost 100 Percent?

Here’s another statistic that will have you running out to create your free local business listing. It turns out that 97 percent of people find out the information they need about a local business online. They don’t call the store, talk to their friends and family, or drive by to see what they can learn.

No, they look online to find information about your local business. Will they find information about your store, restaurant, or service business when they look online?

Say What?

Did you know that it’s predicted that by 2021, mobile phones will directly influence about $1.4 trillion in local sales? Yes, that trillion!

But remember, if local consumers can’t find information about your business online, they won’t be spending any of that money at your store. How can you resolve this quickly? By setting up a free local business listing at a local business directory like FindUsLocal.com right now!!

Quick, do it before you miss out on any more business!

It’s Not Fair—Or Is It?

Have you ever thought that online businesses have the advantage over local stores and the discrepancy just isn’t fair? If so, this next statistic is going to surprise you!

Turns out that only 7 percent of non-local searches end up in a sale. Compare that to the 18 percent of local searches done on smartphones. Yes, that means local business owners are at an advantage when it comes to consumer activity.

But only if your local business can be found online!

Do You Have a Local Business Listing?

If you don’t, you are probably already itching to get yours set up. Here’s the deal: it only takes five minutes to go to FindUsLocal.com and set up your free local listing. It’s one of the best local business directories because the owners work hard to make sure your business is seen by all those shoppers.

What in the world are you waiting for?

What Are the Benefits of Listing Your Business in a Local Business Directory?

If you run a local store, restaurant, or service business, you may be wondering whether listing your business in a local business directory is worth your time. After all, you likely have signs pointing the way to your business and maybe even a Yellow Pages ad.

But the truth is, times have changed. What used to work for local business marketing no longer does. And local business directories are a large part of the new way of thinking. If you’ve ever wondered if creating a local business listing is worth your time, here are some very good reasons why it is.

It’s Where the Customers Are

Not many people turn to the Yellow Pages when looking for local businesses these days. In fact, recent studies show that 78 percent of consumers trying to find local businesses use online business directories.

And if your business isn’t listed on one—or contains incorrect information—those consumers are likely to visit your competitor’s shop.

It Increases Brand Awareness

With all the internet noise, it can be difficult to be seen. And that makes building an online brand difficult. But when you list your business in multiple online local business directories, each listing will contribute your brand. In other words, the more local business listings you create, the more your brand will appear in search results.

And that, my friend, is one of the best ways to build an online brand identity.

It Multiplies the SEO

When you own a website, you have to rely on search engine optimization (SEO) to get the attention of consumers who are looking for products or services like yours. For instance, if you run a bakery, you may optimize your website for keywords such as “baked good” or “doughnuts.” The problem is, many other websites are optimized using the exact same keywords and it may be hard to be seen.

Enter local business directories.

The owners of local business directories also optimize their directories for the same keywords. The difference is that these local directories have a higher domain authority, they are more likely to appear in the search results.

Not only does this mean that consumers are more likely to find your local business through an online local business directory, but it also means that you are using the SEO efforts of the local directories to get your business seen. And some local directories like FindUsLocal.com spend a lot of money to ensure the listings on their directory show up consistently in the search engine results.

Think of it like this: double the SEO equals double new customer potential.

It Increases Your Business’ Reputation

Todays’ consumers want to know everything about a business before they visit it, and most of that information comes from online reviews. People don’t generally trust reviews left on company websites because they know the owner of the website can easily delete bad reviews.

That’s why they look to local business directories to find local reviews.

And as a business owner who has a local business listing, you can send your happy customers to your local listing to leave online reviews. The more positive reviews you have, the more potential customers will trust that your business is a good one.

Boost Your Business with Local Business Directories!

As you can see, there are many benefits to creating local business listings on a credible local business directory. And the best part? It’s free!

Simply go to FindUsLocal.com right now and create your first local business listing. And then sit back and let the local directory show your business to all those online customers looking for a business just like yours.

What’s the Big Deal About Online Business Directories?

Small business owners across the nation are struggling as the lockdowns and fear have prevented people from visiting their local stores. But lately, as more and more cities and towns open up for business, small shop owners face another dilemma: They don’t have the advertising budgets they did before the lockdowns.

“We’re seeing it quite often,” says the owner of FindUsLocal, a local business directory that offers fast and extensive results for consumers looking for local business information. “Small business owners are thrilled to be able to open their doors, but they have lost the ability to spend a lot of advertising dollars to remind consumers where they are.” He continues, “That’s why we want to get the word out about the help we can offer.”

He says that business owners can go to FindUsLocal.com and claim their business’ page and then fill in the details consumers look for when deciding which local business they will visit. “Consumers want to know store hours, what products or menus are being offered during scaled back business operations, and look for reviews from past customers. We give all of that for free to business owners who use our site.”

As people react to COVID, it’s more important than ever to offer consumers a way to find information about your business without having to talk to someone else. “Right now,” he says, “people want a fast and easy way to get the information they need. Those small shops that make use of local business directories will likely pull in more business than those who don’t because they are giving consumers exactly what they need during these difficult times.”

What’s the Big Deal About Online Business Directories?

If you own a small business, you’ve been through the wringer these past few months. With the lockdowns and people afraid to go out in public, chances are that your business has suffered a loss of income. But have you noticed something lately? People are going out again, and that makes the perfect time to set up your free listing on a quality local business directory.

But before we get into the specifics, let’s make sure we’re all on the same page.

Why Is This Important?

Before the internet become the biggest part of our lives, the only way people could find out about local businesses was to talk to their friends and family or go visit them in person to see what the business was like.

But now that the internet is a huge part of our lives, a full 79 percent of people look into a business before even thinking about going there in person. And we believe that number has increased since COVID came on the scene.

That’s why it’s so important that every local business owner takes the time to ensure their business can be found online. And where do most consumers search for a shop in their city or town? On local business directories.

What is a Local Business Directory?

A local business directory is the modern version of the old Yellow Pages. But with local directories, people don’t have to lug around a bulky book and try and figure out which category each business chose to run their ads.

Instead, today people go to online local business directories to search for the businesses they want to visit. An online business directory offers consumers all the information they could ever need about a local business. For instance, they can find the hours of operation, the directions for the shop, and even what products or services it sells.

Who Benefits from Local Business Directories?

If you own a retail store, a local service business, or a restaurant, you need a small business local business listing. Why? Because, frankly, it’s the way consumers will find your business. And if they can’t find you online, chances are, they will never walk through your door.

How to Do I Find a List of Local Businesses?

Whether you’re a store owner or a consumer, you need to find the local businesses in your community that you want to do business with. And the best way to do that is to use a free local business directory.

How Much Does It Cost to Set Up a Free Local Business Listing?

Small businesses have taken a hit lately, and many don’t have the advertising budget that they used to. That’s why so many are thinking about how they can get the word out about their business without spending a lot of money.

When you use credible (and effective!) local business directories like FindUsLocal.com, you won’t pay a dime to advertise your business. But as you’re probably aware, many local business directories are free. So why should you use FindUsLocal.com?

Let us count the ways:

  • GEO-location technology: When a visitor arrives at our home page, our technology automatically reads their location and that reflects on every page they see. For instance, if someone from Austin, Texas logged onto our site, every page they navigated to would include information from that area.
  • Local news: We offer all visitors a snapshot of the local news in their area. This saves them a trip to another website—and keeps them coming back time and time again.
  • Local weather: Everyone wants to check the weather, and consumers can now look for local businesses and get the latest weather updates all on the same page!
  • Funny and thoughtful mini-content. To keep things interesting, FindUsL.com offers funny sayings and motivational snippets, which causes our site to stand out in the minds of consumers.
  • Reviews: No one wants to go to a local business without first reading the reviews of those who have gone before them, and a local business listing provides you a place for your customers to leave those reviews.
  • Interaction: Finally—and you won’t find this on any other free business directory—FindUSLocal.com allows both the business owner and its customers with a platform to talk about sales, experiences in the store, new inventory, job openings, and anything on their minds. And the comments will show up as a live feed on the local page for that city. Talk about free advertising!

Grab Your Free Business Listing Now

Are you convinced that you need a local business directory listing, especially in these times? Luckily, getting your listing is easy. Just go to FindUsLocal.com and search for your business. Then, claim it as the owner and fill in all the information customers will want to know about your business.

Sometimes, too good to be true is for real!

What Makes a Great Local Business Listing?

Whether you know it or not, your small business is likely listed on multiple local business directories. Many of these directories compile a list of all small businesses in an area and then display that list of local businesses for consumers when they want to find a local business.

But did you know that the information listed about your business may not be true? That’s important because a recent survey found that 80 percent of consumers lose confidence in a local business if their listing contains inaccurate information.

Can you see why it’s so important that you create and maintain your local business listings? And even more important is knowing where your business is listed. Some sites are little more than large, inaccurate business directories, and most consumers stay away from them. But others, like FindUsLocal.com, put a lot of effort into making sure consumers are comfortable on the site and can find all of the information they’re looking for.

Those are the sites you need to pay attention to and make sure your business listing information is correct.

So, what makes a great local business listing? Turns out, most consumers look for the same things when they try to find local businesses, and that makes it easy to determine exactly what should be in your local business listing.

Here’s a guide to help you create your ideal business listing.

Start with the Basics

When it comes to the basics of your online business listing, the basics are what’s most important. Consumers need the bare facts about your business before they decide whether or not they will visit your shop, restaurant, or service business.

In fact, it’s estimated that local business owners lose about $10.3 billion a year because of faulty information recorded in local business listings.

Here are what consumers are looking for you in your business listing.

Your Name

Sounds simple, right? But the truth is that it’s easy to mix up businesses when the name isn’t correct in a local listing. The name you use in your local listing should be the exact same name as the name on your signage. If it’s not, it could cause potential customers to drive right by your business and end up in someone else’s shop.

Your Business Address

Another mistake made by small business owners is giving confusing information about their business address. For instance, if you have an address for your clerical staff and another one for the shop consumers use, make sure you provide the address for consumers.

If you own a service business, you don’t have to provide an exact location, but you should clarify which zip code or geographical area you service.

Your Business Phone Number

Many business owners have multiple phone numbers, and it’s mistake to include numbers that aren’t consumer-related. If you have multiple numbers, include the local store number in your business listing to avoid confusion.

Your Website Address

If you have a website, it’s important that you link to the right page on your local business listing. Depending on what type of business you operate, you could link to your pricing page, your product or inventory page, the contact page, or any other that your potential customers would likely want to see.

Your Category

The category is a word or phrase that most people would identify with your business. For instance, if you run an Italian restaurant, “restaurant” is your category. Likewise, “auto repair” would be the category for a mechanic.

Choosing the right category is key to allowing potential customers to find your business.

Your Hours

Remember we told that you 80 percent of consumers lose confidence in a business with inaccurate information? Listing the wrong hours in your local business listing a great example of that. Many consumers will look at the hours listed in a local directory and then drive to that business. If the hours aren’t correct, it will leave a bad taste in the mouth of the consumer for that business.

Not only is it imperative that your hours are properly listed on a local business directory, but it’s also important that your holiday hours are included!

Your Business Description

When describing your business, you have two jobs: telling the consumer what your business is all about and using keywords that will help them find the listing. Think of your business description as an elevator pitch. What do you want potential customers to know about your business when deciding whether or not to visit it? Do you make the best lobster bisque in town? Use it in your description. Do you sell unique, difficult to find furniture? That’s the basis of your description.

But take it one step further and use keywords that people would use to find a business like yours. “Best lobster bisque” and “unique furniture” are just two examples.

Add Some Visuals

If possible, you should include some photos of your business. Start by adding an exterior photo of your shop or restaurant so consumers can identify it when they drive to it. Next, add some unique photos that highlight the features of your business.

That could include a photo of a dining room, window displays, your bestselling dishes, mannequins dressed in the latest arrivals, and anything else that could cause consumers to become excited about visiting your store or eatery.

The Extras

Potential customers want to know what you bring to the table when deciding whether or not to visit your business, and talking about the extras you offer could push them over the edge and toward your shop. For instance, do you offer free coffee for shoppers? No charge WIFI? Car loading assistance for heavy items? Free delivery? Last-minute reservations? Tell them!

Beef Up Your Reviews

Most local business listings have at least a few reviews, but your job as a small business owner is to beef up those reviews to attract even more customers. One way to do that is to respond to all of your reviews. If someone leaves your business a great review, thank them for it! And if another person leaves a bad or mediocre review, address it in a response and tell them that you will take their feedback into consideration. (Never get defensive in your response, and never blame the customer!)

You can also encourage your regular customers to leave reviews on your FindUsLocal.com review section. Remember, most consumers trust local reviews more than recommendations from friends and family, so the more you have, the more new business you will bring in!

Are You Ready to Create Your Free Local Business Listing?

If you haven’t already gone to FindUsLocal.com and created your free local business listing, what you waiting for? FindUsLocal is one of the premier local business directories and there is a reason that consumers consistently use it to find local businesses.

Why not head over there now and get in with the crowd of savvy business owners who are listed there?