Why Local Business Owners Need to Think Differently to Attract New Customers

AAEAAQAAAAAAAANvAAAAJDI4ODBmNDQzLWEyZDMtNGUwOS05MDc3LTExYmIzNzIzMTAxYQWith all the talk about the retail store closings that are hitting local communities across the nation, it’s easy to become discouraged. But not everyone agrees that all is lost when it comes to local business. For instance, Joseph Hancock, a professor at the Drexel University Westphal Collage of Media Art and Design says he doesn’t believe retail is dead. But he does believe that local shop owners need to think differently. “Retailers really need to think outside the box on how they want to appeal to customers,” he says.

And the main way to do that? With local business directories like FindUsLocal.

What are Local Business Directories and How can They Bring in New Business?

Times have changed and local retailers need to take a hard look at how they reach out to new customers. In the past, it was enough to place an ad in the local newspaper or pay for an expensive phone book ad. But today’s consumers don’t look in either of those places when they want to find USA businesses. Instead, they look online.

But until recently, that’s been a problem for many local business owners because they don’t have a website or any other place where today’s internet savvy customers can find them. Let’s face, people today look to their cell phones or laptops when they want to find USA local businesses. But if a local business owner doesn’t have a website, how will they bring in the business? Local business directories, that’s how.

A local business directory is like a special search engine that people use when they want to find US local businesses. They simply type a keyword into the local directory’s search bar and they will see the results from their local area. For instance, if someone were looking for a coffee shop in Seattle, they would type “coffee shop” into the FindUsLocal search engine and they would see a list of every coffee shop in the city. The ease of use is why so many people have turned to local business directories when they want to find USA local businesses.

4 Additional Reasons People Love Local Business Directories

If the fact that local business directories are where people go when trying to find US local businesses, we’ve put together this brief list of other benefits people get from using them. Here are 4 additional reasons why your customers love—and use—local business directories.

  • GEO Location Technology. These days, people want things to be easy, and local business directories that are easy to use are the first place people look when trying to find local businesses. And directories like FindUsLocal.com make it even easier. They use GEO location technology and that means when a person logs onto the site they will see a customized home page that only shows things from their local city or town. In other words, every person who visits the site sees a home page uniquely designed for them.
  • Events Happening in Their Area. Everyone wants to know what’s going on their community, and that includes the concerts, theatre events and sports games coming to town. But getting that information isn’t always easy. Unless of course, they go to a local business directory like Find US Local. This local directory shows visitors the events coming to their area on their customized home page. What makes this even better for consumers is that the local directory includes a link beside each event that leads them a page where they can purchase tickets.
  • Local Reviews. Online reviews are playing a more and more important role in how people chose the local businesses they visit. In fact, recent studies show that people trust online reviews as much as they do a personal recommendation from a friend or family member. And local business directories like Find US local allow people to leave reviews for the businesses they’ve visited in their area.
  • Customer Interaction. Finally, today’s consumers want to interact with the local businesss they buy from, and most of that interaction happens online. But that can be a problem for local businesses that don’t have an online presence. Unless of course, you have a business listing on a quality local business directory. Find Us Local has a feature called the Comments Section, where customers can leave comments that you can respond to or you can use the section to announce sales, new products, or anything else you want the local community to know about.

As you can see, local business directories play an important role in the development and growth of local businesses. If you haven’t already claimed your local business listing on Find Us Local, what are you waiting for? Once you list your business, you’ll reap all of the benefits that come from being seen on quality local business directories.

How to Get Local Business Exposure in 2017

2016-2017The retail landscape has changed drastically over the past few years, and only those local business owners who keep up with the times and use today’s marketing tactics will survive. In fact, this year has seen so many retail store closings that it’s been dubbed the Retail Apocalypse.” That’s sounds ominous, but the truth is many of those local store owners were still relying on the old school methods of drawing customers into a local store, service business, or restaurant. But today’s consumers act differently than those in the past, and only local shop owners who reach out to them in new and innovative ways will reap the benefits of new business.

But not every local business owner understands the shift in the retail landscape, so we’ve put together this article that includes 2 things you can do right now to begin bringing in new business. Are you ready? Let’s talk about how to get more customers through the door today.

Use a Local Business Directory to Be Seen

The first rule of running a successful local business is to be seen by all the people in your community who spend most of their time online. That’s changed from years past when people gathered at malls, community centers and parks and talked about the stores they visited and the places they ate at. That word of mouth was huge for local business owners—and still is for some part. But the majority of people go online when they want to find USA businesses in their community.

And unless you have a large marketing budget where you can afford to build your own website, you’ll need to find another way to get that online presence. That’s where local business directories come in. These local directories are designed to give consumers local results when they look for a shop, eatery, or service business in their area. For example, if they were to look for a furniture store in their town or city and went to a local business directory like Find US Local, they would only see local furniture stores in the results. No articles about furniture and no nationwide online stores for consumers to wade through. Can you see why so many people are using local business directories to find businesses in the USA?

Keep in mind that when you claim your local business listing on directories like FindUsLocal and Bing, you should always use the exact same business name, address, phone number, and website UTL if you have one.  If the business listings are on even one word, the search engine spiders won’t recognize them as your business and that could actually hurt your rankings on the search engine.

Interact with Your Customers

Another drastic change in the way people do business with local businesses is by interacting with them online. Some owners have work tirelessly to build huge social media platforms and they interact with their customers that way. But doing this takes a lot of time and patience. It’s just not possible to build effective social media platforms overnight, and once you do have one, you have to know how to use it to get more customers—and sales.

But Find US Local has created an online interactive feature that gives local business owners a way to interact with their customers for free, and it only takes a few minutes a day. It’s called the Comments Section on the local business directory and it’s one of the most forward thinking ideas to come around in a long time.

Using it, consumers can leave comments about any shop or eatery that has a local business listing on the directory. For example, they can comment on the parking situation, the dinner they ate there, or leave a comment for the owner about a product they purchased at the store. And here’s the great thing: local shop owners can also leave comments. This can be of huge benefit to your business because you can leave comments when you’re having a sale or special promotion, or when new products arrive and you want to tell the community about them. You can also use the comments section to answer questions or respond to comments made by your customers. No social media platforms needed, and you won’t have to build up a huge following because the people you do business with are already visiting the local business directory and they will find your business listing and leave comments on it.

In order to thrive in today’s local business environment, you’ll need to make some changes to the way you’ve always done business. But those forward thinking business owners who keep up with consumer needs and habits won’t have any problem bringing in new business and running a successful store. What about you? Have you updated your marketing methods for 2017?

 

FindUsLocal Climbs Top Rated Local Business Directories Chart

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As a small business owner, you probably already understand the importance of listing your shop or restaurant on a local business directory. In fact, in today’s internet driven society, if your business doesn’t have a local business listing, you’re probably missing out on a lot of business. That’s because today’s consumers look to the internet when they want to find US local businesses.

But not all local business directories are the same, and if you’re going to go to the trouble of creating your local business listing, you need to ensure that you use the right one.

How to Know Which Local Business Directory to Use

Luckily, some pretty smart internet marketing experts help us keep track of the local business directories that get the results your business needs. In fact, they’ve recently published an article titled, <a href=https://onlinemarketinginct.com/2016/03/01/rel=”nofollow>top-70-online-local-business-directories</a>and our favorite place to add local business listings, FindUsLocal.com, is right there in the pack.

And while it’s great news that Find Us Local took their place in the top 30 best local business directories, there is much more to know about this upcoming local directory. Here are 4 reasons why we strongly believe FindUsLocal will quickly take its place in the top 10 list of best online local business directories.

2 Reasons Why FindUsLocal is Becoming American’s Favorite Local Business Directory

Not all local directories are the same, and that’s why consumers tend to gravitate toward specific ones. For instance, just a couple of years ago, Find US Local was relatively unknown, and now it’s quickly gaining ground on directories that have been around for years. And there’s a reason why consumers are flocking to the directory: it offers things that the others don’t. For example, here are 2 things you can find on FindUsLocal.com that you can’t find on most other local business directories.

A Two-Way Conversation

Most internet marketing experts agree that it’s vital for local business owners to develop a two-way conversation with the people in their local community both in person and online. And while it’s easy for most to do that in person by attending local events and sponsoring local sports teams, it’s much more difficult to do online. For some, they spend years building a loyal social media following, and then devote hours each week to post on all their channels. For others it’s building an interactive website so consumers can feel a part of the conversation, but this is limited to those local business owners who have huge marketing budgets.

But what about the local business owners across the nation who have the time or money to create a big online presence? That’s where local business directories like FindUsLocal come in.

This cutting-edge local directory has created a comments section that local business owners can use to communicate with the members of the community. This section of the directory is separate from the reviews section, and is two-way, where reviews are only one way.

To use it, consumers simply leave comments in the section about the local business, and owners can respond if they choose to. For example, if a customer is frustrated that a local shop is out of their favorite product and leave a comment about it, the owner can respond by telling them when the product is expected to arrive. What’s more, the owner can leave comments about sales, promotions, job openings, and anything else to get the conversation going. You won’t find this state-of-the-art communication on any other local business directory, so if you want to communicate with your local customers for free, head on over and set up your business now so you can take advantage of it.

Real Time Results

Another advantage to using local business directories like FindUsLocal is that consumers won’t have to jump through a bunch of hoops to find your business listing. That’s because the directory makes use of GEO location technology, which automatically determines a visitor’s location and then instantly creates a customized home page for them. On this home page, visitors will only see the local results for their area. For example, if someone logged on from Austin, Texas, they would only see the news, events, comments, reviews, local meetups, and social media comments from that area. That not only makes it more convenient for consumers, but it also makes it easier for them to find your local business listing.

You already know local business directories are an important part of your marketing campaign, but did you know that choosing the right directory is critical to your success? It’s true, and it’s hard to argue with the fact that FindUsLocal.com is quickly rising to the top of the best online local business directories. Is your business listed there?

Are You Doing These 3 Things to Grow Your Local Business?

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Are You Doing These 3 Things to Grow Your Local Business?

The numbers are in and it seems to be good news for local retail businesses. According to Reuters, July saw the biggest retail increase in seven months, including discretionary spending by consumers. Experts say that this mean the economy is gaining momentum before the ever important fall busy season.

But even though the news is good, there are still some local business owners who are doing poorly. For example, this year has seen a larger amount of local store closing than in the Great Recession.

But now that the news is getting brighter, it’s time for local store owners to up their game so they can take part in the retail upswing. In fact, many experts predict that only those local store owners who update their marketing methods will continue to thrive in this internet driven economy.

That’s why we’ve decided to bring you 3 ideas of how you can begin to increase your business today. Follow along as we offer some ideas that will quickly have new customers walking through your doors.

List Your Business on a Local Business Directory

Perhaps the number one thing you can do to increase sales is to list your shop, service business, or restaurant on a local business directory. These local directories are the new hang out for consumers who like to shop locally and find US local businesses to visit. In fact, as more and more people give up trying to find US local businesses on the large search engines, local business directories are the natural alternative. That’s because people don’t have to dig through a bunch of results that have nothing to do with local businesses. For example, if you were trying to find US local post office listings on a major search engine, you would have to dig through countless results that had nothing to do with your query. But if you conduct the same search on local business directories like FindUsLocal.com it’s all you would find.

Become Part of the Community

Another great way to get your local business name in front of the people in your community is to make sure you’re involved in projects and events. For example, if there is a country fair, you could offer to set up and run a face painting booth and then donate all the sales to a local charity. Or if there is a fundraising event in your town or city, do what you can to help. And in addition to volunteering at local events, you can also establish yourself as an expert in your field by holding classes, writing a local newspaper column, or giving speeches to local colleges or universities. Remember, the more you interact with the people from our community, the more they will associate good things with your business name.

Interact with Your Community Online

While local interaction is great, you’ll also need to find a way to interact with your customers online. That’ because in a world of social media, people expect the companies they do business with to hold online conversations with them. But that can be difficult unless you’ve budgeted thousands of dollars to set up and run a website.

Luckily, one local business directory—FindUsLocal.com—has made the process easier. They have set up a comments section where consumers can leave any comment they wish about a business. For example, if they want to offer parking suggestions to other consumers, tell them which time of day to get the best table in a restaurant, or just make some casual comments about the business, this is the place to do it.

And what’s even better is that now local business owners can leave comments back. Once you have a local business listing on the site, you can answer any comments left by your customers, or you can use the section to make announcements about an upcoming sale, a new product, or a job opening. This will all result in extra exposure for your local business. For other ideas and ways to use local USA business directories for marketing exposure, see an another article post here: “10 Reasons Why Finding US Local Business Directories Can Be The Best Thing for Your Local Business Success

The time is ripe for local business owners to grow your own local business. That is as long as they’re willing to do what it takes for today’s tech savvy consumers to find them. Start by listing your business on a US local business directory, and then take it to the streets and mingle with your customers. And to ensure that you get the attention of your online customers, be sure to answer comments and then leave your own at the comments section on Find Us Local.com.

4 Reasons Your Local Business Should Fear Amazon—and What to Do About It

amazon_go.0Local business owners have been hit with both horrible and wonderful news lately—all at once. First, we’ve heard a lot about the Retail Apocalypse which is causing a rash of retail store closings all over the country. The trend has local businesses shuttering their doors at rates that even surpass the Great Recession.

But at the same time, we’re hearing that just last month retail sales improved. In fact, the numbers were better than they were only a year ago.

So what do the confusing numbers mean, and how in the world is Amazon involved in the fate of your local business? Let’s talk about 4 biggest reasons why you should fear Amazon as a local business owner, and what steps you need to take right now to curb any negative effects the giant corporation can have on your business.

Many Consumers Like the Convenience

In a world defined by “hurry, hurry, hurry,” people are looking for just about anything that will save them some time. And one of the biggest time wasters is trying to find US local businesses on the large search engines. The problem arises when someone wants to find a local business and they type in the type of business and their city or town name. Typically, instead of local businesses showing up in the search results, they’ll often see websites belonging to big box stores or online national chains, articles written about the topic, or anything other thing that is even remotely related to the search term. People are in a hurry to find US local businesses don’t want to have to dig through a bunch of irrelevant results to find the local businesses they want.

And so they turn to sites like Amazon. All they have to do is click on the site and a mere few days later, they can arrange to have the products they want delivered to their doorstep. This ease of purchasing is harming local business owners across the nation, and is the basis for many of the store closings.

The Solution: Do all you can to make buying from you as easy as you can for your customers. For example, do you offer deliveries? Some local shops and restaurants do, and it dramatically increases their sales. You could also think about running a tab for your most loyal customers if it makes financial sense, or take orders over the phone and carry the bags to their car curbside when they arrive. And the best thing is that all of these ideas can only be done by local business owners—online stores like Amazon won’t be able to compete with it.

Some Amazon Customers Don’t Pay Sales Tax

Did you know that some people can make purchases on Amazon without paying sales tax? It’s true. Even though Amazon has agreed to collect sales tax from its customers in most states, there are a lot of individual sellers on the site who can choose not to collect the tax. The law says that if a seller has nexus in a state, which means some type of physical or financial presence, they are supposed to collect sales, but there are many of them flying under the radar. And so when consumers make purchases from those seller, they pay less money for the products because they’re not paying sales tax. But local business owners don’t have that option. When they make a sale of a taxable item, they are required to collect the associated sales tax. That means consumers will at times pay less for items they purchase on Amazon. Even President Trump is adding to the conversation as he recently tweeted out that Amazon hurts local retailers because of the tax policies.

The Solution: Many states are getting tougher on sales tax when it comes to online shopping because they’re losing so much revenue. Customers are supposed to pay use tax to their state when a seller doesn’t charge them sales tax, and we’re beginning to hear more and more about it. As a local business owner, you can inform your customers of their obligation to pay use tax when they make sales tax free purchases online, and they realize that they’re not really saving that much after all. In addition, most online purchases involve shipping costs of some sort, which they won’t get when they make their purchases from you. A little customer education on the differences in total cost will go a long was in helping them understand why it’s better to buy local.

People Can Get Products Overnight Without Leaving Their Homes

Let’s face it, people like to do things the easy way these days, and if they can order a product online and then have it shipped directly to their home in a couple of days, many of them will forego the local store and do it. And this trend has extended to things beyond just books and clothes. Amazon now offers just about every imaginable product you can think of, including groceries. For example, if someone were planning a meal and realized that they didn’t enough flour to make it, they can log onto Amazon and have it arrive at their doorstep the next day—or the same day in some of the larger cities. How are you supposed to compete with that?

The Solution: So how do you compete with an online store that makes things so very convenient for people? You add something to your offering that online stores like Amazon can’t match. For example, you could offer every customer an ice cream cone one day, or give away a prize for the best comment left on your local business listing at Find US Local. In other words, make it exciting for people to come to your store and make sure they understand that you offer things that they can’t get from Amazon.

Amazon Carries Something for Everyone

There are millions of products on Amazon and it’s almost impossible to log onto the website and not find what you’re looking for. That’s why consumers love it so much—it is a one-stop shop where they can find everything they need in one place. A person could log onto the site and do some grocery shopping, buy a new outfit, a new toy for their child, a couple of books—some which could be delivered instantly to a Kindle—wax for the car they were going to wax that weekend, some sports equipment for their teen—oh, and if they wanted to watch a movie, they could do that instantly, too. Whew, how in the world is a local business owner supposed to keep up with that?

The Solution: Keep in mind that being a one stop shop is not your role in the community. Instead, your goal should be to cater to the needs of the local people who shop at your store and provide them with products they can’t get at an impersonal store like Amazon. For example, if you own a dress shop, you could keep in stock the styles and colors the people in your area wear. And if you own a local bookstore, schedule book signing by authors for your customers to attend—they definitely can’t find that at Amazon. Be sure to make note of your specialty in your local business listing on the local business directories your site appears on. In fact, you should include as much information on local directories as you can because that’s where today’s consumers will go to find you.

The Bottom Line

I know this sounds like the worst nightmare for a lot of local business owners, but here’s the truth: your local store is never going to successfully compete with Amazon. Instead, you need to carve out your special niche in your community and make yourself invaluable to the people there.

And don’t forget to remind your customers that by shopping at your business, they’re helping create jobs in the local community. That’s definitely something Amazon can’t claim. After all, when people in your town or city try to find US local jobs, they don’t look to Amazon for it, do they?

And while you’re at it, don’t forget to create a business listing on local business directories like FindUsLocal.com. Local directories are the way people find US local businesses now, and if your shop or eatery can’t be found on one, chances are you’ll miss out on a lot of business. Why not take the time and create your local business listing right now?

3 Things Every Local Business Owner Needs to Know about Local Business Directories

know3 Things Every Local Business Owner Needs to Know about Local Business Directories

The art of successfully marketing a local shop, service business, or restaurant has changed dramatically in the past few years, and those who aren’t changing with the times are feeling the pinch. In fact, most experts agree that local businesses that don’t alter the way they reach out to new customers will probably not be open in the years to come. Luckily, it isn’t difficult to change direction and begin reaching today’s consumers.

The Marketing Methods of Yesterday Don’t Work Anymore

When is the last time you clipped a coupon in your local newspaper before you visited a local restaurant? And how long has it been since you pulled out the phone book to find a local phone number for a business? If you’re like most people, it’s been so long you can’t even remember.

If you aren’t relying on old-school methods to find US local businesses, what makes you think that other people in your community are? Here’s the truth: they’re not.

How Consumers Find US Local Businesses Today

Today’s consumers are a savvy bunch, and they rely heavily on the internet to find stores, products, information and more, and if your local business can’t be found there, you’re missing out on a lot of potential business. But for far too long, local business owners have ignored the online trend because they believed websites were only for the big guys. After all, their customers live right around the corner.

But here’s the reality: when a customer wants to find local businesses—even if those shops or restaurants are nearby, they look online. And that’s why so many local shops are struggling to keep the doors open.

The Solution is Local Business Directories

You might think most people go to the large search engines when they want to find US local businesses, but that’s just not the case. The experience is far too frustrating for most people, so they’ve turned in droves to local business directories. These local directories give consumers the opportunity to easily find US local businesses without the hassle.

But as a business owner, you want to know more, don’t you? You probably want to understand just why you should spend the time to create your local business listing on a site like FindUsLocal.com. After all, time is money, right?

So we’ve put together the following 3 reasons why your shop or restaurant should be on a local business directory.

It’s Where the Customers Are

It makes good business sense to put your name in the places where customers gather and local business directories are it. Today’s internet savvy consumers always look for the most efficient and convenient websites, and local business directories are the answer for them.  They can easily bypass all the irrelevant big box listings and informational articles get the local business listings they want in one easy step.

You Need a Place for Reviews

Today’s buyers don’t make a move until they’ve read a few reviews about the shop or restaurant they’re considering, and if that business doesn’t have online reviews, they miss out on a lot of business. But when they have a local business listing on sites like Find Us Local, they’ll have a place where people in their community can leave feedback for others in the same area. And to make things even better, at least one local business directory allows both consumers and the business owners to leave comments in an interactive environment! This helps to create a conversation around your business.

It Won’t Cost you a Cent

Internet marketing can cost a lot of money, especially if you’re trying to get your business up high in the major search engine rankings. You will either have to hire a professional to create a pay per click ad campaign, which can cost thousands, or a write to create hundreds of SEO articles so the search engine spiders can find your site. But there’s another way. When you claim your local business listing on a local business directory, you’ll benefit from that site’s marketing efforts. And the best thing of all? It’s absolutely free to create your local business listing.

Local business directories are the future as far as marketing techniques for local restaurants, service businesses, retail stores and more. Here is a recent article that describes the 10 most important reasons you need local business directories. And unfortunately, those retail business owners who are late to the game and don’t think they’re necessary will likely fall victim to the rash of retail store closings across the nation. The gist of it is this: if you want to succeed in today’s retail marketplace, you have to change the way you do business and begin to take advantage of new developments like local business directories. If you haven’t already, why not head over to Find Us Local right now and claim our local business listing?

Are You Doing All You can to Ensure Your Local Businesses Success?

African American woman in restaurant open for businessLocal business owners are a unique kind of entrepreneur—especially in today’s internet driven world. When it seems that everyone is doing everything online, it takes someone with guts, drive, and sense of community and purpose to forge ahead in a local retail business. And if you’re one of the brave entrepreneurs who do just that, you may be feeling a bit battle weary right now. After all, the news about local retail business isn’t good. Recent statistics show that more local businesses have closed so far this year than all the store closings combined during the Great Recession.

But not all local business owners are feeling the pain. In fact, some local shops, service businesses, restaurants, and coffee shops are doing quite well, thank you. So what separates those who are shuttering their doors from those who are booming in this tech savvy world? One word: local business directories.

What is a Local Business Directory?

If you haven’t heard of local business directories, you’re missing out on the one thing that can separate your business from those that are failing. In fact, creating your local business listing is the most important thing you can do if you’re looking for ways to help your business thrive.

Here’s how local business directories work. When a customer wants to find a local business to visit, they go to a local directory like Find Us Local, and are automatically presented with a custom home page based on their location. For example, if they logged on from Virginia Beach, they would find a home page that included the news from that area, a listing of theatre, musical, and sporting events coming to town, reviews for all the local stores and eateries in their area, and of course a custom search engine where they can find the type of business they want in their city or town that they live in. These local business directories are easy to use, and that’s why so many consumers are using them instead of the large search engines.

Why You Need a Local Business Listing

It’s no secret that almost everyone uses their smartphone, tablet, or laptop to find local US businesses these days, and what do you think happens to those local businesses that don’t have an online presence? If you said they would suffer from low sales, and possibly even have to shutter their doors, you’re right. It’s simply not possible for local business owners to rely on the old school marketing tactics that worked so well for them in years past.

Today, people look online to find US local businesses. And the first place they look is on local business directories.

How to Create Your Local Business Listings

If you’re going to join the ranks of successful local business owners, your first step is to create a local business listing on local business directories like FindUsLocal.com. In order to do it the right way, you should take the steps outlined below.

  • Choose your directory wisely. You shouldn’t create your listing on just any local business directory, but instead choose one that works to stay high in the search engine rankings so your business will be seen. For example, Find Us Local constantly writes articles like this one to get their directory in front of the public, and that only helps those local business owners who are listed on it.
  • Pay attention to the details. When creating your local business listing, be sure to input your business name, address, phone number, and website exactly the same on every local directory. For example, if you have an “inc.” in your name, you’ll need to decide whether to include it in our business listings. You can’t include it in some of them and not others, because that could hurt your visibility in the rankings.
  • Get as many reviews as you can. When you create a business listing, customers will be able to leave reviews on the local business directory for your shop or restaurant. This is important because most consumers wouldn’t dream of trying a new business without first reading a handful of reviews from other people in the community. In order to get them, be sure to ask your customers and then thank them once they’ve left one.

Including your local business on a quality local business directory like FindUsLocal.com is one of the smartest business moves you can make if you want your business to be found by today’s consumers. What about your local shop or restaurant? Can it be found online, or will it sit in obscurity while the other businesses around you get all the local customers?

Why Your Customers Love Local Business Directories

AAEAAQAAAAAAAAgUAAAAJDExNmRhN2I4LWU2NDItNDU1YS05Yzk0LWQ1MDAxMjE0ZDg3ZgIf you run a small local shop or restaurant, you probably spend a lot of time talking with your customers about local events, the people you both know and anything else that you have in common. But there’s one subject you may not have broached with them: local business directories. In fact, you may not even understand the huge role these local directories play in the lives of your customers. But the truth is, not many people try to find US local businesses without them, and that’s why it would benefit you know all about them and how your customers use them. Let’s start with the basics and talk about what they are.

Local Business Directories Defined

If you’ve never tried to find your own local business on a major search engine, maybe you should stop what you’re doing right now and give it try. Just type in the type of business you run plus your city or town name and just see what you find. For example, if you run a flower shop in San Diego, California, type in “Flower shop + San Diego, California. I promise you’ll be shocked at the results, which will mainly consist of national flower shop chains, articles about flower arranging, and floral wholesalers. But if you through a couple of pages, maybe, just maybe, you’ll find a flower shop that’s located in San Diego.

I can sense your frustration, but realize that your customers feel it too every time they try to find US local businesses on a large engine.

But local business directories have come to the rescue.

These directories give business owners a chance to claim their free local business listing on sites like FindUsLocal.com, which means all the customers who use local business directories of the large search engines will be able to find you. Not only this easier for consumers, but being listed on a local directory will result in more business for you as more and more people find your store.

Why Customers Love Local Business Directories

In addition to being able to find US local businesses, the directories provide other perks for you customers. In fact, here are 4 of the most popular features on sites like Find US Local.

  • The Local News. Gone are the days when people would wait for that familiar “thump” to hit their porch so they could leisurely read the morning paper over a cup of coffee. These days, people get their news online, but that can be problematic when looking for local news because so many sites focus on national news. But local business directories provide the local news to people all in one handy place.
  • Local Events. When your customers want to hit the town and go to a play, local concert, or a sporting event, they have to jump through a lot of hoops to find the information about which acts or events are coming to town, and then they have scour the internet for tickets—unless they go to local business directories like FindUsLocal.com. There, they’ll not only find a custom list of events coming to their area, but even a link so they can purchase the tickets without a hassle.
  • Reviews. It’s rare these days for people to try a local restaurant or store without first reading a few online reviews to discover what other people in the community have to say about the business. But that can be an issue for many people because not every local store owner has an online presence. But customers can always find reviews for those businesses listed on a local business directory.
  • Interaction. People like to interact with the shops and eateries they do business with, and some local business directories enable that interaction by allowing both business owners and their customers to leave comments about their experiences, sales, and other important announcements.

Your customers love local business directories because they make their lives easier. What about you? Will you ensure that your store is listed where people can find it? If you haven’t created our own local business listing, don’t you think it’s about time to put your business name where local shoppers can find it? Start with creating your free listing at a quality local business directory like Find Us Local.com

Want More Local Business? Here are 3 Ways to Get It.

Shop_Local_LogoIf you run a local business, chances are you’re a pillar of your community. After all, local business owners love to immerse themselves in the community to get to know their customers and build goodwill with the people they serve. And in the past, that was enough to ensure that people from the area visit their shops and restaurants. In fact, if you read marketing books and articles from just ten years ago, you’ll find that very advice given when asked how to bring in local business to a store.

Boy have times changed.

The internet has brought about a less intimate environment for local consumers because so many transactions and social interactions are conducted online. That’s why today’s local business owners need to approach their community differently, and that includes all their marketing efforts.

Many Local Business Owners Aren’t Online

A recent study conducted by a business to business research firm called Clutch shows that almost half of all local business owners don’t have a website. That’s because so many of them don’t believe they need one because all of their customers come from the local area. But that kind of thinking can get local shop owners in trouble, because the truth is, people today do everything, and we mean everything, online. If they want to order a birthday present for a friend, they go online to find US local gift shops. If they want to find the nearest place to mail a letter, they go online to find US post office locations. In short, if a local business can’t be found online, chances are they aren’t going to be open for very long.

So, where does that leave local business owners who aren’t yet online? Basically, you have 3 options when it comes to marketing your local business. Let’s take a look at your options.

Stick to What You’re Doing

There are a lot of local business owners who believe they can keep doing things the way they’ve always done them and they will get along just fine. Unfortunately, that attitude can be attributed to the rash of local store closings across the country. In fact, experts say that this year has seen more local store closings than any other year, including the Great Depression. It seems that a lot of local shop owners just aren’t keeping up with society and the way consumers choose to find US local businesses, and that’s leading to their demise.

Hopefully, you realize that even though we listed this as an option, doing things the way you’ve always done them truly isn’t an option if you plan to stay in business.

Create Your Own Website

If you realize that you need a strong online presence in order to survive in this culture, then you’ve probably thought about building your own company website. And while you may be financially able to take on this increasingly expensive proposition, you may not understand what all if involved in it. For example, in order to build a website, you will need to choose and register your domain name, create a plan for the pages, hire a designer and coder, find someplace to host it, and then make sure it looks professional and is functional for the people who will use it.

In addition to building a website—and paying the professionals thousands of dollars to do it—you’ll have to consistently market it to keep it at the top of the search engine rankings so people can find it. This also will cost thousands of dollars and if you stop, your rankings will plummet.

Create a Local Business Listing

The final option is the best according to most local business experts. Sites like FindUsLocal.com allow local shop owners to create local business listings so they can have an online presence without the arduous expense of a website. These local business directories consistently market their websites so your business listing will be seen by all those consumers who go online to find US local post office listings, US local restaurants and shops. And the best news? It won’t cost you a cent.

You really can’t afford going without an online presence, and a local business directory is clearly the best option. If you haven’t already done so, why not head over to FindUsLocal.com right now and find out how creating your own local business listing can help your business by getting it in front of buying customers.

4 Ways Local Business Directories Will Bring You More Customers

Busy shopLocal business owners all over the country are looking for ways to boost their sales as the nation faces what has been dubbed as the Retail Apocalypse. There have been numerous reports about store closings across the country and local consumers are losing the stores they’ve shopping in for years. And while the statistics are shocking and all local business owners should pay attention to them, it’s not all bad news on the local shopping front.

For example, some small business owners have discovered the powerful effectiveness of local business directories. These directories are where today’s consumers look for local business listings when they want to shop locally. But their effectiveness doesn’t end there. Consumers use the local directories for anything local you can imagine, whether they want to find US local post office listings, find US Local restaurants, or anything else in their communities.

In other words, if your business can’t be found on a local business directory like FindUsLocal.com, you’re missing out on a lot of business. Let’s take a look at 5 ways these business directories can help you bring in more customers.

When People Find Your Business, They Become Customers

In the past, customers looked in the local phone book or community newspapers any time they wanted to find a local business to visit. But today’s consumers look online, and if your business can’t be found there, they won’t visit your store. And that’s a huge problem for many local business owners because they don’t have big marketing budgets to spend on expensive website design. Luckily, local business directories can give you the same online exposure for little to no money. For example, Find US Local offers free business listings for local business owners so they can be found online by consumers.

People Want to Read Online Reviews Before Trying Your Business

Another way the retail landscape has changed in the past few years is that today’s consumers demand social proof before they decide to do business with a shop or restaurant. Think about it, when is last time you agreed to eat at a restaurant or visit a local shop without first reading a few reviews? But that’s another area where local shop owners can miss out, because if they don’t have an online presence, they won’t be able to offer their customers a place to leave reviews. And if they don’t have reviews, not many people will take a chance on their business.

On the other hand, if you create a local business listing on directories like FindUsLocal, you will have a place to send your customers to leave reviews. And the more reviews you have, the more comfortable new customers will be in doing business with you.

People Use Their Phones to Find US Local Businesses

While many people still use laptops and even desk top computers for work, when it comes time to find US local schools or restaurants, people turn to their phones. In fact, studies show that the majority of local searches are done from their phones. And that’s another area that many local business owners fall short in. That’s because even if they have a website, it probably isn’t mobile friendly. But when you list your business on quality local business directories, mobile phone users will be able to find it because these sites are mobile friendly.

Local Directories Offer Diverse Search Options

Finally, when people want to look for local service businesses, shops, or eateries, they can find whatever they need on local business directories. For example, if someone wanted to find US local banks, they would simply need to type the word “Banks” into the local directory’s search bar and they would see a listing of all the local banks in their area. The same is true when they want to find US local post office listings. All they have to do is type the query into the search bar and they will be presented with all the post offices in their area.

Local business directories offer a variety of benefits for local business owners, and all of them lead to increased traffic—and that leads to better sales. You don’t have to fall victim to the current retail apocalypse that is overtaking our nation. Instead, do what the smart local business owners do and create your local business directory listing at a quality site like FindUsLocal.com. You won’t be sorry because you’ll quickly see an increase in customers walking into your store.