What’s the Big Deal About Online Business Directories?

Small business owners across the nation are struggling as the lockdowns and fear have prevented people from visiting their local stores. But lately, as more and more cities and towns open up for business, small shop owners face another dilemma: They don’t have the advertising budgets they did before the lockdowns.

“We’re seeing it quite often,” says the owner of FindUsLocal, a local business directory that offers fast and extensive results for consumers looking for local business information. “Small business owners are thrilled to be able to open their doors, but they have lost the ability to spend a lot of advertising dollars to remind consumers where they are.” He continues, “That’s why we want to get the word out about the help we can offer.”

He says that business owners can go to FindUsLocal.com and claim their business’ page and then fill in the details consumers look for when deciding which local business they will visit. “Consumers want to know store hours, what products or menus are being offered during scaled back business operations, and look for reviews from past customers. We give all of that for free to business owners who use our site.”

As people react to COVID, it’s more important than ever to offer consumers a way to find information about your business without having to talk to someone else. “Right now,” he says, “people want a fast and easy way to get the information they need. Those small shops that make use of local business directories will likely pull in more business than those who don’t because they are giving consumers exactly what they need during these difficult times.”

What’s the Big Deal About Online Business Directories?

If you own a small business, you’ve been through the wringer these past few months. With the lockdowns and people afraid to go out in public, chances are that your business has suffered a loss of income. But have you noticed something lately? People are going out again, and that makes the perfect time to set up your free listing on a quality local business directory.

But before we get into the specifics, let’s make sure we’re all on the same page.

Why Is This Important?

Before the internet become the biggest part of our lives, the only way people could find out about local businesses was to talk to their friends and family or go visit them in person to see what the business was like.

But now that the internet is a huge part of our lives, a full 79 percent of people look into a business before even thinking about going there in person. And we believe that number has increased since COVID came on the scene.

That’s why it’s so important that every local business owner takes the time to ensure their business can be found online. And where do most consumers search for a shop in their city or town? On local business directories.

What is a Local Business Directory?

A local business directory is the modern version of the old Yellow Pages. But with local directories, people don’t have to lug around a bulky book and try and figure out which category each business chose to run their ads.

Instead, today people go to online local business directories to search for the businesses they want to visit. An online business directory offers consumers all the information they could ever need about a local business. For instance, they can find the hours of operation, the directions for the shop, and even what products or services it sells.

Who Benefits from Local Business Directories?

If you own a retail store, a local service business, or a restaurant, you need a small business local business listing. Why? Because, frankly, it’s the way consumers will find your business. And if they can’t find you online, chances are, they will never walk through your door.

How to Do I Find a List of Local Businesses?

Whether you’re a store owner or a consumer, you need to find the local businesses in your community that you want to do business with. And the best way to do that is to use a free local business directory.

How Much Does It Cost to Set Up a Free Local Business Listing?

Small businesses have taken a hit lately, and many don’t have the advertising budget that they used to. That’s why so many are thinking about how they can get the word out about their business without spending a lot of money.

When you use credible (and effective!) local business directories like FindUsLocal.com, you won’t pay a dime to advertise your business. But as you’re probably aware, many local business directories are free. So why should you use FindUsLocal.com?

Let us count the ways:

  • GEO-location technology: When a visitor arrives at our home page, our technology automatically reads their location and that reflects on every page they see. For instance, if someone from Austin, Texas logged onto our site, every page they navigated to would include information from that area.
  • Local news: We offer all visitors a snapshot of the local news in their area. This saves them a trip to another website—and keeps them coming back time and time again.
  • Local weather: Everyone wants to check the weather, and consumers can now look for local businesses and get the latest weather updates all on the same page!
  • Funny and thoughtful mini-content. To keep things interesting, FindUsL.com offers funny sayings and motivational snippets, which causes our site to stand out in the minds of consumers.
  • Reviews: No one wants to go to a local business without first reading the reviews of those who have gone before them, and a local business listing provides you a place for your customers to leave those reviews.
  • Interaction: Finally—and you won’t find this on any other free business directory—FindUSLocal.com allows both the business owner and its customers with a platform to talk about sales, experiences in the store, new inventory, job openings, and anything on their minds. And the comments will show up as a live feed on the local page for that city. Talk about free advertising!

Grab Your Free Business Listing Now

Are you convinced that you need a local business directory listing, especially in these times? Luckily, getting your listing is easy. Just go to FindUsLocal.com and search for your business. Then, claim it as the owner and fill in all the information customers will want to know about your business.

Sometimes, too good to be true is for real!

What Makes a Great Local Business Listing?

Whether you know it or not, your small business is likely listed on multiple local business directories. Many of these directories compile a list of all small businesses in an area and then display that list of local businesses for consumers when they want to find a local business.

But did you know that the information listed about your business may not be true? That’s important because a recent survey found that 80 percent of consumers lose confidence in a local business if their listing contains inaccurate information.

Can you see why it’s so important that you create and maintain your local business listings? And even more important is knowing where your business is listed. Some sites are little more than large, inaccurate business directories, and most consumers stay away from them. But others, like FindUsLocal.com, put a lot of effort into making sure consumers are comfortable on the site and can find all of the information they’re looking for.

Those are the sites you need to pay attention to and make sure your business listing information is correct.

So, what makes a great local business listing? Turns out, most consumers look for the same things when they try to find local businesses, and that makes it easy to determine exactly what should be in your local business listing.

Here’s a guide to help you create your ideal business listing.

Start with the Basics

When it comes to the basics of your online business listing, the basics are what’s most important. Consumers need the bare facts about your business before they decide whether or not they will visit your shop, restaurant, or service business.

In fact, it’s estimated that local business owners lose about $10.3 billion a year because of faulty information recorded in local business listings.

Here are what consumers are looking for you in your business listing.

Your Name

Sounds simple, right? But the truth is that it’s easy to mix up businesses when the name isn’t correct in a local listing. The name you use in your local listing should be the exact same name as the name on your signage. If it’s not, it could cause potential customers to drive right by your business and end up in someone else’s shop.

Your Business Address

Another mistake made by small business owners is giving confusing information about their business address. For instance, if you have an address for your clerical staff and another one for the shop consumers use, make sure you provide the address for consumers.

If you own a service business, you don’t have to provide an exact location, but you should clarify which zip code or geographical area you service.

Your Business Phone Number

Many business owners have multiple phone numbers, and it’s mistake to include numbers that aren’t consumer-related. If you have multiple numbers, include the local store number in your business listing to avoid confusion.

Your Website Address

If you have a website, it’s important that you link to the right page on your local business listing. Depending on what type of business you operate, you could link to your pricing page, your product or inventory page, the contact page, or any other that your potential customers would likely want to see.

Your Category

The category is a word or phrase that most people would identify with your business. For instance, if you run an Italian restaurant, “restaurant” is your category. Likewise, “auto repair” would be the category for a mechanic.

Choosing the right category is key to allowing potential customers to find your business.

Your Hours

Remember we told that you 80 percent of consumers lose confidence in a business with inaccurate information? Listing the wrong hours in your local business listing a great example of that. Many consumers will look at the hours listed in a local directory and then drive to that business. If the hours aren’t correct, it will leave a bad taste in the mouth of the consumer for that business.

Not only is it imperative that your hours are properly listed on a local business directory, but it’s also important that your holiday hours are included!

Your Business Description

When describing your business, you have two jobs: telling the consumer what your business is all about and using keywords that will help them find the listing. Think of your business description as an elevator pitch. What do you want potential customers to know about your business when deciding whether or not to visit it? Do you make the best lobster bisque in town? Use it in your description. Do you sell unique, difficult to find furniture? That’s the basis of your description.

But take it one step further and use keywords that people would use to find a business like yours. “Best lobster bisque” and “unique furniture” are just two examples.

Add Some Visuals

If possible, you should include some photos of your business. Start by adding an exterior photo of your shop or restaurant so consumers can identify it when they drive to it. Next, add some unique photos that highlight the features of your business.

That could include a photo of a dining room, window displays, your bestselling dishes, mannequins dressed in the latest arrivals, and anything else that could cause consumers to become excited about visiting your store or eatery.

The Extras

Potential customers want to know what you bring to the table when deciding whether or not to visit your business, and talking about the extras you offer could push them over the edge and toward your shop. For instance, do you offer free coffee for shoppers? No charge WIFI? Car loading assistance for heavy items? Free delivery? Last-minute reservations? Tell them!

Beef Up Your Reviews

Most local business listings have at least a few reviews, but your job as a small business owner is to beef up those reviews to attract even more customers. One way to do that is to respond to all of your reviews. If someone leaves your business a great review, thank them for it! And if another person leaves a bad or mediocre review, address it in a response and tell them that you will take their feedback into consideration. (Never get defensive in your response, and never blame the customer!)

You can also encourage your regular customers to leave reviews on your FindUsLocal.com review section. Remember, most consumers trust local reviews more than recommendations from friends and family, so the more you have, the more new business you will bring in!

Are You Ready to Create Your Free Local Business Listing?

If you haven’t already gone to FindUsLocal.com and created your free local business listing, what you waiting for? FindUsLocal is one of the premier local business directories and there is a reason that consumers consistently use it to find local businesses.

Why not head over there now and get in with the crowd of savvy business owners who are listed there?

How Online Business Directories Can Help Ease COVID Disruptions

If you own a small business, you’ve been through the ringer these past few months. With the lockdowns and people afraid to go out in public, chances are that your business has suffered a loss of income. But have you noticed something lately? People are going out again, and that makes the perfect time to set up your free listing on a quality local business directory.

But before we get into the specifics, let’s make sure we’re all on the same page.

Why Is This Important?

Before the internet become the biggest part of our lives, the only way people could find out about local businesses was to talk to their friends and family or go visit them in person to see what the business was like.

But now that the internet is a huge part of our lives, a full 79 percent of people look into a business before even thinking about going there in person. And we believe that number has increased since COVID came on the scene.

That’s why it’s so important that every local business owner takes the time to ensure their business can be found online. And where do most consumers search for a shop in their city or town? On local business directories.

What is a Local Business Directory?

A local business directory is the modern version of the old Yellow Pages. But with local directories, people don’t have to lug around a bulky book and try and figure out which category each business chose to run their ads.

Instead, today people go to online local business directories to search for the businesses they want to visit. An online business directory offers consumers all the information they could ever need about a local business. For instance, they can find the hours of operation, the directions for the shop, and even what products or services it sells.

Who Benefits from Local Business Directories?

If you own a retail store, a local service business, or a restaurant, you need a small business local business listing. Why? Because, frankly, it’s the way consumers will find your business. And if they can’t find you online, chances are, they will never walk through your door.

How to Do I Find a List of Local Businesses?

Whether you’re a store owner or a consumer, you need to find the local businesses in your community that you want to do business with. And the best way to do that is to use a free local business directory.

How Much Does It Cost to Set Up a Free Local Business Listing?

Small businesses have taken a hit lately, and many don’t have the advertising budget that they used to. That’s why so many are thinking about how they can get the word out about their business without spending a lot of money.

When you use credible (and effective!) local business directories like FindUsLocal.com, you won’t pay a dime to advertise your business. But as you’re probably aware, many local business directories are free. So why should you use FindUsLocal.com?

Let us count the ways:

  • GEO-location technology: When a visitor arrives at our home page, our technology automatically reads their location and that reflects on every page they see. For instance, if someone from Austin, Texas logged onto our site, every page they navigated to would include information from that area.
  • Local news: We offer all visitors a snapshot of the local news in their area. This saves them a trip to another website—and keeps them coming back time and time again.
  • Local weather: Everyone wants to check the weather, and consumers can now look for local businesses and get the latest weather updates all on the same page!
  • Funny and thoughtful mini-content: To keep things interesting, FindUsL.com offers funny sayings and motivational snippets, which causes our site to stand out in the minds of consumers.
  • Reviews: No one wants to go to a local business without first reading the reviews of those who have gone before them, and a local business listing provides you a place for your customers to leave those reviews.
  • Interaction: Finally—and you won’t find this on any other free business directory—FindUSLocal.com allows both the business owner and its customers with a platform to talk about sales, experiences in the store, new inventory, job openings, and anything on their minds. And the comments will show up as a live feed on the local page for that city. Talk about free advertising!

Grab Your Free Business Listing Now

Are you convinced that you need a local business directory listing, especially in these times? Luckily, getting your listing is easy. Just go to FindUsLocal.com and search for your business. Then, claim it as the owner and fill in all the information customers will want to know about your business.

Sometimes, too good to be true is for real!

Are Online Reviews Really That Important for Local Business Owners?

If you run a local business, you may not give much thought to online reviews. But the truth is that you should. In fact, getting online reviews may be one of the most important things you can do to increase your local sales.

Why?

Because today’s local customers go online to find out about a company before they ever walk through their doors.

Let’s dig in and find out how getting online reviews could be the smartest thing you could do for your local shop or restaurant.

Why Local Business Owners Should Worry About Online Reviews

In the past, local business owners relied on local marketing efforts to get the word out about their business. They ran ads in the local Yellow Pages, newspapers, and sent coupons to potential customers through the mail. But today, most of those local marketing efforts don’t work anymore.

Instead, we’ve become an online society, and even those business owners who don’t operate online need to make sure their business is seen in the online world.

And the best way to do that is to make use of online reviews for local business owners.

What Are Online Reviews?

People used to rely on their friends and family to find out about great restaurants or the best local places to shop. But once people began to rely on the internet, they also started to look online for those recommendations. And that’s where online reviews come in.

When someone visits a local shop, service business, or restaurant, they have the option of leaving a review for that business online. That’s called an online review. They can leave it on the business’ website it if has one, but most often, they leave them on local business directories.

Local business directories are places where shoppers can find all the information they need about a local business. They can log onto one of these sites to find the business’ address, phone number, store hours, and what other people have to say about it. And they learn this information from online reviews.

The online reviews speak of a customer’s experience at a local business. It can spell out the positive things that happened at the business, or if the customer had a bad experience, the negative ones. Studies show that today’s consumers rely on online reviews to make a decision about whether or not to visit a local business. In fact, many shoppers won’t even consider going to a new business unless they’ve first read all about it via the online reviews.

Remember how we told you that in the past people relied on friends and family to find local businesses? Today, they rely on online reviews. In fact, some studies show that shoppers trust online reviews more than they trust personal recommendations from their friends and family about local businesses.

Can you see why having online reviews is so important to your local business?

Before we tell you how to get online reviews, take a look at this short video that explains what a local business directory is and why your business should be on one—especially for the online reviews:

How to Get Online Reviews for Your Local Business

Now that you understand the importance of getting online reviews for your business, it’s time to learn how to do it. Luckily, it’s not difficult to get the reviews you need to give new customers the confidence to visit your shop or restaurant.

Here are the steps you need to take.

Set Up a Free Local Business Listing

Your first step in getting online reviews is to create a free local business listing. This listing will provide a place for your customers to leave the reviews. But when looking for a local business directory to sign up at, it’s important to find a credible directory that ranks highly on the major search engines.

For instance, FindUsLocal.com is one such directory. That’s because FindUsLocal offers a lot more than local business listings to its visitors. It also offers them local news, the local weather, and news about the events and sporting events coming to the area.

Once you decide on a local business directory, do a search on the directory for your business name. After you find it, claim it as the business owner and set up the listing by filling in  the details. You will want to add your business name, business address, business phone number, store hours, the types of payments you accept, a listing of the brands you carry or the foods you serve, and anything else shoppers will need to know before visiting your shop or restaurant.

Tell Your Customers About Your New Listing

After you’ve created your free local business listing, it’s time to let your customers know about it. You can print cards with the URL or hang a sign in your business. Let them know that you need as many online reviews as you can get so other shoppers will feel comfortable visiting your shop. Then, ask them to leave an online review for your business.

And don’t worry that they will consider it a bother. Studies show that customers say they will happily leave a review for a business if they are asked. That’s why you see so many shops and restaurants ask every customer to leave an online review as they’re checking out.

To get as many online reviews as you can, create a plan that allows you and your employees to ask as many customers as possible for an online review. And if they don’t begin posting the online reviews, then think about offering an incentive to get them to do it. For example, you could offer a future discount for leaving a review, or you could enter everyone who leaves a review into a monthly content with a prize from your store or a free meal if you own a restaurant.

Keep Tabs on Your Online Reviews

As you see the online reviews coming in, it’s important to keep tabs on them and even interact with the customers who leave them. For instance, say thank you in a public reply when a customer leaves you a positive online review. You could thank them for being such a great customer and thank them for their business.

But you need to interact with the negative online reviews, too. The trick is to do it in a way that puts the customer above your feelings. Don’t be defensive in your response, but instead, take the criticism to heart and tell the customer that you will try harder in the future. If they suffered financially because of a bad product or food, offer to make it up to them.

Online Reviews are the Best Kept Marketing Secret for Local Business Owners

If you’re looking to expand your local business, it’s time to take a look at online reviews. This marketing tactic may be simple, but it can produce incredible results for local business owners. If you don’t yet have online reviews for your local business, take the first step by creating your free local business listing on a credible local business directory like https://www.finduslocal.com/. Next, tell your customers about the listing and ask them to leave reviews.

Before long, new customers will find you in droves because of all the great things your customers are saying about your local business!

Do You Have a Local Business Listing? If Not, Here’s What You’re Missing

If you run a local business, you have to do all you can to bring new customers through your door. After all, a small business can’t successfully operate unless it has a constant new flow of new business. But the world has changed. So, how do local business owners get new business? By creating a USA business listing on a credible local business directory.

What’s Changed in Local Marketing?

Ah, the difference a decade makes. A mere ten years ago, local business owners could rely on the marketing tactics they’ve come to rely on over the years. For instance, the Yellow Pages were still in use in some areas of the country. Also, some people still looked to their local newspapers for coupons they wanted to use at the local businesses in their area.

But all that has changed.

Now, when people want to find US local businesses, they go online to do it. But the way they find local businesses online has even changed.

Big and Small Search Engines

When it became popular to find local businesses by using a search engine, most people used large search engines to find those local shops. But they quickly became frustrated. That’s because the large search engines aren’t great at identifying and showing local businesses. Instead, searchers would input a keyword to find a local business and instead of finding the shop or restaurant they needed, they would get a list of national chains, articles about the topic, and other nonsensical things.

There had to be a better way.

And that’s when local business directories were invented.

What is a Local Business Directory?

A local business directory operates just like the larger search engines—with one exception: instead of retrieving national results, it only retrieves results from a specific area. For instance, if you wanted to find a Mexican food restaurant in Los Angeles, California, and you look on a large search engine, you would see all kinds of things in the results. You would find national Mexican food chains, recipes for Mexican food, and perhaps a local restaurant thrown in there somewhere. But you definitely wouldn’t find a list of all the local Mexican food restaurants in your area.

But if you used a local business directory, your results would be quite different. After entering the keyword “Mexican food restaurant” into a local business directory search bar, you would find a list of all the Mexican food restaurants in your local area.

Pretty cool, huh?

How Do Shoppers Use Local Business Directories?

Before we explain why your shop or restaurant needs to be on a local business directory, let’s talk about how shoppers use these handy tools to find local businesses. First, they log onto a credible business directory like FindUsLocal.com.

It’s true that there are many local business directories to choose from, but most people use the business directories that provide them with the most benefits. And FindUsLocal does just that. When shoppers log onto this business directory, they will instantly see a customized home page that is designed around the area they are logging on from. For instance, if they logged on from Los Angeles, they would see a home page that had the following features:

  • Local news from the area
  • A list of local theatre events
  • A list of local sporting events
  • A list of all local concert events
  • A way to instantly purchase tickets to any local event
  • The local weather
  • Live comments from local business owners
  • Online reviews from other people in the area about various local businesses

Once they’re on the home page, shoppers can use the search bar in the top right-hand corner of the website to find local businesses. All they have to do is type in the keyword so the local business directory can give them the results they’re looking for.

For instance, if they want to find a local auto repair shop, they would simply type “auto repair” into the search bar, and they would see all of the local auto repair shops in their local area in the results. No articles about auto repair and no national chains that aren’t even in their area.

Why Local Business Directories Should Be Part of Your Local Marketing Campaign

As a local business owner, you know you have to work hard to create a marketing campaign that brings in a constant stream of new business. And for it to be successful, you need to concentrate on the areas that consumers use to find local businesses.

For instance, did you know that almost 100 percent of consumers use local business directories to find local businesses? It’s true. These innovative business directories have taken the place of all the old school methods of finding local shops and restaurants.

Here’s a quick video that shows the importance of local business directories:

Here are some other reasons why you should use local business directories to get the word out about your local business.

It’s Where the Customers Are

In order to get the most new customers you can, you should “hang out” where they do. In other words, new customers can’t find your local business unless you hang out where they can find you. And we’ve already determined that when people want to find local businesses, they turn to local business directories to do it.

And that’s why you should ensure that your business can be found on one of them.

But just any local business directory won’t do. The truth is that there are plenty of local business directories that exist—but shoppers don’t use them. That’s because they contain outdated information or are difficult to navigate. And that’s why you should create your business listing on a credible business directory like FindUsLocal.com.

You Need Online Reviews

Another great reason to create your free local business listing is that it gives your customers the ideal place to leave those all-important online reviews. Today’s consumers insist on reading a few good online reviews before deciding whether or not to visit a local business. And if you can give them a place to find those reviews, you’ll be one step ahead of the game.

You Need an Online Presence

Another great reason to create your free local business listing is that it gives your local shop or restaurant an online presence without the expense of a website. That’s important in today’s culture because most shoppers don’t consider a business legitimate unless they have some sort of presence online.

How to Create Your Free Local Business Listing

Now that you understand the importance of creating your local business listing, let’s talk about how to do it. Here are the easy steps you should take:

  • Go to FindUsLocal.com.
  • Look for the “Add My Business” button on the top right area of the page. Click on it.
  • Fill in all the blanks with information about your business. Enter as much information as you can. Remember, the more information you provide to shoppers, the more likely they are to visit your shop)
  • Ask your current customers to leave reviews on your new local business listing.

Are You Ready to Build New Business?

If the answer to that question is yes, then it’s time to head on over to FindUsLocal.com and set up your local business listing. It’s free and only takes about ten minutes to do. What are you waiting for? New customers may be there looking for a business like yours as you’re reading this!

Holiday Shopping Insights for 2019

As the end of the year approaches, it’s time for many local shop owners to begin the holiday sales. But this year experts say that consumers have cash in hand and are ready to spend it. But here’s the truth: if your local business isn’t already listed on a local business directory, you may miss out on a lot of sales.

So what can you do? Make sure to take advantage of the free local business listing offered by credible business directories like FindUsLocal.com. But before we tell you how to do that, let’s take a look at what’s in store for local shop owners this Christmas season.

What’ the Predicted Average Spend?

This year, consumers are confident about the economy and they aren’t hesitating to spend a little more on Christmas gifts for friends and family. In fact, according to one recent study, consumers say they plan to spend on average $1,500 this year. And the high end spenders—those in upper income brackets—say they will spend closer to $2,100 this holiday shopping season.

But Will They Buy Locally?

Another study done by the same group found a vast contrast in how people think about how and where consumers spend their money. For instance, it is commonly believed that millenialls only buy things online and never go into local shops. But the study found just the opposite. Visits to retails shops in many areas of the county is actually on the rise, particularly in Texas and Florida. Other numbers show that this year’s sale are on track to beat last year’s sales.

That’s because the younger generation prefers experiences and shopping locally provides that kind of experience. Imagine going into a retail store during the holiday season. What would you find? Christmas trees and lights, holiday music, hustle, bustle, and an all around good mood.

Try getting that at an online store.

How to Make Sure You Don’t Miss Your Share of Holiday Sales

If you own a retail store, all this news is bound to excite you. After all, Christmas sales make up a lot of local shop owner’s income for the year. But to cash in on all those sales, you’ve got to get your store’s name in front of all those shoppers. How do you do that?

By creating a free local business listing.

What Is a Free Local Business Listing?

A business listing is just like it sounds: a listing that tells consumers all about your local business. In it, you can find a business name, business address, business phone number, and a business’ website. But you can also learn much more.

When looking at local business listings on a local business directory, consumers can learn a shop’s store hours, what kinds of payment they accept, which brands they sell, and even where to park when visiting the store. In short, a local business listing is like an old Yellow Page ad, only better.

Do You Have a Local Business Listing?

If you run a local business, you may be wondering why you would need an online business listing. After all, your customers live in the same city or town that your business is located in. Why would you need to advertise online.

The answer is simple: it’s the way the world works these days.

No one is going to drag out the old, dusty Yellow Pages to find local businesses. Instead, studies show that almost 100 percent of people go to local business directories when they want to find local businesses. And if yours can’t be found on a local business directory, shoppers may  not know you exist. Instead, they will shop at your competitors who have taken the time to set up their own local business listing.

But I Don’t Have the Time to Set Up a Free Local Business Listing!

We know, it’s the holiday shopping season and you’re doing all you can to keep up. But here’s the deal: if you want to increase the number of shoppers who walk through your door, you’ve got to make sure they know about you. And it’s a given that they’re looking online for local businesses just like yours.

Do you want to be found?

Here’s the good news: it only takes about ten minutes to set up your free local business listing. But that ten minutes can turn into a lot of new sales as all those holiday shoppers find your store and then visit it.

Here’s a quick guide that teaches you how to set up your free business listing in ten minutes or less:

  • Go to a credible local business directory like FindUsLocal.com. It’s important to remember that not all business directories are equal. And that’s why you need to choose one that actively markets itself so that Google and the other large search engines will display it’s business listings.
  • Click on the “Add My Business” button on the top right hand corner of the site.
  • Now, fill in the details of your business. You will want to include the basic details such as your business name, business address, business phone number, and a business website if you have one. But you should also include the details that shoppers are likely looking for. For instance, you should list your store hours so they know when to visit, any special brands or products you carry, and if you own a local restaurant, an indication of what kind of foods you serve.
  • Finally, it’s time to ask your customers to go to your business listing and leave some online reviews. Today’s consumes don’t like to visit new shops without first reading a few good online reviews from other customers. And studies show that consumers are more than happy to leave an online review for a business if asked. So, don’t be shy? Ask your customers to leave an online review for your store as they check out!

And here a quick video showing the importance of these steps:

Tis the Season to Bring in More Sales

Along with all the sentimental and joyful reasons for the season, bringing in more sales is a major concern for local store owners. And to take full advantage of the current consumer confidence, you should do all you can to ensure that they can find your store during their shopping excursions.

How can you do that? By creating your free business listing on a credible local business directory like FindUsLocal.com. By listing your business on his innovative local directory, you will be giving shoppers even more than your store’s information.

Here are the gifts shoppers will find on the site:

  • The local news from their area
  • Local sports scores from their city or town
  • Ticket to local events inn their area
  • Social media postings from their area
  • Funny and thoughtful sayings to start their day
  • Local weather updates

As you can see, when someone logs onto a local business directory like FindUsLocal.com, they won’t just find local stores and restaurants (although that’s the main reason they visit the site!). They will also find tons of information about their local area.

Are You Ready to Bring in More Sales?

If you’re ready to increase your sales during this holiday season and you don’t already have a local listing for your store, it’s time to put one up now. Simply head on over to FindUsLocal.com and enter your information. Soon, you’ll be ho, ho, ho-ing all the way to the bank!

Do This Now to Increase Local Business Profits

If you own a local business, you probably have one thing on your mind this Christmas season: getting your fair share of holiday purchases. After all, this is the time of year when shoppers are out in droves buying all of the gifts for their friends and families. And you know how they find local businesses to shop at? By using local business directories.

How Much Will Shoppers Spend This Year?

According to the experts? A lot. Consumer confident has skyrocketed and that means they will be spending a lot of money during this year’s holiday season. And despite all of the dire predictions, local business is decidedly not dead. In fact, during the hustle and bustle of the holiday season, most shoppers love to get out in it. They enjoy seeing the Christmas decorations at the local shops and interacting with all of the festivities.

But if you’re local shop or restaurant isn’t on a local business directory, you’re not likely to get your share of all that business.

Let’s fix that now, shall we?

But First, What Is a Local  Business Directory?

In the past, it was easy for local businsess owners to get the word out about their shops, service businesses and restaurants. All they had to do was hang a visible sign, take out an ad in the local Yellow Pages, and run ads in local newspapers or coupon books.

Boy, have times changed.

These days, when someone looks for US local business, they turn to local business directories. These useful directories are a tech savvy version of the old Yellow Pages. That’s because when someone wants to find local busineses, they use local business directories in much the same way.

Here are some similarities that local business directories and the old Yellow Pages have in common:

  • They both list only the businesses that can be found in the local area
  • They are categorized by types of businesses. For instance, you would look under “flower shop” to find a local florist in the Yellow Pages. And on a local directory like FindUsLocal.com, you would type “flower shop” into the search bar. Both would provide the same results.
  • Both the Yellow Pages and local business directories make it very easy for shoppers to find local business.

Although both types of local directories have some things in common, they do have one very big difference: price.

If you run an ad in the Yelllow Pages, even today when it’s not used by many people, it can cost in the thousands. And that’ for a small ad that is difficult to notice. But if you set up a business listing on a local business directory like FindUsLocal, it will cost exactly…nothing.

That’s right. You can set up a free local business listing on credible business directories like FindUsLocal.com.

And here’s the deal: there’s no catch.

Check out this short video that sums it up nicely:

Why Do Shoppers Use Local Business Directories?

At this point, you might be wondering why someone who wants to go to a local shop or restaurant would go online to find information about local businesses. After all, isn’t it easier to pull out the Yellow Pages and look for a store or eatery there?

One question: have you tried using the Yellow Pages lately?

So many local businesses have stopped running ads in the books because they know that consumers don’t uses them any more. They realize that today, when a shoppers wants to find a local business, they go online.

That’s because most local businesses have an online presence these days. But building a company website can be expensive, so most chooses to advertise on a local business directory.

And today’s tech savvy shoppers understand that.

Perhaps that’s why a recent study shows that almost 100 percent of shoppers look toward a local business directory when they want to find a local business.

How to Get a Free Local Business Listing

You would think that creating a free local business listing is hard, wouldn’t you? After all, no one is going to provide such a tool that will help increase your local sales that easy, are they?

Actually, they do.

Setting up your free local business listing is so easy that you can do it in a snap. All you have to do is go to FindUsLocal.com and fill in a few blanks. Here’s the exact process you need to do to get your free local business listing.

  • Go to a credible local business directory like FindUsLocal.com. It’s important to remember that not all business directories are equal. And that’s why you need to choose one that actively markets itself so that Google and the other large search engines will display it’s business listings.
  • Click on the “Add My Business” button on the top right hand corner of the site.
  • Now, fill in the details of your business. You will want to include the basic details such as your business name, business address, business phone number, and a business website if you have one. But you should also include the details that shoppers are likely looking for. For instance, you should list your store hours so they know when to visit, any special brands or products you carry, and if you own a local restaurant, an indication of what kind of foods you serve.

Once you’ve added all of the details, click finish and your business will be listed on the local directory later that day. And you won’t have spent a dime.

Just think, free local marketing on the place where almost 100 percent of shoppers go to find local businesses.

Can it get any better than that?

What’s Next?

Now that you have a free local business listing, it’s time to stock your store and get ready for all the holiday shoppers who will walk through your doors. After all, once you’re listed on the spot that most consumers go to when they want to find local businesses, the chime on your business door will begin to chime all the day long!

4 Reasons to Create a Free Local Business Listing

If you operate a local business, chances are that you are constantly on the lookout for new ways to get the word out about it. After all, the old school methods you used to count on don’t work on today’s tech-savvy consumers. For instance, when is the last time someone found your local business by using the Yellow Pages? What about an ad in the local newspaper? It’s probably been a while. And that’s why you need to learn about how a local business directory can help increase your sales.

What Is a Local Business Directory?

People who to find a local business want to do it quickly and easily. And because local business owners don’t use any of the old school marketing methods anymore, they do what comes naturally to people now: they go online to find local businesses.

And that’s where an online business directory comes in.

A local business directory is a cross between old school—the Yellow Pages—and new technology—search engines. It combines the old and the new to present the ideal solution to people who want to find a local business.

How Does a US Business Directory Work?

In the past when a shopper wanted to find a local business online, they had to use the large search engines—and that didn’t always turn out well. For instance, they would often get a disorganized mess in the search results that include a lot of things they were looking for. They might find an article about the type of business they were looking for or website addresses for national chains that weren’t even in their area.

But local US business directory innovations changed all of that. Now, when a shopper wants to find a local business, all they have to do is log on to an online business directory like FindUsLocal.com. There, they will experience an entirely new world.

First, the online business directory will automatically read their location and only show them the results from their area. That means if a shopper from Los Angeles, California types “furniture store” into the search bar, they will only see local furniture stores in their area.

No wonder almost 100 percent of local shoppers use a US business directory to find a local business.

Now that you understand the reason your local shop or restaurant should have a local business listing, let’s talk about 5 more reasons why you should create your free local business listing right now!

Your Business Needs Credibility

All businesses need credibility to reach today’s consumers, and in today’s online environment, that means they need an online presence. Even if your local business is located around the block from a shopper, they will still insist that they can find you online. Why? Because our culture demands it.

And when you list your business on an online business directory, you will gain that all-important credibility.

Shoppers Need the Details

Since consumers don’t rely on the Yellow Pages anymore, they need to find certain details about businesses so they can decide whether or not to visit them. For instance, they need business addresses, business phone numbers, hours of operation, the types of payments it takes, and more. And a US business directory is the perfect place to find all of those details.

When you create your free local business listing, you will have a chance to fill in all of these details so that shoppers can get the information they need. You can choose to include as much or as little as you want. But keep in mind that when people want to find a local business, they want as many details as they can find!

Today’s Consumers Demand Business Reviews

In the past, people relied on personal recommendations from friends and family when they wanted to find a local business. But today’s consumers prefer to read a lot of online business reviews. In fact, many of today’s consumers wouldn’t dream of visiting a local business without first reading a few online business reviews about it.

After all, would you want to go to a new restaurant or a clothing shop without first reading about other’s experiences at the store? If you’re like most people, the answer is no.

And when you create your business listing, you will have the opportunity to send your customers to your business listing to leave those reviews. And don’t worry about it being difficult. Studies show that most people are happy to leave online business reviews if asked. That’s why so many local shops and restaurants ask their customers to leave online reviews for them on their local business listing.

Communication is Key

It’s always a great idea to communicate with the locals in your area, and one local  US business directory—FindUsLocal.com—offers a unique way to do that. They have a comments section that allows both local business owners and their customers to leave live comments on the site.

Here’s who it works: attached to every local business listing is the ability to leave live comments. These comments appear on the home page of the area where the business is located. For instance, if a Mexican food restaurant is located in San Antonio, Texas and leaves a live comment, every visitor that logs on from San Antonio, Texas would see the comment in a live stream.

Local business owners can leave comments about flash sales they’re having, special products in stock, employment notices, holiday hours, and anything else the local population needs to know.

But this special feature goes both ways. It also allows local residents to leave live comments about the business. It can leave a comment that compliments an employee at the business, leave a comment about the great find they found during a sale, or leave one asking the business owner to carry a certain brand or product.

The possibilities are truly endless.

So, How Do I Get My Free Local Business Listing?

Once you understand the marketing power of a US business directory, it makes sense to set up yours as soon as possible. After all, if today’s consumers want to find a local business on a local business directory, it pays to have yours listed there. Otherwise, they will find your competitor’s business and visit it instead.

If you want shoppers to find your local business on a US business directory, you’ll be happy to know that it’s quick and easy. Here are the steps you need to take:

  • Go to FindUsLocal.com and click on the Add My Business button on the top right-hand corner.
  •  Once your business appears, claim it as the owner so you can make changes to the business listing
  •  Now, add as many details as you can so that shoppers will have all of the information they need to find your business. And if you can, add some extra details. The more shoppers know about your business, the more likely they will be to visit your shop or restaurant.
  • Finally, it’s time to get the word out about your listing in the business directory. Do this by asking your customers to leave a review on the site. Also, let them know that you will be making announcements via the live comments section. This will get them in the habit of visiting your listing.

Are You Ready to Create Your Local Business Listing?

It’s time to take your local business to the next level, and one of the best ways you can do that is to create a free listing on a local US business directory. Don’t be the local business owner who sticks to the old school ways and misses out on a lot of new business.

Instead, set up your listing on FindUsLocal.com now. Soon, the shoppers who want to find a local business will see your business, and who knows, it could result in a lot of new customers walking through your door!

Don’t Be a Turkey: Bring in Black Friday Shoppers With a Local Business Directory

Black Friday is upon us, and you know what that means. Shoppers from all over the country will emerge from their homes and begin looking for that perfect Christmas gift for their friends and family. They will visit local shops all over their city or town to find those gifts. But if your business can’t be found in a local business directory, they may not find you.

But it’s not only local shops that need to have a local business listing. All those shoppers will get hungry or need a caffeine fix, so local restaurants, coffee shops, bakeries, and every other business that expects any kind of foot traffic on Black Friday needs to make sure all those shoppers can find them.

Do you have a local business listing in a reputable local business directory like FindUsLocal.com?

No? Let’s change that now so you can get your fair share of Black Friday shoppers.

What Is a Local Business Directory?

Do you remember a few decades ago when everyone used the Yellow Pages to find local businesses? Those were the days, weren’t they? You had to store the bulky book somewhere in your home, and then you wanted to find local shops and restaurants, you had to thumb through the book to find their address and phone number.

But then came along the internet.

People quickly grew impatient with the old school ways that people used to use to find local businesses. They were enamored of the internet and wanted to use it for all of their shopping. That quickly changed the retail landscape as people began to buy things online. And because it was so new, they bought a lot of their things online. A lot.

Then came along the shop locally movement. It reminded people of the joys of shopping from the stores and businesses in their local area. And the green movement furthered the argument. After all, if you’re worried about the environment, it only makes sense to shop locally and reduce your footprint.

But when they wanted to find local businesses online, they had trouble finding them with the large search engines. That’s because when they typed in a search term, a lot of other stuff came up in the search results that had nothing to do with local businesses. For instance, if they typed in Mexican food restaurant in Los Angeles, they might find recipes for Mexican food or national Mexican food restaurants located in other cities.

They quickly tired of the issues they had when trying to find local businesses.

Enter Local Business Directories

Soon, some pretty smart people designed a system that allowed people to find local businesses in an easier and more efficient way. They created local business directories. These directories exist for one purpose: to help shoppers find local businesses.

Here’s how they work: When a shopper goes to a local business directory like FindUsLocal.com, they will find a search bar on the top right corner of the page. They will enter their search term there just like they would in any other search engine For example, they may enter Mexican food restaurant.

Please note that they won’t have to enter the city name. Why? Because quality local business directories automatically read the locations of every visitor. For instance, if the searcher was logging on from Los Angeles, the local business directory would automatically show only the results from that area.

So the search term, “Mexican food restaurant” would show a list of all the Mexican food restaurants in the Los Angeles area. And the results will change for each visitor. If a shopper logs onto the local business directory from San Antonio, Texas, for instance, they will see a list of all the Mexican food restaurants in San Antonio.

Why Creating a Local Business Listing is Crucial for Black Friday Sales

Since people no longer use the Yellow Pages to find local businesses, it’s important that your business name appears in the places they look. And today’s consumers find local businesses by going to a local business directory and looking for the shops and restaurants they want to visit.

And that means if your business isn’t listed there, you may be missing out on an awful lot of business.

And no one wants lackluster Black Friday sales.

How to Create a Local Business Listing

By this time, you may be itching to create your own local business listing. The truth is that many of your competitors probably already have one and if shoppers see their listing and none for you, guess which business they will visit?

It’s not yours.

So, let’s remedy that now and talk about how to create a local business listing.

Here are the steps you should complete. Keep in mind that it only takes about ten minutes to create a local business listing—but the benefits can last for years.

Choose the local business directory wisely

You shouldn’t just list your business is just any old local business directory. That’s because they’re not all alike. It’s important that you create your local business listing on a local business directory that has credibility with the large search engines. Otherwise, shoppers may never find your listing.

FindUsLocal.com is one such directory. It spends a lot of money getting its name out in front of the public and uses online marketing tactics to ensure the large search engines index it pages. In other words, creating your local business directory on FindUsLocal.com is a good bet.

Find your local business

Once you’ve logged onto FindUsLocal, it’s time to search for your business. The best way to do this is to click on the Add My Business button on the top right hand of the site.  Once you find it, claim it as the business owner.

List the details

Now it’s time to create your local business listing. To do it, fill in all the details about your business that will make it easy for shoppers to find you. For instance, fill in your proper business name, the correct business address, and a phone number where shoppers can reach you. Then, add any details that will help them decide to visit your business.

For example, if you run a restaurant, you can add details about the types of food you serve. And if you own a retail shop, include some details about what products you offer.

Don’t forget to include important details about your store hours and the types of payments you accept.

Get the word out

After you create your local business listing, it’s time to let people know about it. Talk to your customers and tell them where to find it. And don’t forget to ask them to leave a review for your business because when you have good reviews for your business, people will be more likely to visit your business.

Pay for it

Do you know how much it costs to create a local business listing? Nothing! That’s right, you can get this effective form of online marketing for absolutely free. Isn’t it amazing that you can advertise your business in the place where most people go to find local businesses and not pay a cent?

It’s true.

Are You Ready to Make a Move?

Black Friday is right around the corner, but you still have time to create your free local business on a credible local business directory like FindUsLocal.com. Why not take the ten minutes right now and get your business’s name where people go to find local businesses?

Are Online Reviews on Local Business Directories Really Worth It?

Making the switch from offline marketing to online marketing has been tough for many local shop and restaurant owners. After all, they wonder if it’s really necessary to cater to online shoppers when their business is likely located only a few miles away from them. But with the advent of local business directories, that thinking has gone away.

Why? Because having a local business listing—along with all the online reviews that come with it—is the core foundation of a quality and effective online marketing campaign for local businesses.

Let’s take this theory apart and find out how you use can leverage online marketing and online reviews to attract more customers to your store.

Why Do I Need to Use Online Marketing for a Local Business?

You would think that it makes more sense to use offline marketing tools to reach local customers, but that’s not the way the world operates anymore. In fact, studies show that almost 100 percent of shoppers use local business directories to find local shops and restaurants.

That means if your local business can’t be found online, chances are you’re missing out on a lot of business.

The change came about once people realized that they could go online to look for the things they wanted to buy. At first, local marketers were afraid that would be the end of local business sales, but it turns out that’s just not true. Studies show that people still want to shop locally, but they just go about finding all those wonderful local stores differently than they did in the past.

The Old Vs. New Way

Not that long ago, it was common to pull out the local Yellow Pages when you wanted to find a local business. People would thumb through the book to find that local furniture store, dress shop, or bakery. But then came along the internet and everything changed.

People quickly realized that by going online to find what they needed, they could save time and sometimes money. So, they began to look for local businesses online.

But there was a problem.

The large search engines weren’t that great at helping people find local businesses. In fact, people used to have to tell the search engines what city or town they were looking in. For example, if someone from San Antonio, Texas wanted to find a local car repair shop, they had to enter “San Antonio car repair” into the large search engine.

But they typically got more than they bargained for. Instead of seeing a list of San Antonio car repair shops, they also saw articles about car repair and even books on major booksellers about the art of car repair. Oftentimes, they ended up frustrated.

But then came along local business directories. And what happened next changed the way local business owners find and attract new customers.

Before we tell you all about local business directories, check out this quick video that sums up why local marketing is so important to your local business.

What is a Local Business Directory?

Local businesses need a way to replace the old Yellow Pages that consumers had always relied on to find local businesses. Clearly, the large search engines weren’t the best way to find those shops and restaurants because it was too frustrating, no matter how many changes the large search engines made to their algorithms.

And that’s when some genius came up with the idea of local business directories. A local business directory operates just like a large search engine, except it only shows searchers the results they’re actually looking for.

For example, if that person from San Antonio logged onto a local business directory like FindUsLocal.com, they would simply type “auto repair shop” into the local directory’s search engine bar and they would instantly see a list of all the auto repair shops in San Antonio.

That’s much better, don’t you think?

So do all the consumers who use local business directories on a daily basis.

What About Those Online Reviews?

We started this article with a promise to tell you why online reviews are so important to owners of local shops and restaurants. But we felt it was necessary to give you some background so you would understand how local business directories play into our explanation.

You see, when consumers stopped using offline methods of finding local businesses, they quickly adapted to some other methods of evaluating those local shops and restaurants to determine whether or not they wanted to visit them.

And that’s where online reviews come in.

In the past, people would ask their friends, family, and neighbors to give them a recommendation for a local shop or restaurant. But today’s consumers trust online reviews even more than those personal recommendations. That’s what the latest studies show.

Nowadays, if a local business doesn’t have a good amount of online reviews, shoppers are hesitant to take a chance on them. They want that social proof that shows others have had a great experience with the local shop or restaurant they’re thinking about going to.

And having plenty of complimentary online reviews is the best way to get that social proof. But it isn’t very effective to ask your customers to leave online reviews for your local business without having a place to point them to. Otherwise, you will have a few online reviews here and a few online reviews there, which add up to a lot of social proof.

The Alternative

The alternative when asking for online reviews is to point your customers to a local business listing so all your reviews show up in one place. This local business listing can become your local shop or restaurant’s hub of business and it can dramatically increase your sales if you handle it correctly.

Before You Ask for Those Online Reviews

Before you begin asking customers for online reviews, you need to set up your free local business listing on a reputable local business directory like FindUsLocal.com. You can do this in about ten minutes. Simply log onto FindUsLocal and click on the “Add My Business” button located in the top right hand corner.

Next, fill in all the applicable details about your business. Be sure to input the correct business name, address, and phone number. And don’t forget to include important details like your store hours, directions, what types of payment you accept, and the brands you carry—or the food you serve.

How to Get Customers to Leave Online Reviews

Now that you have a place for customers to leave your business online reviews—your local business listing—it’s time to drive them there to leave those all-important reviews.

And here’s the most important way to do that: ask them. Studies show that customers are more than happy to leave online reviews for businesses is they’re asked. Train your cashiers to ask every customer at checkout to leave a review. You can also leave flyers around your store or post a sign asking people to leave your business an online review.

Are You Ready to Boost Your Local Business?

If you’re ready to take the next step in your business, it’s time to create your free local business listing and put your business in front of all the shoppers who look online for local businesses. Why not take the next ten minutes to do something that could put your local business on the map?