Lagging sales and a constant need to keep up with competing online businesses are the biggest complaints on local business owners. And in today’s culture, that’s true whether you run a small, local store or a restaurant.
And if you’re still relying on old-school methods of advertising, chances are you’re not seeing much progress. For example, the outdated advertising methods of Yellow Page Ads and local newspaper ads rarely see any traction. Instead, today’s consumers look online when they want to find US local business, and they look on local business directories.
What are US Local Business Directories?
Think of an online business directory like a search engine, except the results you get are much closer to what you were looking for. For example, if you use a large search engine to find a local flower shop, you’ll likely find all kinds of blog posts on the topic, as well as some national flower chains.
But that wasn’t what you were looking for, was it?
If you’d conducted the search on a local business directory, you would only see a listing of flower shops in your local area in the results. Can you see why consumers are using local business directories to find US local businesses?
Now that you understand how important these online business listings are for local marketing, let’s talk about 3 more reasons why you should create your free local business listing right now.
Most of Your Potential Customers Use Local Business Directories
A recent study show that 97 percent of American use the free small business directories when they want to find a local business to visit. They don’t open the Yellow Pages or look in the local newspaper, but instead go online and log onto a local business directory. And unless your business is listed there, you won’t get the business.
Online Reviews are Important for New Customers
Online reviews have become one of the most important factors for consumers when deciding whether or not to visit a local store. And where do they find those reviews? On free local business directories of course.
That’s why it’s important that once you create your own small business listing that you ask all of your customers to leave a review on it. That same study shows that 85 percent of consumers trust online reviews as much as they do a personal recommendation from a close friend or family member.
Local Business Listings Can Take the Place of a Company Website
In the past, people would leave a local business listing and go directly to the company website to further investigate the business, but that same study shows that consumer behavior has changed there, too. Now, once a potential customers finds your local business listing and has read some good reviews, they are more likely to immediately visit your store or restaurant. In short, company websites for local businesses are being replaced by comprehensive and thorough local business listings. And that will save you money on your local marketing expenses.
Creating a local business listing on a quality local business directory like FindUsLocal.com is one of the smartest things you can do for your business. Why not take 10 minutes now and create yours? It could bring in new customers by the end of the day!