Running a local shop or restaurant isn’t what it used to be. In the past, all a local business owner needed to be successful was a good product, a big enough phone book ad, a small ad in the community newspaper, and an occasional coupon in a mail out that landed in the local’s mailbox.
Boy have times changed.
These days, you really don’t need any of those local marketing techniques in order to run a successful shop. In fact, if you rely on the old school marketing methods, you may lose the business you’ve worked so hard to build. Isn’t it amazing that in just a few years things have changed so dramatically?
Local Store Owners Have to Be Found Online
If the old school local marketing methods don’t work anymore, what does? The ability to be found online.
Numerous studies have shown that when people want to find US local businesses, they turn to their laptops, smartphones, or tablets and look online for the stores and eateries they want to visit. And chances are, they’ll end up in a local shop that can be found online rather than one that can’t. For example, if someone were looking for a local furniture store and they looked online for one in their city or town, they would likely end up visiting the one that had an online presence. Makes sense, doesn’t it?
How to Ensure Your Local Business Can Be Found Online
If you don’t yet have an online presence, it’s time to take action. After all, hundreds of thousands of people try to find US local business online every day, and if yours isn’t listed there, you’re not getting all the business that you could be.
In order to ensure that you can be found online, you need to create a local business listing on a free small business directory. These local directories are where today’s consumer’s go to find US local shops and restaurants. Here’s how to get your local business listed on a small business directory:
• Go to a quality local business directory like FindUsLocal.com and search for your business name. Most of the local directories will have your business listed, even if you haven’t done it yourself. Once you find it, claim the listing as your own.
• Next, you’ll want to fill in all the details that people look for when trying to find local businesses. Be sure to be complete with the information and include things like your business name, address, phone number, website address, directions to your shop, store hours, and anything else you think people would want to know when deciding whether or not to visit your store.
• If you plan to create more than one local business listing—and you should—then you’ll need to make sure that you use the exact same information for every listing you create. For example, if your business name is Donuts, Inc., you’ll need to decide whether you want to use the “Inc.” in your local business listing. If so, you should include it in every listing you create. If you don’t, the search engine spiders won’t recognize all the local listings as your own, and all your hard work to be ranked higher in the search engine results will have been for naught.
• Keep your local listings fresh by asking your customers to leave online reviews for your business. These online reviews are counted as fresh content by the search engine spiders and the more fresh content your local business listing gets, the higher it will be ranked in the search engine rankings.
Free small business directories are the place to be if you want to be seen online. But don’t fall into the trap of getting listed in just any old local directory. Stick to the credible small business directories like FindUsLocal.com in order to reap the most benefits from your efforts. In fact, why not head over there now and make sure your business can be found the next time someone looks for a local business just like yours?