When creating local business listings, it’s important to enter accurate information if you want to get the most out of your listing. And that’s important because studies show that today’s shoppers are using their smartphones, tablets, and laptops to find US local businesses online.
But before we talk about why your business listing has to be accurate in order to attract new customers, let’s first look at local business directories and why they’re so popular with shoppers.
What is a Local Business Directory—and Why Do Shoppers Use Them?
A local business directory is a niche search engine that helps consumers find local business in their area. They can search by city or town or by the type of business they’re looking for. For example, if they want to find a local donut shop in Los Angeles, they would enter the keywords into the local directory search bar on the directory and see a list of all the donut shops in the area.
The reason these local business directories have become so popular is because today’s shoppers use their mobile devices to find local businesses, and that means they look online when they’re out and about. And while it is possible to find US local businesses on the large search engines, people end up wasting time shifting through all of the irrelevant results. With a local business directory, all they have to do is enter the search term and instantly see the local results for their area.
Why It’s Important to Be Accurate When Creating Your Free Local Business Listing
Now that you understand just how popular local business directories are with consumers, let’s talk about the three most important reasons why you need to accurate when creating your free local business listing.
- You Could Lose Business if the Information isn’t Correct. One survey shows that 73 percent of consumers says that if they get wrong information from a local business listing, they lose confidence in the business. Imagine looking up information for a restaurant, getting the address from its local business listing, only to drive there and discover that the restaurant has moved. Or if a business lists its business hours as 9-5, and you arrive at 9 only to discover that it doesn’t open until 10. It’s those kinds of inaccuracies that could do your small business harm in the eyes of consumers.
- Today’s Shoppers Expect More. In another survey, consumers were asked what they wanted to see when looking at local business listings, and they cited—in order of importance—the hours of operation, the business address, business phone number, business website address, a map of the business, sufficient online reviews for the business, driving directions to the business, any promotions or discounts offered, the distance between their location and the business, and which types of payment are accepted. If any of these details are inaccurate, it could cost the business that new customer.
- It Will Result in Increased Sales. Shoppers do more than rely on local business listing to find local businesses, they also use them to make purchases. Another study shows that 75 of local searches end with a purchase being made. Those are huge odds, but you’ll only be able to take advantage of them if shoppers can find your business online.
If you don’t have a free local business listing, you’re missing out on a huge source of business. Why not head over to FindUsLocal.com right now and set your up? It only takes a few minutes and will allow those local consumers who are searching for a business like yours to find you.