One of the most important aspects of running a small business is getting new customers in the door. When you do, you open up your business to increased sales, additional word of mouth referrals, and you solidify your place in the community.
But times have changed, and bringing in new business looks a lot different than it did just a decade ago. Today’s consumers look online when they want to find US local businesses, and if your small shop, service business, or restaurant can’t be found there, attracting new customers is going to be a challenge.
So how do you get the word out about your business in a world where the internet is the starting point?
By listing your business on a local business directory.
What is a Local Business Directory?
Local business directories operate just like the large search engines, except they only give you the results from the area you’re searching in. For example, if you want to find a beauty salon in Los Angeles, California, you would go to a local business directory like FindUsLocal.com and type “beauty salon” into the site’s search bar. You would then see list of the all the beauty salons in that area. There would be no articles about the topic, national chains, or online beauty supply stores mixed into the results. You asked for local beauty salons in your area, and that’s all you would get in the results.
Can you see why almost 100 percent of today’s shoppers use local business directories when trying to find local businesses?
How Local Business Directories can Increase Your Business
Now that you understand why it’s so important to create a free local business listing for your small shop, restaurant, or service business, let’s talk about how they can help you get new customers through your door. Here are three ways to increase the foot traffic to your store using local directories.
- Online reviews. Recent studies show that most people won’t even consider doing business with a store or restaurant until they have read a few positive reviews about it. And local business directories give store owners a great place to collect those reviews. Once you have your free local business listing set up at a credible directory like FindUsLocal.com, simply ask your customers to visit it and leave reviews.
- Findability. Shoppers have to be able to find your local business in order to visit it, and having a local business listing gives them a way to do that. Be sure to fill in all of the important details about your business when setting up your listing such as your address, phone number, website URL, store hours, menu, the methods of payment you accept and product offerings. The more information you include, the better the chance that someone will choose your business to visit.
- Live comments. This is recent innovation, and as of this writing, only FindUsLocal.com offers it. The feature allows business owners and its customers to leave live comments on the local listing, and those comments are then displayed in a live feed on the home page. That means everyone who comes to visit the local business directory from your community will see it. You can use it to announce a sale, let people know when you’re hiring, hold a flash sale, or announce a new product or service.
As you can see, local business directories offer business owners multiple ways to attract new customers and increase sales. Have you set up yours yet?