The art of marketing a local shop, service business, or restaurant has changed significantly over the past decade, and for some small business owners, it’s time to catch up. After all, chances are your potential customers aren’t going to look in the Yellow Pages when trying to find US local businesses.
So, what should local shop owners do when they want to attract new customers? Make sure their business can be found in local business directories.
What are Local Business Directories?
Do you remember the old days when you wanted to find a local business and had to sift through all of the results on the larger search engines? For example, if you were looking for a local cake shop, you would likely see cake decorating tips, cake recipes, online cake shops and other useless information included in the search results.
Luckily, shoppers don’t have to sift through those results any more—not since the advent of local business directories.
These local directories act just like the big search engines, but instead of offering you a list of irrelevant results, it only shows you the local businesses you’re looking for. Want to find a local cake shop? Just go to a credible local business directory like FindUsLocal.com, enter the keyword in the site’s search bar, and you’ll be rewarded with a list of all the cake shops located in your city or town.
How to Use Local Business Directories to Find New Business
You may have guessed by now that the three tips we’re going to talk about that will help you get new customers in the doors involve local business directories. So, without further ado, let’s talk about those three tips now.
- Make sure your business can be found online. Because today’s shoppers look online when they want to find US local businesses, it’s important that those customers can find your business there. But it’s no longer necessary to spend a lot of money on a company website. Instead, create a free local business listing on sites like FindUsLocal.com.
- Get your business details right. When setting up your free business listing, it’s important to make sure all of your business details are correct and consistent. Make sure your business name, address, phone number, and website address are the same on every local business listing you create.
- Ask customers to leave online reviews. Finally, all those shoppers who rely on local listings also want to see online reviews about a business before visiting it. In order to get those reviews, ask your current customers to leave online reviews on your local business listing.
Local business directories should be considered the core foundation of any effort to attract new customers. If you haven’t already set up your free local business listing, be sure to go to FindUsLocal.com now and do it. It only takes about 10 minutes, it’s free, and it will enable all those potential customers to find your business.