The art of marketing a local business is an important concept to grasp if you want to achieve success in your business. And while local marketing has changed dramatically in the past few years, smart local shop owners realize that they need to keep up with the times if they want new customers to walk through the door.
And here’s the truth: the tried and true marketing techniques that worked in the past just don’t cut it anymore. Taking out ads in the local newspaper may get you a trickle of new business, and running an expensive ad in the Yellow Pages could bring you a new customer or two in the next year. Not a great ROI, is it?
The reason for the change is the advent of the internet. Because it’s much easier (and more convenient) to use, today’s consumers look online when trying to find US local businesses. And where do they look the most? On local business directories.
So if you’re looking to improve your local business marketing results, here are 3 ways, all of them involving local business directories, that you can use to bring more customers through your door.
Start by Making Sure Your Local Business is Seen by Consumers
The number one thing you should do when marketing your local business is to ensure that people in your areas know about your store or restaurant. Too many small business owners believe that if they have large enough signage or great customers that will spread the word, that’s all they need.
But that’s simply not true. Studies have shown that over 90 percent of consumers find local businesses by looking on local business directories. So if you haven’t yet created your free local business listing yet, stop what you’re doing right now and head over to FindUsLocal.com, where you create yours in under ten minutes.
Then, Make Sure Your Free Local Business is Optimized
When creating your local business listing, it’s important to fill in as many details as you can. For example, think of everything a consumer would want to know about your store or restaurant before deciding whether or not visit it. Include things like your store hours, specials or discounts you offer, where to park, and other things unique to your business. In short, consumers should be able to get all the information they want about your store from your free local business listing.
Finally, Keep Your Local Business Listing Fresh
The fresher the content, the more the large search engine spiders pay attention to it, and that’s why you should add fresh content to your free local business listing consistently. How do you do that? By asking customers to leave reviews on the listing, and by making use of a unique feature at FindUsLocal.com.
The feature is a comments section that allows both business owners and customers to leave comments about a business. The comments are fed into a live stream that appears on all local consumer’s home page. You can announce sales, daily menu items, job openings, and anything else the local community needs to know about your business.
Local business directories should be at the core of your local marketing campaign. If you haven’t already signed up for your free local business listing, why not take a minute and go to FindUsLocal.com now? Customers may be online looking for a local business just like yours right now!