By now, most people know that free local listings are the best way to be seen online so consumers can find your local business and visit it. But not everyone understands the best way to do that. In fact, many local business owners mistakenly believe that they have to spend a lot of time and money to create a company website so online shoppers can find them. And while that may have been true a few years ago, today it’s just not necessary.
Consumers Find Local Businesses on Free Business Directories
The new way to find local businesses is to do it online, and that’s true even if the store you’re looking for is right around the corner. Don’t believe me? Think about the last time you tried to find local US restaurants. You probably didn’t pull out the phone book or look through the community newspaper to find an ad, did you? If you’re like most Americans, you probably pulled out your smartphone, tablet, or laptop computer and tried to find local businesses online.
But people don’t look to expensive company websites when they want to find local businesses. Instead, they log onto to free small business directories and then look for free online business listings. These local listings give shoppers all the information they did to decide which local shops to visit.
If you don’t yet use local listings as part of your local marketing efforts, or if you have and want to make them better, here are 3 ways to maximize them.
Choose Quality Local Business Directories
There are a lot of small business directories out there, but not all of them will get your local shop placed higher in the search engine rankings. In fact, if you list it on the wrong local directory, it may even result in a poorer search engine ranking.
The key is to list your shop or restaurant in a quality small business directory like FindUsLocal.com. How can you tell if a small business directory is a quality one? Because if it is, it will offer consumers more than just a database of local businesses.
For example, FindUsLocal offers shoppers local news, a live stream of the local sporting events, theatre events, and concerts in their area. And just to make things more exciting, they even offer a link that allows them to purchase tickets to the local events with a click of a mouse. The site offers more features such as funny and thoughtful features, the ability to leave live comments about a business and more. In short, the small business directory makes shoppers want to visit it time and time again—and that’s good for those local shops and restaurants that have a local listing on the site.
Fill in the Details Consistently
Another key factor in whether or not your small business listings will improve you search engine rankings is how you input the details in them. The key is to enter all of the details in your NAPs, that stands for Name, Address, and Phone Number, the exact same way every time. For example if the name of your business is Main Street Pet Store, you can’t enter it that way on some free business listings and as Main St. Pet Store on others. Your name, address, and phone number need to be entered the exact same way each and every time you create a new local listing.
Ask for Plenty of Reviews
Next, you should do all you can to get as many good reviews as you can for your local business listing. Consumers love to read reviews from others in the community about a local business, and if yours doesn’t have at least 10, it will hurt your chances of attracting a lot of new business. Ask your customers to leave them, and studies show that 7 out of 10 will agree.
Free local business directories are THE place to be seen online in 2018/. If you haven’t yet given your local business the edge by listing it on a free small business directory like FindUsLocal.com, you’re behind the curve. Why not take a few minutes now and get it done?