If you run a local shop, service business or restaurant, you understand just how times have changed in terms of marketing your business and attracting the attention of new customers. After all, unlike online businesses, most of your sales come from the people who live in your community.
But even those people use the internet to find US local businesses, something too many local business owners just don’t understand. That’s why having your business listed on a local business directory is key to success in this internet consumed world.
But just creating a local business listing isn’t enough anymore. These days, you’ll need to pay strict attention to how you create it, and then take a few steps to ensure that it works to draw new people to your store. Here are four ways you can make your local business listings shine.
Choose the Right Local Business Directory
There are a lot of local business directories online, but not all of them will help you bring new customers through the door. In fact, if you choose the wrong one, it could actually hurt your chances of being seen by the search engines. The key here is to choose a quality local business directory like FindUsLocal.com. These types of directories spend a lot of advertising money to ensure that the local businesses listed on it are seen in the search engines. What’s more, the local directory makes it fun for visitors to use it by including a lot of additional features that keep them coming back again and again. For example, they list all of the upcoming concerts, plays, and sporting events, and then include links so visitors can buy tickets with the click of a mouse. Details like these not only keep people coming back to the site, but ensure that your local business has a much better chance of being seen every time they do.
Create Your Local Business Listing the Right Way
Many people think they can simply type in a few details to create a local business listing and they will have a powerful way to attract new business, but unfortunately, that’s just not true. In order to be successful with your listing, you need to pay attention to the details about how you set it up. And one of the most important details is how you list your business name, telephone number, address, and website address.
You see, the search engine spiders that classify all the citations of your local business and use them to determine how far up in the rankings you’ll be seen are looking for citations that match. (A citation is a mention of your local business on a reputable website.) Good quality local citations can boost your business because it will cause your local business listing to be seen higher up in the search engine results.
When you’re ready to create your local business listing, you must first determine which business name, address, phone number, and website you’ll use in them. For example, if your business name is GC Roofing, Inc., you will need to determine whether or not to use the “Inc.” in your local business listings, or simply list your business as GC Roofing. This small detail can make the difference in whether your local business listings help boost your sales or not.
And it’s not only your business name that you need to pay attention to. You’ll also have to ensure that your business address, phone number, and website—if you have one—are all listing in the exact same way.
Local Business Listings Must be Kept Current
Finally, in order for your business to benefit from you local business listings, you must work to keep them fresh and current. One of the key points to a successful online advertising campaign is that it must be consistently updated in order for the search engine spiders to recognize and reward it, and that’s no different with a local business listing.
But how can you keep your local listing current when you’re not in charge of the site? By using comments and reviews. You see, every time someone leave a review for your business on the local business directory, the search engine spiders view it as fresh content, and that will up your rankings. The same is true every time you or a customer leaves a comment associated with your local business listing. (It’s important to note that FindUsLocal.com is the only local business directory that allows business owners and visitors to leave comments about a business.)
In other words, you can’t just set it up and forget about it. In order to maximize the benefits of your local business listing, you need to treat it like any other marketing effort and work to keep it fresh and updated.
Local business listings are one of the best ways to get your local business in front of in consumers, but in order to be successful, you have to go about it the right way. Just follow the 3 steps above, and be sure to list on a quality local business directory such as FindUsLocal.com.