It’s the holiday season, and local business owners all over the country are doing what they can to drive as many customers into their stores as possible. After all, the more people who walk through your store, the more business you’ll do—and that makes for a very Merry Christmas.
But, unlike days in the past, you can’t just expect all those customers to find your store unless you put it in front of their eyes. And in today’s internet obsessed culture that means one thing: they need to be able to find your local store online.
What’s Wrong With the Old Way of Advertising?
That’s a question many local shop owners are asking, but they all eventually come to realize that things have changed, and the only way to make it in today’s culture is be seen online. But even that isn’t enough nowadays. Today’s consumers expect more from local business owners, and one thing they’ve come to expect is to interact with the local businesses they visit. In other words, you need to change the way you market your local business.
Social Media is So Yesterday
Most people still think of social media when it comes to customer interaction, but that’s fallen out of favor with a lot of local business owners. That’s because it takes a lot of time, patience, and money to build a loyal social media following, and that means taking away resources from your business. That’s why smart local business owners have turned to another form of online advertising and marketing: local business directories.
Local business directories are just like the major search engines, expect instead of having to dig through the results to find what they’re looking for, people only get the results they want to see. For example, if someone were looking for a garden shop on a large search engine, they would likely find articles about gardening, online garden stores, and if they’re lucky, a few websites to local garden stores in their area. But if they used a local business directory like FindUsLocal.com to look for their garden store, they would only see the garden stores in their town or city in the results. It’s no wonder consumers are flocking to local business directories to find US local businesses.
So, now that you understand how important it is to be found online, especially in a credible local business directory, let’s talk about the 3 things you can do right now to engage with the people in your local community.
Ask them for Reviews
The studies are in, and they show that most people today won’t visit a local business until they’ve read a few positive online reviews about it. And luckily, getting people to review your business isn’t all that difficult. The key is to ask—7 out of 10 people say they will review a business if asked. That means you should make it a habit to ask every customer to leave an online review when they’re checking out. And if you have employees, be sure to train them to do the same.
Leave Comments on Your Local Business Listing
When you’re a part of a quality local business directory like FindUsLocal.com, you’ll have the option of leaving comments for the people in your community. You can announce when a new product comes in, when you have a job opening, or when you’re having a sale or a special discount. As a local business owner, you should strive to leave at least 1 comment a day.
Encourage Customers to Leave Comments on Your Local Business Listing
You’re not the only one who is able to leave comments on your local business listing—your customers can too. They can talk about the great products they found at your store, give hints to other shoppers about what to order from the menu, or compliment you directly on your service or skills. And the great about these and all of your comments is that they are tied directly into a live steam so anyone logging onto FindUsLocal.com from the area will see them. Now that’s a great way to interact with your community!
Interaction is the new normal for online advertising, especially for local business owners. If you haven’t yet begun to interact with your customers, create your local business listing on a great local business directory like FindUsLocal.com and get started today. It can only help ring in those new sales during the holiday season.