Local marketing and advertising tactics have changed a lot in the past couple of years. Local business owners have drastically changed the way they think about attracting new business to their local store, restaurant, or service business.
That’s because shoppers don’t act like it they used to when it comes to trying to find US local businesses. Instead of using the old school ways of finding local businesses like using the yellow pages or looking for advertisements in the local newspapers, people who want to find local businesses are now looking for them on the internet in digital form.
Where to Find Local Businesses Online
Most people assume you need to have a company website in order to be seen online, but the truth is, recent studies show that shoppers don’t look for individual websites when looking for local businesses. Instead, they turn to business directories.
Local directories are a new form of local marketing that is taking the local business owner world by storm. That’s because they allow shoppers to bypass the large search engines with all of their irrelevant results and get the local listings they’re looking for.
For example, if someone were looking a kitchen store in Los Angeles, California, they could go to one of the free business directories online and find the local business they were looking for without the hassle.
If you haven’t yet created your free small business listing, here are 4 great reasons why you might want to do so today.
You Need an Online Presence
Gone are the days when you can rely on the Yellow pages or other offline local marketing techniques to bring in new business. These days, shoppers—even local shoppers—look to the internet when they want to find US local businesses. But those business owners who can’t be found online are missing out on all this because if a business isn’t listed online, today’s shoppers aren’t even going to know they exist.
You Need Higher Search Engine Rankings
In addition to having an online presence, your business needs to show up high enough in the search engine rankings that online shoppers have a chance to find your local business. One of the best ways to accomplish this is to contribute fresh content to your small business listings on a regular basis. One local business directory, FindUsLocal.com, allows you to do this by giving you the option of leaving live comments about your store. For example, you can announce—in real time—when you’re having a flash sale, need to hire an employee, or receive new product in the store. Each time you leave a live comment, the search engine spiders will view it as new content, and that will improve your search engine rankings.
You Need to Interact with Your Community
Part of successfully running a local business is becoming a part of the community so you will gain their trust. And luckily, local business directories like FindUsLocal make that possible. Remember the ability to leave live comments that we talked about in the previous section? You can also use that feature to interact with the community. For instance, you can use it to let your customers know how much you appreciate your business, be the voice for a worthy local cause, or anything else that you want to see to let your community know you support them.
You Need Credibility
Finally, as a local business owner, you need credibility in order to gain consumers trust and business. And one of the best ways to gain it is to create a free small business listing on a quality local directory like FindUsLocal.
Remember, it’s important to only list your business on credible business directories so that credibility will be passed on to your business. Steer clear of those local listing directories that are mere databases filled with outdated and wrong information.
Do you see how free small business directories can benefit your local business by exposing it to online shoppers? If you haven’t created your local listing, don’t you think it’s time? Why not head over to FindUsLocal right now and create a free business listing. Who knows? New customers could walk in your door as a result of it by this afternoon!