Yesterday we talked about five statistics every local business owner should know about how online reviews affect small and local businesses. We discussed the fact that people tend to trust online reviews as much as they do recommendations from friends and family, how 4 and 5 star reviews make people click through to websites more often, why it’s important to get 4 and 5 star reviews if you want people to visit your local store or restaurant, and how people tend to value online reviews even more than they do deals or discounts.
If you thought was enough to begin asking your customers for online reviews, we have even more statistics to talk to you about today. Here are five more shocking statistic about online reviews that you probably didn’t know.
1. Shoppers Want Recent Reviews
It’s one thing to have a lot of online reviews that are a few months old, but according to studies, shoppers don’t really rely on them. The studies show that 44 percent of people say that if an online review is more than one month old, they won’t give them as much credibility as the newer reviews. Instead, shoppers want recent reviews so they can judge the state of the business in present time, not the past. This statistic shows just how important it is to continuously ask your customers to leave online reviews so that your local business listing will always be recent and updated.
2. People Check Online Reviews Before Buying
Another study shows that most shoppers read online reviews before making a purchase—and that’s true along all age groups. The younger shoppers—those from 18-29—almost always check online reviews before making a purchase 53 percent of the time. And even the more seasoned shoppers—those who are over the age of 50—almost always check online reviews 50 percent of the time before making a purchase. In other words, if you don’t have a free local business listing where customers can go to leave online reviews, you may be missing out on a lot of new business.
3. Negative Online Reviews Can Hurt Your Business
Just as positive online reviews can help your local shop or restaurant, studies show that negative reviews can hurt it. Forty percent of shoppers say they won’t consider doing business with a local store or eatery if they read negative reviews about it. But if a business has plenty of positive readers and only a few negative ones, a higher percentage of people will consider doing business with them.
4. More Online Review Will Bring in More Shoppers
Another study shows that people view businesses that have a lot of online as having an active and engaged customer base, and that makes them trust that business more. The takeaway from this is that the more online reviews you have, the more credibility you will have in the eyes of potential customers.
5. Shoppers Want to Be Heard with Their Online Reviews
Some people wonder if they should respond to online reviews, but a recent study says that you should. According to the results of the study, 78 percent of the participants believe that a business cares more about its customers if they respond to reviews. And that means you should respond to both positive and negative reviews.
If you don’t already have a free local business listing, you’re missing out on a lot of business because that’s how today’s consumers find US local business. To create yours, simply go to FindUsLocal.com and take 10 minutes to set it up now.