When you’re a small business owner, you need every dollar you spend to really deliver results. You understand that marketing is vital to your business success, but affordable advertising solutions are few and far between. If you’re looking for truly affordable advertising for small businesses like yours, chances are you’ll find your best choices online. Here are five different types of online advertising that really deliver for your small business.
Display ads are among the most affordable advertising types for small businesses. When you choose your advertising network carefully, you can serve up your ad banners to your perfect target customers for just a few dollars per thousand impressions.
Affordable social advertising ideas for Facebook include building a business page (free!) and using it to drive traffic to your own web page or brick and mortar business with Sponsored Stories. You can even buy Facebook fans and Facebook Likes to build visibility for your business for even more affordable advertising for your business.
Beyond Google AdWords, which are still among the most affordable advertising solutions for small businesses, Google now gives small businesses another affordable advertising venue – business pages.
When you set up a Google business page, your business is far more likely to come up in Google search results.
On page and offsite search engine optimization are extremely affordable advertising solutions for small businesses. Proper optimization puts your website in front of your target market every time someone searches for products you sell.
Television commercials may be outside your budget but airing your video ads on YouTube and other online video sites is still very affordable advertising for small businesses. You can take advantage of
YouTube’s affordable advertising even if you don’t have your own videos. Google has made YouTube part of the AdWords network so your Google ads can appear on keyword targeted pages when people search for videos.
A professional online marketing agency can help you choose which affordable advertising ideas will deliver the strongest results for your business and discover even more affordable advertising solutions that work for you.