Some new startling reports have come out recently that show just how much consumer behavior has changed in the past few years when it comes to finding US local businesses. In the past, people mostly relied on off-line methods such as looking in the Yellow Pages or local newspapers. But these days, people look on the internet when they want to find local businesses.
Here are just some of the takeaways from the studies:
- 97 percent of people look to the internet when trying to find US local businesses. That means if your small business can’t be found online, you’re missing out on a whole lot of potential new customers.
- Half of people look for local businesses online every single day. Can you imagine how many people look for a local business like yours every day?
- 1 out of every 2 people use small business directories when trying to find local businesses online. Is your business listed in a quality local business directory yet? If not, why?
How to Create a Free Small Business Listing—the Right Way
There are a lot of small business directories on the internet, but not all of them will get you the results you want. In fact, if you create your local listing on the wrong directory, it could actually hurt your search engine rankings. Here’s why.
The major search engines deploy search engine spiders to crawl the web and look for local citations, and the more citations a small business has, the higher it will appear in the search engine rankings.
But in order for the spiders to attribute a local citation to your business, it must match the other citations exactly. For example, if the name of your business is ABC Rugs of Main Street, but on some free business listings it appears as ABC Rugs of Main St., that citation won’t be attributed to your business. What’s worse, it will confuse the spiders and that may cause your search engine rankings to fall.
Ensure Your Free Business Listings Stay Fresh
Another thing the search engine spiders do is to continuously look for new content added by web pages. And the more new content that’s added, the more they take notice and reward it by moving up that site in the search engine rankings. This is one of the best local marketing ideas you can use to get eyes on your local listing.
It’s easy to add new content to your local business listing. You can either add new products as they become available, add comments to the local listing, or encourage your customers to leave online reviews for your business. All of these things are viewed as new content in the eyes of the spiders, and they will all help you achieve higher search engine rankings.
What are You Waiting for?
If you haven’t already created your local listing, what are you waiting for? The small business listing is free and it only takes a few minutes to set up. And what’s more is that the potential for new business is astronomical.
Head on over to FindUsLocal.com now and claim your business listing. It’s one of the most popular small business directories around, and the search engine spiders love it.