For many local business owners, the thought of all the holiday shoppers going back to their lives and not out shopping is enough to send them into a tailspin. But here’s the deal: just because the Christmas shopping season is over, that doesn’t mean all the shoppers plan to stay home.
In fact, after Christmas sales are a huge source of income for many local business shops, restaurants, and service businesses.
If you want to know how to have an after Christmas sale, here are some great tips.
Make Sure They Can Find You
One of the best tips to ensure that you get your piece of the after Christmas sales pie is to make sure that all those after Christmas shoppers can find your business. And the best way to do that is to create a local business listing on a popular local business directory.
Local business directories are the new Yellow Pages. They work much the same as the old Yellow Pages, but everything is done online. For instance, instead of looking at a physical book, shoppers go online to a local business directory such as FindUsLocal.com and search for a local business using a keyword.
For instance, if a shopper were looking for a furniture store, they would go to FindUsLocal.com and enter a keyword into the search bar of the local business directory. In this instance, they would type “furniture store,” and the local business directory would “read” the shopper’s location and then provide a list of all the furniture stores in their area.
If you haven’t already created a free local business listing, it’s one of the easiest things you can do to ensure local after Christmas shoppers can find your business.
Throw a Post Christmas Sale
Another thing you can do to draw in this type of shopper is to throw an after Christmas sale. Here are some ideas:
- Offer a free gift: throw in a free gift with a purchase of a certain amount. People love freebies and this may be enough to get them to come into your store.
- Have a clearance sale: It’s time to sell off your winter inventory and begin displaying your spring wares. Holding a winter clearance sale will allow you to do that while bringing in after Christmas sale shoppers.
- Push your loyalty program: Loyalty programs are a great way to ensure customer loyalty and keep them coming back again and again. If you don’t have one, start it now in time for your after Christmas sale!
- Sell a lot at once: Shoppers love discounts, and if you offer them a bulk discount, you will not only make your customers happy, but you will also move a lot of that winter inventory. It’s a win-win for you and your customers!
Do Something New
The week between Christmas and the New Year is full of merry-making and joy. But after that comes self-determination and goals. If you want to reach as many after Christmas shoppers as you can, you will need to structure your sales to reach the mindset of your customers.
In other words, the New Year brings a new attitude in shoppers, and that calls for you to do something new as well. Not sure what to do? How about offering a new product that speaks to the desire in people this time of year to reorganize their lives and be better?
Or, you could change the way you bag your products, decorate your shop windows, or reinvent the uniforms your staff wears. Start something new and exciting and just see if all those after Christmas shoppers don’t find their way into your store!
Don’t Forget the Most Important Thing!
You can create the most exciting sales and new products, but if shoppers don’t know your store exists, your sales won’t be a success. And remember, today’s shoppers look online when wanting to find local businesses.
So, why not take a few minutes right now and head on over to FindUsLocal.com? You can set up your free local business listing in about ten minutes and that will ensure that all those after Christmas shoppers find—and visit—your store!