Author Archives: Suzanne Kearns

Local Business Directory News: Don’t Make This Mistake When Using the Free and Useful Tool

As a small and local business owner, you likely do all you can to keep your shop in front of consumers and make sure they are incentivized to stop in your store to make a purchase. You likely have a bold sign outdoors, give discounts or rewards to customers who refer you to others, and run the occasional ad – either online or in print.

But as you’ve probably figured out, that’s not enough anymore. Why? Because studies show that consumers who are trying to find local businesses do so on their mobile phones while they are on the go.

Here’s what you need to know about local business directories and what’s changed in recent years so you can figure out how to use them and reap the benefits in your shop, restaurant, or service business.

What Are Local Business Directories?

Local business directories are the modern go-to place for shoppers and consumers to find local businesses when they need one. But they don’t look for them as they have done in the past. As recently as a decade ago, when someone wanted to find a local restaurant, they would talk to their friends to get a recommendation or look for coupons in the local paper.

Not anymore.

Now, when someone wants to find a local place to eat, they pull out their mobile phones and enter the search in a local business directory such as FindUsLocal.com. These directories have listings of every local business in an area. For instance, if someone wanted to find a Greek restaurant in Dallas, Texas. They would pull up FindUsLocal and enter “Greek Restaurant.” The local directory would automatically understand what area the searcher was in because it uses GEO technology to “see” the user’s location. Then it would provide a list of every Greek restaurant in the area.

That’s how today’s consumers find local businesses. Can your business be found that way?

First, Let’s Bust a Myth

Some people will tell you that your business is automatically included in all local business directories because the directories act as a database for all the local businesses in the area. While that’s true, it doesn’t tell the entire story.

You see, a lot of the information in these directories is wrong. It could include a wrong business address, business phone number, store hours, or even directions. And in that case, a customer finding and using this false data may hurt your business.

So, while it’s true that the data is there, it’s your responsibility as the business owner to make sure it’s correct. And that’s what we want to talk about next.

How to Correct Your Business Information in a Local Business Directory

Your first step in the process is to find your business listing on FindUsLocal.com. To do so, log onto the website and click on the Add My Business button on the top right of the page. When asked, enter the name of your business and the city where it’s located. Soon, you see the local business listing as it is now posted on the directory.

Now it’s time to look at the information in the listing and determine what’s right, what’s wrong, and what you can add to it to make shoppers want to visit your establishment. Here are some things to check:

  • Is your business address correct?
  • Is your business phone number correct?
  • Is your website address correct?
  • Are your store hours correct?
  • Are the methods of payment that you accept listed on the site? If not, add them.
  • Does the listing include extra information like your best lunch dishes, the brands you carry, or your service guarantee? If not, now is a great time to add them!

Local Consumer Behavior has Changed: Do Your Marketing Efforts Keep Up?

Times have changed, and consumers don’t find local businesses the way they used to. With almost 100 percent of them looking to local business directories to find local businesses, you are missing out on a lot of customers if your business is missing or incomplete. Why not go to FindUsLocal.com right now and make sure your listing is attracting new customers?

What’s So Great About Local Business Directories?

As more and more local business owners look for ways to get the attention of consumers, one topic comes up over and over in the conversation: local business directories. And while a lot of people understand that it’s important for any small and local business to have a local business listing, the extent of the knowledge typically ends there.

But it is important knowledge. In fact, understanding why and how to use local business directories could mean the difference between a small business that does just okay to one that is killing it in sales.

Here’s what you need to know.

Let’s Define Local Business Directories

Before we tell you about all the benefits you’ll get from using a local business directory, let’s talk about what it is on a basic level. A local business directory is a large database that is organized into types of businesses. For instance, you can search the directory for very specific types of businesses. You can search for a seafood restaurant, a car mechanic, or even a ballet teacher.

And to make things even better, you can conduct those searches in your local area. That’s because the local business directories are all programmed to give you the results you need in your area. How does this work? Imagine that you are looking for a hair salon in San Francisco, California. You would go to a local directory like FindUsLocal.com and type “hair salon” into the search engine bar on the website. Then, just like magic, a long list of all the hair salons in your area would appear on the page.

Local business directories use GEO technology to understand where a visitor is located so that it can show a relevant list of businesses in their area.

Pretty cool, huh?

Now that you understand how it works, let’s talk about why it’s so important that your local business can be found on one.

Let’s Start With the Obvious: Finding Local Businesses

New data suggests that almost 100 percent of consumers who look for local businesses do so on local business directories. That means if you want to be found, your business must not only appear in the results list, but the information provided there must be correct. For instance, if you have not claimed and updated your business listing on FindUsLocal and a consumer finds you there, they could get a wrong address, phone number, store hours, or other important information.

Boost Your SEO Ranking

The internet runs on Search Engine Optimization (SEO) and it can be very difficult for local business owners to optimize their websites in a way that they will appear high in the search engine results. That’s because they are competing with large companies that have a huge marketing budget.

But listing your business on a local business directory will give you an edge. You see, local business directories optimize their sites for tons of keywords – and they likely are the same keywords you use to optimize your site. But local directories have larger budgets and more time to dedicate to ensuring that their sites rank high in the search engine results.

So, by listing your say, carpet cleaning business, the local directory would have already optimized that keyword which means your local business listing will likely rank higher than your website. In other words, creating a free local business listing will ensure that your business appears high in the search engine results even if you don’t have a large marketing budget to do it yourself.

Get Those All-Important Reviews

Another great benefit of creating a listing on a local business directory is that your customers will have a place to leave all those positive online reviews. Today’s consumers don’t like to try a new restaurant, service business, or shop without first reading online reviews from people who have visited the business. But many local business owners don’t have a website that can allow those types of reviews.

Creating an online business listing creates such a space. When customers want to leave a review, you can simply point them to your online business listing where they can sing the praises of your business!

Are You Ready to Reap the Benefits of a Local Business Directory?

If you’re ready to take your business to the next level, why not hop over to FindUsLocal.com right now and create your local business listing? Who knows? You could have new customers before the end of the day as a result of it!

Local Business Owners: What To Do Now To Grow Your Local Business Sales in the New Year

It’s a new year, and for most local business owners, that means it’s time to think about how you will grow your business in the upcoming months. The past year presented a challenge to most local shops and restaurants, and that’s why it’s important to think out of the box in 2022 and beyond.

But don’t despair. Yes, times are different and it will take a change of mind to attract today’s technology-focused consumers, but the good news is that there are some pretty neat tools to help you. For instance, local business directories are the best way to bring new customers into your store.

What Are Local Business Directories?

Do you remember the days of having to pull out that heavy yellow book and thumb through it to find local businesses? Happily, those days are over, and now when shoppers want to find a local business, they pull out their phones and search for it on a local directory.

These local directories operate the same way the old Yellow Pages did, but now it’s all electronic. For instance, if you wanted to find a local restaurant, you would go to a credible local directory like FindUsLocal.com and type in the kind of restaurant you wanted to visit. In an instant, you would see a list of all those types of restaurants appear on your phone. The list would include the names, addresses, phone numbers, business hours, and more of each business, allowing you to choose the right restaurant for you.

Can your business be found on a local directory like FindUsLocal.com? If not, you’re missing out on a lot of potential new customers!

How to Ring In More Customers in the New Year

If one of your New Year’s resolutions is to bring in more customers to your store, restaurant, or service business, it’s time to take action. And the best thing you can do is list your business on a local business directory. Here’s how you do it.

Step One: Find the Right Directory

Not all local business directories are the same. Some of them are nothing more than an out-of-date database that contains wrong and outdated information. Others are proactive in their business approach and make every effort to be consumer-friendly and helpful. FindUsLocal is one such local directory. It not only provides up-to-date information but also extras for consumers so they come back time and time again for their searches.

Step Two: Find Your Business on the Directory

Now that you pinpointed a trustworthy local directory, it’s time to find your business on it. The best way to do this is to use the search bar on the directory and type in your name. Additionally, you can click on the Add My Business button in the FindUsLocal business directory. Once you pull up your business, claim the listing as the owner of the business.

Step Three: Modify the Listing

When consumers find businesses on a local directory, they want to be able to trust the information that they find there. For instance, if the business has moved, they want to see the new address. The same is true with store hours—if the hours listed are wrong and the shopper visits a closed store, they may be so upset that they won’t return.

Check your listing to ensure that all of the details are correct. And if you can, add new information to the listing to tell potential customers more about your place. For instance, if you run a clothing store, talk about the brands you carry, or if you run a restaurant, talk about your most popular dish.

Step Four: Interact With the Community

Once your listing is right, it’s time to use the local business directory to interact with your community. FindUsLocal.com is the only local directory that allows both consumers and business owners to interact with each other on a live forum. Each can leave a message that will be seen by any member of the community that logs onto the directory. For instance, as the store owner, you can announce a sale or let people know when you have a new product line. Consumers can let others know about their great experience in your store or ask questions about a product or service.

Make this Year a Good One with a Free Business Listing

It’s always good to start off the New Year with great news, and we have some for you: You can create a business listing on FindUsLocal.com for free. Just think, the one thing you need to do to successfully market your local business this year won’t cost a dime. The only thing you’ll spend is about 10 minutes finding and updating your business.

Why not take a minute and do it now? After all, it will allow you to check off at least one thing on your list of resolutions for this New Year!

Local Business Owners: What To Do To Get Those Last Minute Christmas Shoppers

Local business owners all over the country are welcoming Christmas shoppers into their stores and happily waving at them as they walk out the door with arms full of gifts for their friends and family. If you own a local shop, are you seeing your fair share of shoppers? If not, you still have time to get those shoppers in your store before they buy their last gift. How? By making sure your shop can be found on local business directories.

What Is a Local Business Directory?

Do you remember the old Yellow Pages? Those days are long gone, but the need to find local businesses has not faded away. While people no longer turn to the big yellow book to find local shops and restaurants, they do turn to its online equivalent: local business directories.

A local business directory is a massive listing of all the local businesses in a particular area. For instance, if you live in San Francisco, California, and you wanted to find a local doughnut shop, you could go to an online local business directory and enter “doughnut shop” in the directory’s search bar. Within seconds, a listing of all the local doughnut shops would appear on the screen.

Local business directories like FindUsLocal.com don’t ask you for your zip code or city either. Instead, they “read” your location with GEO software. That means as soon as you log onto the website, it will automatically understand that you are looking for local businesses in your area.

How Do People Use Local Business Directories?

Most of the people who use local business directories do so with a mobile phone. In other words, they do as they are on the go and out and about looking for a local business just like yours. But if your business isn’t listed on that directory—or if the information there is wrong—they will likely end up walking through your competitor’s door.

For instance, if someone is out Christmas shopping and they want to purchase a bed for their pet, they would enter “pet shop” into the FindUsLocal search bar. They would see a list of all the local pet shops in their area, and they would look through the listings to choose the one they want to visit.

How Do People Choose the Local Business They Want to Visit?

You might wonder how people can possibly choose from the list of local businesses they find on a business directory with so many to choose from.  The answer is simple: It’s how much attention the business owner has put into making their business listing stand out.

For instance, those with pictures will stand out more than others. And if the business address or phone number isn’t correct, shoppers will quickly move on to the next option.

How Do I Get My Business on a Local Business Directory?

Are you convinced that your local business should be on a local business directory so shoppers can find your store? If so, we have good news: This effective form of online advertising is free to local shop owners. All you have to do is set up your local business listing.

Here is the best way to do it:

  • Make sure that your business name, address, and phone number are correct on the business listing. If they’re not, it could cause you to lose potential customers.
  • List the products you carry or exactly which types of services you offer so that shoppers know exactly what they can expect when visiting your store.
  • Ensure that you list your store hours, so consumers will know when your open and won’t waste a trip to your shop during times when you’re not open.

It’s Not Too Late To Draw In Christmas Shoppers

There are a few days of Christmas shopping left, but if you take action now and create your free local business directory listing, you can cause more of those shoppers to visit your shop. Simply go to FindUsLocal.com and click on the Add My Business button to get your local listing online.

The Benefits of Online Business Listings During the Holiday Shopping Season

If you own a retail shop in a local community, you’re probably looking for anything and everything that will get your business in front of the shopper’s eyes. In fact, if you use the methods of the past, you have likely run ads in newspapers, put signs up in front of your business, and asked customers to help spread the word about your offerings. But have you set up your free online business listing?

What is a Free Business Listing and How Will It Get Holiday Shoppers in My Door?

Great question! Since most customers look online to find the local businesses they want to visit, some very smart people decided to put together an online directory to help people find those local businesses. They are called local business directories. They operate much the same as the old-school Yellow Pages did back in the day.

The reason it’s important that your business is listed in one of these local business directories, such as FindUsLocal.com, is that almost all of today’s consumers use them when they want to find a local business. This is the process that most of the use:

  • They decide they want to find a particular type of local store, say a pet store.
  • They open a local business directory, such as FindUsLocal.com.
  • They are automatically diverted to a page that shows the results from their area. The best local directories use GEO technology to align consumer locations with those results.
  • They enter the type of business they are looking for into the search bar. In this instance, they would enter the phrase “pet store.”
  • They automatically see a list of all the pet stores in their local area.

Those business owners who understand the importance of local search with today’s consumers will have already claimed their business listing and updated it to include all of the details that would make shoppers want to visit their store. For instance, savvy local shop owners know they should ensure their address, phone number, store hours, and website information is accurate. (There is no faster way to lose a potential customer than posting incorrect store hours and causing them to waste a trip!)

As the business owner, you can also use the comment section, which is a live feed that appears on the home page (exclusive to FindUsLocal.com!) to announce Christmas sales, new product offerings, or to send holiday messages to those in your community.

What Else Will a Local Business Directory Do for My Shop or Restaurant?

The benefits of appearing on quality local business directories are endless. In addition to attracting Christmas shoppers to your store, here are some of the other benefits you’ll get from this one simple step:

  • It gives you an online edge. How many of your competitors have updated their local business listings? If they haven’t, updating and maintaining yours will give you an online edge in your community. It’s estimated that half of all people searching for businesses on their phones are looking for local shops.
  • It provides local SEO. Search Engine Optimization (SEO) is the key to appearing in the search engines when consumers try to find businesses like yours. It takes a lot of know-how and money to rank high in SEO. But reputable local business directories do all they can to cause their listings to rank high and get the listings in front of consumers. By claiming your free local listing, you will benefit from the marketing dollars spent by the local directory and achieve that high SEO for your target keywords.
  • Branding. As a local business owner, you likely have a logo or other identifying marks that attribute to your branding. But marketing for brand visibility can be expensive. Not with local business directories. You can upload your logo to your free business listing and expand your brand without having to pay advertising dollars.
  • Reviews. Reviews have become one of the most important things to consumers when looking for local businesses, but most small shops and restaurants don’t have a place for customers to leave those all-important reviews. But when your shop is listed on a local business directory, you will have a place to send customers to leave the reviews.

Are You Ready To Increase Your Christmas Crowd?

If you haven’t already, isn’t it time to grab your free local business listing before all of the Christmas shoppers are gone? Luckily, it’s easy and you can set it up in about five minutes. Simply head on over to FindUsLocal.com and claim your business. Then, fill in the right information and watch as more and more shoppers find their way to your store!

What Do Reduced Black Friday Sales Mean for Local Business Owners?

If you’ve seen the news, you would think the sky is falling as far as Black Friday sales. But if you look a little closer, you might find something you didn’t expect. While it’s true that the notorious holiday’s sales were down, a closer look spells out some good news for physical and local retailers.

First, the Facts

Before we tell you why the trends are looking up for local businesses, let’s take a look at the cold, hard facts as far as Black Friday retail sales.

  • Total retail sales fell by 28.3 percent
  • Total retail store traffic fell by 21.7 percent
  • Foot traffic at local stores fell by 17.6 percent on Saturday, November 27
  • Foot traffic at local stores fell by 8.1 percent on Sunday, November 28
  • Online sales dipped 1.1 percent for the first time ever

Why Are These Reports Good News for Local Business Owners?

It’s no surprise that retail sales went down this year. The pandemic, supply shortages, and forced local business closings all contribute to the decline in shoppers. Many shoppers stayed home out of fear, while others lost their jobs because their place of employment is shut down because of a local lockdown.  

But in 2020, it was a lot worse.

In fact, when you look at the numbers from Black Friday 2021, you will find that shoppers who went to local shops and businesses were up by 47.5 percent from last year. And foot traffic for the entire Black Friday weekend was up an impressive 34.2 percent.

What Does It All Mean?

Shoppers want to return to their local stores during this holiday season, but there are still some lingering fears, and in some cities, the physical impossibility of getting there because the store is closed. But overall, shoppers are indicating that they’re ready to get back to their local shops and businesses to buy for the upcoming Christmas season.

Another reason for the decline in foot traffic is a change in consumer spending. In the past, shoppers saved most of their shopping for Black Friday and Cyber Monday, but according to experts, today’s shoppers look for deals beginning in October. And retailers have not disappointed them.

The pandemic not only changed the way people shop but because of business limitations, many retail shops began offering deals and discounts earlier than they usually do. And that contributed to the decline in sales for the notorious shopping days. Many brick-and-mortar stores have seen an increase in foot traffic beginning in October and continuing until now.

How to Attract Christmas Shoppers to Your Local Business

With the news that local shoppers are out again and ready to visit their local stores, it’s more important than ever to make sure they can find yours. But old-school methods won’t get the attention of today’s shoppers.

When people want to find local businesses, they typically turn to one place: online local business directories. These local directories act as modern-day Yellow Pages and make it easy for locals to find the shops and businesses they want.

For instance, if a consumer wanted to find a gift store, they would simply log onto a local business directory like FindUsLocal.com and type “gift store” into the search bar. They would instantly see a list of all the gift stores in their local area.

Next, they could look at the listings, and based on what information is listed on them, they would decide which one to visit.

Can Holiday Shoppers Find Your Local Shop?

If you haven’t yet listed your shop on a local business directory, what are you waiting for? It’s the number one way people find local businesses in your area, and let’s face it, if your shop isn’t listed, how will they find you?

It’s easy to do. Simply go to FindUsLocal.com and hit the Add My Business button at the top right of the page. Fill in the required information, and soon, your business will appear alongside others in your community. But hurry because the Christmas shoppers are out in droves!

Think Differently and Watch Local Sales Grow

Many local business owners have one unfortunate thing in common: In terms of marketing, they think just like they did a decade ago. But times have changed, and unless you keep up with the chances, you may soon watch your business begin to lag in sales, or worse, not attract any new customers at all.

So, in today’s charged and unprecedented times, how do you help customers find local businesses like yours? It’s simple: you have to think out of the box. Or, align your local shop or restaurant with another business that is doing just that.

The Local Business Directory That Changed Everything

We all know that local business directories are an important aspect of getting local shops and businesses in front of consumers’ eyes. But what you may not know is that some local business directories offer extras that will help you market your local business. And FindUsLocal.com is one local directory that is changing the game for local business marketing.

Say Hello To Live Interactions with Consumers in Your Community

No, you didn’t read that headline wrong. What if we told you that one innovative local business directory created a system within its directory that enabled local shop owners and their customers to have public, live conversation? That’s right, public conversations that others in the community could follow.

You would want to know more, right? Because if such a thing existed, it could change the way your market your local business. Well, hold on to your hat because you’re about the learn about the next great marketing tactic for local business owners.

It’s called the Comment Section. And here’s how it works.

Once you’ve claimed your local business on FindUsLocal.com and updated all of your business information, you will see that you’re able to leave a comment that streams live on the community front page of the directory. For instance, if your local shop is located in San Diego, California, everyone who logs onto the San Diego page will see your comment. How can you use this to market your business? Oh, let us count the ways!

How to Use the Comment Section on FindUsLocal

Imagine that you’re having a sale on Black Friday or a pre-Christmas sale and want to get the word out to your customers. One way to do it is to make an announcement as a comment that’s attached to your free local business listing. You might say something like this:

“Beginning December 1st, we’re offering 30% off all of our accessories. But if you mention this ad, we’ll give you another 5% off!”

Or, if you operate a local restaurant, your ad might say something like this:

“The holidays are putting us in the mood to bake! Take advantage of our baking by coming in and two fresh loaves of bread for the price of one. But hurry, we never know when the urge to bake will leave us!”

Do you see the possibilities?

You can also use the comment section to post job openings, tell local consumers when new products arrive, or announce a shortage of a popular item. You can leave comments thanking customers for something or engaging with the community in other ways. In other words, it’s an open line where you can directly communicate with everyone in your local community.

Remember, It’s a Two-Way Street

Not only will the comment section allow you to communicate directly with the community, but it also allows consumers to have direct access to your store. For instance, one person may leave a comment telling you how helpful a salesperson was, or another may suggest that you carry additional color choices for one of your products.

And as a small business owner, you can make the most of consumer comments. For example, if someone leaves you a comment telling you about a helpful employee or a product they bought from your store and loved, you can respond by thanking them for their business. It will create goodwill with that customer—and all of the others in the community that sees it.

Get Innovative and Thrive!

Now that the shopping season is here, the more innovative you get in your marketing and consumer relations, the better odds you’ll have of ringing in more of those holiday sales. Isn’t it good to know that some of the best things in life are still free?

If you want to use the comments section at FindUsLocal.com, why not head over there right now and create your free business listing? If you do, you’ll soon have your voice heard above the rest of the competition in your community.

Local Business Owners and Online Shopping: A Perfect Combination?

Many local business owners across the nation are already fretting about the possibility that they won’t see the holiday sales they need to carry them through the year. After all, many consumers are purchasing their Christmas gifts online this year. That’s because people became so accustomed to shopping online that they’ve forgotten about their local business just around the corner.

The good news? You have options. Many local shops and restaurants are expanding their brand to include online sales. Here’s a two-step process that will allow you to compete for this year’s holiday sales.

Step One: Make Sure Local Consumers Can Find You

You can’t rely on word of mouth or local advertisements anymore to bring in those local Christmas shoppers. Instead, you will have to go online to get even your in-person shoppers through the door. Why? Because when people want to find a local business, they turn to local business directories.

So, your first step in the process is to ensure that those people searching for a local business like yours can find you. Luckily, this step is easy. Simply go to FindUsLocal.com and use the search bar to find your business. Or, you can look in the top right corner for a button that says Add My Business. Click on it, and claim your business. Once you do, you can add all of the pertinent information that consumers will need to decide whether or not they want to visit your store.

For instance, you should make sure that all of the following information is correct:

  • Your business name
  • Your business address
  • Your business phone number
  • Your website
  • Your email address

In addition to the contact information, make sure that you tell consumers what they can expect when they walk through your door. Do this by listing the brands you carry or by letting them know about special offers or promotions that you’re running just in time for those Christmas sales.

Step Two: Expand Your Store to the Online Space

Once you’ve set up your free local business listing, it’s time to move on to step two in the process: setting up an online arm of your business. Many stores now offer their goods both in physical stores as well as online because people shop in different ways. Some people still prefer going to a physical store while others enjoy the convenience of not leaving their home and having the goods delivered to them.

You can set up your online business as an extension to your company website – just make sure you can accept the payments online. Once the store is set up, you should do a few things to let your customers know about the addition.

For instance,

  • If you have a mailing list, email your existing customers and give them the link to your new online store.
  • Advertise the addition of your online extension on all your social media channels.
  • Use the comment feature on your FindUsLocal business listing to make the announcement to all of the local shoppers in your area.

What Will You Do To Ensure a Great Christmas Season This Year?

If you’re like most small business owners, you realize that you need to do all you can to ensure that as many people as possible know about and shop at your store. It’s no longer possible to just appeal to one segment of the population: the local shoppers. Instead, you will need to expand your operations to include those potential customers who prefer to shop online.

Once you make your products available to everyone, your sales will naturally increase. Talk about having a great Christmas shopping season! If you haven’t already started the process, head on over to FindUsLocal.com now to claim your business!

Christmas Sales: Will Local Business Owners Be Left Behind?

The retail landscape has dramatically changed since the advent of Covid, and now that things are beginning to settle down, local business owners are scratching their heads and wondering how to pick up the pieces and build back their store. The problem is that consumers have so gotten used to shopping at big box stores and at large online retailers, and they’ve forgotten about their local shops, service businesses, and restaurants.

Many people say that local business is at its end, but others aren’t as pessimistic. In fact, if you look at the local movements to get out and support the businesses in local areas, you’d think that the shop locally movement can’t be stopped.

But if you’re a small business, you have to do your part to ensure that you take advantage of the movement and see your fair share of local consumers.

The Problem with Local Business Advertising

Some mom-and-pop stores haven’t yet made the switch to internet advertising and are still relying on old-school physical advertising. They use their signage to draw in customers, rely on small coupons or ads in local weeklies, and maybe put a magnetic sign on the side of their car. And while all of those things are great – and still work to some extent – today’s local shop owners must do more to get their name in front of the buying public.

The Solution

So, if you can’t rely on the methods of old, how can you get your business in front of the public? One word: local business directories. You see, when today’s consumer wants to find a business, they don’t drive around until they see a sign or pick up a newspaper to find a coupon. Those days are gone.

Instead, they look to their phone. For instance, if they want to find a local furniture store, they may google, “furniture store near me.” And most of the time, they’re led straight to a local business directory. If it’s a good one, like FindUsLocal.com, the local directory will automatically read the consumer’s location and match the results to it. In this instance, the local directory will show the results for all of the local furniture stores near the consumer.

How to Participate In Online Advertising

Now that you know how today’s consumers find local businesses, let’s talk about you can make sure yours is seen. After all, you can’t expect swarms of Christmas shoppers if they’re not going to find you online when they look for a business like yours.

Your first step is to go to FindUsLocal.com and do a search for your business. Next, claim your business as the owner. Once you’ve claimed your business, you can fill in the details that people will look for when trying to find a local business like yours.

It’s important that you list your business with a local business directory that keeps their listings up in the search engine results. To do that, local directories have to consistently publish articles (like this one) and upgrade their site so that it keeps Google’s attention.

Time Is Running Out

Christmas is coming, and shoppers are at the gate. Is your business ready for them? Or are you still relying on old-school tactics that won’t draw in the crowds you need? Why not take a moment and list your business with FindUsLocal? The most you have to lose is a quiet store as the Christmas season rages on around you.

Local Business Directories Are Playing Their Part in Small Business Recovery

Over the past year-and-a-half, local mom and pop stores all over the nation have faced some serious challenges. First came the lockdowns. It is estimated that only about 50% of local businesses will survive the forced shutdowns that eliminated profits. Next came the labor shortage. Many local shops and restaurants are having to close their doors – or at least limit their hours – because they can’t find workers to man the shop, cook the meals, or wait on customers. And now the supply chain disruption is threatening them even more. After all, if local shops can’t get the goods they need to sell, why should they open their doors?

All of these hindrances have caused an upswell of support from people for the businesses in their local community. They understand that, unless they want to be limited to shopping at big box stores or restaurants for a very long time, they need to do all they can to support the local restaurants and shops in their area.

Enter local business directories.

What Is a Local Business Directory?

A local business directory works just like the Yellow Pages of old, only better. They are electronic databases of all the local shops, restaurants, and service businesses within a local area. For instance, if you live in San Antonio, Texas, and want to find a Mexican food restaurant, you would go to a local business directory, type in “Mexican food” and you would be shown a list of all the restaurants in your local area that serve that type of food.

Pretty convenient, isn’t it?

But quality local directories do even more. They showcase local news, weather, social media posts, and even make it easy to purchase sporting or theatre tickets with a click of a button. In other words, they are a hub for everything local, a one-stop shop that will help you stay focused and find all you need in one place.

How Can Local Business Directories Help Save Local Shops and Restaurants?

Over the past 18 months, people have become accustomed to shopping at big box stores. For too long, the larger stores were the only ones that were permitted to stay open. So, people got in the habit of ordering from Amazon or driving to the local big box shop.

But now that, at least in some states, local shops are beginning to open, people will have to make a conscious effort to remember to visit their local establishments instead. After all, the world would be pretty boring if we all shopped at the same big box stores and ate at the chain restaurants, wouldn’t it?

Local business directories help consumers find those local shops and restaurants that they have forgotten about. Go ahead, try it. Start by going to FindUsLocal.com and entering a search word in the search bar. Maybe you’re looking for a book store or a place where you can find Christmas decorations such as a home goods store. Once you enter the type of business you’re looking for, you will see a massive list of alternatives to the corporately-owned stores you’ve been shopping at for the past (almost) two years.

A refreshing change, isn’t it?

What Do You Want Your Community To Look Like?

If you’re wondering if it’s worth it to use a local business directory to find the local shops, service businesses, and restaurants near you (and run by those in your community), ask yourself some questions. Do you want a future where everyone shops at the same store? Do you want to eat at the same restaurant everyone else does and never get to taste the unique flavors that only a passionate local chef can bring?

If your answer to both of these questions is no, it’s time to begin using local business directories such as FindUsLocal. They will not only open your world as far as the possibilities, but in the end, they just may mean the difference between shopping and eating boredom and a diverse and unique experience for you and your family.

Why not rediscover your local community and go there now?