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How to Make Local Business Listings Work for You: Ten More Online Review Facts

Using online reviews to grow your small business is not only smart, but a key component to a successful small business marketing campaign. In fact, if you’re not using online reviews to grow your small business, you may be missing out on a lot of new customers.

In yesterday’s post, we talked about ten eye-opening facts about online reviews, and in today’s post we want to share ten more. But these are more than just facts about online reviews—they’re also great reasons why local business directories—and the online reviews they give your business-should be the foundation of your local business marketing plan.

Here are ten more facts about online reviews for local businesses.

  1. Not all bad reviews will hurt your business. A recent study shows that when a local business has some bad reviews, it causes consumers to spend more time on the review site, and 85 percent of them convert more often into a customer. Of course, consumers read all reviews, not just the bad ones, and if you also have positive reviews, it tends to negate the bad ones.
  2. One study shows that people tend to choose a business based on the number of reviews it has rather than the quality or overall rating it has achieved. That’s because people equate a business with a lot of reviews as having an active, engage customer base. So again, bad reviews aren’t necessarily a deal buster for many of today’s consumers.
  3. In another study, 36 percent of those asked say that reviews on Google and local search engines are the most important fact to consider when deciding whether or not to visit a local shop, store, or restaurant.
  4. Many local business owners wonder if they should respond to online reviews, but a recent study answers that question. According to the participants, 78 percent of them feel like a business cares more about its customers if they respond to reviews. And that means responding to both good and bad reviews. A great way to thank customers for good reviews is to use the exclusive feature on FindUsLocal.com. It allows both consumers and business owners to leave live comments about the business that show up on the site’s live feed.
  5. In a fascinating study conducted on 30,000 small business owners, it found that when those businesses added online reviews to their sites, it increased their search engine rankings from 5,500 visitors a month to 8,000 visitors. That’s a direct correlation that no local business owner should ignore.
  6. Almost 100 percent of consumers read online reviews when research a product or service that they are planning to buy. And if your local business doesn’t have online reviews, it almost certainly knocks you out of the consideration process. Just one more great reason to create your local business listing today.
  7. Online reviews dramatically increase conversion rates. For moderately priced items, online reviews have shown to increase conversion rates by 270 percent. And for high ticket items, the conversion rate climbs to 380 percent.

As you can see, today’s local business owners simply can’t expect to run a profitable business unless consumers have access to online reviews about their shop, store, or restaurant. Luckily, local business directories like FindUsLocal.com make it easy. To set up your local business listing, just visit the local business directory, claim your business and set up the local listing, and then begin asking your customers to leave reviews. As the above facts show, this one simple act should result in increased business for your local business.

10 Eye-Opening Facts Every Local Business Owner Should Know About Online Reviews

Online reviews are quickly becoming the “must-have” marketing tools for every local business owner who wants to increase sales. And while most people understand that you have to ask customers to leave them in order to build them up, there are some other fun facts about online reviews that will help you shape your online marketing and review plan.

Here are 10 eye-opening facts about online reviews that all local business should know—and use to grow a local business.

  1. When asked whether or not online reviews influenced their purchasing decision, 67 percent of those surveyed said they did. That means more than half of the people who see your business’ online reviews will decide whether or not to visit your store or restaurant based on what they read.
  2. When an online review includes stars, it increases the click-through rate by 25 percent. That’s significant enough, but studies also show that online reviews with stars increase SEO on major search engines. That means it’s important to create free local business listings on local business directories that include stars in their reviews.
  3. Only about 10 percent of consumers regularly leave online reviews, but say that if they’re asked, more than 70 percent of them will leave a review. This shows just how important it is to ask every customer who comes into your store or restaurant to leave a review on your local business listing.
  4. One of the most startling results of the study show that 88 percent of consumers trust online reviews even more than they trust personal recommendations from friends and family.
  5. Consumers are more interested in online reviews than they are deals or discounts. A study shows that 50 percent of consumers actively search out online reviews when deciding whether or not to visit a local business, and only 34 percent of them actively seek out coupons or discounts.
  6. Consumers don’t rely on reviews that are dated. In fact, 44 percent of those surveyed say that if a review is more than one month old, they consider it irrelevant. This shows the importance of continually asking your customers to leave reviews on your free local business listing. If new reviews are continuously added, your business listing and its reviews will appear credible and relevant to consumers.
  7. When it comes to how many stars a review has, consumers prefer higher ratings. The study shows that 94 percent of them will consider a 4 star rating, while only 57 percent of them will do business with a company that has only 3 stars. This speaks to the importance of providing consumers with top-quality service and products in order to earn those 4 and 5 star reviews.
  8. One-half of all adults over the age of 50 almost always read online reviews before they make a purchase. This is in contrast with the 16 percent of adults who never check reviews when searching for US local businesses. And the younger crowd—ages 18-29—almost always or always checks reviews 53 percent of the time.
  9. Studies show that bad reviews can hurt a business. A full 40 percent of consumers will not do business with a local shop or restaurant if it has bad reviews. The study also shows that if a business has a lot of reviews and only a few bad ones, the percent of customers who won’t consider doing business with them is lessened.
  10. If you’re looking to increase your search engine rankings, studies show that online reviews are the single most important factor in ranking. That’s huge, and perhaps one of the biggest reasons to ask your customers to leave online reviews on your local business listing.

If you don’t already have a free local business listing, you’re missing out on a lot of business because that’s how today’s consumers find US local business. To create yours, simply go to FindUsLocal.com and take 10 minutes to set it up now.

Local Retail Sales are Surging: Here are 3 Steps to Get in on the Action

Do you run a local business? Are you attempting to recover from the Retail Armageddon that hit many local US business last year? Well, there’s good news.

The Commerce Department issued a report today that says US retail sales rose in June. According to the report, those sales rose by 0.5 percent last month. And for everyone who was disappointed in May’s retail sales numbers, it has been revised. While it was first reported that May’s sales rose 0.8 percent, the new figures show that sales actually rose 1.3 percent. And that’s the highest rise in retail sales since September of 2017.

What does that mean for local business owners? Aside from the obvious that retail sales are improving, it’s also clear that if your local business sales aren’t increasing in this robust economy, it’s time to reevaluate your local business marketing efforts.

How to Take Advantage of Increased Local Sales

The number one thing you can do as a local business owner is to ensure that consumers can find your business. After all, if no one knows your business exists, they aren’t likely to visit it. But some local shop owners believe that they can do what they’ve always done—put an ad in the Yellow Pages and rely on people to see their outdoor signage.

Unfortunately, those local marketing techniques just don’t work anymore.

Today’s consumers look online when they want to find US local businesses, and if you don’t already have a local business listing, you’re missing out. In fact, recent studies show that most consumers turn to local business directories when they want to find US local businesses.

How to Get a Free Local Business Listing

Your first step in creating a local business listing is to identify the right local business directory. When you begin your search, you’ll quickly realize that there are a lot to choose from. But not all of them will help consumers find your local business.

The key is to look for quality local business directories—and you can identify them by what they offer consumers. For example, FindUsLocal.com, an up and coming local directory that is setting trends in the industry, offers its visitors a customized home page that shows local events in their area, local news, local tweets from the area, and even allows local business owners and their customers the opportunity to broadcast comments on a live feed that shows up on the home page.

After you’ve identified the right directory, you will need to claim your business. Simply type your business name into the search bar located on the site and when your business comes up, claim it as the owner.

Next, fill in as many details as you can. Pay special attention to the areas that consumers are most likely to seek out. For example, be sure to include your store hours, any parking instructions, and if you own a local restaurant, coffee shop, or bakery, be sure to tell consumers what type of dishes you offer and mention any specials that you’re running.

You Can Create More Than One Local Business Listing

You don’t have to limit your free local business listings to just one. You can create as many local business listings as want, but keep in mind that they should all match. For example, your business name, business address, business phone number, and business website address should all match—down to the last letter. If they don’t, the search engine spiders won’t recognize them as the same business and won’t get indexed under your business.

Having free local business listings on a quality local business directory is one of the best ways that consumers can find your business in this surging economy. Why not take 10 minutes right now and head over to FindUsLocal.com? It could increase your retails as early as this week!

You Need Online Reviews to Grow Your Local Business—Here’s Why

Running a local business looks quite different than it did only 10 years ago, and that’s because of the effect the internet has had on it. But many local business owners still can’t understand the impact online marketing and advertising—along with online reviews—can have on the success of their local shop or restaurant.

After all, for years all local business owners had to do was run an ad in the Yellow Pages or take out an ad in the local newspaper. But these day, both of forms of old-school advertising are just waste of time and money.

That’s because today’s consumers look online when trying to find US local businesses. And they don’t just look anywhere—they turn to local business directories in mass. And the number one thing they look for while they’re there is online reviews.

How Important are Online Reviews for Local Business Owners?

There was a recent study that put online reviews in perspective as far as their importance to today’s consumer. It said that 85 percent of the people surveyed said that they trusted online reviews as much as they trust personal recommendations from friends and family members.

That statistic alone should tell you just how important it is to have positive online reviews for your local business.

Now that you understand just how important online reviews are, let’s talk about how to get them.

Step 1: Create a Local Business Listing on a Local Business Directory

Your first step is ensuring that consumers have a place to leave a review for your business. And while it’s true that they can leave reviews on places like Yelp!, most consumers today are using boutique business directories that offer more than business listings.

For example, FindUsLocal.com is one just local business directory that provides each visitor with a customized home page for their city or town. In addition, it provides visitors with local news, information about upcoming local plays, concerts, and sporting events, and even some humorous and thoughtful features that cause consumers to visit the site time and time again.

Once you’ve identified the correct local business directory, claim your business listing and fill in all the information asked for. Be sure to include things like your store hours and any parking irregularities consumers need to know about.

Step 2: Get Some Online Reviews for Your Local Business

Once you have your free local business listing up, it’s time to work on getting some reviews for your business. The first thing you should do is change your operating procedures at checkout and begin asking every customer to leave an online review on your local business listing.

Next, you should think about soliciting prior customers who you know to be happy with your products or service. Most of the time, people are happy to leave reviews for businesses they are pleased with.

Step #:Don’t Stop Once You Have Some Reviews

Another interesting fact shown by the study is that consumers like to see recent reviews, and don’t put a lot of stock in reviews that are a few months old. That’s why it’s important for you to continually ask people who are checking out to leave a review for your business.

The study also shows that when asked to leave a review, over 70 percent of those surveyed said they would do it. That means if you put this system into practice and ask every customer who walks into your store, you will have a nice flow of online reviews in no time.

Today’s consumers demand positive online reviews before buying from a business—even a local one. If you haven’t put your review system into place, simply follow the 3 steps listed above and you’ll soon reap all the online business you’ve been out on.

3 Compelling Reasons to Create a Local Business Listing Today

Lagging sales and a constant need to keep up with competing online businesses are the biggest complaints on local business owners. And in today’s culture, that’s true whether you run a small, local store or a restaurant.

And if you’re still relying on old-school methods of advertising, chances are you’re not seeing much progress. For example, the outdated advertising methods of Yellow Page Ads and local newspaper ads rarely see any traction. Instead, today’s consumers look online when they want to find US local business, and they look on local business directories.

What are US Local Business Directories?

Think of an online business directory like a search engine, except the results you get are much closer to what you were looking for. For example, if you use a large search engine to find a local flower shop, you’ll likely find all kinds of blog posts on the topic, as well as some national flower chains.

But that wasn’t what you were looking for, was it?

If you’d conducted the search on a local business directory, you would only see a listing of flower shops in your local area in the results. Can you see why consumers are using local business directories to find US local businesses?

Now that you understand how important these online business listings are for local marketing, let’s talk about 3 more reasons why you should create your free local business listing right now.

Most of Your Potential Customers Use Local Business Directories

A recent study show that 97 percent of American use the free small business directories when they want to find a local business to visit. They don’t open the Yellow Pages or look in the local newspaper, but instead go online and log onto a local business directory. And unless your business is listed there, you won’t get the business.

Online Reviews are Important for New Customers

Online reviews have become one of the most important factors for consumers when deciding whether or not to visit a local store. And where do they find those reviews? On free local business directories of course.

That’s why it’s important that once you create your own small business listing that you ask all of your customers to leave a review on it. That same study shows that 85 percent of consumers trust online reviews as much as they do a personal recommendation from a close friend or family member.

Local Business Listings Can Take the Place of a Company Website

In the past, people would leave a local business listing and go directly to the company website to further investigate the business, but that same study shows that consumer behavior has changed there, too. Now, once a potential customers finds your local business listing and has read some good reviews, they are more likely to immediately visit your store or restaurant. In short, company websites for local businesses are being replaced by comprehensive and thorough local business listings. And that will save you money on your local marketing expenses.

Creating a local business listing on a quality local business directory like FindUsLocal.com is one of the smartest things you can do for your business. Why not take 10 minutes now and create yours? It could bring in new customers by the end of the day!

How to Make Search Engines Display Your Free Local Business Listings

Most everyone understands the importance of having local business listings for a local store or restaurant that’s trying to bring in new customers, but not everyone understands the art of setting them up.

For instance, a business owner can set up dozens of listings on local business directories and not get any traction from it. How? By going about it the wrong way. And that’s just a waste of time.

We’ve outlined the proper way to set up free local business listings below. Do it this way, and you’ll soon find that your local listings are driving new business to your store.

Step #1: Be Choosy About the Local Directories You List In

There are hundreds of local business directories to choose from, but not all of them will give you the results you’re looking for. In fact, some of them may actually hurt your search engine rankings.

You’ll need to create local business listings on business directories that are more than just a database of old and outdated information. Look for local directories that are updated, offer more than just listings to consumers, and use modern software such as GEO location technology to who customized home pages to every visitor. Quality local business directories like FindUsLocal.com do all of this and more.

Step #2: Create a Thorough Local Listing

Consumers use local directories for a reason, and it’s more than just seeing a listing of all the local businesses in their area. They use these directories to find store hours, contact information for the business, menus, and brands that stores carry. If you’re not including all of this information in your free local listing, you’re not getting all you can from it.

Step #3: Be Consistent in Your Local Business Listings

One of the biggest mistakes business owners make is entering different information for every local business listing they create. For example, they may use the word “Street” at the end of their business address on some listings while using “St.” on others. The same is true for abbreviations in their business name, phone numbers, and website address. Unless the search engine spiders “see” the exact same wording on every local business listing you create, they won’t attribute it to your business, and that means all your hard work will have been for nothing.

Step #4: Keep Your Local Business Listings Fresh

Finally, in order to continually ping the search engines and alert them about your local listing, you’ll need to keep them fresh. There are two great ways to do this. First, ask all of your customers to go to your listing and leave reviews for your business. This helps you in two ways. First, the more online reviews you have, the more credibility your business will have in the eyes of potential customers. Secondly, every time new content is added—in this case an online review—it boosts your visibility to the search engines.

In addition to asking customers for online reviews, you can leave live comments on your local listings, which is also considered fresh content by the search engines. Keep in mind that the only local business directory that has this helpful and unique feature is FindUsLocal.com. Both business owners and consumers can leave comments about a business, which is shown as a live feed on each visitor’s home page.

Don’t create a free local business listing the wrong way. Follow the simple 4-step plan listed above in your online marketing campaign and get as much as you can out of your local business listings.

How to Get Free Online Marketing for Your Local Shop or Restaurant

Local shop owners all over the country are increasing their advertising and marketing dollars in order to reach local consumers and entice them to shop locally instead of spending their dollars online.

But all that advertising can get expensive. In fact, the cost of newspapers ads, flyers, television ads, Yellow Pages ads, and other offline advertising can quickly eat up a business owners budget. And here’s the thing: those tactics just don’t work anymore.

That’s right. Business owners across the US are spending money on marketing techniques that don’t bring in new business anymore.

Local Business Directories are the Solution

So, what’s a business owner to do? After all, it’s necessary to get the word out about your business so that new customers can find your store or restaurant, but if old school methods don’t work anymore, what should you do?

Local business directories are the new online marketing techniques for local stores. Just what is a local business directory and how do you get your business listed on one?

We’re glad you asked.

How to Get Your Free Local Business Listing

Have you ever tried to find US local businesses using a large search engine, only to be disappointed because the results were filled with national chains, online stores, and even blog posts about the topic? That was the reason for the creation of local business directories.

These local listing directories are built to only give consumers what they’re looking for: local search results in their area. For example, if a consumer was looking for a Seafood restaurant in San Diego, California, they would log onto a local directory and enter the keyword in the site’s search bar. They would then see a listing of local seafood restaurants in the results.

Pretty cool, huh?

When you’re ready to create your own local listing, simply log onto a quality local business directory like FindUsLocal.com and type in the name of your business in the site’s search bar. You will find your unclaimed listing, and the information in it may or may not be accurate. Now is the time to claim your listing, update the information, which will cause the local listing to catch the attention of the search engine spiders.

But there is an art to claiming and updating your listing so that it reaps the most benefits. Follow the steps below and watch your new online marketing technique bring more foot traffic into your store.

  • Make sure your business name, address, phone number, and website are correct. And if you create more than one local business listing, they will all need to be the same. If there is even one more letter or number on another local listing, the search engine spiders won’t recognize it as belonging to your business, and that could end up hurting your rankings.
  • Fill in as many details as possible. When consumers look at your local business listing, they should be able to find all the information they need in order to make a decision about whether or not they want to visit your store. Be sure to show things like store hours, any special parking instructions, and anything else that makes your store unique.
  • Keep your local listing active. The search engine spiders tend to favor those local business listings that stay current with fresh content. Luckily, as a business owner, there are 2 ways you can accomplish this. First, ask all of your customers to leave a review on your local business listing because every time they do, it pings the search engine that you’ve added fresh content. Also, make use of the exclusive feature at FindUsLocal.com called the comments section. There, you’ll be able to broadcast comments on a live stream on the homepage of your town or city.

Local Business Directories are Free

Did we mention that all of the above benefits are free to local business owners? It’s no longer necessary to spend thousands of dollars on online marketing for local businesses. Now, you can simply create your free local business listing and watch new customers walk through your door!

How to Get the Most Out of Your Free Small Business Listing

Small business owners all over the country are reorganizing their marketing efforts to bring in that much needed foot traffic. And now that summer is here, it’s more important than ever to make sure consumers can find your local business.

For example, if people decide to go to a furniture store to buy a new sofa they aren’t going to look in the Yellow Pages or pull out a print newspaper to get the job done. Instead, they’ll whip out their smartphone and begin the search that way. And according to recent studies, most of the will use a local business directory to do it.

What is a Local Business Directory?

A local business directory, also known as local listings, is a search engine for people who want to find US local businesses. These directories allow consumers to skip all of the national results and articles about a topic and get only the local results they want. If that same group of people used a local business directory to find a furniture store in their area, they would be able to quickly find what they were looking for.

How to Set up and Optimize Your Free Local Business Listing

Your first step is to identify the right local business directory to list your business on. We recommend FindUsLocal.com because it provides a one-stop place for consumers to get local business listings, local news, the weather, local tweets, local reviews, and even live comments about the businesses in their area.

Once you’re on the site, enter your business name in the site’s search engine and once it comes up, claim it as the business owner. Next, you’ll need to create your listing and this is where you can take a few extra steps to optimize it. Here are the best ways to do that.

How to Optimize Your Local Business Listing

Take the following steps to ensure that you get all you can out of your local business directory listing.

  • Fill in as many details as you can. When creating your local listing on a quality site like FindUsLocal.com, you’ll want to do all you can to ensure that it brings in traffic. And to do that, you’ll need to give consumers all the information they need about your business so they can make a decision about whether or not to visit it. For example, if you own a restaurant, be sure to include your serving times, what type of food you offer, and even a preview of your specialties. If you own a clothing store, be sure to identify the style and target customer. In short, it should be your goal to give so much information that people decide to visit your store after reading it.
  • Use the same information on every local listing you create. It’s smart to create more than 1 local business listing, but be advised that if you do so, it’s important to enter the exact information on every listing you create. For instance, if the name of your store is Marco’s Custom Design Furniture, Inc., you will need to decide whether or not to include the “Inc.” on your local business listings. If you include It on one and not another, the search engine spiders won’t identify them both as the same business, and that means all your hard work in creating the listings would have been for nothing. Remember, the more credible citations—or local business listings—your business has, the higher it will appear in the search engine results.
  • Be interactive. Finally, it’s important to keep those local business listings fresh and there are 2 ways to do that. First, you should ask all of your customers to leave local reviews on your listing. This will not only cause potential customers to have confidence in your business, but it will also ping the search engines every time someone leaves a review—and that will help your rankings. Next, you should make use of the free and unique feature on FindUsLocal.com that allows business owners to leave live comments associated with their business. You could announce sales, new product offerings, or let your community know when you’re hiring.

Creating a free local business listing is one of the best things you can do for your local business, but in order to ensure that you get the most out of it, you’ll need to follow the above steps. And once you have your local listing set up, prepare for the additional new customers that are sure to walk in your door!

Increase Summer Sales with a Bang by Using Local Business Directories

The art of running a small business has changed dramatically over the past decade, and one of the biggest changes is how small business owners get customers into their stores. In times past, all a shop owner had to do was run a Yellow Pages ad or run a weekly ad in the local newspaper.

The problem is, today’s consumers don’t use the Yellow Pages, and most people don’t look for coupons or local business ads in the newspaper anymore.

So how do local store owners get new customers?

By creating local business listings in premium local directories like FindUsLocal.com.

If you want to start off the summer with a bang this year, here’s how to create your own free local business listing.

Choose Your Local Directory Wisely

Not all local business directories are created equal, and to get the most benefits, you’ll need to choose the right one. Here are some of the things you should look for:

  • GEO location technology. Modern day local directories automatically create a customized home page for visitors by “reading” their location when they log on. For example, if a visitor logged on to FindUsLocal.com from San Diego, California, they would only see the local results from their area.
  • Free local listings. You don’t have to pay for local listings. In fact, some of the best local business directories provide the service for free to local business owners.
  • A reason to come back. The smartest local business directories provide more than just local listings to consumers. In fact, superior local directories like FindUsLocal.com give them multiple reasons to visit the site again and again. For instance, they show the visitor upcoming events in their area, local tweets, live customer comments, the weather, and even local news. And remember, the more times people from your area visit a local directory with your listing on it, the better chances you’ll have of being seen.

Create Your Local Listing the Right Way

Once you’ve identified the right local business directory, it’s time to create your free local listing. And while every site does things differently, here are the basic steps to claiming and creating your free local business listing.

  • Enter your business name in the site’s search engine and when your business comes up, claim it as the owner.
  • Next, you’ll need to fill in all the appropriate details, giving consumers as much detailed information as possible. For example, don’t just tell them you’re a restaurant, but list your most popular dishes and even tell them your hours of service.
  • Include any photos you have that will give consumers a better understanding of your business and how it operates.
  • Make sure the map provided by the local business directory accurately portrays the directions to your business.

Keep Your Free Local Listing Active by Communicating with Visitors

The final step to ensuring that you get the most from your local business listing is to make use of the live comments section available only on FindUsLocal.com. This unique feature allows both business owners and consumers to leave live comments on the site, which are shown on a live feed on the home page. You can announce sales, job openings, or just thank your community for its support.

Summer is here, and if you want to start off the season with a bang, go to FindUsLocal.com now and create your free local business listing. It only takes a few minutes, but this online marketing technique could result in an avalanche of new sales this summer.

Talk about starting off the summer sales season with a bang!

How to Ensure Your Small Business Listing is Seen by Shoppers

When you take the steps to create a local business listing, you want to make sure that you get as much benefit from it as you can. After all, your local marketing efforts should be impactful enough to cause new customers to walk in your doors in a daily basis.

But not everyone understands how to set up a local listing in a way that will reap the most benefits. Here is what you need to know in order for yours to pull in the most customers.

You Need to Be Listed in a Credible Small Business Directory

It’s a little known fact, but not all local business directories are the same—and not all of them will help you bring in new business. In fact, if you list your small business on one of the local directories that are nothing more than a database, it may hurt your search engine rankings, exactly the opposite effect of what you want.

That’s because the large search engines reward local businesses that have credible local citations on quality small business directories. But if your business is listed on a database that is filled with incorrect or outdated information, it will actually hurt your rankings because not all of them will be attributed to your business. We’ll address this issue in the 4 remaining sections of this article.

Your Business Name Needs to Be Consistent in Your Local Listings

It seems elementary, but unless you list your small business name exactly the same on each and every small business listing you create, it will cause problems. For example, if you run a donut shop named Frank’s Delicious Donuts, Inc. and you include the “Inc” on some of your local listings and not on others, not all of them will be attributed to your business.

Your Business Address Needs to Appear the Same in Your Small Business Listings

Just as your business name needs to match, so does your business address. Here is where a lot of small business owners get in trouble because they don’t understand just how important the details are. For example, if Frank’s Donuts were located on 124 Main Avenue and it was listed that way on some small business directories but listed as 124 Main Ave on others, it would create the same problems. The search engine spiders simply cannot distinguish between listings that aren’t exactly the same, down to the punctuation.

Your Business Phone Number Should Also Match

It seems odd that entering a business phone number could go wrong, but again, unless it matches on every small business listing, it will throw off the search engine spiders and cause confusion. So, if you plan to use the area code in some local listings, you must use it in every business listing you create.

Finally, Don’t Forget the Details on Your Website Address

If you have a company website, you’ll want to include that on your small business listing in case shoppers want to visit it and get even more information about your shop or restaurant. But just like with the other information you include in your local listing, you’ll need to ensure that you enter it the same way on every listing.

For example, some people include the www.https:// when listing their website and others simply use the name.com portion of the website. Choose which style you’ll use and then enter it the same on all your small business listings.

Having an online presence is a great way to use local marketing to your advantage, and there is simply no better way to do it than by creating a local listing on a free small business directory like FindUsLocal.com. If you haven’t already created yours, you should take 5 minutes and do it now. Maybe someone in your community is looking for a local business like yours right now.