The art of running a local business isn’t what it used to be, is it? For example, small shop owners used to be able to only advertise to the people in their immediate area and that would provide enough exposure to bring plenty of customers through the door. But now things are different. Even though local business owners still target local consumers when creating their marketing and advertising campaigns, they need to cast a wider net in order to bring in the same amount of business.
For example, while a local newspaper ad may have been sufficient in the past, not that many people read the local paper anymore—or if they do, they read it online. And what about those phone book ads that brought in so much business in times past? Consumers still use them, but they don’t look in an old out of date physical book anymore. These days, they use free small business listings to find US local businesses.
All these changes in local consumer behavior mean that small shop owners need to approach their marketing and advertising campaigns differently.
Is your local business struggling to bring in enough business to keep the doors open? If so, here are 3 possible reasons why—and what you can do to turn things around for your small business.
Your Local Business Can’t Be Found Online
People look online nowadays when trying to find US local businesses, and they typically look in a free local business directory. In fact, some recent studies show that 1 in 2 consumers use free small business directories to find local businesses when they want to shop locally.
And those local directories take a lot of pressure off local business owners because it’s no longer necessary to create an expensive company website in order to attract new business. In fact, people don’t tend to look on the large company websites anymore because the sites aren’t considered neutral. Instead, people look to free local business directories to find local businesses. And if your local business can’t be found in one of these convenient local directories, chances are your business is struggling.
What to do about it: If your business can’t be found online, then you need to take steps immediately to rectify it. Start by going to a reputable small business directory like FindUsLocal.com and claim your business. Then create your free local business listing and fill in as many details as you can. Remember, when looking online for a local , people want to read as many details as they can about a business before deciding whether or not to visit it.
Your Local Business Doesn’t Have Enough Online Reviews
Most of today’s consumers won’t even consider visiting a local business unless they’ve read some good online reviews about it from people who have visited it. And if your local business doesn’t have sufficient online reviews, that could be why it’s struggling to bring in new business.
To give you an idea of just how important online reviews are, let’s take a look at a recent study. It shows that a majority of the people who were asked said they would trust online reviews as much as they would trust a recommendation from a friend or family member. What’s more, most people want to read these reviews before they will commit to visit a local business.
What to do about it: Studies show that 7 out of 10 people will leave an online review for your business if you ask. Make it a point to always ask your customers to leave on as you check them out.
Your Local Business Listing Appears in the Wrong Small Business Directory
Finally, if you’re going to list your business in a local business directory, it’s important that you choose the right one. If you choose a local directory that is merely a database, the major search engines won’t view it as a credible listing, and that will hurt you in the search engine rankings. But if you choose a reputable local directory, such as FindUsLocal.com, it will drive your local business listing up in the rankings.
What to do about it: Don’t settle for just any free small business directories. Instead, choose one like FindUsLocal so that the large search engines will give credence to your small business listing.
If your business has been struggling to bring in new business and increase sales, the above 3 reasons may be behind it. Read the above reasons above carefully and if you recognize your local business, take the recommended steps to correct it.