Remember the days when all you had to do to pull in local customers was run an ad in the Yellow Pages or an occasional ad in the community newspaper? If you were ambitious you may have held local classes to introduce yourself as the area expert or bought space in those blue mail out coupon books that were so popular for a while. But as you probably already know, none of those local marketing techniques will work to bring in new customers to your store anymore.
In fact, those local shop owners who still rely on those methods don’t do very well in sales. That’s because today’s shoppers don’t look locally to find US local businesses—they look online.
Why Do Local Shoppers Search for Local Businesses Online?
At first glance, it seems a little strange, doesn’t it? After all, it would easy to pull out the local phone book when trying to find local businesses but compared to finding them on a local business directory, it’s not.
That’s why local shop owners who make sure shoppers can find them online do so well.
How Can Local Businesses Be Found Online?
Of all the local business marketing techniques, there is one that stands out as both the easiest and the most effective: creating a local business listing in a quality free small business directory like FindUsLocal.com. And the great news is that it’s not hard or time-consuming to create one of these local listings. Here is an easy 3-step guide to help you create yours today.
- Decide which free small business directory you will list your business on.While you have many choices, if you want the best results you should choose a credible small business directory to list your local business on. Why? Because Google and the other large search engines don’t view all local directories the same. Some of them are considered credible, while others are not. When you list your business on a credible online business directory, the large search engines will sit up and take notice—and that will help in your search engine rankings.
- Enter your details the same on every local listing you create.The large search engines employ bot, also known as search engine spiders, to crawl the web and look for local citations. The more credible citations a local business has, the higher in the search engine rankings it will be. Free small business listings are a great way to get these local citations, but in order to be effective, they all have to match. For example, your business name, address, phone number, and website address need to match down to the tiniest detail—otherwise the bots won’t recognize them as belonging to the same local business.
- Ask customers to leave online reviews for your local business. Finally, those same search engine bots reward local business listings that have a lot of fresh content added to them, and the best way to do that is to ask your customers to visit your small business listing and leave an online review for your business. Every time a customer leaves a review, it catches the attention of a search engine bot, and you know what that means—higher rankings for your local business.
It’ important that today’s tech savvy shoppers can find your local business. If you don’t have an online presence, chances are they are going to visit one of your competitors that does. Don’t lose out on potential business, but instead take the easy step of creating a free small business listing so that all those shoppers can find your local shop. Just head on over to FindUsLocal.com and search for your business. Then claim it, fill in the details and start asking customers to go there and leave online reviews. Soon, you’ll begin to wonder where all the new customers are coming from!