It’s almost spring, that time of year when local shoppers begin the hunt for new household goods, clothes, and other things. Spring is a time of new beginnings and most experts agree that it creates a feeling of wanting to “start over” in a lot of people, and of course, they need to make purchases in order to do that.
That’s why so many local business owners put a lot of money into local advertising for those spring shoppers. They want to draw them in their doors, because let’s face it, if you don’t have new customers walking into your local store, you aren’t likely to cash in on the spring shopping that is about to get underway.
How can New Customers Find My Local Store?
In the past, all local business owners had to do was take out an ad in the local phone book or run ads in the community newspaper. That’s where people looked when trying to find US local businesses, but those days are gone. For example, how many people do you know who store the phone book anymore? It’s big, bulky and takes up a lot of space, and most people throw it out as soon as they get it. And the local newspaper? The days of sitting at the kitchen table and reading the newspaper are over—people now look online for their news.
So what does all of this mean for local business owners? It means they have to make sure their local shop, service business or restaurant can be found where today’s’ consumers look for US local businesses. And they look for them online.
How Can My Local Store Be Found Online?
You have two options when it comes to being found online by today’s shoppers. And while of these options will help bring in new customers only one of them is more effective—and free. Here are the two ways to help find more business for a local store.
- Create a company website. It’s 2018, and the reigning wisdom is that every business owner should have a website so that people can find their local business, but is that really true? It may have been great advice a few years ago, but once again, consumer behavior has changed and that isn’t the best solution anymore. In addition, it takes a lot of time and costs a lot of money to create a website that is user friendly, findable, and will hold the attention of today’s shoppers. So if creating a company website isn’t the answer, what is? We’ll talk about the right solution below.
- Create a free small business listing. When a shopper wants to find US local businesses, the first thing they do is whip out their smartphone, tablet, or laptop and log onto a free small business directory. These local business directories have taken the place of the large search engines when it comes to finding US local businesses because they make it easier for shoppers to find the local businesses they’re looking for. But in order to be found there, you have to create a small business listing. We’ll take a look at how to do that below.
How to Create a Free Small Business Listing
Luckily, the most effective way of bringing in more local business is not only free, but it’s simple to do and won’t take up a lot of your time. To create free online business listings, simply log onto a quality free business directory usa like FindUsLocal.com and use the search bar to look for your business. You will most likely find it there because most free business directories keep a list of all the local businesses in a database.
Once you find your local business, claim it and then fill in as many details as you can about it. Be sure to include all the information you can, such as store hours and product offerings, because shoppers use these listings to decide which local business they will visit.
Once you created your free online business listings, drive traffic to them by including the URL on your business cards, and asking your current customers to leave online reviews for you there. The search engine spiders like to see a lot of activity on small business listings, and reward that activity with higher placement in the search engine results.
Spring is coming and local shoppers will be looking for a business like yours to visit. Will they find your business on business listing sites, or will they find your competitors? If you aren’t sure, head on over to FindUsLocal now and create your free small local business listing now!