Category Archives: Facebook Advertising

Local Business Owners Face Marketing Challenges but Local Business Directories are the Answer

According to a recent survey conducted by Capital One Spark Business, 76 percent of small business owners say they face problems when it comes to marketing their business. And of those surveyed, 39 percent say that they haven’t conducted any marketing in the past 6 months.

One of the reasons is that online marketing has made (in their minds) made it more difficult to outline and execute a successful online marketing campaign.

Here are some of the takeaways from the survey:

  • 41 percent of those surveyed say that have difficulty identifying and reaching new customers.
  • 32 percent of those asked say they are having trouble finding the money needed to market their small or local business.
  • 18 percent say they can’t gain attention for their local business because of local competition
  • 18 percent of them say they struggle to get expert advice about how to market a local business.
  • 17 percent of the survey participants say they struggle with customer retention
  • 64 percent of those surveyed say they feel they aren’t able to marketing their local business the way they would like to.
  • And perhaps most shocking is that 70 percent of the survey takers say they would like to set aside extra funds for the marketing of their local business, but only 8 percent of them have a mentor they trust to help them do it correctly.

Wow, that’s a lot to break down, but one thing is clear: setting up a free local business directory is the solution for every one of these perceived problems except one. (Customer retention)

So, how can a local business directory address all of these problems? Let’s take a closer look.

  • Identifying and reaching new customers is easy when you have a free local business listing because today’s consumers look online when trying to find US local businesses.
  • For those local business owners who believe they need thousands of dollars to run a successful local marketing campaign, we have good news. It’s free to set up a local business listing on a credible local business directory like FindUsLocal.com.
  • Local competition can only hurt you if they have an online presence and you don’t. If they have a local business listing in place, consumers will likely visit their store instead of yours. Compete with your local competition by ensuring that you’re seen online!
  • You don’t need to pay an expert in regards to marketing a local business. But if you want some great free advice, check out this YouTube video about local business marketing.
  • You don’t have to join the crowd of local business owners who know marketing is important, but don’t dedicate the time to it. It only takes about 10 minutes to set up your free local business listing.
  • If you’re looking for mentor to help with local marketing issues, look no further than the FindUsLocal.com blog.  It’s free and packed full of quality information about marketing a local business.

Local marketing doesn’t have to be hard, but there is one rule you do have to follow: you need an online presence. If you don’t already have your local business listing, why not take 10 minutes now and set it up at FindUsLocal.com?

How to Make Search Engines Display Your Free Local Business Listings

Most everyone understands the importance of having local business listings for a local store or restaurant that’s trying to bring in new customers, but not everyone understands the art of setting them up.

For instance, a business owner can set up dozens of listings on local business directories and not get any traction from it. How? By going about it the wrong way. And that’s just a waste of time.

We’ve outlined the proper way to set up free local business listings below. Do it this way, and you’ll soon find that your local listings are driving new business to your store.

Step #1: Be Choosy About the Local Directories You List In

There are hundreds of local business directories to choose from, but not all of them will give you the results you’re looking for. In fact, some of them may actually hurt your search engine rankings.

You’ll need to create local business listings on business directories that are more than just a database of old and outdated information. Look for local directories that are updated, offer more than just listings to consumers, and use modern software such as GEO location technology to who customized home pages to every visitor. Quality local business directories like FindUsLocal.com do all of this and more.

Step #2: Create a Thorough Local Listing

Consumers use local directories for a reason, and it’s more than just seeing a listing of all the local businesses in their area. They use these directories to find store hours, contact information for the business, menus, and brands that stores carry. If you’re not including all of this information in your free local listing, you’re not getting all you can from it.

Step #3: Be Consistent in Your Local Business Listings

One of the biggest mistakes business owners make is entering different information for every local business listing they create. For example, they may use the word “Street” at the end of their business address on some listings while using “St.” on others. The same is true for abbreviations in their business name, phone numbers, and website address. Unless the search engine spiders “see” the exact same wording on every local business listing you create, they won’t attribute it to your business, and that means all your hard work will have been for nothing.

Step #4: Keep Your Local Business Listings Fresh

Finally, in order to continually ping the search engines and alert them about your local listing, you’ll need to keep them fresh. There are two great ways to do this. First, ask all of your customers to go to your listing and leave reviews for your business. This helps you in two ways. First, the more online reviews you have, the more credibility your business will have in the eyes of potential customers. Secondly, every time new content is added—in this case an online review—it boosts your visibility to the search engines.

In addition to asking customers for online reviews, you can leave live comments on your local listings, which is also considered fresh content by the search engines. Keep in mind that the only local business directory that has this helpful and unique feature is FindUsLocal.com. Both business owners and consumers can leave comments about a business, which is shown as a live feed on each visitor’s home page.

Don’t create a free local business listing the wrong way. Follow the simple 4-step plan listed above in your online marketing campaign and get as much as you can out of your local business listings.

Small Business Directories Help Bring New Customers to Your Local Business. Here’s How to Use Them

For small, local business owners, bringing new customers into their store is their number one priority. After all, if you run a local business, you’ll need to continuously add new customers to keep the sales flowing in. Those local business owners who only rely on existing customers soon find themselves in a lot of trouble.

But in the age of the internet, how do you reach out to new customers and persuade them to visit your store? One word: free small business directories.

What is a Free Small Business Directory?

When people want to find US local businesses, they basically have 3 ways they can go about the task—and not all of them are efficient or realistic. Here are the 3 ways people typically try to find local businesses.

  • Use the Yellow Pages. The Yellow Pages have been around a long time, and until the past decade, it was the preferred way to find a local business. But with the advent of the internet, his old school method has fallen out of favor with consumers. It’s bulky, takes up too much space, can only be used inside the home, and just isn’t considered convenient anymore. Today’s consumers consider local business directories in place of the Yellow pages.
  • Use a large search engine. The larger search engines have been trying for years to implement a system to help people find USA local businesses, and while they have rolled out some efforts, the truth is that people just don’t like to use them. That’s because the search engine results are often filled with national chains, articles about the topic, or online stores.
  • Use a free small business directory. These handy online small business listing sites are the new and improved way to find local businesses and consumers are using them in droves. In fact, a recent survey shows that 1 out of every 2 shoppers use local listings when trying to find a local business.

How to Use Free Small Business Directories

In order to create a small business listing, there are some steps you’ll need to take in order to get the most out of the local marketing technique. Here are 3 that you should pay special attention to:

  • Choose the right small business directory. When searching online, you’ll find a lot of local business directories to choose form but be careful because not all of them will get the results you want. Some of the business directories are nothing more than databases filled with incorrect and outdated information and the search engine spiders don’t look kindly on those local directories. Instead, choose a quality business directory like FindUsLocal.com that offers its visitors an array of features such as links to local events, the local news, and the ability to leave live comments about a business.
  • Set up your small business listing the right way. When you log onto a local business directory, you should use the search bar to find your local business. Once you do, claim it and then you’ll be asked to fill in the details. Here’s where it’s important to be very careful. In order for all of your local listings to be attributed to your business, they must match—down to the tiniest of details. For example, if you have an “inc,” at the end of your business name, you’ll need to either include it on all of your local listings or not. You can’t include it in some and leave it out in others.
  • Keep your small business listing fresh. The search engine spiders reward those local listings that continuously add new content. The best way to do that is to ask your customers to leave reviews for your business. Those reviews are considered new content by the major search engines and if you have enough reviews, it will push up your business listing in the results.

In addition to the above mentioned tactics, you should also take advantage of the unique feature offered only by FindUsLocal. This free small business directory not only makes shoppers want to visit the site time and time again, but if offers a way for local shop owners to add fresh content to their small business listing daily. As a local business owner, you can add comments to your local listing, and those comments are considered content by the major search engines.

For example, if you want to announce a sale, a new product offering, a job opening, or just tell the community how much you appreciate their business, you can leave a live comment on your local listing. And the best part of this exclusive feature is that the community can also leave comments. They can respond to yours, or add comments all of their own.

Free small business directories are the new Yellow Pages—with major new benefits. Have you created your local listing yet? If not, why not take 5 minutes and head over to FindUsLocal.com, the best free business directory now? You may reap new business from the effort as early as this afternoon.

Correcting Your Local Business Listings: Should You Do It Using Automation or Manually?

It seems that everyone is talking about the importance of free small business listings these day—and for good reason. A recent survey shows that 97 percent of people use them to find US local businesses when they want to visit a store or restaurant.

But one important key is creating and maintaining the free small business listings is getting them right the first time, and correcting them if they’re wrong. And thanks to technology, local business owners now have the choice about whether they use automation to correct small business listings or do it manually.

But First, Why is it Important to Correct Free Local Business Listings?

A local listing does more than tell shoppers where to find local businesses. It also helps the search engine spiders identify and then rank your local business in the search engine results. In short, the more local business directories you’re listed on, the higher in the search engine rankings you’ll appear.

But that’s true only if all of your small business listings match. For example, if the name of your local business is Main Street Clothing Company, and it’s listed on one local business directory as Main St. Clothing Company and another online small business directory as Main Street Clothing Co., those local citations will not be attributed to your business because the names aren’t exactly the same. The same is true for the business address, phone number, and website that appear in the local listing.

That’s why it’s so important to continuously search for new small business listings for your business and correct them as soon as you can.

Now, let’s get back to our topic. Should you correct free small business listings manually or use the automation that is available on the web?

Using Automation to Correct Local Business Listings

At first glance, it may appear that using automation is the right choice because it will save you tons of time. After all, if you have correct each of your local listings by hand, it could take hours. But there are definite drawbacks to using automation for this important job. Here are a few:

  • Software can’t spot the nuances. Any time you’re allowing a machine to preform a task, you run the risk of it not being able to spot the nuances, and in this case, that could lead to big trouble. For example, some businesses have more than one phone number and need to list them both so that consumers can call the right number. But automated software, such as Yext, doesn’t allow for that. It will look for only 1 phone number, and if you happen to be a local business owner who has more than that, it will flag your local listings as incorrect.
  • Your fixes are temporary. If you sign up to have an automated system fix all of the inconsistencies in your local businesses and then come to the end of the contract and decide not to renew it, guess what happens? All those fixes it made to your small business listings will revert back to the pre-corrected condition. That’s right, when you use an automated system, you sign up for life, otherwise the fixes are only temporary.

Correcting Your Free Local Listings Manually

Your other option is to correct each of your local business listings manually. While this may seem like a lot of work, the benefits you’ll reap are well worth it. For example, once each and every local listing is corrected, the search engine spiders will attribute them all to your local business—and that will increase your search engine rankings.

What’s more, as you look at your business listings, you’ll be able to spot any information gaps, outdated information, or other areas that need immediate attention. Only you, or one of your employees, know your business well enough to optimize your local business listings the right way.

Free small business listings are the face of the future for local business marketing. But in order to make the most of these free and effective marketing tools, you’ll need to make sure they are updated, corrected, and optimized on a routine basis.

3 Astonishing Facts You Need to Know About Small Business Listings

Do you run a small local business? If so, how are things going for you? Do you have new customers constantly walking through the doors, or are your sales lagging and you’re wondering how long you’ll be able to keep the doors open?

Here’s the thing: every local business owner falls into one of these 2 categories. Either they have plenty of new customers to keep the business running, or they rely on existing customers and eventually have to close their doors. Which category do you fall into?

If your new customer base isn’t what it should be, it could be cured with something as simple as creating a free business listing online. Local business directories are the way today’s consumers look for US local businesses, and if yours can’t be found there, chances are you don’t have many new customers walking through your doors.

Luckily, free business listings are easy to create. Just go to an online local business directory like FindUsLocal.com and list your business there. Then, local shoppers who look online for US local businesses can find yours.

Here are 5 facts you need to know about free small business listings that will help you create the most effective one.

People Use Online Business Directories to Find US Local Businesses

A recent study shows that 97 percent of Americans use free small business directories when they want to find local businesses. Think about it,that means that almost every single person looking for local businesses turns to the handy local directories to find the shops and restaurants they want to visit. Can you see why more customers aren’t visiting your shop if you haven’t already created your free local listing?

Shoppers Require Online Reviews for Credibility

Online reviews have become so popular in the minds of today’s consumers that most of them won’t even consider visiting a local business unless they’ve first read some good reviews about it. In fact, 85 percent of people say they trust online reviews just as much as they trust a personal recommendation from a friend. And good reviews are important. Seventy-three percent of people say that in order to visit a local business, it must have at least a 4 star rating. The number of reviews you have is important as well. Most shoppers like to read about 7 reviews before making a decision, which is up from 6 reviews from last year’s survey.

Consumers Prefer Local Listings to Company Websites

A surprising fact discovered in the survey is what people do after reading positive reviews about a local business. In the past, the next step would be to go the business’ website, but most people aren’t doing that anymore. The next step for the online shoppers who read positive reviews about a business is to either contact the business by phone or visit it in person. Last year, 54 percent of people would go to the company website after reading positive reviews, but this year, only 37 percent say they would do the same. In addition, the percentage of people who will visit the shop after reading the good reviews has risen by 10 percent.

As you can see, having a free small business listing is one the most important local marketing actions you can take in order to bring in new business. If you haven’t already created yours, visit FindUsLocal.com and get started. It will only take a few minutes and may result in new customers walking into your store today.

Why You Won’t Succeed Without a Free Small Business Listing

Times have changed in the world of local business marketing, and only those who keep up with the times will continue to attract new customers. In fact, according to most experts, local business owners who haven’t yet created an online presence with a free small business listing are likely hurting for new business.

But before you just run out and create an online presence, let’s talk about some of the changes in local marketing techniques that work with today’s tech savvy consumers.

You Probably Don’t Need a Website

You probably had to read that headline twice, didn’t you? But the truth is, company websites are still a necessity for large companies, or those who do most of their business online, but for local businesses? Not so much. In fact, all you really need to be found online is a small presence where people can find your business name, address, phone number, and a few other details like your shop hours and online reviews. And you certainly don’t need to spend a lot of money to get those details in front of consumers.

A Free Small Business Directory Will Serve You Better

Instead of paying thousands of dollars and spending a lot of time putting together a company website, why not just create a free small business listing on a credible local business directory like FindUsLocal.com? It’s simple, free, and recent studies show that 1 out of every 2 people use them to find US local businesses these days.

How to Create a Free Local Listing

Now that you understand the importance of being found online—and the best way to get there—let’s talk about how to create your free local listing so that all those shoppers can find your local business. Here are the steps you need to take.

Choose a Credible Free Small Business Directory

Don’t just list your business on any local directory. It’s important that your small business listing appear on local directories that are considered credible in the eyes of the major search engines. You see, some local directories are nothing more than databases filled with old and outdated small business information. The search engines don’t give these local directories much credence—or rankings in the search engine rankings.

Instead, look for a quality small business directory like FindUsLocal.com. On it, shoppers will not only find local business listings but also a live stream of local events near them, online reviews, and even a way to read and leave live comments about any business listed on the site. It’s a step above the databases, and that’s why the large search engines consider it a credible source for free small business listings.

Make Sure to List Your Local Business Correctly

It’s not widely known, but did you know that if you create multiple small business listings and there is even one letter or number off, the search engine spiders won’t know it’s the same business? It’s true, and remember, your goal is to list your local shop on as many quality small business directories as you can and a mistake like this could cost you in the search engine rankings.

Avoid this mistake by creating a master list of your business name, address, phone number and website address if you have one, and then following it to a T every time you create a new free local listing.

Ask Your Customers to Leave Reviews on Your Small Business Listing

Finally, it’s important to ask your customers to leave reviews for your business on your free local listing. That’s important for 2 reasons. First, the more reviews you have, the higher up in the search engine rankings you’ll appear. And secondly, most of today’s shoppers won’t even consider doing business with a local shop or restaurant until they’ve first read some positive reviews about it.

Being found online is the most important local marketing technique to concentrate on if you want to persuade new customers to walk through the door. And truthfully, the only way to get that new business is if your local store can be found online. Don’t put off this most important part of your local marketing plan. Head on over to FindUsLocal.com now so all those shoppers can find your local store online.

How to Make Sure the Search Engine Spiders Find Your Small Business Listing

There has been a lot of publicity about how much free small business listings can help bring in new business for local shops and restaurants. Because of this, local business owners all over the country have flocked to get their free online business listings set up so that potential customers can find their local business.

But did you know that if you create your local business listing wrong, it will not only result in no increased customers, but it may actually harm your ranking in the search engine listings?

First, How Important are Search Engine Rankings for Local Businesses?

At first glance, it may seem that search engine rankings don’t really matter for most local business owners. After all, local businesses rely on customers from the immediate area and don’t need to draw people in via the internet, right?

That couldn’t be more wrong.

In fact, these days, people use their smartphones, laptops, and tablets to find US local businesses and that includes people who are looking for local businesses right around the corner. Think about it, when is the last time you picked up a phone book or scoured the community newspaper for a coupon to a local business. It’s been a while, hasn’t it?

In fact, if you still rely on those old school tactics, your business is probably struggling.

But all is not bad because free small business directories have made it possible for local business owners to get their business name in front of all those online shoppers. But, as we said earlier, you must do it the right way in order to reap the benefits.

How to Create Your Free Business Listing the Right Way

Now that you know the importance of having your small business listed on a free business directory USA, let’s talk about the right way to do it. Here are 3 key elements to an effective business listing.

  • List Your Shop or Restaurant on a Quality Free Business Directory. There are lots of business listing sites to choose from, but if you want to see great results, you’ll need to list your business on a free business directory site that is credible in the eyes of search engines like Google and Bing. For example, FindUsLocal.com is a free business directory that is not only credible, but works to ensure that visitors come back time and time again, which would give your local business even more exposure.
  • Set up Your Local Listing Correctly. You can just haphazardly enter the details in your local business listing and expect to reap good results. Instead, you need to be meticulous in the process. For example, you not only need to enter as many details as you can to ensure that the people who see your listing have all the information they need to make a decision, but you also need to make sure you enter the exact same details on every local business listing you create. If you don’t, it will confuse the search engine spiders and they won’t attribute all the local listings to your business. And that could hurt your ranking because the more credible citations you have, the higher up in the search engine results your business will be found.
  • Drive Traffic to Your Local Business Listing. If you create your free business listing on a credible site, that site will do a lot to drive shoppers to it. But you should also do what you can to drive traffic to your free business listing. That’s because the large search engines like Google pay special attention to local business listings that get a lot of traffic, and it rewards them by giving them a higher spot in the search engine rankings. One way to you can get the attention of the search engine spiders is to ask your customers to leave a review for your business on your local listing.

It’s no longer enough to simply create local business listings on a few local directories and forget about them. These days, free US local business listings need to be a part of a comprehensive local marketing plan. If you haven’t implemented this important aspect of your advertising plan, head on over to FindUsLocal.com and create your free business listing.

What You Need to Know About Free Small Business Directories

Do you run a local business? If so, how are you doing? Some local shop owners are going gangbusters and bringing in new customers continually. On the other hand, some local business owners are struggling to find new business and some are even having to close their doors.

But there’s one identifying behavior found in the successful local business owners: they rely heavily on local business directories to bring in new business.

What are Local Business Directories?

If you’ve been around the internet for some time, you remember how difficult it used to be to find US local businesses. That’s because the large search engines aren’t designed to show local results, but instead concentrate on displaying the large online stores, national chains, and even articles written about the topic. But most of the time, local results get lost in a sea of results that are irrelevant to the searcher.

That’s why local business directories, also called free small business directories, were created. These free business directories were designed to make it easy for shoppers to find US local businesses. That’s because the results only show the local shops, service businesses, and restaurants that are in the town or city of the visitor. That makes it easy to locate and read about the local businesses people want to shop at.

Why You Need a Free Local Listing

These days, consumers use an online business directory website when they want to find local businesses, and if your business can’t be found there, you’re probably missing out on a lot of information. But don’t worry because it’s easy to create a local listing that will cause all those online consumers to find your local business. Here are the steps you need to take to set up a free local marketing campaign so you can be found online:

  • First, find your business. Your first step in the process is to find all the local citations online about your business. A local citation is a credit reference to your business such as a local listing on a free small business directory. Once you type in your business name into the search bar on a major search engine, you will see some local listings about your business. Be sure that your business is only listed on credible local business directories like FindUsLocal.com or they may do your search engine rankings more harm than good.
  • Next, you’ll need to update and correct the local business listings that you find. Be sure to use the exact same information on every one of them or the search engine spiders won’t recognize them as yours. And remember, the more local citations you have, the higher in the search engine rankings your local business will appear.
  • Finally, you’ll need to get as many online reviews as you can so that shoppers will see that other people have visited your store and have good things to say about it. Recent studies show that people want to see a few good reviews about a local business before visiting it. Luckily, other studies show that most people are more than willing to leave reviews for local businesses if they’re asked.

Is your business listed in a quality small business directory like FndUsLocal yet? If not, you need to take the necessary steps as soon as possible—otherwise you’re likely missing out on a lot of new business. Just follow the steps listed above and soon, you’ll have new customers walking through the doors and your profits can only benefit from that!

A Tale of Two Local Businesses: One Successful and One Not

In the world of local business, there are often two stories. One is of a local business owner that is doing well in his community. His store, service business, or restaurant is thriving, and he almost can’t keep up with the new customers that constantly walk through his doors. He plans to maintain his business for years and eventually leave it to his children so they can continue to operate it.

The other tale isn’t as pretty. It’s about a small business owner that is doing all he can just to keep his doors open. Very rarely does a new customer walk through the door and he is quickly realizing that only relying on existing customers isn’t enough to keep his doors open. He knows he runs a valuable and needed business, but he can’t figure out why his sales are so poor.

These very distinct types of local business owners are common in the US, and while they each run good and useful businesses, the way they approach local marketing and advertising is very, very different. Let’s take a look at both types of local business owners to see if we can’t figure out what the differences are in the way they run their shops.

Local Business Owner #1: The Successful Shop

Shop owner number one, the successful one, has been in business for 20 years, but about a decade ago, he realized that in order to bring in new customers, he had to advertise his business where they would find him. That’s why when he first heard about local business directories and how important it is to create a free small business listing, he was one of the first to jump on the bandwagon. In fact, he listed his business on a free business directory the day he heard about it.

Since then, he has been consistently and pleasantly surprised by how many new customers have found him online. He no longer relies on the phone book, newspaper ads, or mail outs—all of which can cost a lot of money. Instead, he uses free small business listings to market his local business to new customers and has been rewarded by booming sales and a business that is likely to last for generations.

Local Business Owner #2: The Unsuccessful Shop

On the other hand, our second local business owner hasn’t kept up with the times. When the internet was first invented, he thought it was a phase and refused to create an online presence, no matter how many articles he read or how many people told him he needed a website. He continued to place an expensive ad in the local phone book every year, and ran a weekly ad in the community newspaper. But new customers never seemed to find his shop. And eventually his existing customers either moved away or started shopping at the competition. He is confused and doesn’t know what to do. He wanted to leave his business to his children, but now all seems lost.

The Key Factor in Local Business Success or Failure

The tale of these 2 local business owners should highlight one important fact in your mind: you need an online presence in order to attract new customers to your local shop or restaurant. In fact, if you don’t already have one, you are quickly headed to the same fate as business owner # 2.

Luckily, it’s easy nowadays to get an online presence. Simply log onto a reputable and free small business directory like FindUsLocal and claim your small business listing. Soon, you’ll join the ranks of people like business owner #1 and watch as new customers find and shop at your local store.

 

3 Things Free Online Business Listings Can Do for Your Local Shop or Restaurant

So, you run a local shop, service business or restaurant? That means you probably fall into one of two groups. You’re either still using the old school marketing and advertising methods and aren’t sure why your business isn’t doing as well as it used to. In fact, you may be wondering if you’ll still have a legacy to leave your offspring or if you’ll end up joining the mass of local business owners who have had to close their doors. Most of these failed small business owners believe their shop failed because of online competition, but they’re wrong. We’ll talk about that in a minute.

On the other hand, you may fall into the category of local business owners who understand that old school tactics just don’t work anymore. You haven’t run a newspaper ad for years, you don’t take the phone calls from the phone book sales rep and you wouldn’t dream of sending mail out coupons to the people in your community. Instead, you rely on online advertising techniques that have been proven to work. And your business is thriving, despite all the online competition.

Which group do you fall into?

Why You Need to Be Seen Online

The reason the old school marketing methods don’t work anymore is because today’s consumers don’t look to those sources when they want to find US local businesses. Instead, they look online. At first glance, that may seem like a negative for local business owners, but if you combine it with the recent trend of shopping locally, it’s not.

You see, even if a shopper wants to go to a dress shop in her local town, she’ll likely first search online to determine which one to shop at. But she won’t look for a company website or even online reviews on places like Yelp. Instead, she’ll log onto an online business directory website and look for the one she wants to visit.

But keep in mind that consumers are picky, and they won’t log onto all free business directories—just the ones that give them reliable information and offer things to make their life easier. For example, FindUsLocal.com is one of the best free business directories around because it not only offer small business owners a chance for free marketing exposure, but also gives shoppers reliable information as well as other features such as local news, and a live stream of the local events coming to their area. It’s no wonder that it’s one of the fastest growing free small business directories around.

Now that you understand why it’s so important that your local business is seen online, let’s talk about 3 things that free online business listings can do your bottom line.

  • They give you an online presence. Maybe you don’t have the time or money to create an expensive company website. That’s okay because today’s consumers will likely be trying to find US local businesses like yours on a local business directory. And when they can find you there, it gives your business credibility, because let’s face it, if a business can’t be found online in 2018, people are going to question it.
  • They give people a place to review your business. Online reviews are an important and necessary part of local marketing these days because studies show that most consumers don’t visit a local shop or restaurant unless they’ve first read some positive reviews about it. But many local shop owners don’t ask customers for reviews because they don’t have a place to direct them to. But if you have a free small business listing, you can point your customers there and ask them to leave a review.
  • They allow you to interact with your customers. Finally, when you create a free business listing on directories like FindUsLocal, you’ll be able to leave comments for your community that appear in a live stream. You can announce new products, flash sales, job openings, or just let them know how much you appreciate their business. These comments are an innovative way to keep in touch with your community.

Small business directories are an important part of any local marketing campaign, and the good news is that they’re fee to use. Simply log onto the website, claim your local listing and fill in the details. Drive customers there to leave reviews, which will keep the listing fresh, and watch as new customers walk in your door. It really couldn’t be any simpler, could it?