Category Archives: Facebook Advertising

Local Business Directories Help Consumers Find US Local Businesses

Local shoppers can no longer rely on traditional ways of finding local businesses. In the past, all they had to do was open the big bulky Yellow Page phone book or look in the local newspaper for coupons or ads put out by local shop owners. But most small business owners realize that those marketing tactics simply don’t work anymore.

So what’s the solution? Local business directories.

If you run a local business and you want to make it easier for consumers and shoppers to find your business, you need to know about local business directories.

What are Local Business Directories?

In a word, these local directories are the best marketing tool in the hands of local shop and restaurant owners. That’s because when today’s shoppers want to find Us local businesses, the first place they look in on local directories. They use them to find stores near them, shop hours, methods of payment, directions to the store, product offerings, menus, and all sorts of other information that shoppers use to make buying and shopping decisions.

Is your business listed on a local business directory?

How to Get a Free Local Business Listing

Not only are local business listing free, but they are easy to set up. And did we mention what a great marketing tool they are? In a world where shoppers go online to find local businesses, it’s imperative that they can find your shop, service business, or restaurant there.

To create your free local business listing, you need to first stop in at one the credible local business directories like Once there, use the custom search bar to find your business, and then when it comes up in the search results, click on it. You’ll now have the opportunity to claim it as the business owner.

By doing this, you’re enabling the system to allow you to input the details about your business. For example, you should check to see that the business name shown is the proper one, and that the address, phone number, and website address are correct.

Once you have the basics down, it time to start adding the details that shoppers look for when deciding which local business to visit. For instance, you can add your store hours, the types of payment you accept, the brands or products that you carry, directions to your store, any parking restrictions, and anything else that new customers need to know about your store.

How to Promote Your Free Business Listing

Now that you have your free business listing set up, it’s time to let your customers know about it so that they can begin leaving online reviews for your business. Recent studies show that today’s shoppers don’t like to buy from businesses unless they can first read some positive reviews about it. That means you’ll have to ask your existing customers to leave those reviews.

Other studies show that more than 70 percent of people are willing to leave an online review if they’re asked, so make it a habit to ask every person to leave a review at the checkout station.

Now, Wait for Those New Customers to Walk Through the Door

Now that you have a place where all those online shoppers can find you, you should have more new customers walking through your doors. Remember, setting up a free business listing is easy—and the rewards and benefits that you’ll reap from it will last for years.

How Local Business Directories can Help Promote Your Small Business

Running a small business is a great lifestyle. After all, you are in charge of your own financial destiny, are building something to leave to your kids, and you serve the community you live in. But along with all those benefits comes the responsibility of managing your business in way that brings in the most sales.

And while most local business owners have been in charge of marketing their small business for years, there has been a change in the past few years that requires a new way of thinking.

You see, today’s shoppers use local business directories when they want to find US local businesses and that means if a local business can’t be found online, it’s missing out on a lot of new customers.

Here are some results from studies conducted on local business directories and how they can help you promote your small business:

  • Almost 100 percent of consumers use local directories to find local businesses.
  • Half of the people who use a mobile device to find local businesses visit the store or restaurant within a day and 34 percent of people who use a laptop to find local businesses do the same.
  • When someone uses the internet to find US local businesses, 18 percent of those searches lead to a sale.
  • When someone uses Google to find a local store, they enter the local city or town in the search keywords.

As you can see, having your business or restaurant listing on a local business directory is one of the best things you can do to market your business. Here’s how to use local business directories to help find new business.

Use Free Local Business Listings to Reduce Your Marketing Budget Needs

Just because local business listings are free on sites like, that doesn’t mean they’re not effective. And when you create local listings for your small business, it will not only help shoppers find your store or eatery, but it will reduce the amount of local marketing expenses you’ll have to pay out of pocket.

Make Sure Your Local Business Listing is Correct

There is nothing than shoppers hate more than using a local business directory to find a store, rely on the information listed to get there, and then find out that the address or phone number was incorrect. That only creates bad feelings for your business.

It’s important that when you set up your free local business directory, you enter all the information correctly. Check and double check that you’ve entered your business name, address, phone number, and website correctly. If you make a mistake, it could cost you a new customers.

Don’t Forget to Give Shoppers the Information They Want

In addition to the basics, you should provide shoppers with your store hours, the types of payments you accept and anything else that will help them decide whether or not to visit your shop or restaurant. For example, if you run a restaurant, you can provide details on the type of food you serve, and if you run a boutique, list some brand names that you sell.

Local business directories are the future in local marketing, but in order to reap the benefits, you need to set up your free local listing. Do this by going to and creating yours now.

Why Local Business Directories are the New Yellow Pages

Most everyone knows the term Yellow Pages, but not everyone understands what it means. After all, a large portion of our society wasn’t around when the popular book was so commonly used. And that’s why most shoppers use local business directories when they want to find US local businesses. They have no idea how lucky they are and that’s why we wanted to write this post—to show everyone why local business directories are so helpful, and what the shoppers of the past had to do in order to find local businesses.

The History of the Yellow Pages

Ever since the invention of the telephone, people have used phone directories to list people’s names and phone numbers so there was a public record of how to reach them. But in 1886, one printer was printing the local phone directory when he ran out of paper. He had some yellow page on hand and decided to use it instead, and that’s how the Yellow Pages came into being.

Before long, the new tool become the go-to form a local business advertising. These business owners would purchase an ad in the Yellow Pages—typically a single line entry, a quarter of a page, a half page, or even a full page—and customers would find the local business through it. These ads were very expensive, ranging from a hundreds to thousands of dollars, but most local business owners considered it the cost of doing business. After all, in those days, if a business didn’t have a Yellow Page ad, it was credible in the eyes of consumers.

Local Business Directories—The New Yellow Pages

Fast forwards a few decades and the world has changes since the advent of the internet. Now, shoppers almost never pull out the old clunky Yellow Pages, but instead look online when they want to find US local businesses. And where do they look? In local business directories.

Local business directories are designed just like the Yellow Pages, but with a modern twist. They also list businesses and their phone numbers and addresses, but these ads don’t cost business owners a lot of money to be seen there. In fact they’re free.

And studies show that today, most people who are trying to find local businesses turn to local business directories to do so. So just like decades ago when small business owners had to be seen in the Yellow Pages, these days, they must be seen on local business directories in order to attract new customers.

How to Create a Free Local Business Listing

If you don’t yet have a local listing on a local business directory, there is no time to waste. Every day, millions of people search for businesses just like yours, and if they can’t find them on a local directory, they will visit your competitor instead.

To set up your free local business listing, go to and use the custom search bar to look for your business. Once you find it, claim it as the business owner, and then fill in all of the details that make your business unique. In addition to the basics like your business name, address, phone number, and website, be sure to give customers the information they need like your store hours, the methods of payment you accept, and what lines and brands you carry. Remember, people who see your local business listing will use it to decide whether or not to visit your store or restaurant.

The days of the Yellow pages are gone, but local business directories have taken place of it and play a huge role in helping shoppers find local businesses. If you don’t have your free local business listing created yet, hop on over to and do it now!

How to Ensure Your Free Local Business Listings are Detected by the Search Engine Bots

You’ve probably heard by now just how important it is for local shops, service businesses and restaurants to have an online presence, but you may not understand how to get one. After all, if you’re like most small business owners, you concentrate your marketing efforts on local advertising.

But today’s shoppers look online when they want to find US local businesses, and that means your business has to be there or it will miss out on a lot of new business.

And what’s the best way to get an online presence? By being listed on local business directories.

What is a Local Business Directory, Anyway?

Local business directories are the new Yellow Pages for today’s tech savvy shoppers. Because consumers almost always look online these days when they want to find local businesses, local business directories were created to give them a place to look.

In the recent past, shoppers had to rely on the major search engines to find local businesses that many times, that only led to frustration. Mixed in with the search results were articles about the topic, and websites for national chains. Not exactly consumers friendly, huh?

So some genius created local business directories, which give consumers only the local results they want. For example, if a shopper were looking for a plus sized clothing store in San Francisco, California, a local business directory like would first show the visitor a customized home page that displayed events, recent social media posts, the weather, and local news for the city. And when the visitor type “plus size clothing store” into the site’s search engine bar, he or she would only see plus sized clothing stores in San Francisco. No articles about it, and definitely no online stores.

How to Make Sure Your Free Local Business Listings are Seen

Now to our topic; making sure your local business listings are seen by the search engine bots so they will be indexed, which will improve your chances of being seen by shoppers. Here’s a 3-step guide to doing it the right way.

  • Decide how your name will appear. And then input it that way on every free local business listing you create. For instance, if your business name is Mary’s Clothing on Main Street, you will either enter it that way, or as Mary’s Clothing on Main. It’s up to you, but it should be the same in every local listing you crate.
  • Determine how your address will appear. In the same way that your business name needs to be consistent across all free local business listings, so does your address. That means you’ll need to decide which street names you want to abbreviate and whether or not to include your zip code.
  • Your phone number matters too. You may think your phone number can’t vary, but it does. For example, some local business owners decide to use the area code on theirs, while others don’t. Decide before you create your business listings and then enter it the same way on every one.
  • Your business website URL needs to be consistent, too. For your website, decide whether you will enter the simplified version ( or the long one ( Be sure to input it the same way every time.

Local business directories are not only the best form of free local marketing, but they are also the place where shoppers look for local businesses. Don’t have your local listing set up yet? Go to and do it now!

How to Create a Free Local Business Listing

Creating free local business listings is an exact science, and unless you get it right, all your marketing plans may not become a reality. But many small business owners don’t realize that and they list their business on a local business directory the wrong way. Not only will that cause your search engine results to suffer, but it may actually hurt them. Here’s why.

How Search Engine Spiders Classify Local Business Listings

The search engine bots are literally that: bots that are designed to look for certain information without the guidance of humans. When you keep this in mind, it makes it easier to understand why being precise when creating your free local business listing is so important.

The bots search the internet for information and when they find matching information about a particular business, they automatically assign it to that business. In other words, if there are 14 matching local business directories, the bots will assign all 14 of them to that business, and the number of credible listings will increase the search engine rankings of that business.

But what happens when they don’t match?

Unfortunately, bots are only bots and even if a local listing is off by a letter, the bots won’t understand that it belongs to the same business. That’s why it’s so important to carefully construct your local listing in a way that makes it easier for the bots to identify.

Here are some helpful hints that will allow you to expertly create your free local business listing so that the bots will find it and attribute it to your local business.

Get the Business Name Right

It might seem simple, but when you create more than one local business listing, you need to ensure that your business name is exactly the same on each and every listing. For example, if your business name is John’s Cars and Trailers, Inc., you’ll need to decide whether to include the “Inc.” on your local business listings or leave it off. It doesn’t matter which one you decide on—as long as you enter the name exactly the same on every listing.

Your Business Address Matters, Too

Things can also go wrong when entering your business address. If you abbreviate words like Street, Avenue, or Parkway on some of your local listings and spell them out on others, the listings won’t match and the bots won’t attribute them all to your business. Decide in advance how you will spell your business address and do it the same on every listing.

Don’t Forget about Your Business Phone Number

When you’re asked to enter your business phone, you’ll have to decide whether or not to include the area code. Something as simple as including it on one local business listing and leaving it out on others could confuse the bots and result in lowered search engine rankings for you.

Your Website Address is Important, Too

Finally, when you enter your website address, be sure to either include the http at the beginning of the URL or leave it off. It will make it possible for the bots to attribute all of your local business listings to your shop or restaurant.

Local business directories are the most important aspect of your local marketing campaign, but in order to utilize them to the fullest, you must first make sure your local business listings are created properly. Visit to find your local listing and if it’s not correct, make the necessary changes to ensure that the bots—and future customers—can find it.


How to Ensure Your Free Local Business Listings are Seen by Shoppers

Local business owners have had to change the way they reach new customers, and that means they’ve had to shift from local marketing tactics—like community newspaper ads and Yellow Pages ads—to online local marketing.

And multiple studies show that when someone wants to find US local businesses, they go to local business directories to find them. That’s great news for local shop and restaurant owners because they can set up a local business listing for free.

But unless these local listings are done correctly, shoppers may not see your listing. Here’s how to make sure all those shoppers looking for a business like yours can find your local business listing.

  1. Only List Your Business on Credible Local Business Directories

Not all local business directories are the same, and the search engine spiders tend to give more attention to those local listings that are on credible directories. For example, is one such directory that does everything right. It consistently adds fresh content and allows small business owners to create their own local listings, which is crucial in them being found. We’ll talk about this important aspect of local listing marketing in the next paragraph.

  1. Your Local Business Listings Need to Be Exactly the Same

One of the most common reasons for ineffective local business listings is that the information entered into them isn’t consistent. You see, it’s the search engine bots that “read” the listings, not humans, and so unless the information is consistent across all the listings, the bots won’t recognize them as the same business. And that will hurt your search engine rankings.

Here’s an example. Imagine that you’re creating a free local business listing on a credible local business directory like, and another local directory like Yelp!. The name of your shop is Flowers on Main Street, and it’s located at 123 Main Street. Now if you set up your local business listing on and enter your details this way, but when you set up your local listing on Yelp!, you input your business name as Flowers on Main St., the search engine bots will not recognize the listings as belonging to the same business. In other words, all your hard work of inputting the information will be wasted.

  1. You Need to Keep Your Local Business Listings Fresh and Updated

Finally, if you want to ensure that shoppers can find your local business listings, you will need to continually add new content to it in order to get the attention of the search engine bots. High quality local business directories like continually publish content with links to the site in order to rank it better in the search engine listings. But as a business listed on the site, you can take some steps to increase the visibility of your listing.

Your first step should be to get as many online reviews as you can for your small business. Each time a new review is added, it will ping the search engine bots that you’ve added new content to your listing. And luckily it’s not that difficult. Studies show that more than 70 percent of consumers will leave a review for local businesses if they’re ask to. Knowing this, you can make it a habit to ask every customer to leave an online review at checkout.

Next, you should make use of the exclusive feature at that allows you to leave live comments that are attached to your local business listing. You can leave a comment about an upcoming sale, a job opening, or a shipment of new products. And the best thing about it is that local consumers can also leave live comments on your local business listing, which only increases the amount of fresh content on your listing.

Clearly, creating free local business listing the correct way has major benefits. If you haven’t yet created yours, be sure to go to right now and do it. It only takes a few minutes, but the benefits are long lasting.

Local Business Owners Face Marketing Challenges but Local Business Directories are the Answer

According to a recent survey conducted by Capital One Spark Business, 76 percent of small business owners say they face problems when it comes to marketing their business. And of those surveyed, 39 percent say that they haven’t conducted any marketing in the past 6 months.

One of the reasons is that online marketing has made (in their minds) made it more difficult to outline and execute a successful online marketing campaign.

Here are some of the takeaways from the survey:

  • 41 percent of those surveyed say that have difficulty identifying and reaching new customers.
  • 32 percent of those asked say they are having trouble finding the money needed to market their small or local business.
  • 18 percent say they can’t gain attention for their local business because of local competition
  • 18 percent of them say they struggle to get expert advice about how to market a local business.
  • 17 percent of the survey participants say they struggle with customer retention
  • 64 percent of those surveyed say they feel they aren’t able to marketing their local business the way they would like to.
  • And perhaps most shocking is that 70 percent of the survey takers say they would like to set aside extra funds for the marketing of their local business, but only 8 percent of them have a mentor they trust to help them do it correctly.

Wow, that’s a lot to break down, but one thing is clear: setting up a free local business directory is the solution for every one of these perceived problems except one. (Customer retention)

So, how can a local business directory address all of these problems? Let’s take a closer look.

  • Identifying and reaching new customers is easy when you have a free local business listing because today’s consumers look online when trying to find US local businesses.
  • For those local business owners who believe they need thousands of dollars to run a successful local marketing campaign, we have good news. It’s free to set up a local business listing on a credible local business directory like
  • Local competition can only hurt you if they have an online presence and you don’t. If they have a local business listing in place, consumers will likely visit their store instead of yours. Compete with your local competition by ensuring that you’re seen online!
  • You don’t need to pay an expert in regards to marketing a local business. But if you want some great free advice, check out this YouTube video about local business marketing.
  • You don’t have to join the crowd of local business owners who know marketing is important, but don’t dedicate the time to it. It only takes about 10 minutes to set up your free local business listing.
  • If you’re looking for mentor to help with local marketing issues, look no further than the blog.  It’s free and packed full of quality information about marketing a local business.

Local marketing doesn’t have to be hard, but there is one rule you do have to follow: you need an online presence. If you don’t already have your local business listing, why not take 10 minutes now and set it up at

How to Make Search Engines Display Your Free Local Business Listings

Most everyone understands the importance of having local business listings for a local store or restaurant that’s trying to bring in new customers, but not everyone understands the art of setting them up.

For instance, a business owner can set up dozens of listings on local business directories and not get any traction from it. How? By going about it the wrong way. And that’s just a waste of time.

We’ve outlined the proper way to set up free local business listings below. Do it this way, and you’ll soon find that your local listings are driving new business to your store.

Step #1: Be Choosy About the Local Directories You List In

There are hundreds of local business directories to choose from, but not all of them will give you the results you’re looking for. In fact, some of them may actually hurt your search engine rankings.

You’ll need to create local business listings on business directories that are more than just a database of old and outdated information. Look for local directories that are updated, offer more than just listings to consumers, and use modern software such as GEO location technology to who customized home pages to every visitor. Quality local business directories like do all of this and more.

Step #2: Create a Thorough Local Listing

Consumers use local directories for a reason, and it’s more than just seeing a listing of all the local businesses in their area. They use these directories to find store hours, contact information for the business, menus, and brands that stores carry. If you’re not including all of this information in your free local listing, you’re not getting all you can from it.

Step #3: Be Consistent in Your Local Business Listings

One of the biggest mistakes business owners make is entering different information for every local business listing they create. For example, they may use the word “Street” at the end of their business address on some listings while using “St.” on others. The same is true for abbreviations in their business name, phone numbers, and website address. Unless the search engine spiders “see” the exact same wording on every local business listing you create, they won’t attribute it to your business, and that means all your hard work will have been for nothing.

Step #4: Keep Your Local Business Listings Fresh

Finally, in order to continually ping the search engines and alert them about your local listing, you’ll need to keep them fresh. There are two great ways to do this. First, ask all of your customers to go to your listing and leave reviews for your business. This helps you in two ways. First, the more online reviews you have, the more credibility your business will have in the eyes of potential customers. Secondly, every time new content is added—in this case an online review—it boosts your visibility to the search engines.

In addition to asking customers for online reviews, you can leave live comments on your local listings, which is also considered fresh content by the search engines. Keep in mind that the only local business directory that has this helpful and unique feature is Both business owners and consumers can leave comments about a business, which is shown as a live feed on each visitor’s home page.

Don’t create a free local business listing the wrong way. Follow the simple 4-step plan listed above in your online marketing campaign and get as much as you can out of your local business listings.

Small Business Directories Help Bring New Customers to Your Local Business. Here’s How to Use Them

For small, local business owners, bringing new customers into their store is their number one priority. After all, if you run a local business, you’ll need to continuously add new customers to keep the sales flowing in. Those local business owners who only rely on existing customers soon find themselves in a lot of trouble.

But in the age of the internet, how do you reach out to new customers and persuade them to visit your store? One word: free small business directories.

What is a Free Small Business Directory?

When people want to find US local businesses, they basically have 3 ways they can go about the task—and not all of them are efficient or realistic. Here are the 3 ways people typically try to find local businesses.

  • Use the Yellow Pages. The Yellow Pages have been around a long time, and until the past decade, it was the preferred way to find a local business. But with the advent of the internet, his old school method has fallen out of favor with consumers. It’s bulky, takes up too much space, can only be used inside the home, and just isn’t considered convenient anymore. Today’s consumers consider local business directories in place of the Yellow pages.
  • Use a large search engine. The larger search engines have been trying for years to implement a system to help people find USA local businesses, and while they have rolled out some efforts, the truth is that people just don’t like to use them. That’s because the search engine results are often filled with national chains, articles about the topic, or online stores.
  • Use a free small business directory. These handy online small business listing sites are the new and improved way to find local businesses and consumers are using them in droves. In fact, a recent survey shows that 1 out of every 2 shoppers use local listings when trying to find a local business.

How to Use Free Small Business Directories

In order to create a small business listing, there are some steps you’ll need to take in order to get the most out of the local marketing technique. Here are 3 that you should pay special attention to:

  • Choose the right small business directory. When searching online, you’ll find a lot of local business directories to choose form but be careful because not all of them will get the results you want. Some of the business directories are nothing more than databases filled with incorrect and outdated information and the search engine spiders don’t look kindly on those local directories. Instead, choose a quality business directory like that offers its visitors an array of features such as links to local events, the local news, and the ability to leave live comments about a business.
  • Set up your small business listing the right way. When you log onto a local business directory, you should use the search bar to find your local business. Once you do, claim it and then you’ll be asked to fill in the details. Here’s where it’s important to be very careful. In order for all of your local listings to be attributed to your business, they must match—down to the tiniest of details. For example, if you have an “inc,” at the end of your business name, you’ll need to either include it on all of your local listings or not. You can’t include it in some and leave it out in others.
  • Keep your small business listing fresh. The search engine spiders reward those local listings that continuously add new content. The best way to do that is to ask your customers to leave reviews for your business. Those reviews are considered new content by the major search engines and if you have enough reviews, it will push up your business listing in the results.

In addition to the above mentioned tactics, you should also take advantage of the unique feature offered only by FindUsLocal. This free small business directory not only makes shoppers want to visit the site time and time again, but if offers a way for local shop owners to add fresh content to their small business listing daily. As a local business owner, you can add comments to your local listing, and those comments are considered content by the major search engines.

For example, if you want to announce a sale, a new product offering, a job opening, or just tell the community how much you appreciate their business, you can leave a live comment on your local listing. And the best part of this exclusive feature is that the community can also leave comments. They can respond to yours, or add comments all of their own.

Free small business directories are the new Yellow Pages—with major new benefits. Have you created your local listing yet? If not, why not take 5 minutes and head over to, the best free business directory now? You may reap new business from the effort as early as this afternoon.

Correcting Your Local Business Listings: Should You Do It Using Automation or Manually?

It seems that everyone is talking about the importance of free small business listings these day—and for good reason. A recent survey shows that 97 percent of people use them to find US local businesses when they want to visit a store or restaurant.

But one important key is creating and maintaining the free small business listings is getting them right the first time, and correcting them if they’re wrong. And thanks to technology, local business owners now have the choice about whether they use automation to correct small business listings or do it manually.

But First, Why is it Important to Correct Free Local Business Listings?

A local listing does more than tell shoppers where to find local businesses. It also helps the search engine spiders identify and then rank your local business in the search engine results. In short, the more local business directories you’re listed on, the higher in the search engine rankings you’ll appear.

But that’s true only if all of your small business listings match. For example, if the name of your local business is Main Street Clothing Company, and it’s listed on one local business directory as Main St. Clothing Company and another online small business directory as Main Street Clothing Co., those local citations will not be attributed to your business because the names aren’t exactly the same. The same is true for the business address, phone number, and website that appear in the local listing.

That’s why it’s so important to continuously search for new small business listings for your business and correct them as soon as you can.

Now, let’s get back to our topic. Should you correct free small business listings manually or use the automation that is available on the web?

Using Automation to Correct Local Business Listings

At first glance, it may appear that using automation is the right choice because it will save you tons of time. After all, if you have correct each of your local listings by hand, it could take hours. But there are definite drawbacks to using automation for this important job. Here are a few:

  • Software can’t spot the nuances. Any time you’re allowing a machine to preform a task, you run the risk of it not being able to spot the nuances, and in this case, that could lead to big trouble. For example, some businesses have more than one phone number and need to list them both so that consumers can call the right number. But automated software, such as Yext, doesn’t allow for that. It will look for only 1 phone number, and if you happen to be a local business owner who has more than that, it will flag your local listings as incorrect.
  • Your fixes are temporary. If you sign up to have an automated system fix all of the inconsistencies in your local businesses and then come to the end of the contract and decide not to renew it, guess what happens? All those fixes it made to your small business listings will revert back to the pre-corrected condition. That’s right, when you use an automated system, you sign up for life, otherwise the fixes are only temporary.

Correcting Your Free Local Listings Manually

Your other option is to correct each of your local business listings manually. While this may seem like a lot of work, the benefits you’ll reap are well worth it. For example, once each and every local listing is corrected, the search engine spiders will attribute them all to your local business—and that will increase your search engine rankings.

What’s more, as you look at your business listings, you’ll be able to spot any information gaps, outdated information, or other areas that need immediate attention. Only you, or one of your employees, know your business well enough to optimize your local business listings the right way.

Free small business listings are the face of the future for local business marketing. But in order to make the most of these free and effective marketing tools, you’ll need to make sure they are updated, corrected, and optimized on a routine basis.