Category Archives: Local Business Insight

How Important is Local SEO in Your Local Marketing Efforts?

The art of successfully running a local business has changed dramatically over the past few years. What once was an effort to get the attention of the locals in your area by using signs, the Yellow Pages, and other locally-based messaging has transformed into all things online. That’s why local business directories are so important in 2020.

The truth is that whether you run a local business or an online shop, you need to use local SEO techniques in your marketing efforts. The State of Marketing Report was just issued for 2020, and the results are no surprise for those of us who understand the importance of local SEO.

Here are a few of the findings.

It’s Nearly Half

Forty-six percent of all people who look online are doing so for local results. That’s right: if someone wants to find a place to move their piano, bake their son’s birthday cake, or even sell them a new dishwasher, they are looking online for places to do business with.

If you don’t have a local business listing, isn’t time to you got one?

Eight-eight percent?

When a consumer looks for a local business online using their mobile phone, they visit or call that store 88 percent of the time within one day.  If you’ve ever run the numbers on the ROI of your marketing efforts, you understand what an impressive number that is.

Let’s sum it up this way: if you can get your business in front of online consumers who use their smartphones to find local businesses, they are 88 percent likely to come to your store that same day.

Try getting those numbers with your local Yellow Pages ad.

Almost 100 Percent?

Here’s another statistic that will have you running out to create your free local business listing. It turns out that 97 percent of people find out the information they need about a local business online. They don’t call the store, talk to their friends and family, or drive by to see what they can learn.

No, they look online to find information about your local business. Will they find information about your store, restaurant, or service business when they look online?

Say What?

Did you know that it’s predicted that by 2021, mobile phones will directly influence about $1.4 trillion in local sales? Yes, that trillion!

But remember, if local consumers can’t find information about your business online, they won’t be spending any of that money at your store. How can you resolve this quickly? By setting up a free local business listing at a local business directory like FindUsLocal.com right now!!

Quick, do it before you miss out on any more business!

It’s Not Fair—Or Is It?

Have you ever thought that online businesses have the advantage over local stores and the discrepancy just isn’t fair? If so, this next statistic is going to surprise you!

Turns out that only 7 percent of non-local searches end up in a sale. Compare that to the 18 percent of local searches done on smartphones. Yes, that means local business owners are at an advantage when it comes to consumer activity.

But only if your local business can be found online!

Do You Have a Local Business Listing?

If you don’t, you are probably already itching to get yours set up. Here’s the deal: it only takes five minutes to go to FindUsLocal.com and set up your free local listing. It’s one of the best local business directories because the owners work hard to make sure your business is seen by all those shoppers.

What in the world are you waiting for?

Don’t Be a Turkey: Bring in Black Friday Shoppers With a Local Business Directory

Black Friday is upon us, and you know what that means. Shoppers from all over the country will emerge from their homes and begin looking for that perfect Christmas gift for their friends and family. They will visit local shops all over their city or town to find those gifts. But if your business can’t be found in a local business directory, they may not find you.

But it’s not only local shops that need to have a local business listing. All those shoppers will get hungry or need a caffeine fix, so local restaurants, coffee shops, bakeries, and every other business that expects any kind of foot traffic on Black Friday needs to make sure all those shoppers can find them.

Do you have a local business listing in a reputable local business directory like FindUsLocal.com?

No? Let’s change that now so you can get your fair share of Black Friday shoppers.

What Is a Local Business Directory?

Do you remember a few decades ago when everyone used the Yellow Pages to find local businesses? Those were the days, weren’t they? You had to store the bulky book somewhere in your home, and then you wanted to find local shops and restaurants, you had to thumb through the book to find their address and phone number.

But then came along the internet.

People quickly grew impatient with the old school ways that people used to use to find local businesses. They were enamored of the internet and wanted to use it for all of their shopping. That quickly changed the retail landscape as people began to buy things online. And because it was so new, they bought a lot of their things online. A lot.

Then came along the shop locally movement. It reminded people of the joys of shopping from the stores and businesses in their local area. And the green movement furthered the argument. After all, if you’re worried about the environment, it only makes sense to shop locally and reduce your footprint.

But when they wanted to find local businesses online, they had trouble finding them with the large search engines. That’s because when they typed in a search term, a lot of other stuff came up in the search results that had nothing to do with local businesses. For instance, if they typed in Mexican food restaurant in Los Angeles, they might find recipes for Mexican food or national Mexican food restaurants located in other cities.

They quickly tired of the issues they had when trying to find local businesses.

Enter Local Business Directories

Soon, some pretty smart people designed a system that allowed people to find local businesses in an easier and more efficient way. They created local business directories. These directories exist for one purpose: to help shoppers find local businesses.

Here’s how they work: When a shopper goes to a local business directory like FindUsLocal.com, they will find a search bar on the top right corner of the page. They will enter their search term there just like they would in any other search engine For example, they may enter Mexican food restaurant.

Please note that they won’t have to enter the city name. Why? Because quality local business directories automatically read the locations of every visitor. For instance, if the searcher was logging on from Los Angeles, the local business directory would automatically show only the results from that area.

So the search term, “Mexican food restaurant” would show a list of all the Mexican food restaurants in the Los Angeles area. And the results will change for each visitor. If a shopper logs onto the local business directory from San Antonio, Texas, for instance, they will see a list of all the Mexican food restaurants in San Antonio.

Why Creating a Local Business Listing is Crucial for Black Friday Sales

Since people no longer use the Yellow Pages to find local businesses, it’s important that your business name appears in the places they look. And today’s consumers find local businesses by going to a local business directory and looking for the shops and restaurants they want to visit.

And that means if your business isn’t listed there, you may be missing out on an awful lot of business.

And no one wants lackluster Black Friday sales.

How to Create a Local Business Listing

By this time, you may be itching to create your own local business listing. The truth is that many of your competitors probably already have one and if shoppers see their listing and none for you, guess which business they will visit?

It’s not yours.

So, let’s remedy that now and talk about how to create a local business listing.

Here are the steps you should complete. Keep in mind that it only takes about ten minutes to create a local business listing—but the benefits can last for years.

Choose the local business directory wisely

You shouldn’t just list your business is just any old local business directory. That’s because they’re not all alike. It’s important that you create your local business listing on a local business directory that has credibility with the large search engines. Otherwise, shoppers may never find your listing.

FindUsLocal.com is one such directory. It spends a lot of money getting its name out in front of the public and uses online marketing tactics to ensure the large search engines index it pages. In other words, creating your local business directory on FindUsLocal.com is a good bet.

Find your local business

Once you’ve logged onto FindUsLocal, it’s time to search for your business. The best way to do this is to click on the Add My Business button on the top right hand of the site.  Once you find it, claim it as the business owner.

List the details

Now it’s time to create your local business listing. To do it, fill in all the details about your business that will make it easy for shoppers to find you. For instance, fill in your proper business name, the correct business address, and a phone number where shoppers can reach you. Then, add any details that will help them decide to visit your business.

For example, if you run a restaurant, you can add details about the types of food you serve. And if you own a retail shop, include some details about what products you offer.

Don’t forget to include important details about your store hours and the types of payments you accept.

Get the word out

After you create your local business listing, it’s time to let people know about it. Talk to your customers and tell them where to find it. And don’t forget to ask them to leave a review for your business because when you have good reviews for your business, people will be more likely to visit your business.

Pay for it

Do you know how much it costs to create a local business listing? Nothing! That’s right, you can get this effective form of online marketing for absolutely free. Isn’t it amazing that you can advertise your business in the place where most people go to find local businesses and not pay a cent?

It’s true.

Are You Ready to Make a Move?

Black Friday is right around the corner, but you still have time to create your free local business on a credible local business directory like FindUsLocal.com. Why not take the ten minutes right now and get your business’s name where people go to find local businesses?

Long Live the Local Business Directory

If you’re one of the local business owners across the country, then you’re already aware of the many changes that have occurred in local marketing. Gone are the days when you can hang your shingle and wait for customers to come to you. And that’s where local business directories come into play.

What Is a Local Business Directory?

A local business directory is the modern version of the Yellow Pages. Instead of having to pull out that old, dusty phone book and thumbing through the pages to find local businesses, you can instead go online and find a local business directory.

These online directories are set up to help people find local businesses with ease. Here’s how they work:

A visitor logs onto a local business directory such as FindUsLocal.com. Once they’re on the site, they will automatically be shown a home page that is populated with all the news and events of their location. For instance, if they log on from San Antonio, Texas, they will see news from the area, a listing of all the sporting events, theatre productions, and concerts. Then, they’ll see highlighted social media posts from the area as well as a live comment stream from the local businesses in the area.

Then, they will use the site’s search bar to find local businesses. For example, if they want to find a shoe repair business, they will type “shoe repair” into the search bar and then they will see a list of every shoe repair business in the local area. The same is true for any type of business they type in the search bar. If they want to find a local Mexican restaurant or a bedding shop, all they have to do is type the appropriate keywords into the search bar.

Do Consumers Really Use Local Business Directories?

Some people say that local business directories aren’t relevant anymore. Tell that to the almost 100 percent of people who use local directories to find local businesses on a daily basis. And why do so many people use these directories to find the local shops and restaurants they want? Because it’s easy and convenient.

Should Your Business Be on a Local Business Directory?

By this time, you may be wondering about the benefits of creating a free local business listing on a local business directory like FindUsLocal.com. The truth is that there are many. In fact, here are the four main reasons why you should create your free local business listing right now.

You Will Be Seen

The first rule of local marketing is to ensure that people know you exist. And that requires that your business is seen by shoppers. But the old ways to getting your business in front of shoppers don’t work as well as they used to.

For instance, advertising in the Yellow Pages won’t get you much these days except for a fat bill. And all those mailers that used to bring people into your store? People rarely even open the envelopes anymore.

So, what’s a local business owner to do? The answer is clear: be seen by creating a free local business listing so today’s tech-savvy consumers can find your business.

How to Create a Free Local Business Listing

Luckily, it’s not difficult to create a free local business listing so shoppers can find your business when they want to spend money. If you want to get your local business in front of consumers, here are the steps you need to take:

Find the Right Local Business Directory

Your first step in the process is to find a local business directory that consumers and shoppers love. What makes them love one directory over another? The features they find on the sites. For instance, when a shopper logs onto FindUsLocal.com, they will not only find a list of all the local businesses in their area, but they’ll find other helpful things as well.

For example, they’ll see a list of all the local events in their area. And if they decide they want to attend one, they can click on a button and purchase tickets right then and there. And if they want to know the local weather forecast? All they have to do is log on, and they will find it on the home page.

And FindUsLocal.com is the only local business directory that allows both business owners and local residents to leave comments about a business that are live-streamed on the home page of the local business directory. That’s handy for local business owners who want to announce a sale or advertise for employees. And local consumers can rave about their favorite business or send public kudos about a kind employee or bargain they found.

Find Your Local Business

Once you log onto FindUsLocal.com, it’s time to find your business so you can claim it as the owner. To do this, you can either type it in the search bar and pull up your business, or you can go directly to the Add My Business page and input the information about your local shop or restaurant.

Update the Details

Now that you’ve claimed the business listing as the owner, it’s time to create the ideal listing for consumers. You will want to add all of the details that people look for when trying to find local businesses they want to visit.

Here are some of the details you should add:

  • Your business name
  • Your business address
  • Your business phone number
  • Your business hours
  • The brands you carry
  • The types of food you offer if you operate a restaurant
  • Any special directions or parking instructions

Remember, the more details you add, the better the chance that online shoppers will decide to go to your business.

Promote Your Free Local Business Listing

Now that your local business listing is ready, it’s time to promote it. You have several options to do this, but before we talk about them, let’s explore why it’s so important.

Promoting your local business listing can benefit you in many ways. Here are a few:

  • Visibility: When people can find your business online, they are more likely to visit it. And if they can’t find your local business there? They will go to your competition!
  • Social proof: These days, people don’t like to visit local businesses unless they’ve first seen social proof that others have been there and had a good experience. This social proof comes in two ways in local business directories. First, it comes in the form of online reviews. Most people wouldn’t dream of visiting a local business without first reading plenty of online reviews. Secondly, if your business listing is located on FindUsLocal.com, it comes in the form of comments from other consumers that are live-streamed on the home page.
  • Credibility: Finally, when you have an online listing, it lends credibility to your local business. It’s almost impossible for local businesses to gain credibility without being online. But a website can run thousands of dollars to set up properly. But if you set up a free local business listing, you can get all that credibility for free.

Are You Ready to Set Up Your Local Business Listing?

Now that you understand the benefits of creating a free local business listing, it’s time to take advantage of this great opportunity. To do so, simply go to FindUsLocal.com and create your own listing. What do you have to lose?

Local Business Owners: Here’s What You Need to Know About Local Business Directories

Do you run a local business? If so, you may have realized that things aren’t like they used to be when it comes to marketing. In fact, unless you know about local business directories, you may be missing out on the most important local marketing tool you have.

Are you ready to learn how to boost your sales by creating a free local business listing? Let’s get started.

First, What Are Local Business Directories?

Maybe you’ve heard the term, local business directory, but don’t know what it is. The best way to think about these useful tools is to compare them with the Yellow Pages of the last decade. When someone wanted to find local businesses in the past, they pulled out the Yellow Pages. Then, they thumbed through the pages until they found the local business they wanted.

But these days, people don’t have the time (or patience!) to use the Yellow Pages. They live their lives online for the most part, and that means they need an online solution when they want to find local businesses.

And that’s where local business directories come in.

Consumer Behavior with Local Business Directories

Local business directories are online Yellow Pages. Consumers use them when they want to find local businesses in a fast and easy way. Here’s how most people use local business directories:

  • They go to a credible local business directory like com and log on.
  • They will instantly be presented with a homepage that shows them the news, weather, and events in their area. FindUsLocal.com does with the use of GEO location technology software, and this makes each visitor’s experience unique and personal.
  • Next, they use the directory’s search bar and input the type of business they’re looking for. For example, if they want to find a jewelry repair shop, they would type “jewelry repair” into the search engine bar on the site.
  • Now, the visitor will be presented with a list of all the jewelry repair shops in their city or town.
  • The visitor will then check out the ratings of each business on the list. For example, some local shops may have plenty of five-star ratings, while others may have less. Most consumers like to visit local shops and restaurants that have plenty of great reviews.
  • Next, the visitor will look for the information they need from the business. They may seek the business’ address, phone number, business hours, or even menu items or brands that the shop carries.
  • Finally, the consumer will select the local business they want and go there to shop or eat!

Why Should You Set Up a Free Local Business Listing

If you don’t already have a listing on a local business directory, you’re probably missing out on new customers. After all, if most shoppers follow the steps we outlined above but can’t find your listing, they will likely go to your competitor instead.

And that’s not how to survive and thrive in this digital economy.

My guess is that you’re convinced that you need to set up a free local business listing on a credible local business directory like FindUsLocal.com. Here’s how to do it.

  • Go to FindUsLocal.com and use the site’s search bar to find your business. Once you find it, look over the details and make notes about what information is correct and what’s wrong.
  • Pay special attention to your business name, business address, business phone number, and your business website.
  • Now, claim the listing as the business owner. This will allow you to make changes to the information that is currently displayed.
  • Now it’s time to carefully fill in all the details you want shoppers to know about your business. Make sure your business name, address, phone number, and website URL are correct.
  • Your free local business listing is now set up. Your next step is to make note of the URL and save it for the next part of the process.

What’s the Next Step?

Now that you have a local business listing on a credible local business directory, it’s time to ensure that all of your other local citations match it. Local citations are mentions of your business that appear online. The search engines use these citations to determine how high up in the search engine rankings your business sits.

But to take full advantage of local citations, such as local business listings, they all have to be exactly the same. If they’re not, the search engine spiders won’t recognize them as being from the same business. And in that case, it will negatively affect your search engine ranking.

Here’s how to ensure that all of your local citations are the same:

  • Check your business name on all of your local citations and ensure that it’s exactly the same. For example, if your business name is April’s Donuts on one local business directory and Aprils Donuts on another, it doesn’t match. The business name should be written exactly the same on every listing.
  • Your business address is the next thing you need to check on all your listings. This can be tricky because there are so many parts to it, but the address must be the same on every listing. For example, if your address is 123 Main Parkway on one listing and 123 Main Prkwy on another, the search engine spiders won’t recognize them as belonging to the same business. In this instance, you will have to choose between Parkway and Prkwy.
  • Your business number is another area that can mess up your search engine rankings. Some people decide to list their phone number with the area code first, but others believe that since it’s a local business, they can do without the area code. But to get the best search engine rankings, you will need to choose and list your phone number the same on all your local business listings.
  • Finally, your website URL is another area that can mess you up. That’s because some people list their URL starting with the http:/, while others use their simplified website name. But if you want the best search engine rankings, you will have to choose one way to list your website, and then use that exact URL for every free local business listing that you create.

How to Get the Word Out About Your Free Local Business Listing

You’ve created your local business listing on a credible local business directory like FindUsLocal.com. What’s next? It’ time to let the world know about it.

You see, in order for people to consider your local business listing credible, you have to have some great online reviews. And the way you get those reviews is to ask your current customers to leave them for you.

Don’t be overwhelmed by this. Studies show that people are more than willing to leave online reviews for local businesses if they are asked. That’s why you see so many businesses asking customers for reviews as they check out. Some even print the request on their receipts and offer shoppers a chance to win a prize if they leave a review.

Set up a system in your store where every shopper is asked to leave an online review for your business. You can post a sign that gives them the FindUsLocal.com URL, print flyers to hand out to shoppers as they leave your store, or even print the request on customer receipts.

Once customers begin leaving online reviews, others will see them and because your store will have the social proof it needs, you will soon begin experiencing new shoppers walking in your doors.

And what local business owner doesn’t love that?

 

Local Business Directories: Is It Time to Set Up Yours?

As you can see, creating a free local business listing is one of the best things you can do if you’re a local business owner. These listings are the way today’s consumers find local businesses. And if you want to increase business, you have to be found. Why not ensure that you can be found where today’s shoppers are looking?

Why not take a few minutes now and set up your free local business listing? All you have to gain is new customers!

Do you already have a local business listing on a credible local business directory like FindUsLocal.com? If so we would love to hear how it’s helped your business grow. Please leave us a comment below!

 

Local Business Owners: How to Make 2019 Your Best Year

start to new year 2019 with top view of business man walking on the road

As 2018 comes to a close, it’s only natural to begin thinking about what the New Year will bring. Will your local business see success and prosperity, or will it go the way of Sears, which will likely be liquidated in the upcoming year?

The thing is, you can have a lot to do with the outcome. How? By making sure shoppers can find your store, service business, or restaurant.

Why Can’t Shoppers Find My Local Business?

If you’re having a difficult time attracting new customers to your local business, it may boil down to something as simple as an online presence. Too many local business owners still rely on the old-school methods of local marketing like buying an ad in the Yellow Pages or running ads in their local newspapers. But the truth is, those local marketing methods just don’t work anymore.

Today’s shoppers use the internet when they want to find local businesses. And if yours can’t be found there, the customers will never walk through your door.

How to Put Your Local Business in Front of Potential Customers

Some people still believe that creating an online presence is an expensive endeavor, but the truth is that you can create one for free. A credible local business directory like FindUsLocal.com, offers free local business listings for anyone who spends about ten minutes setting it up. These listings are where today’s shoppers look when they want to find local businesses, so it makes sense that your business would be listed there.

How to Set Up a Free Local Business Listing

Luckily, it’s easy to set up a free local business listing. To do so, just go to a local business directory like FindUsLocal.com and enter your business name in the custom search bar. Then once you find it in the search results, click on it and claim it as the owner.

Next, you will be asked to fill in the details about your business. Fill in your correct business name, address, phone number, and website address if you have one. Then fill in the data that shoppers need to make a decision about whether or not they will visit your store. Things like your store hours, the payment types you accept, and the brands and products that you offer are all things potential customers want to know.

Now that you have a free local business listing, that chime on your door should ringing a lot more. And your sales in the New Year? With all those new customers, your sales numbers will only go up!

Will Christmas Shoppers Find Your Local Business this Year?

The holiday shoppers are out in full force, but for some local business owners, that doesn’t a lot. They are sitting in their nearly empty stores wondering why the hoards of shoppers aren’t making their way to their store. At the same time, other local business owners are experiencing record breaking sales and ringing up shopper after shopper.

What’s the difference? Three words sum up why some stores are doing great this year and others are barely hanging on: local business directories.

What in the World are Local Business Directories?

In the recent past, people who wanted to find local businesses used the Yellow Pages or thumbed through the ads in their community newspaper. Others would wait for the coupon mailers that arrived in their mailbox a couple of times a year. Sadly, some local business owners still rely on these out of date local marketing techniques to bring new customers into their store.

But other small business owners are keeping up with the times and turning their local marketing efforts to online sources. And that’s smart. Studies show that today’s consumers use local business directories almost 100 percent of the time when looking for local shops, service businesses, and restaurants. So if your business can’t be found online on a local business directory, new customers won’t be able to find it.

How to Be Seen on Local Business Directories

Now that you understand why it’s so important to create a free local business listing, let’s talk about how to do it. First, you need to find a credible local business listing. We recommend FindUsLocal.com because it goes beyond just a local directory. It also offers local news, links to local events, the local weather, and even social media posts from the local area.

After you’ve logged onto FindUsLocal.com, type your business name into the custom search bar and look for it in the results. Then click on it and claim it as the business owner.

Next, you’ll be asked to fill in the details about your business. Don’t be stingy with the information you provide. Remember, potential customers will be looking at the local listings for a business to visit. If you want them to choose your store, be sure to give them all the information they need. (Hint: most shoppers want to know store hours, types of payment options accepted, and brands and products you offer.)

Now that you have created your free local business listing, it’s time to promote it. Ask your current customers to leave online reviews. That will show potential customers that your business is trustworthy. Next, use the exclusive feature on FindUsLocal.com that allows you to leave live comments on your listing. Talk about a great free local marketing tool to bring in those holiday shoppers!

3 Things about Local Business Directories Your SEO Marketer Won’t Tell You

If you own a local business, you have probably heard about the importance of making sure today’s shoppers can find your store, service business, or restaurant online. After all, when people want to find local businesses, they almost always go online to do so.

And so many local business owners go to an internet marketing company, also called an SEO specialist, to help all those potential customers find their business. But what if we told you there are some things related to online marketing that your internet marketing company would never tell you? That’s because if they did, they would out of a job.

Keep reading to learn about 3 things your SEO local marketing expert will never tell you about local business directories.

Local Business Directories Aren’t Complicated

Many SEO experts will talk about how complicated it is to set up a local business listing, but here’s the truth: it only takes a few minutes. All you need to do is go to a credible local business directory like FindUsLocal.com and search for your business using the custom search bar on the site.

When you find it, click on it and then claim it as the business owner. Then fill in all the details you will be prompted to provide. Be sure to give potential customers all the information they’re looking for such as your store hours, the methods of payment you accept, and the types of products and brands that you sell.

Local Business Directories are Necessary

SEO experts will wax wane about the necessity for PPC advertising or expensive methods of getting your business name in front of the public, but they over gloss over the importance of local business listings. Why? Because they can’t make a lot of money from them.

But recent studies show that almost 100 percent of consumers use local business directories to find local businesses—and that makes them pretty important.

Local Business Directories are Free

Yes, you read that correctly. One of the best marketing tools out there doesn’t cost a penny. No wonder your SEO expert isn’t telling you about this breakthrough type of internet marketing!

So, let’s review. Local business directories are one of the most commonly used methods of finding local businesses, they are easy to set up, and they’re free. Are you ready to fire your SEO expert yet?

Why not take internet marketing into our own hands and go to FindUsLocal.com and set up your free local business listing now? Oh, and don’t forget to fire you internet marketing company!

How to Create a Free Local Business Listing

If you’re looking to expand your business, one of the key things you’ll need to do is market your business so new customers can find you. But times have changed and running an ad in your local newspaper just isn’t going to cut it anymore.

So what do you do? How about listing your business on the one place that almost 100 percent of shoppers look when they want to find local business? That’s right, local business directories are the new Yellow Pages, and they don’t cost a penny to list on.

So how can you create your free local business listing? Follow along as we walk you step by step through the process.

First, Logon to a Local Business Directory

Your first step in the process is to logon to a credible local business directory like FindUsLocal.com. Once there, simply input your business name into the custom search bar and your business should pop up.

Claim Your Local Business

Now that you see your business name in the local listings results, click on it, and then claim it as the business owner. This will allow you to make changes and add details to your local business listing.

Add the Information

Shoppers use local business directories to get all the information they can about a local business, so the more information you add, the better the odds are that shoppers will choose your store over the competitions. Add the basics like your correct business name, address, phone number, and website address, but go further than that. Shoppers want to know your store hours, the methods of payment you accept, the brands you carry, discounts you give to new customers and everything else that’s cool about your business. Enter those details now.

Promote Your Free Local Business Listing

Now that your local business listing is set up and visible to all those shoppers, it’s time to promote it so you will get even more benefits from it. You should ask all of your existing customers to leave a review on it, because recent studies show that shoppers don’t like to visit local businesses unless they have first read some online reviews about the store.

Next, go to FindUsLocal.com and make use of the live comments feature. As the business owner, you can make live posts when you’re having a sale, offering flash discounts, or advertising for employees. And here’s the thing—local customers can leave comments, too. It’s a great way to open the conversation with your local community.

By now, you realize that setting up a free local business listing is one of the smartest things you can do for your business. If you haven’t already tapped into this free marketing tactics, take ten minutes and do it now at FindUsLocal.com.

How to Create a Free Local Business Listing

Having your local business online is one of the key factors in running a successful local business today. That’s because shoppers no longer look to things like the Yellow Pages or the local newspaper to find local shops and restaurants. Instead, they do it on the go by pulling out their smartphones, laptops and tablets. And they’re not using the major search engines to find US local businesses, either. Instead, they’re going to local business directories every time they want to find a local store or restaurant to visit.

What are Local Business Directories?

A local business directory is a search engine that only provides results for the city or town the user is searching for. It operates with a search bar, just like the large search engines, but instead of seeing a bunch of irrelevant results, you will only find the stores, service businesses, and eateries that you’re looking for.

For example, if you were located in San Diego, California and were to log onto a local business directory like FindUsLocal.com and type “Seafood restaurant” into the search bar, you would see a list of every seafood restaurant in the area. And you wouldn’t even have to specify the town or city because the site uses GEO location technology to “read” every visitor’s location so it can show them the results from their area.

Can you see why almost 100 percent of today’s shoppers use local business directories to find US local businesses?

How to Set Up Your Free Local Business Listing

On every local business directory, there are thousands of local business listings. When a shopper types the keywords into the custom search bar, those business listings pop up. And if you’re business isn’t listed on the directory, they’ll never see your business name.

In order to be seen, it’s necessary to create a free local business listing. Here is the 4-step plan to help you do that in under ten minutes.

  • Go to FindUsLocal.com and use the search bar to look for your business. There will be a local business listing for it, but you will need to ensure that it contains all the information you want potential customers to see.
  • Claim the local listing as the owner of the company.
  • Fill in as many details as you can. For example, be sure to include your proper business phone number, address, store or restaurant hours, the types of payment you accept, and anything else a new customer would want to know before visiting your store.
  • Ask your current customers to leave online reviews on the local listing so potential customers can read them. Studies show that shoppers are reading reviews more and more before deciding whether or not to visit a new business.

Local business listings are an important aspect of your local marketing efforts, and if you don’t already have one set up, isn’t it time to do it? Why not head over to FindUsLocal.com right now and create a free business listing so all those shoppers can find your business?

How Today’s Shoppers Find US Local Businesses

When a shopper wants to find local businesses, they no longer turn to old school methods like the community newspaper, coupons they get in the mail, the Yellow Pages, or weekly ad flyers. Those methods had their day, but have been replaced by technology. When today’s tech-savvy consumers wants to find a local business, they turn online. But they no longer use the large search engines to do it.

Where Do Shoppers Look Online for Local Businesses?

People became frustrated trying to find local businesses on the large search engines because the search results were often filled with articles, online retailers and all sort of things that didn’t fit their search parameters. So local business directories were invented to help consumers find local businesses faster and easier.

What are Local Business Directories?

These local directories operate just like the larger search engines, but only give shoppers the results from their local area. For example, if someone were looking for a dress shop in San Diego, California, innovative local business directories like FindUsLocal.com would “read” the visitor’s location, and after they’d typed “dress shops” into the site’s search bar, it would show all of the dress shops in their area. No article, online shops or anything else to get in the way of the true local results.

How Can I Get My Business Listed in a Local Directory?

The good news is that it’s not difficult to create a local business listing. In fact, all you need to do is log onto FindUsLocal.com and use the search bar to look for your business. Once you find it, claim it as the owner and then fill in as many details about your business as you can. Don’t forget to add the details that customers want such as your business hours, the methods of payment that you accept and directions to your store, service business, or restaurant.

How Much Does it Cost to Create a Local Business Listing?

This is perhaps the best news of all—it’s free. That’s right, you can create a local business listing for free! We admit that it doesn’t make sense that one of the most powerful local marketing tactics is free, but it is.

Have You Created Your Free Local Business Listing Yet?

If you don’t already have a local listing for your business, what are you waiting for? Local directories are what today’s shoppers use to find local businesses, and if yours isn’t on one, they might not even know you exist. So take the ten minutes now and create your free local listing at FindUsLocal.com.