Category Archives: Local Business Insight

Local Business Owners: How to Make 2019 Your Best Year

start to new year 2019 with top view of business man walking on the road

As 2018 comes to a close, it’s only natural to begin thinking about what the New Year will bring. Will your local business see success and prosperity, or will it go the way of Sears, which will likely be liquidated in the upcoming year?

The thing is, you can have a lot to do with the outcome. How? By making sure shoppers can find your store, service business, or restaurant.

Why Can’t Shoppers Find My Local Business?

If you’re having a difficult time attracting new customers to your local business, it may boil down to something as simple as an online presence. Too many local business owners still rely on the old-school methods of local marketing like buying an ad in the Yellow Pages or running ads in their local newspapers. But the truth is, those local marketing methods just don’t work anymore.

Today’s shoppers use the internet when they want to find local businesses. And if yours can’t be found there, the customers will never walk through your door.

How to Put Your Local Business in Front of Potential Customers

Some people still believe that creating an online presence is an expensive endeavor, but the truth is that you can create one for free. A credible local business directory like FindUsLocal.com, offers free local business listings for anyone who spends about ten minutes setting it up. These listings are where today’s shoppers look when they want to find local businesses, so it makes sense that your business would be listed there.

How to Set Up a Free Local Business Listing

Luckily, it’s easy to set up a free local business listing. To do so, just go to a local business directory like FindUsLocal.com and enter your business name in the custom search bar. Then once you find it in the search results, click on it and claim it as the owner.

Next, you will be asked to fill in the details about your business. Fill in your correct business name, address, phone number, and website address if you have one. Then fill in the data that shoppers need to make a decision about whether or not they will visit your store. Things like your store hours, the payment types you accept, and the brands and products that you offer are all things potential customers want to know.

Now that you have a free local business listing, that chime on your door should ringing a lot more. And your sales in the New Year? With all those new customers, your sales numbers will only go up!

Will Christmas Shoppers Find Your Local Business this Year?

The holiday shoppers are out in full force, but for some local business owners, that doesn’t a lot. They are sitting in their nearly empty stores wondering why the hoards of shoppers aren’t making their way to their store. At the same time, other local business owners are experiencing record breaking sales and ringing up shopper after shopper.

What’s the difference? Three words sum up why some stores are doing great this year and others are barely hanging on: local business directories.

What in the World are Local Business Directories?

In the recent past, people who wanted to find local businesses used the Yellow Pages or thumbed through the ads in their community newspaper. Others would wait for the coupon mailers that arrived in their mailbox a couple of times a year. Sadly, some local business owners still rely on these out of date local marketing techniques to bring new customers into their store.

But other small business owners are keeping up with the times and turning their local marketing efforts to online sources. And that’s smart. Studies show that today’s consumers use local business directories almost 100 percent of the time when looking for local shops, service businesses, and restaurants. So if your business can’t be found online on a local business directory, new customers won’t be able to find it.

How to Be Seen on Local Business Directories

Now that you understand why it’s so important to create a free local business listing, let’s talk about how to do it. First, you need to find a credible local business listing. We recommend FindUsLocal.com because it goes beyond just a local directory. It also offers local news, links to local events, the local weather, and even social media posts from the local area.

After you’ve logged onto FindUsLocal.com, type your business name into the custom search bar and look for it in the results. Then click on it and claim it as the business owner.

Next, you’ll be asked to fill in the details about your business. Don’t be stingy with the information you provide. Remember, potential customers will be looking at the local listings for a business to visit. If you want them to choose your store, be sure to give them all the information they need. (Hint: most shoppers want to know store hours, types of payment options accepted, and brands and products you offer.)

Now that you have created your free local business listing, it’s time to promote it. Ask your current customers to leave online reviews. That will show potential customers that your business is trustworthy. Next, use the exclusive feature on FindUsLocal.com that allows you to leave live comments on your listing. Talk about a great free local marketing tool to bring in those holiday shoppers!

3 Things about Local Business Directories Your SEO Marketer Won’t Tell You

If you own a local business, you have probably heard about the importance of making sure today’s shoppers can find your store, service business, or restaurant online. After all, when people want to find local businesses, they almost always go online to do so.

And so many local business owners go to an internet marketing company, also called an SEO specialist, to help all those potential customers find their business. But what if we told you there are some things related to online marketing that your internet marketing company would never tell you? That’s because if they did, they would out of a job.

Keep reading to learn about 3 things your SEO local marketing expert will never tell you about local business directories.

Local Business Directories Aren’t Complicated

Many SEO experts will talk about how complicated it is to set up a local business listing, but here’s the truth: it only takes a few minutes. All you need to do is go to a credible local business directory like FindUsLocal.com and search for your business using the custom search bar on the site.

When you find it, click on it and then claim it as the business owner. Then fill in all the details you will be prompted to provide. Be sure to give potential customers all the information they’re looking for such as your store hours, the methods of payment you accept, and the types of products and brands that you sell.

Local Business Directories are Necessary

SEO experts will wax wane about the necessity for PPC advertising or expensive methods of getting your business name in front of the public, but they over gloss over the importance of local business listings. Why? Because they can’t make a lot of money from them.

But recent studies show that almost 100 percent of consumers use local business directories to find local businesses—and that makes them pretty important.

Local Business Directories are Free

Yes, you read that correctly. One of the best marketing tools out there doesn’t cost a penny. No wonder your SEO expert isn’t telling you about this breakthrough type of internet marketing!

So, let’s review. Local business directories are one of the most commonly used methods of finding local businesses, they are easy to set up, and they’re free. Are you ready to fire your SEO expert yet?

Why not take internet marketing into our own hands and go to FindUsLocal.com and set up your free local business listing now? Oh, and don’t forget to fire you internet marketing company!

How to Create a Free Local Business Listing

If you’re looking to expand your business, one of the key things you’ll need to do is market your business so new customers can find you. But times have changed and running an ad in your local newspaper just isn’t going to cut it anymore.

So what do you do? How about listing your business on the one place that almost 100 percent of shoppers look when they want to find local business? That’s right, local business directories are the new Yellow Pages, and they don’t cost a penny to list on.

So how can you create your free local business listing? Follow along as we walk you step by step through the process.

First, Logon to a Local Business Directory

Your first step in the process is to logon to a credible local business directory like FindUsLocal.com. Once there, simply input your business name into the custom search bar and your business should pop up.

Claim Your Local Business

Now that you see your business name in the local listings results, click on it, and then claim it as the business owner. This will allow you to make changes and add details to your local business listing.

Add the Information

Shoppers use local business directories to get all the information they can about a local business, so the more information you add, the better the odds are that shoppers will choose your store over the competitions. Add the basics like your correct business name, address, phone number, and website address, but go further than that. Shoppers want to know your store hours, the methods of payment you accept, the brands you carry, discounts you give to new customers and everything else that’s cool about your business. Enter those details now.

Promote Your Free Local Business Listing

Now that your local business listing is set up and visible to all those shoppers, it’s time to promote it so you will get even more benefits from it. You should ask all of your existing customers to leave a review on it, because recent studies show that shoppers don’t like to visit local businesses unless they have first read some online reviews about the store.

Next, go to FindUsLocal.com and make use of the live comments feature. As the business owner, you can make live posts when you’re having a sale, offering flash discounts, or advertising for employees. And here’s the thing—local customers can leave comments, too. It’s a great way to open the conversation with your local community.

By now, you realize that setting up a free local business listing is one of the smartest things you can do for your business. If you haven’t already tapped into this free marketing tactics, take ten minutes and do it now at FindUsLocal.com.

How to Create a Free Local Business Listing

Having your local business online is one of the key factors in running a successful local business today. That’s because shoppers no longer look to things like the Yellow Pages or the local newspaper to find local shops and restaurants. Instead, they do it on the go by pulling out their smartphones, laptops and tablets. And they’re not using the major search engines to find US local businesses, either. Instead, they’re going to local business directories every time they want to find a local store or restaurant to visit.

What are Local Business Directories?

A local business directory is a search engine that only provides results for the city or town the user is searching for. It operates with a search bar, just like the large search engines, but instead of seeing a bunch of irrelevant results, you will only find the stores, service businesses, and eateries that you’re looking for.

For example, if you were located in San Diego, California and were to log onto a local business directory like FindUsLocal.com and type “Seafood restaurant” into the search bar, you would see a list of every seafood restaurant in the area. And you wouldn’t even have to specify the town or city because the site uses GEO location technology to “read” every visitor’s location so it can show them the results from their area.

Can you see why almost 100 percent of today’s shoppers use local business directories to find US local businesses?

How to Set Up Your Free Local Business Listing

On every local business directory, there are thousands of local business listings. When a shopper types the keywords into the custom search bar, those business listings pop up. And if you’re business isn’t listed on the directory, they’ll never see your business name.

In order to be seen, it’s necessary to create a free local business listing. Here is the 4-step plan to help you do that in under ten minutes.

  • Go to FindUsLocal.com and use the search bar to look for your business. There will be a local business listing for it, but you will need to ensure that it contains all the information you want potential customers to see.
  • Claim the local listing as the owner of the company.
  • Fill in as many details as you can. For example, be sure to include your proper business phone number, address, store or restaurant hours, the types of payment you accept, and anything else a new customer would want to know before visiting your store.
  • Ask your current customers to leave online reviews on the local listing so potential customers can read them. Studies show that shoppers are reading reviews more and more before deciding whether or not to visit a new business.

Local business listings are an important aspect of your local marketing efforts, and if you don’t already have one set up, isn’t it time to do it? Why not head over to FindUsLocal.com right now and create a free business listing so all those shoppers can find your business?

How Today’s Shoppers Find US Local Businesses

When a shopper wants to find local businesses, they no longer turn to old school methods like the community newspaper, coupons they get in the mail, the Yellow Pages, or weekly ad flyers. Those methods had their day, but have been replaced by technology. When today’s tech-savvy consumers wants to find a local business, they turn online. But they no longer use the large search engines to do it.

Where Do Shoppers Look Online for Local Businesses?

People became frustrated trying to find local businesses on the large search engines because the search results were often filled with articles, online retailers and all sort of things that didn’t fit their search parameters. So local business directories were invented to help consumers find local businesses faster and easier.

What are Local Business Directories?

These local directories operate just like the larger search engines, but only give shoppers the results from their local area. For example, if someone were looking for a dress shop in San Diego, California, innovative local business directories like FindUsLocal.com would “read” the visitor’s location, and after they’d typed “dress shops” into the site’s search bar, it would show all of the dress shops in their area. No article, online shops or anything else to get in the way of the true local results.

How Can I Get My Business Listed in a Local Directory?

The good news is that it’s not difficult to create a local business listing. In fact, all you need to do is log onto FindUsLocal.com and use the search bar to look for your business. Once you find it, claim it as the owner and then fill in as many details about your business as you can. Don’t forget to add the details that customers want such as your business hours, the methods of payment that you accept and directions to your store, service business, or restaurant.

How Much Does it Cost to Create a Local Business Listing?

This is perhaps the best news of all—it’s free. That’s right, you can create a local business listing for free! We admit that it doesn’t make sense that one of the most powerful local marketing tactics is free, but it is.

Have You Created Your Free Local Business Listing Yet?

If you don’t already have a local listing for your business, what are you waiting for? Local directories are what today’s shoppers use to find local businesses, and if yours isn’t on one, they might not even know you exist. So take the ten minutes now and create your free local listing at FindUsLocal.com.

Consistency is Key for Local Business Listings

Many small business owners now understand the importance of having an online presence as most of today’s consumers use the internet to find US local businesses. But what many of them don’t know is that unless those local listings are consistent, they may not produce the results they want.

But in order to understand why consistency is so important when creating local business listings, you have to understand how search engines work.

How Search Engine Bots Find and Display Local Business Listings

Every page that’s put online has the potential to be found and indexed by local search engines. And when you create a local business listing on a credible local directory that has its pages indexed, your page is included in that.

But because it’s no humans, but bots, that search for online pages, you have to create your local listing with that in mind. That means that unless your local listing is created the exact same way on every local business listing that you have, the bots won’t recognize it as belong to the same business—and you won’t get credit for all of your listings.

And that can have negative implications for your search engine rankings. In other words, unless you’re consistent with the information in your local business listings, your store, service business or restaurant may not appear high enough in the search engine results for shoppers to find it.

The information that you need to be consistent with is called the NAP+W. That stands for name, address, phone number, and website—let’s take a few moments to talk about why each of these areas are so important.

Your Business Name in Local Business Listings

It seems like a no-brainer, doesn’t it? After all, you know the name of your business better than anyone. Or do you? Let’s imagine that the name of your business is Nancy’s Deli on Main Street. Simple enough, right? But can you image how that business name can sometimes be written as Nancy’s Deli on Main St. Nancys Deli on Main Street? Each time there is a variance in how the business name is written, it causes the search engine bots to categorize it as a different business. After all, they’re not human and they can’t recognize name variations.

Your Business Address in Local Business Listings

The same is true for your business address—it must be listed in exactly the same way every time you create a free local business listing. Let’s use the example above. If you list your business address as 123 Main Street in one local listing and as 123 Main St. in another, guess what happens? That’s right—the search engine bots won’t recognize it as the same business, and you won’t get credit for all the local listings.

Your Business Phone Number in Local Business Listings

A phone number is just a phone number, right? Yes, when you’re dealing with humans that’s true. But a bot doesn’t understand that sometimes a phone number includes an area code. That’s why it’s important to decide in advance whether or not you will include the area code in your business phone number.

Your Business Website Address in Local Business Listings

Finally, you’ll need to decide how to list your business website URL in your local business listings. Some people like to include the entire address such as http://nancysdelionmainstreet. On the other hand, some people like to enter a simpler website address like nancysdelionmainstreet.com. However you do it is fine, just be sure to do it the same way every time.

As you can see, creating a free local business listing on a credible local business is important, but it’s the way you do it that will increase your business and sales. If you haven’t already created yours, go to FindUsLocal.com and take ten minutes to do this important local business marketing step.

How Local Business Directories Drive New Customers to Your Local Store

Running a local store has changed a lot in the past decade, hasn’t it? If you run a store, service business, or restaurant and you’re wondering how you can pull shoppers away from the interest and instead focus their attention on your business, you’re thinking about it wrong. Today’s successful local business owners that instead of fighting with the internet, the best way to increase business is to partner with it.

How Can Local Business Owners Partner with the Internet?

Too many small business owners believe the internet has ruined their chances for a successful business because they believe that today’s consumers want to buy all of their goods online. But the studies simply don’t back up those sentiments.

In fact, there is a trend toward local shopping because people miss the experience that only small, local shops can provide. For example, when you make a purchase online, there is no one who smiles at you and tells you to have a nice day, or you don’t get to feel the fabrics, smell the perfumes, bounce the ball, pedal the bike, or experience the product you are considering in any way. Instead, you rely on the words the website uses to describe and hope that the writer they paid to write them ever actually saw the product.

But we can’t ignore the fact that most shoppers do use the internet to find the shops they want to visit. And that’s why local shop owners should befriend the internet and use it to help bring all those tech-savvy consumers into their stores.

How to Use the Internet to Boost Local Sales

Since consumers use the internet to find local shops and restaurants, it makes sense that your business is listed there so they will find it. Nowadays, the best way to ensure that local shoppers can find your business is to create a free local business listing.

Local business listings are the modern version of the Yellow Page listings that local business owners relied on in years past.  They are a succinct listing that includes all of the important information shoppers need about your business when deciding whether or not to visit. For example, you should include the basics such as your business name, address, phone number, and website address, as well as other information such as your store hours, brands and products that you sell, what types of payment you accept, and any information related to directions or parking that will make their visit easier.

How to Create a Free Local Business Listing

If your local business can’t yet be found online, it’s important that you change that right away. To create your free business listing, you’ll need to go to a reputable local business directory like FindUsLocal.com. Once there, use the custom search bar you’ll find at the top right of the home page. Enter your business name and your business should come up in the results.

Now, click on your business name and then claim it as the business owner. Once you’ve done that, you’ll be able to edit your local listing and include the information that should be there, but isn’t. For example, does the listing contain the correct phone number and store hours?

Once you’ve filled in as many details as you can, hit enter and your local listing will go live.

What Now?

After you’ve set up your local listing, put it to good use by getting as many online reviews on it as possible. Remember, not many people will shop at a store or restaurant unless they’ve first read some reviews, so it’s important for you to send your customers to your local listing to leave those reviews.

You can also use your free local business listing to interact with the community. By leaving comments on your listing, local shoppers will read them and keep up with your sales, promotions, job openings, or product changes.

Local business directories are one of the best free resources available to local business owners, and if you’re not using them, you’re likely missing out on new business. Why not go to FindUsLocal.com right now and create yours? There’s nothing to lose—only new customers to gain!

Small Business Owners Want to Know: Where Can I List My Business for Free?

Local marketing has changed over the past decade—a lot. In fact, those small business owners who still use old school methods of attracting new customers like the Yellow Pages or local newspapers don’t typically get a lot of new business. But there’s good news on the horizon: free local business listing.

Where Can I List My Business for Free?

Instead of using offline marketing tactics to list your small business, you should consider listing your local business online. That’s because all trends point to the fact that today’s shoppers look online when they want to find US local businesses. They pull out their smartphones, laptops, or tablets and look for the local shops, service businesses, or restaurants that they want to visit. And if they can’t find your business online, they’ll likely visit one of your competitors.

And according to even more studies, almost 100 percent of local shoppers look for local shops and eateries on local business directories.

What is a Local Directory?

A local directory is a place where consumers can find stores, service businesses, or restaurants in their own town or city. When they use the custom search bar on the site, it provides a list of the type of business they are looking for in their area. For example, if they were looking for a bakery in Los Angeles, they would type “Los Angeles bakery” into the search bar, and the local directory would show them a list of all the bakeries in Los Angeles.

But in order to be seen on local directories, you have to have a directory listing.

What is a Business Directory Listing?

A business directory listing is a modern take on the old Yellow Page listings. It is an online listing of a local businesses that includes the name of the business, its address, phone number, and website address. Some local listings, like those at FindUsLocal.com also allow business owners to include other important information like its store hours, methods of payment they accept, directions to the store, and even brands they carry or menu items.

How to Get a Free Listing on a Local Business Directory

If you want shoppers to be able to find your store or restaurant, go to FindUsLocal.com and use its search bar to find your business. Then, claim that business listing as the owner, and begin filling in as many details as you can. Don’t forget to include the things shoppers will look for when deciding whether or not to visit your business.

Going Online is a No-Brainer for Local Business Owners

Running a local business in today’s tech-savvy environment requires a change in thinking if you want to be a success. And since today’s shoppers look online for local businesses, doesn’t it make sense to take the steps necessary to ensure yours can be found?

If you haven’t already set up your free local business listing, go to FindUsLocal.com and do it now. Who knows? Shoppers could on there right now looking for a shop or restaurant just like yours!

How Local Business Directories can Help Promote Your Small Business

Running a small business is a great lifestyle. After all, you are in charge of your own financial destiny, are building something to leave to your kids, and you serve the community you live in. But along with all those benefits comes the responsibility of managing your business in way that brings in the most sales.

And while most local business owners have been in charge of marketing their small business for years, there has been a change in the past few years that requires a new way of thinking.

You see, today’s shoppers use local business directories when they want to find US local businesses and that means if a local business can’t be found online, it’s missing out on a lot of new customers.

Here are some results from studies conducted on local business directories and how they can help you promote your small business:

  • Almost 100 percent of consumers use local directories to find local businesses.
  • Half of the people who use a mobile device to find local businesses visit the store or restaurant within a day and 34 percent of people who use a laptop to find local businesses do the same.
  • When someone uses the internet to find US local businesses, 18 percent of those searches lead to a sale.
  • When someone uses Google to find a local store, they enter the local city or town in the search keywords.

As you can see, having your business or restaurant listing on a local business directory is one of the best things you can do to market your business. Here’s how to use local business directories to help find new business.

Use Free Local Business Listings to Reduce Your Marketing Budget Needs

Just because local business listings are free on sites like FindUsLocal.com, that doesn’t mean they’re not effective. And when you create local listings for your small business, it will not only help shoppers find your store or eatery, but it will reduce the amount of local marketing expenses you’ll have to pay out of pocket.

Make Sure Your Local Business Listing is Correct

There is nothing than shoppers hate more than using a local business directory to find a store, rely on the information listed to get there, and then find out that the address or phone number was incorrect. That only creates bad feelings for your business.

It’s important that when you set up your free local business directory, you enter all the information correctly. Check and double check that you’ve entered your business name, address, phone number, and website correctly. If you make a mistake, it could cost you a new customers.

Don’t Forget to Give Shoppers the Information They Want

In addition to the basics, you should provide shoppers with your store hours, the types of payments you accept and anything else that will help them decide whether or not to visit your shop or restaurant. For example, if you run a restaurant, you can provide details on the type of food you serve, and if you run a boutique, list some brand names that you sell.

Local business directories are the future in local marketing, but in order to reap the benefits, you need to set up your free local listing. Do this by going to FindUsLocal.com and creating yours now.