Category Archives: Local Business Insight

How to Ensure Your Small Business Listing is Seen by Shoppers

When you take the steps to create a local business listing, you want to make sure that you get as much benefit from it as you can. After all, your local marketing efforts should be impactful enough to cause new customers to walk in your doors in a daily basis.

But not everyone understands how to set up a local listing in a way that will reap the most benefits. Here is what you need to know in order for yours to pull in the most customers.

You Need to Be Listed in a Credible Small Business Directory

It’s a little known fact, but not all local business directories are the same—and not all of them will help you bring in new business. In fact, if you list your small business on one of the local directories that are nothing more than a database, it may hurt your search engine rankings, exactly the opposite effect of what you want.

That’s because the large search engines reward local businesses that have credible local citations on quality small business directories. But if your business is listed on a database that is filled with incorrect or outdated information, it will actually hurt your rankings because not all of them will be attributed to your business. We’ll address this issue in the 4 remaining sections of this article.

Your Business Name Needs to Be Consistent in Your Local Listings

It seems elementary, but unless you list your small business name exactly the same on each and every small business listing you create, it will cause problems. For example, if you run a donut shop named Frank’s Delicious Donuts, Inc. and you include the “Inc” on some of your local listings and not on others, not all of them will be attributed to your business.

Your Business Address Needs to Appear the Same in Your Small Business Listings

Just as your business name needs to match, so does your business address. Here is where a lot of small business owners get in trouble because they don’t understand just how important the details are. For example, if Frank’s Donuts were located on 124 Main Avenue and it was listed that way on some small business directories but listed as 124 Main Ave on others, it would create the same problems. The search engine spiders simply cannot distinguish between listings that aren’t exactly the same, down to the punctuation.

Your Business Phone Number Should Also Match

It seems odd that entering a business phone number could go wrong, but again, unless it matches on every small business listing, it will throw off the search engine spiders and cause confusion. So, if you plan to use the area code in some local listings, you must use it in every business listing you create.

Finally, Don’t Forget the Details on Your Website Address

If you have a company website, you’ll want to include that on your small business listing in case shoppers want to visit it and get even more information about your shop or restaurant. But just like with the other information you include in your local listing, you’ll need to ensure that you enter it the same way on every listing.

For example, some people include the www.https:// when listing their website and others simply use the name.com portion of the website. Choose which style you’ll use and then enter it the same on all your small business listings.

Having an online presence is a great way to use local marketing to your advantage, and there is simply no better way to do it than by creating a local listing on a free small business directory like FindUsLocal.com. If you haven’t already created yours, you should take 5 minutes and do it now. Maybe someone in your community is looking for a local business like yours right now.

 

Small Business Directories Help Bring New Customers to Your Local Business. Here’s How to Use Them

For small, local business owners, bringing new customers into their store is their number one priority. After all, if you run a local business, you’ll need to continuously add new customers to keep the sales flowing in. Those local business owners who only rely on existing customers soon find themselves in a lot of trouble.

But in the age of the internet, how do you reach out to new customers and persuade them to visit your store? One word: free small business directories.

What is a Free Small Business Directory?

When people want to find US local businesses, they basically have 3 ways they can go about the task—and not all of them are efficient or realistic. Here are the 3 ways people typically try to find local businesses.

  • Use the Yellow Pages. The Yellow Pages have been around a long time, and until the past decade, it was the preferred way to find a local business. But with the advent of the internet, his old school method has fallen out of favor with consumers. It’s bulky, takes up too much space, can only be used inside the home, and just isn’t considered convenient anymore. Today’s consumers consider local business directories in place of the Yellow pages.
  • Use a large search engine. The larger search engines have been trying for years to implement a system to help people find USA local businesses, and while they have rolled out some efforts, the truth is that people just don’t like to use them. That’s because the search engine results are often filled with national chains, articles about the topic, or online stores.
  • Use a free small business directory. These handy online small business listing sites are the new and improved way to find local businesses and consumers are using them in droves. In fact, a recent survey shows that 1 out of every 2 shoppers use local listings when trying to find a local business.

How to Use Free Small Business Directories

In order to create a small business listing, there are some steps you’ll need to take in order to get the most out of the local marketing technique. Here are 3 that you should pay special attention to:

  • Choose the right small business directory. When searching online, you’ll find a lot of local business directories to choose form but be careful because not all of them will get the results you want. Some of the business directories are nothing more than databases filled with incorrect and outdated information and the search engine spiders don’t look kindly on those local directories. Instead, choose a quality business directory like FindUsLocal.com that offers its visitors an array of features such as links to local events, the local news, and the ability to leave live comments about a business.
  • Set up your small business listing the right way. When you log onto a local business directory, you should use the search bar to find your local business. Once you do, claim it and then you’ll be asked to fill in the details. Here’s where it’s important to be very careful. In order for all of your local listings to be attributed to your business, they must match—down to the tiniest of details. For example, if you have an “inc,” at the end of your business name, you’ll need to either include it on all of your local listings or not. You can’t include it in some and leave it out in others.
  • Keep your small business listing fresh. The search engine spiders reward those local listings that continuously add new content. The best way to do that is to ask your customers to leave reviews for your business. Those reviews are considered new content by the major search engines and if you have enough reviews, it will push up your business listing in the results.

In addition to the above mentioned tactics, you should also take advantage of the unique feature offered only by FindUsLocal. This free small business directory not only makes shoppers want to visit the site time and time again, but if offers a way for local shop owners to add fresh content to their small business listing daily. As a local business owner, you can add comments to your local listing, and those comments are considered content by the major search engines.

For example, if you want to announce a sale, a new product offering, a job opening, or just tell the community how much you appreciate their business, you can leave a live comment on your local listing. And the best part of this exclusive feature is that the community can also leave comments. They can respond to yours, or add comments all of their own.

Free small business directories are the new Yellow Pages—with major new benefits. Have you created your local listing yet? If not, why not take 5 minutes and head over to FindUsLocal.com, the best free business directory now? You may reap new business from the effort as early as this afternoon.

How to Carve Out Your Niche in Local Advertising

Vector digital marketing concept in flat style – hand holding megaphone – online advertising campaign development

Local marketing and advertising is one of the most important things small, local business owners can do. In fact, if you neglect this all important task, chances are your small business won’t be around in the years to come.

But there’s a major problem: many local shop owners still believe that they can use the same old local marketing techniques that have worked for them in years past. The problem is, today’s consumers don’t rely on those methods to find US local businesses anymore. Instead, they look to the internet.

Here’s a brief sample of the old school local marketing techniques that don’t work anymore:

  • Yellow Pages ads. Not that long ago, a local business didn’t have a chance of success unless they took out an ad in the local Yellow Pages. But these day, shoppers almost never turn to the Yellow Pages to find local business. Don’t spend your advertising dollars on these relics.
  • Newspaper ads. Remember when clipping coupons from the community newspaper was the best way to find local deals and sales? If you’re still relying on running ads in local newspapers, your new customer base probably isn’t what you want it to be. That’s because today’s consumers look online for both their local news and for all those local coupons and sales.
  • Mail outs. In the past, some local business owners used mass mail outs to get the attention of local buyers, and these worked well for a few years. The concept was simple: local businesses would band together and send out an envelope loaded with coupons. Homeowners would go through the coupons, select the ones they wanted to use, and then visit those local stores. Unfortunately, this local marketing method doesn’t offer good results any more.

The New Local Marketing

Smart small business owners have figured out those methods no longer work to bring in new business and have moved on to use the local marketing methods that do. But before we talk about the best local marketing technique, let’s talk about why the old school methods no longer work.

  • Consumers are rushed for time. Think about your own life—when is the last time you have an extra 15 minutes to go through an envelope stuffed with coupons or to track down the bulky Yellow Pages and then thumb through it to find local businesses? It’s been awhile, huh? Guess what? Other people are just as busy and that’s one reason why they don’t find local businesses using these outdated marketing methods anymore.
  • Shoppers look on the internet to find local businesses. These days, almost everyone carries a smartphone, tablet, or uses a laptop computer, and according to the latest studies, 97 percent of them look online to find US local businesses. If you’re business can’t be found there, you’re missing out on a whole lot of new business.
  • People like to find all the information in one convenient place. It’s no longer necessary to find a business phone number in one place, their store hours in another, and driving directions in yet another. With inventions like free small business directories, it’s now possible for shoppers to find all the information they need with the click of a mouse.

How to Take Advantage of the New Local Marketing

If you’re still relying on old school local marketing techniques, today is the day you can do something about it. By simply creating a free local listing on a quality small business directory like FindUsLocal.com, you’ll talk the most important step.

These online small business directories are where 1 out of every 2 people look when trying to find US local businesses. And studies show that when shoppers find the local shops and restaurants this way, the majority of them end up visiting the establishment.

To create your free small business listing, just head on over to FindUsLocal and claim your business. Then fill in all the details about your shop. Remember, customers want to find all the information about your store in one place, so be sure to fill in as many details about it as you can.

Keep in mind that in order to make the most of your small business directory listings, you’ll need to enter the exact same information when it comes to your business name, address, phone number, and website address. In other words, don’t enter our business address as 123 Main Street on some local listings and Main St. on others. If you do, all the local business listings you create won’t be recognized by the search engine spiders as belonging to your local business, and that means a lot of time and effort would be wasted.

Free small business directory listings should be an integral part of your local marketing efforts. Remember, yesterday’s tactics no longer work and if you want to attract the most new customers, you’ll have to ensure that they can find you when they try to find US local businesses just like yours. And according to all the latest research, they’re looking online, specifically in local business directories.

 

New Statistics Show the Difficulty—and Importance of Local Marketing

Running a local business is a constantly changing endeavor, and a new study shows just how confusing it’s become for local shop, restaurant, and service businesses across the nation. The study was conducted by Capital One, and it surveyed local business owners across the nation.

We’ve decided to take apart the study and show just how free small business directories can address most of these perceived challenges.

Local Business Owners Can’t Find New Customers

41 percent of those local shop owners surveyed show that they have a hard time with local marketing because they can’t seem to find enough new customers to keep their stores running. But the solution is easy: local businesses need an online presence because 97 percent of today’s consumers look online when they want to find US local businesses.

But you don’t have to build an expensive website in order to find new customers. Instead, simply create a free small business listing and they’ll be able to find your store.

Local Business Owners Need More Cash for Local Marketing

32 percent of those surveyed say that they have a difficult time finding enough money to conduct local marketing for their business. But again, local business directories can help with that.

It costs exactly nothing to create a free local business listing, but the benefits are powerful. It will give you that all important online presence for free.

Local Business Owners Need More Local Marketing Advice

18 percent of the local business owners surveyed say they feel that they need more advice about how to conduct local marketing for their shop, restaurant, or service business. Luckily, one small business directory has addressed that issue as well. It has created 3 free local marketing videos to show local shop owners how to conduct effective local marketing. You can view the first one on the link above and the others here and here.

Overall 76 percent of those surveyed say that they face some pretty intense local marketing challenges. They perceive the growth of online marketing to be a major factor in their difficulties, but in reality, if they understood the role of free small business directories more, they would realize that online marketing is the best thing to come along for local businesses in a very long time.

Correcting Your Local Business Listings: Should You Do It Using Automation or Manually?

It seems that everyone is talking about the importance of free small business listings these day—and for good reason. A recent survey shows that 97 percent of people use them to find US local businesses when they want to visit a store or restaurant.

But one important key is creating and maintaining the free small business listings is getting them right the first time, and correcting them if they’re wrong. And thanks to technology, local business owners now have the choice about whether they use automation to correct small business listings or do it manually.

But First, Why is it Important to Correct Free Local Business Listings?

A local listing does more than tell shoppers where to find local businesses. It also helps the search engine spiders identify and then rank your local business in the search engine results. In short, the more local business directories you’re listed on, the higher in the search engine rankings you’ll appear.

But that’s true only if all of your small business listings match. For example, if the name of your local business is Main Street Clothing Company, and it’s listed on one local business directory as Main St. Clothing Company and another online small business directory as Main Street Clothing Co., those local citations will not be attributed to your business because the names aren’t exactly the same. The same is true for the business address, phone number, and website that appear in the local listing.

That’s why it’s so important to continuously search for new small business listings for your business and correct them as soon as you can.

Now, let’s get back to our topic. Should you correct free small business listings manually or use the automation that is available on the web?

Using Automation to Correct Local Business Listings

At first glance, it may appear that using automation is the right choice because it will save you tons of time. After all, if you have correct each of your local listings by hand, it could take hours. But there are definite drawbacks to using automation for this important job. Here are a few:

  • Software can’t spot the nuances. Any time you’re allowing a machine to preform a task, you run the risk of it not being able to spot the nuances, and in this case, that could lead to big trouble. For example, some businesses have more than one phone number and need to list them both so that consumers can call the right number. But automated software, such as Yext, doesn’t allow for that. It will look for only 1 phone number, and if you happen to be a local business owner who has more than that, it will flag your local listings as incorrect.
  • Your fixes are temporary. If you sign up to have an automated system fix all of the inconsistencies in your local businesses and then come to the end of the contract and decide not to renew it, guess what happens? All those fixes it made to your small business listings will revert back to the pre-corrected condition. That’s right, when you use an automated system, you sign up for life, otherwise the fixes are only temporary.

Correcting Your Free Local Listings Manually

Your other option is to correct each of your local business listings manually. While this may seem like a lot of work, the benefits you’ll reap are well worth it. For example, once each and every local listing is corrected, the search engine spiders will attribute them all to your local business—and that will increase your search engine rankings.

What’s more, as you look at your business listings, you’ll be able to spot any information gaps, outdated information, or other areas that need immediate attention. Only you, or one of your employees, know your business well enough to optimize your local business listings the right way.

Free small business listings are the face of the future for local business marketing. But in order to make the most of these free and effective marketing tools, you’ll need to make sure they are updated, corrected, and optimized on a routine basis.

3 Astonishing Facts You Need to Know About Small Business Listings

Do you run a small local business? If so, how are things going for you? Do you have new customers constantly walking through the doors, or are your sales lagging and you’re wondering how long you’ll be able to keep the doors open?

Here’s the thing: every local business owner falls into one of these 2 categories. Either they have plenty of new customers to keep the business running, or they rely on existing customers and eventually have to close their doors. Which category do you fall into?

If your new customer base isn’t what it should be, it could be cured with something as simple as creating a free business listing online. Local business directories are the way today’s consumers look for US local businesses, and if yours can’t be found there, chances are you don’t have many new customers walking through your doors.

Luckily, free business listings are easy to create. Just go to an online local business directory like FindUsLocal.com and list your business there. Then, local shoppers who look online for US local businesses can find yours.

Here are 5 facts you need to know about free small business listings that will help you create the most effective one.

People Use Online Business Directories to Find US Local Businesses

A recent study shows that 97 percent of Americans use free small business directories when they want to find local businesses. Think about it,that means that almost every single person looking for local businesses turns to the handy local directories to find the shops and restaurants they want to visit. Can you see why more customers aren’t visiting your shop if you haven’t already created your free local listing?

Shoppers Require Online Reviews for Credibility

Online reviews have become so popular in the minds of today’s consumers that most of them won’t even consider visiting a local business unless they’ve first read some good reviews about it. In fact, 85 percent of people say they trust online reviews just as much as they trust a personal recommendation from a friend. And good reviews are important. Seventy-three percent of people say that in order to visit a local business, it must have at least a 4 star rating. The number of reviews you have is important as well. Most shoppers like to read about 7 reviews before making a decision, which is up from 6 reviews from last year’s survey.

Consumers Prefer Local Listings to Company Websites

A surprising fact discovered in the survey is what people do after reading positive reviews about a local business. In the past, the next step would be to go the business’ website, but most people aren’t doing that anymore. The next step for the online shoppers who read positive reviews about a business is to either contact the business by phone or visit it in person. Last year, 54 percent of people would go to the company website after reading positive reviews, but this year, only 37 percent say they would do the same. In addition, the percentage of people who will visit the shop after reading the good reviews has risen by 10 percent.

As you can see, having a free small business listing is one the most important local marketing actions you can take in order to bring in new business. If you haven’t already created yours, visit FindUsLocal.com and get started. It will only take a few minutes and may result in new customers walking into your store today.

Answered: How Can I Promote My Business for Free?

It’s an exciting time for local business owners because never before in our nation’s history has it been so easy to get your business name in front of local consumers. But if you’re still relying on the old-school methods of the past, you should know that you’re missing out on a lot of potential new business. A lot.

In fact, a recent survey shows just how much. The survey was conducted by BrightLocal and here are some of the key takeaways that, as a small, local business owner, you need to know.

If You Don’t Have a Free Small Business Listing, Today’s Consumers Can’t Find You

One of the most shocking statistics from the survey has a lot of people rushing to create local business listings on free small business directories. That’s because the survey found that 97 percent of consumers look for local businesses online. That’s a 6 percent increase over 2016, the year before. In other words, almost everyone who tries to find US local businesses turns to the internet to do so. What’s more, of that 97 percent, 12 percent of them say that find local businesses online every single day of the year. What does that mean for your business if you don’t have a free business listing?

You Need Online Reviews for Your Local Business

Another takeaway from the survey highlights the importance of online reviews. It turns out that 85 percent of shoppers trust online reviews as much as they do a personal recommendation from a friend or family member. And when a local business owner has positive reviews, it makes 73 percent of consumers trust that business even more. And when online reviews are left using the star rating system, 49 percent of shoppers need at least a 4 star rating before they will visit a business.

And if you’ve ever thought about not responding to your online reviews, the survey results just may change your mind. It turns out that 30 percent of consumers consider whether or not a local business owner responds to reviews as a key factor in how they will judge the worthiness of a business.

How to do you get online reviews for a local business? The survey gives us some insight into that, too. It seems that 69 percent of people have left reviews for a local business, but 74 percent of them were asked to do so. That means you should ask every customer who makes a purchase from your local business to leave a review on your free business listing.

And finally, today’s consumers read an average of 7 reviews before deciding whether or not to visit a local business, which is up from an average of 6 reviews the year before.

Here’s How to Get Free Business Listings and Bring in New Customers

Reading the above statistics ought to get your attention and make you think if you haven’t yet set up free business listing on a small local business directory. If you fall into this category, here are the steps you need to take to create your own free local business listing.

  • Choose Your online business directory carefully. You have a lot of choices when it comes to free business directories, but you’ll need to list your local business with one that is credible in the eyes of search engines like Google and Bing. For example, FindUsLocal.com is a local directory that works hard to give consumers a lot of features that makes them want to visit the site time and time_ again.
  • Pay attention to details when creating your free business listing. How you enter the details about your business makes a huge difference to your search engine rankings. For example, when you enter your NAP+W’s, which stands for name, address, phone number and website, you need to enter the information exactly the same on every free business listing you create. If you don’t, the search engine spiders won’t recognize it as yours and that will be one less local citation you have.
  • Ask customers to leave reviews. As you can see from the above survey results, it’s important to get as many positive online reviews as you can. And remember, a large majority of consumers leave online reviews after they’re asked to. Be sure to ask everyone who visits your local store to leave a review on your local business listing to help build up those all-important reviews.

Having free local listings is one of the most important aspects to your local marketing campaign. When asking yourself, where can I promote my business for free, think about online small business directories. And if you haven’t yet taken this important local advertising step, be sure to head over to FindUsLocal.com and get your free local listing right now.

Can Spring Shoppers Find Your Local Business?

It’s almost spring, that time of year when local shoppers begin the hunt for new household goods, clothes, and other things. Spring is a time of new beginnings and most experts agree that it creates a feeling of wanting to “start over” in a lot of people, and of course, they need to make purchases in order to do that.

That’s why so many local business owners put a lot of money into local advertising for those spring shoppers. They want to draw them in their doors, because let’s face it, if you don’t have new customers walking into your local store, you aren’t likely to cash in on the spring shopping that is about to get underway.

How can New Customers Find My Local Store?

In the past, all local business owners had to do was take out an ad in the local phone book or run ads in the community newspaper. That’s where people looked when trying to find US local businesses, but those days are gone. For example, how many people do you know who store the phone book anymore? It’s big, bulky and takes up a lot of space, and most people throw it out as soon as they get it. And the local newspaper? The days of sitting at the kitchen table and reading the newspaper are over—people now look online for their news.

So what does all of this mean for local business owners? It means they have to make sure their local shop, service business or restaurant can be found where today’s’ consumers look for US local businesses. And they look for them online.

How Can My Local Store Be Found Online?

You have two options when it comes to being found online by today’s shoppers. And while of these options will help bring in new customers only one of them is more effective—and free. Here are the two ways to help find more business for a local store.

  • Create a company website. It’s 2018, and the reigning wisdom is that every business owner should have a website so that people can find their local business, but is that really true? It may have been great advice a few years ago, but once again, consumer behavior has changed and that isn’t the best solution anymore. In addition, it takes a lot of time and costs a lot of money to create a website that is user friendly, findable, and will hold the attention of today’s shoppers. So if creating a company website isn’t the answer, what is? We’ll talk about the right solution below.
  • Create a free small business listing. When a shopper wants to find US local businesses, the first thing they do is whip out their smartphone, tablet, or laptop and log onto a free small business directory. These local business directories have taken the place of the large search engines when it comes to finding US local businesses because they make it easier for shoppers to find the local businesses they’re looking for. But in order to be found there, you have to create a small business listing. We’ll take a look at how to do that below.

How to Create a Free Small Business Listing

Luckily, the most effective way of bringing in more local business is not only free, but it’s simple to do and won’t take up a lot of your time. To create free online business listings, simply log onto a quality free business directory usa like FindUsLocal.com and use the search bar to look for your business. You will most likely find it there because most free business directories keep a list of all the local businesses in a database.

Once you find your local business, claim it and then fill in as many details as you can about it. Be sure to include all the information you can, such as store hours and product offerings, because shoppers use these listings to decide which local business they will visit.

Once you created your free online business listings, drive traffic to them by including the URL on your business cards, and asking your current customers to leave online reviews for you there. The search engine spiders like to see a lot of activity on small business listings, and reward that activity with higher placement in the search engine results.

Spring is coming and local shoppers will be looking for a business like yours to visit. Will they find your business on business listing sites, or will they find your competitors? If you aren’t sure, head on over to FindUsLocal now and create your free small local business listing now!

Why You Won’t Succeed Without a Free Small Business Listing

Times have changed in the world of local business marketing, and only those who keep up with the times will continue to attract new customers. In fact, according to most experts, local business owners who haven’t yet created an online presence with a free small business listing are likely hurting for new business.

But before you just run out and create an online presence, let’s talk about some of the changes in local marketing techniques that work with today’s tech savvy consumers.

You Probably Don’t Need a Website

You probably had to read that headline twice, didn’t you? But the truth is, company websites are still a necessity for large companies, or those who do most of their business online, but for local businesses? Not so much. In fact, all you really need to be found online is a small presence where people can find your business name, address, phone number, and a few other details like your shop hours and online reviews. And you certainly don’t need to spend a lot of money to get those details in front of consumers.

A Free Small Business Directory Will Serve You Better

Instead of paying thousands of dollars and spending a lot of time putting together a company website, why not just create a free small business listing on a credible local business directory like FindUsLocal.com? It’s simple, free, and recent studies show that 1 out of every 2 people use them to find US local businesses these days.

How to Create a Free Local Listing

Now that you understand the importance of being found online—and the best way to get there—let’s talk about how to create your free local listing so that all those shoppers can find your local business. Here are the steps you need to take.

Choose a Credible Free Small Business Directory

Don’t just list your business on any local directory. It’s important that your small business listing appear on local directories that are considered credible in the eyes of the major search engines. You see, some local directories are nothing more than databases filled with old and outdated small business information. The search engines don’t give these local directories much credence—or rankings in the search engine rankings.

Instead, look for a quality small business directory like FindUsLocal.com. On it, shoppers will not only find local business listings but also a live stream of local events near them, online reviews, and even a way to read and leave live comments about any business listed on the site. It’s a step above the databases, and that’s why the large search engines consider it a credible source for free small business listings.

Make Sure to List Your Local Business Correctly

It’s not widely known, but did you know that if you create multiple small business listings and there is even one letter or number off, the search engine spiders won’t know it’s the same business? It’s true, and remember, your goal is to list your local shop on as many quality small business directories as you can and a mistake like this could cost you in the search engine rankings.

Avoid this mistake by creating a master list of your business name, address, phone number and website address if you have one, and then following it to a T every time you create a new free local listing.

Ask Your Customers to Leave Reviews on Your Small Business Listing

Finally, it’s important to ask your customers to leave reviews for your business on your free local listing. That’s important for 2 reasons. First, the more reviews you have, the higher up in the search engine rankings you’ll appear. And secondly, most of today’s shoppers won’t even consider doing business with a local shop or restaurant until they’ve first read some positive reviews about it.

Being found online is the most important local marketing technique to concentrate on if you want to persuade new customers to walk through the door. And truthfully, the only way to get that new business is if your local store can be found online. Don’t put off this most important part of your local marketing plan. Head on over to FindUsLocal.com now so all those shoppers can find your local store online.

Can Shoppers Find Your Local Business?

Remember the days when all you had to do to pull in local customers was run an ad in the Yellow Pages or an occasional ad in the community newspaper? If you were ambitious you may have held local classes to introduce yourself as the area expert or bought space in those blue mail out coupon books that were so popular for a while. But as you probably already know, none of those local marketing techniques will work to bring in new customers to your store anymore.

In fact, those local shop owners who still rely on those methods don’t do very well in sales. That’s because today’s shoppers don’t look locally to find US local businesses—they look online.

Why Do Local Shoppers Search for Local Businesses Online?

At first glance, it seems a little strange, doesn’t it? After all, it would easy to pull out the local phone book when trying to find local businesses but compared to finding them on a local business directory, it’s not.

That’s why local shop owners who make sure shoppers can find them online do so well.

How Can Local Businesses Be Found Online?

Of all the local business marketing techniques, there is one that stands out as both the easiest and the most effective: creating a local business listing in a quality free small business directory like FindUsLocal.com. And the great news is that it’s not hard or time-consuming to create one of these local listings. Here is an easy 3-step guide to help you create yours today.

  • Decide which free small business directory you will list your business on.While you have many choices, if you want the best results you should choose a credible small business directory to list your local business on. Why? Because Google and the other large search engines don’t view all local directories the same. Some of them are considered credible, while others are not. When you list your business on a credible online business directory, the large search engines will sit up and take notice—and that will help in your search engine rankings.
  • Enter your details the same on every local listing you create.The large search engines employ bot, also known as search engine spiders, to crawl the web and look for local citations. The more credible citations a local business has, the higher in the search engine rankings it will be. Free small business listings are a great way to get these local citations, but in order to be effective, they all have to match. For example, your business name, address, phone number, and website address need to match down to the tiniest detail—otherwise the bots won’t recognize them as belonging to the same local business.
  • Ask customers to leave online reviews for your local business. Finally, those same search engine bots reward local business listings that have a lot of fresh content added to them, and the best way to do that is to ask your customers to visit your small business listing and leave an online review for your business. Every time a customer leaves a review, it catches the attention of a search engine bot, and you know what that means—higher rankings for your local business.

It’ important that today’s tech savvy shoppers can find your local business. If you don’t have an online presence, chances are they are going to visit one of your competitors that does.  Don’t lose out on potential business, but instead take the easy step of creating a free small business listing so that all those shoppers can find your local shop. Just head on over to FindUsLocal.com and search for your business. Then claim it, fill in the details and start asking customers to go there and leave online reviews. Soon, you’ll begin to wonder where all the new customers are coming from!